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A. Products
B. Customer needs
C. Markets
D. None of the above
Question 2. Market Means
A. Gross margin/price
B. Sales/cost
C. Sales/average value of inventory
D. Both a and b
Question 20. The product is now more widely known and the sales grow rapidly is the
stage of
A. Introduction stage
B. Maturity
C. Growth
D. Decline
Question 21. The 4 stages of the PLC
A. screening
B. idea generation
C. product development
D. none of the above
Question 23. The process of creating and developing product specifications that optimize
the function, value and appearance of the product is
A. Product design
B. Market design
C. Industrial design
D. None of the above
Question 24. Setting a price at or near competitive levels is
A. Penetrating pricing
B. Parity pricing
C. Competition pricing
D. Both a and c
Question 25. In advertising, GRP stands for
Question 27. The systematic design, collection analysis, and reporting of data relevant to
a specific marketing situation facing an organization is
A. Market research
B. Marketing research
C. Product research
D. Both a and c
Question 28. In collecting primary data, the two main research instumetns are:
A. Idea
B. Belief
C. Value
D. Description
Question 31. The collection of businesses and products that make up the company is
A. Product portfolio
B. Business portfolio
C. Market portfolio
D. Both a and c
Question 32. Two or more outlets that are commonly owned and controlled are
A. Business stores
B. Chain store
C. Products
D. None of the above
Question 33. The practice of using the established brand names of two different
companies on the same product
A. Branding
B. Re branding
C. Co branding
D. None of the above
Question 34. The set of basic values, Perceptions, wants and behaviours learned by a
member of society from family and the important institutions is known as
A. Culture
B. Sub culture
C. Attitude
D. None of the above
Question 35. The total combines lifetime values of all the company's customers is called
A. Product equity
B. Customer equity
C. Market equity
D. Both a and c
Question 36. CRM stands for
A. Differentiated pricing
B. Cost plus pricing
C. Cost only pricing
D. None of the above
Question 38. Human wants that are backed by buying power are called
A. Products
B. Demands
C. Markets
D. Both a and c
Question 39. Stocking the product in as many outlets as possible is called
A. Extensive distribution
B. Inclusive distribution
C. Intensive distribution
D. None of the above
Question 40. In marketing, MIS stands for