MBD Brochure 30-12-13

Victoria Caledonian
Distillery
Share our passion for

distilling craftsmanship
&
great whiskies
MAKE A DIFFERENCE
FOUND A GLOBAL TOURIST DESTINATION

&
CANADAS LARGEST SINGLE MALT WHISKY DISTILLERY
WITH BREWPUB.
BY HELPING
Note:ThisbrochureisforinformationalpurposesonlyanddoesnotconstituteanoffertosellorasolicitationtobuyanysecuritiesinMBD.Thisdocumentisnot
anOfferingMemorandumandshouldnotbeconstruedassuch.AnyonewhowishestoinvestinMBDshouldrefertoMBDsOfferingMemorandumandshould
carefullyconsidertheriskwarningsanddisclosurescontainedthereinbeforemakinganinvestmentdecision.YoumayrequestacopyoftheOffering
MemorandumbycontactingMBDatGraeme@MacaloneyDistillers.comorphone:2506342276
.
About Our Business
MacMhaol-onfhaidh or Macaloney Brewers & Distillers (MBD) is set to become an international

whisky business, encompassing a distillery and brewpub - the Victoria Caledonian Distillery located in beautiful Victoria, British Columbia. Our products will include premium branded single
malt, Irish-style pot still, and pure rye whiskies for international sale and distribution, and real ales
and lagers for local consumption.
Our business plan incorporates:

1.
Proven innovative processing to accelerate

maturation of award-winning whiskies - reducing
working capital, accelerating speed to market, and
improved market adaptability;
2.
Finishing guest whiskies for rapid market entry and

brand development;
3.
Innovative cask sales to provide a large base of

brand ambassadors and early cash flow;
4.
Distillery tours of a full-scale commercial single malt

whisky distillery and brewery, including on-site
liquor, real ale and lager sales which build brandloyalty through large numbers of brand
ambassadors;
5.
A brewpub providing our patrons with high quality,

affordable bistro cuisine and a full range of our own
real ales and lagers, together with a variety of cultural
entertainment and events.
MemorandumbycontactingMBDatGraeme@MacaloneyDistillers.com
.
MAKE A DIFFERENCE
BY HELPING RE-INVIGORATE
CANADAS WHISKY EXPORTS

&
REPUTATION FOR WORLD AWARD-WINNING WHISKIES
.
Market Opportunity
Malt whisky has long been the most valuable premium spirit in Western countries. Now the
BRIC countries are pushing demand to the point where stocks are running out and prices are
escalating (to as much as $200-300 for a 3-5 year old whisky). Sales are rapidly growing: Scotch
whisky exports increased from $3 billion in 1999 to $7 billion p.a. by 2012. Irish liquors (mostly
Irish whisky) command a value of over $1.6 billion p.a. (2010) - up 60% over 3 years. Canadian
rye whisky exports, in the meantime, have plummeted from $625k to $250k p.a., under foreign
multi-national stewardship.
In addition to the important US and local Canadian markets, major

markets for single malt whiskies (France #2, the UK #3, Taiwan #4
and Germany #5) will be developed followed by the BRIC countries.
The aim will be to distribute to 30+ countries within a few years and
sell direct to 120,000+ tourists per annum.
A key to building demand, where demographics of drinkers
encompass a loyal consumer base, well heeled and diversified in age,
and who often base their purchases on recommendations from
retailers or through their own discovery and research, will be to
influence them directly via prominent whisky writers, as well as via
their retailers with attractive, informative packaging. That will stand
out on global retail shelves.
Marketing of MBD premium whiskies will also involve direct to
customer sales via our on-site liquor store. Our sales ambassadors
will conduct international tastings at festivals and liquor stores, and
ensure good product placement in stores. We will also benefit from
many unofficial brand ambassadors in the form of distillery tourists,
cask owners, & founder-owners.
Geographic motif for bottle

