Entrepreneurship Development Final Review

A PROJECT ON
ENTERPRINERSHIP DEVELOPMENT
CCA1008 A1
Evaluation of Retail Shop
(With Reference from Vellore)
Bachelor of Commerce
By:
PRAVEEN KUMAR S (15BCC0015)
KARTHIKEYAN C R (15BCC0043)
RAHMATUHULLA H (15BCC0069)
MANISHANKAR R (15BCC0088)
Under the supervision and guidance of

Dr. MUTHUMEENAKSHI
Assistant professor
School of Sciences and Languages (SSL)

May - 2016
ENTERPRENEURSHIP DEVELOPMENT
1 | Page
INDEX
NO
1.
TITTLE
CHAPTER I
PAGE
NO
48
1. Introduction
a. What is retail shop
b. Definition of retailer
c. Brief about retail shop
2. Objectives of the retail business
3. Objectives
4. Methodization
5. Questionnaires
6. Indicators for term work
7. Identifying high-level risk, be sure to consider the

following risk attributes
CHAPTER II
10 28
1. Analysis and interpretation
2. Findings and Conclusion
27
2 | Page
List of Table Charts
TABLE
NO
TITTLE
PAGE
NO
Type of business
Whether this business is started by your ancestor
10
Numbers of year you doing this business
11
Initial investment for your business
12
Any other business
13
Selection of business
14
Numbers of members in your family
15
Type of profit
16
Management of the his family by earning profit from his

business
17
10
The nature of this business
18
11
No. of customers you are handling per day
19
12
Having any new method to develop the business
20
13
Types of new method
21
14
Credit customer facility
22
15
No. of days that the shops offering to creditors
23
16
Are you facing any obstacles in this business
24
17
Types of obstacles business mans are facing
25
18
Any idea of opening new branch
26
Chapter I
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INTRODUCTION AND RESEARCH DESIGN

What is retail shop?
A store that sell smaller quantities of products or services to the general public. A
business that operates as a retail outlet will typically buy goods directly from manufacturers or
wholesale suppliers at a volume discount and will then mark them up in price for sale to end
consumers.
Definition of retailer:
A business or person that sells goods to
the consumer,
as
a wholesaler or supplier, who normally sell their goods to another business.
opposed
to
Our project is about retail shops and we are collecting informations in retail shops in
Vellore and we are dividing the business in to sole trader and partnership and we are asking type
of business and also we take the information that how many years they are been in that business
and we ask the number of family members and profits of the business it may be monthly profit
or daily profit and we ask the person profits is able to manage the family or not.
And also we get the information about the number of customers they are handling per day
and we ask whether the person having credit customer or not and if they say yes we ask the
person how many days they are giving credits to the customer.
And we ask why that person select the business whether he has own interest or family
business. We also get the information about the motive of the business because the business have
profit motive and also service motive we ask person whether he have any new method to
improve the business if they say yes we collect the ideas of the new method and also we get the
information about what are the obstacles they are having in the business and finally we ask the
person whether he have any idea to open a new branch these all the informations we get from
the retail shops
Brief about retail shops

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Retail is the process of selling consumer goods or services to customers through multiple
channels of distribution to earn a profit. Demand is created through diverse target markets and
promotional tactics, satisfying consumers' wants and needs through a lean supply chain. In the
2000s, an increasing amount of retailing is done online using electronic payment and delivery via
a courier or postal. Retailing includes subordinated services, such as delivery. The term "retailer"
is also applied where a service provider services the small orders of a large number of
individuals, rather than large orders of a small number of wholesale, corporate or government
clientele.
Shops may be on residential streets, streets with few or no houses, or in a shopping
mall. Streets may be for pedestrians only. Sometimes a shopping street has a partial or
full roof to create a more comfortable shopping environment protecting customers from various
types of weather conditions such as extreme temperatures, winds or precipitation. Online
retailing, a type of electronic commerce used for business-to-consumer transactions and mail
order, are forms of non-shop retailing.
Shopping generally refers to the act of buying products. Sometimes this is done to
obtain final goods including necessities such as food and clothing; sometimes it is done as
a recreational activity. Recreational shopping often involves window shopping (just looking, not
buying) and browsing and does not always result in a purchase.
OBJECTIVES OF RETAIL BUSINESS:

