Unit G325: Critical Perspectives In Media

Media In The Online Age

Media in the Online Age Essay Plan

Follow the PDQ (Point, Data, Question Format)

Introduction
Answer the question in one paragraph.

Section 1: How have online media developed?

 How was music and TV produced, distributed and consumed before the invention of
the internet?
 Briefly describe the origins and development of the Internet from the ARPAnet, to the
Internet, to Web 1.0 to Web 2.0. Explain briefly how Web 2.0 differs from Web 1.0.
 Convergence – discuss how the Internet has led to the convergence of media
formats.

Section 2: What has been the impact of the internet on

media production?
 Describe how Web 2.0 has changed the ways in which music is produced in relation
to the past– if you have ever used software such as Audacity to produce your own
music then say so.
 Describe how Web 2.0 has changed the ways in which TV is produced in relation to
the past – if you have ever produced your own videos and published them via the
internet then say so.
 Describe how the production of TV and music might alter in the future (Web 3.0).
 How might continuing trends in convergence alter the ways in which TV and music
might be produced in the future?

Section 3: What has been the impact of the internet on

media distribution?
 Describe how Web 2.0 has changed the ways in which music is distributed in relation
to the past – if you have ever produced your own music then explain how you used
the Internet to distribute it.
 Describe how Web 2.0 has changed the ways in which TV is distributed in relation to
the past – if you have ever produced your own videos and published them via the
internet then explain how you used the Internet to distribute it.
 Describe how the distribution of TV and music might alter in the future (Web 3.0).
 How might continuing trends in convergence alter the ways in which TV and music
might be distributed in the future?

Section 4: What impact might the internet have on

contemporary media consumption?
 Describe how Web 2.0 has changed the ways in which music is consumed in relation
to the past – discuss how Web 2.0 has altered/determined the ways in which you
consume music.
 Describe how Web 2.0 has changed the ways in which TV is consumed in relation to
the past – discuss how Web 2.0 has altered/determined the ways in which you
consume TV.
 Describe how the consumption of TV and music might alter in the future (Web 3.0).
 How might continuing trends in convergence alter the ways in which TV and music
might be consumed in the future?

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 Unit G325: Critical Perspectives In Media
Media In The Online Age

Media In The Online Age Facts and Theories

A list of some of the key dates and theories that you could use to answer this question. This
is not all of the theory you have studied, however.

 Advanced Research Projects Agency (ARPA) – created to ARPAnet – predecessor

to the Internet (1969).
 January 1, 1983 – the ARPAnet becomes The Internet.
 March 1989 - Sir Tim Berners-Lee invents the World Wide Web.
 1995 US government releases Internet for commercial use.
 Web 2.0 (2003) – the term Web 2.0 is popularised by John Battelle and Tim
O’Reilly.
 Semantic Web - coined by Sir Tim Berners-Lee (2006).
 Web 3.0 - Web 3.0 is a phrase coined by John Markoff of the New York Times in
2006, which refers to a supposed third generation of Internet-based services that
collectively comprise what might be called 'the intelligent Web.
 Technological Determinism - The introduction of new media technologies have
significantly changed the ways in which audience consume and interactive with media
texts. Coined by Thorstein Veblen.
 Technology Push/Demand Pull – Daniel Chandler, 2001.
 The medium is the message is a phrase coined by Marshall McLuhan (1964).
 Technological Convergence - P.J. Fourie.
 Moral Panics and Folk Devils – Stanley Cohen 1974.
 The Long Tail – Chris Anderson 2006.
 Timeshifting – using a VCR to record TV.
 Microscheduling – using a PVR to record TV.
 Video On Demand (VoD) – watching TV via the Internet, either by downloading or
streaming/simulcast or catchup.
 Lean Back Media – non interactive media.
 Lean Forward Media – interactive media.
 Pay-Per-View – paying to download/stream a TV show.
 Narrowcast - the transmission of data to a specific list of recipients.
 Audience Fragmentation – Sonia Livingstone (2002).
 Cultural Hegemony – Antonio Gramsci.
 Dominant Ideology – Karl Marx.
 Top Down Communication – one communicating too many.
 Bottom Up Communication – peer to peer communication.
 Wikinomics - Don Tapscott and Anthony D. Williams (2006).
 We The Media – Dan Gillmor, 2004