branding reinforces
distillery tourism, which in
turn promotes brand loyalty
MemorandumbycontactingMBDatGraeme@MacaloneyDistillers.com
.
Environmental Stewardship
Macaloney Brewers & Distillers (MBD) aspires to the principals of sustainability using
renewable, sustainable resources and also the responsible recycling of its waste products.
MBDs whisky will be made from four natural, renewable ingredients only: water, yeast, grains
(typically barley, rye or wheat), and oak.
There are no solvents used, nor toxic chemicals, other than small
volumes of food-grade cleaning chemicals (citric acid, mild
bleach). Yeast is self-propagating and therefore a renewable
resource.
Water usage takes two forms: in-process water and cooling water.
The former requires modest volumes most of which ends up in
our new make spirit and is casked as 62.5% abv spirit. The
remainder of the process water exits the plant either as part of
the spent grains (called draff) which were mashed using the
water. This draff will be collected by local cattle farmers for use
as high nitrogen cattle feed. The residual liquor left in the pot
stills after the alcohol, water and flavour congeners have been
distilled is called pot ale. This pot ale is a natural, high protein
and carbohydrate product created from the fermentation of the
barley by the yeast, and the subsequent boiling. Its alcohol
content is less than 0.5%. As such it has value as either a cattle
feed supplement to the draff, or as a fertilizer to be spread on
farmers fields.
Both the draff and pot ale recycling methods will engage local farmers - likely the same farmers
from whom our chefs will purchase fresh meat and garden-farm produce for our bistro brewpub restaurant thereby, effectively implementing recycling and supporting local farmers.
.
Management
- been there and done it -
MBD considers world-class been there and done it management and advisors are essential to
effective planning and successful implementation. Our founder, Dr. Graeme Macaloney PEng.,
FIChemE is an ex-pat Scot and fermentation engineer, with three degrees in fermentation /
bioprocess engineering from the top Scottish & UK universities, is Fortune 100 corporate trained
in fermentation management, and is a repeat entrepreneur having co-founded an angel investor
network (Deal Generator), a fermentation contract manufacturing business (QSV Biologics), and
MBD. A seasoned executive, he has assembled a blue ribbon board and advisors:
President & CEO - Graeme Macaloney: Per biography above.
Whisky Expert Dr. James Swan: Foremost whisky maturation expert
having designed top 20 ranked world award winning whiskies which
are just 3 years old. Dr. Swan is our Canadian-exclusive consultant.
Dr. Swan
Master Distiller Mike Nicolson: ex-Diageo Master Distiller, worked

in 18 single malt Scotch whisky distilleries, including as Distillery
Manager.
Business advisor Anthony Wills: Founder-owner of the successful,
award winning Kilchoman Distillery, Islay, Scotland.
Mr. Nicolson
Business advisor Paul Hadfield: Founder-owner of Spinnakers

Brewpub, Victoria, Canadas oldest legal brewpub.
Business advisor Malcolm Simpson: Founder-owner of SimpsInns
series of five pubs and restaurants, Scotland.
Business advisor John Macaloney: Founder-owner of Glenskirlie
House and Castle haute cuisine restaurant and two wedding /
banqueting facilities including the first castle built in Scotland in the 21st
Century.
Director Art Froehlich: Partner in Ad Farm marketing, pastPresident Western Canadian Maltings, seasoned in corporate
governance.
Director Patrick Michaud: Seasoned CFO and in corporate
governance, with $multi-million initial public offerings, mergers &
acquisitions and re-engineering accomplishments.
Director Allan Scott: Past Pres. TELUS Communications and
Economic Development Edmonton. Chair of the $90 million Alberta
Art Gallery. Co-founded Deal Generator angel network.
Spinnakers
.
VICTORIA: PLAY ALL YEAR ROUND

(1 BILLION FLOWER COUNT IN VICTORIA BY MARCH!)
Photographs courtesy of Tourism Victoria
.
Competitive Advantage
Macaloney Brewers & Distillers (MBD) has identified a number of integrated, converging factors,
taken from a 3 year study of global best practices which it sees as providing it with a competitive
advantage over its competitors. These include:
Accelerated maturation technologies: A key process innovation is the
rapid maturation of MBDs whisky. Dr. Jim Swan, a Scottish cask maturation
expert, who previously was with the industry sponsored secretive Scottish
Whisky Research Institute, has consulted on wood selection and maturation
with several award-winning distilleries including Kavalan and Amrut (both
top 20, global award winning 3-5 year old matured whiskies). He is assisting
MBD on a Canadian-exclusive basis.
Premium award-wining branded guest whisky: While our distillery is
under construction and whisky stock maturing, MBD will develop
international sales of finished, blended and MBD-branded guest whiskies to
establish international branding, a quality reputation, and distribution
networks.
Cask sales for brand development and customer retention: MBD will
sell innovative, affordable casks of whisky (cask futures), which represent an
early working capital source and also build customer loyalty.
Distillery & brewpub tourism: In Scotland, distillery tours generate 1.3
million visitors p.a., to often inaccessible whisky distilleries, spending an
estimated $42 million. The great Islay distilleries might only see 6,000 tourists
whereas in more accessible Edinburgh, 250,000 tourists visit the Scotch
Whisky Experience annually, which does not even have a distillery on its
premises. In Taiwan there are over 1 million visitors each year to Kavalan
whisky distillery. Locally, Craigdarroch Castle stately home and the Butterfly
Centre both receive 120,000-150,000 visitors annually, and the Butchart
Gardens achieves approx. 1 million tourists.
Experienced management, strategic advisors and consultants: The
founder of the US Venture Capital industry concluded after years of
investing that he would always invest in an A-class management team even
with a B-class plan, before he would ever invest in an A-class plan with Bclass team. MBD has integrated global best practices with a blue-ribbon,
management team as discussed on the Management page.
Tourists want new Victoria

destinations especially
cultural, informative,
interactive
.
FOUNDER-OWNERS CLUB
- GIVING BACK -
Founder-owners benefit from being part of the MBD Founders club with exclusive hands-on 5-day
whisky academy, annual maturation parties, and personal guided tours for friend, family and colleagues.
However, if you are a member of a whisky club and want to give back to your club, please contact us to
discuss how we can contribute to your club and its whisky budget.
Recent Founder-Owners are also members of the following whisky clubs and societies:
Alberta Scotch Society Edmonton