Customer Satisfaction:
Retailers know that satisfied customers are loyal customers. Consequently, retailers
must develop strategies intended to build relationships that result in customers returning to
make more purchases.
Acquiring the Right Products:
A customer will only be satisfied if they can purchase the right products to satisfy
their needs. Since a large Percentage of retailers do not manufacture their own products, they
must seek suppliers who will supply products demanded by customers. Thus, an important
objective for retailers is to identify the products customers will demand, and negotiate with
suppliers to obtain these products.
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Product presentation:
Once obtained, products must be presented or merchandised to customers in a way
that generates interest. Retail merchandising often requires hiring creative people who
understand and can relate to the market.
Traffic Building:
Like any marketer, retailers must- use promotional methods to build customer
interest. For retailers a key measure of interest is the number of people visiting a retail
location or website. Building traffic is accomplished with a variety of promotional
techniques such as advertising, including local newspapers or Internet, specialized
promotional activities, such as coupons.
Layout:
For store-based retailers, a stores physical layout is an important component in

creating a retail experience that will attract customers. The physical layout is more than just
deciding in what part of store to locate products. For many retailers designing the right
shopping atmosphere (e.g., objects, light, and sound) can add to the appeal of a store. Layout
is also important in the online world where site navigation and usability may be deciding
factors in whether a retail website is successful.
Location:
Where to physically locate a retail store may help or hinder tore traffic. Well placed
stores with high visibility and easy access, while possibly commanding higher land usage
fees, may hold significantly more value than lower cost sites that yield less traffic.
Understanding the trade-off between costs and benefits of locations is an important retail
decision.
Keeping Pace With Technology:

Technology has invaded all areas of retailing including customer knowledge (e.g.,
customer relationship management software), product movement (e.g., use of RFID tags for
tacking), point-of-purchase (e.g., scanners, kiosks, self-serve checkout), web technologies
(e.g., online shopping
carts, purchase recommendations) and many more.
OBJECTIVES OF THE STUDY:

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1. To know the financial position of the retail shops in Vellore town.

2. To analyse the investment details of the retail shops in Vellore town.
3. To identify the barriers of the retail shops in Vellore town.
Methodisation:
In todays business environment, two factors have become common: change and
complexity. The nature of business has incorporated these factors into our everyday lives. We
work in an environment of constant change and increasing complexity, and must be competitive,
productive, customer-focused, and profitable.
A project has boundaries, so its extent is defined. A project is a one-time effort, usually
requiring finite resources. There are distinct start and end dates for projects. You know when you
have reached the end of the project.
Questionnaires:
Questionnaires are often used to assess the current situation.

The main objective is fact gathering; the subject matter does not need verbal explanation
and immediate feedback.
Opinions must be gathered from a large group of persons.
Time and resources for interviewing are not available.
Indicators for Teamwork
The task to be performed requires the participation of several team members to produce a
deliverable and reach consensus.
The task to be performed is a logical extension of previous activities, such as a user
workshop or interviews.
The task to be performed needs the skills of several persons.
Methodology:
Data collection: Through questionnaire Primary data were collected.
Sample size: The data were collected from twenty respondents who are residing at
Vellore town.
Statistical Tools: Using percentage analysis with the help of charts and diagrams,
the results were represented.
When identifying high-level risks, be sure to consider the following risk attributes:
7 | Page
Budget
Schedule Items
Performance
Development Technology
User Attributes
Business Change
Cost or Financial
Vendor or Contractor
Human Resources
Politics
Acts of God
Requirements
The project team will determine what types of resources are needed and how much of each one
are needed to complete the activities. The duration of any task is usually influenced by the
amount of resources assigned to it. Members of the project team may have been involved in a
similar project and may have direct experience with task durations. Finalize material and produce
presentation material packets along with any other needed materials like charts, bar diagram etc.
Chapter 2
8 | Page
ANALYSIS AND INTERPRETATION

In this chapter the researcher analyzed the collected data and interpreted. The results are
depicted here.
Table 2. 1
Type of business
Type of Business
No. of business
Sole trader
Partnership
11
Type of Business
11
9
Sole trader
Partnership
Diagram 2. 1
Explanation:Hence this table2.1 and diagram2.1 shows that in this analysis there is more are partnership
firm business.
Table 2. 2
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Weather this business is started by your ancestor
Ancestor Business
Your idea
Yes
12
No
Your idea
Yes
40%
No
60%
Diagram 2. 2
Explanation:This table 2. 2 and diagram 2. 2 shows that there are many business are where started by
their ancestor where it shows that there are 12 members are continued with their family business
and other 60% that means 8 members are started there owe business.
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Table 2. 3
Numbers of year you doing this business
No. of Years
Years
Less than 10 Years
10
10-20 Years
More than 20 Years
Years
More than 20 Years
10-20 Years
10
Less than 10 Years
10
Diagram 2. 3
Explanation:This table 2.3 and diagram 2.3 shows that there are few peoples are more experience in their
business there are many members are under 10 years of experience
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Table 2. 4
Initial investment for your business
Initial Investment
Amount
less than 1 Lakh
1 - 2 Lakh
More than 2 lakh
Amount
15%
less than 1 Lakh
1 - 2 Lakh
40%
More than 2 lakh
45%
Diagram 2. 4
Explanation:This table 2.4 and diagram 2.4 clearly shows that there are more people are invested more
than 2 lakh and some are also invested less than 1 lakh. It shows that the people will invest
according to the financial back ground.
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Table 2. 5
Any other business
Other Business
No. of
Yes
No
16
Other Business
16
16
14
12
10
8
6
4
2
0
Yes
No
Diagram 2. 5
Explanation:Hence this table 2. 5 and diagram 2. 5 shows that many members are not doing the additional
business. Where some people are doing their additional business for his financial.
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Table 2. 6
Selection of business
Types
Selection of Business
Own Interest
11
Family Business
Selection of Business
Family Business; 45%
Own Intrest ; 55%
Diagram 2. 6
Explanation:Hence this table 2.6 and diagram 2.6 shows that there are many people started their business
according to their own interest but also the family businesses are continuing.
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Table 2. 7
Numbers of members in your family
Types
Number of members in their family
1 to 5
16
5 to 10
More than 10
Num ber of m em bers in there fam ily
16
14
12
10
8
6
4
2
0
1 to 16
5
4
5 to 10
0 10
More than
Diagram 2. 7
Explanation:Hence this table 2.7 and diagram 2.7 shows that this business man are mostly small and
middle family only and they are not big family back ground.
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Table 2. 8
Type of profit
Type of profit
No. of types
Monthly profit
13
Daily profit
No. of types
Daily profit ; 35%
Monthly profit ; 65%
Diagram 2. 8
Explanation:ENTERPRENEURSHIP DEVELOPMENT
16 | P a g e
According to this analysis there are many business are during their profit according to the
monthly bases. This is clearly explained by this table 2. 8 and diagram 2.8.
Table 2. 9
Management of the his family by earning profit from his business
Profit Management to their family
No. of
Yes
16
No
Profit Management to there family
4
No. of
16
8
Yes
10
12
14
16
18
No
Diagram 2. 9
Explanation:-
17 | P a g e
This table 2.9 and diagram 2.9 explain that there are able to manage their family by doing
their business even though there are some people are count able to manage their family by doing
one business so this people are doing there additional business.
Table 2. 10
The nature of this business
Types
Nature of the Business
Service
Product
17
Nature of the Business