Calgary Companions of the Quaich
Calgary The Dram Initiative
Hamilton Companions of the Quaich
Newmarket Companions of the Quaich
Kingston Single Malt Society
Kincardine Companions of the Quaich
Kitchenor, Waterloo, Cambridge Companions of the Quaich
Nanaimo Scotch Tasting Society
Oakville Companions of the Quaich
Ottawa Single Malt Fellowship
Peterborough Companions of the Quaich
Scotch Malt Whisky Society
Scotia Whisky Society Halifax
Sidney Companions of the Quaich
Toronto Companions of the Quaich
University of Victoria Whisky Club
Victoria Companions of the Quaich
Victoria Single Malt Club
White Rock Whisky Club
Below are organizations who have contributed letters of support or otherwise are assisting MBD:
Greater Victoria Chamber of Commerce

Tourism Victoria
Greater Victoria Development Agency
Greater Victoria Harbour Authority
Greater Victoria Hotel Association
B.C. Ministry of Agriculture
B.C. Ministry of Small Business
Olds College, Alberta
South Peace Grain Cleaning Cooperative
Compass Box Whiskies, Scotland

Fountana Canada
Gambrinus Malting Corporation
Glenfarclas Distillery, Scotland
Glenskirlie House & Castle, Scotland
Kilchoman Distillery, Scotland
Liquor Plus liquor stores
Shelter Point Distillery
SimpsInns, Scotland
Spinnakers Brewpub
.
Become a Founder-Owner
Macaloney Brewers & Distillers (MBD) offers interested individuals, or whisky and real ale
connoisseurs alike, the opportunity to take a founders ownership share in our company, and
participation in our distillery, brewery and Founders club.
Founder-owner benefits include:
For a minimum $10k investment, a potential return on investment (ROI) of up to 10-fold or
40-50% compounded annual growth. Due to whisky being a known, established premium
product in a rapidly growing, established global market-place, MBD considers this a lower risk
investment relative to other start-ups;
BC residents benefit from 30% off their personal income tax;
BC residents can benefit from 30-40% off their personal income tax via RRSP;
Once established, with significant cash flow, MBD will consider regular dividends for investors;
Exclusive five day hands-on brewing & distilling
academy in the Victoria Caledonian Brewpub &
Distillery, not available to the public;
Exclusive Founder-Owner branded jacket;
Collectable Founders Reserve whisky or equivalent in real
ale kegs;
Annual maturation party in the brew-pub where we
celebrate another year with a complimentary meal and
real ales, and sample our full range of whiskies after a
further year of maturation;
Imagecourtesyof
ShelterPointDistillery
Private guided tours with unlimited family & friends & colleagues;
Access to the distillery Grand Tasting Lounge for private parties;
Opportunity to found an internationally recognized distillery and brewpub.
For more information including our confidential Offering Memorandum please contact our founderCEO, Graeme Macaloney ,by e-mail at Graeme@MacaloneyDistillers.com or phone: 250 634 2276
.
VICTORIA CALEDONIAN DISTILLERY & BREWPUB

VICTORIA, CANADA
MACALONEYDISTILLERS.COM

MBD Brochure 30-12-13

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Victoria Caledonian

Share our passion for

FOUND A GLOBAL TOURIST DESTINATION

About Our Business

MacMhaol-onfhaidh or Macaloney Brewers & Distillers (MBD) is set to become an international

Our business plan incorporates:

Proven innovative processing to accelerate

Finishing guest whiskies for rapid market entry and

Innovative cask sales to provide a large base of

Distillery tours of a full-scale commercial single malt

A brewpub providing our patrons with high quality,

CANADAS WHISKY EXPORTS

In addition to the important US and local Canadian markets, major

Geographic motif for bottle

Master Distiller Mike Nicolson: ex-Diageo Master Distiller, worked

Business advisor Paul Hadfield: Founder-owner of Spinnakers

VICTORIA: PLAY ALL YEAR ROUND

Photographs courtesy of Tourism Victoria

Tourists want new Victoria

Alberta Scotch Society Edmonton

Greater Victoria Chamber of Commerce

Compass Box Whiskies, Scotland

VICTORIA CALEDONIAN DISTILLERY & BREWPUB

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