17
3
Service
Product
Diagram 2.10
Explanation:ENTERPRENEURSHIP DEVELOPMENT
18 | P a g e
According to this analysis the business are done in the process of product method only that is
clearly shows by the table 2.10 and diagram 2.10.
Table 2.11
No. of customers you are handling per day
No. of customer handling per day
Less than 30
30 to 50
11
More than 50
20%
36%
Less than 30
30 to 50
More than 50
44%
19 | P a g e
Diagram 2. 11
Explanation:Hence this table 2.11 and diagram 2.11 shows that there are more shops are handling the
customers 30 to 50. There is some shop where handling the customers more than 50. Similarly
there is a shop handling the customer less than 30 also.
Table 2. 12
Having any new method to develop the business
New Method
No. of
Yes
14
No
New Method
16
14
12
14
10
8
6
4
2
0
Yes
No
Diagram 2. 12
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Explanation:Hence this table 2.12 and diagram 2.12 shows that the many are having the own interest to
develop their business.
Table 2. 13
Types of new method
New Method
No. of
New Technology
New Package
Server Over Everything
New Method
1
Server Over Everything
New Package
New Technology
0
Diagram 2. 13
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Explanation:This table 2.13 and diagram 2.13shows the more members are very interested in doing the
improvement in their pack ageing and new technology they are more interesting in developing
their business in that way.
Table 2. 14
Credit customer facility
Having any credit customer
No. of
Yes
12
No
Having any credit customer
40%
Yes
No
60%
22 | P a g e
Diagram 2. 14
Explanation:This table 2.14 and diagram 2.14 cleanly explain that there are any members are having their
credit customers this shows that the customers also liking the shops that where credit is giving.
Table 2. 15
No. of days that the shops offering to creditors
Days
No. of Days that to be Offered
Less than 2 Months
2 to 5 months
More than 5 Months
No. of Days that to be Offered

7
6
5
4
3
2
1
0
Less than 2 Months
2 to 5 months
More than 5 Months
23 | P a g e
Diagram 2. 15
Explanation:This table2.15 and diagram2.15 shows that all shops are giving credit but they are not giving
more time to repay they are allowing less than 2 months for repaying there credit.
Table 2. 16
Are you facing any obstacles in this business
Any Obstacles of Business
No. of
Yes
18
No
Any Obstacles of Business
10%
Yes
No
90%
24 | P a g e
Diagram 2 16
Explanation:According to this table 2. 16 and diagram 2. 16 tells that there are 90% of business mans are
facing many problem in their business and they are ready to facing it also.
Table 2. 17
Types of obstacles business mans are facing
Types
Obstacles of Business
Lack of Finance
Lack of co-operative
Pathological Problems
Obstacles of Business
10
9
8
7
6
5
4
3
2
1
0
Lack of Finance
Lack of co-operative
Pathological Problems
Diagram 2. 17
25 | P a g e
Explanation:Hence this table 2. 17 and diagram 2.17 shows that the many business people are facing lack
of co-operative and next is lack of finance. This two only they are facing more.
Table 2. 18
Any idea of opening new branch
Idea of New Branch
No. of
Yes
13
No
Idea of New Branch

14
12
10
8
6
4
2
0
No. of
Yes
No
26 | P a g e
Diagram 2. 18
Explanation:According to this table 2. 18 and diagram 2.18 shows that many are liking to open a new
branch because of some obstacles that was lacked.
Findings:
According the researchers analysis the results found many things that are shown below:
Researchers had taken 20 retail shops in and around Vellore
In that researchers had taken 11 partnership shops and 9 sole trader shops
There are many business are where started by their ancestor where it shows that there are
12 members are continued with their family business and other 60% that means 8
members are started there owe business.
There are few peoples are more experience in their business there are many members are
under 10 years of experience
There are more people are invested more than 2 lakh and some are also invested less than
1 lakh. It shows that the people will invest according to the financial back ground.
That many members are not doing the additional business. Where some people are doing
their additional business for his financial.
There are many people started their business according to their own interest but also the
family business are continuing.
This business man are mostly small and middle family only and they are not big family
back ground.
According to this analysis there are many business are during their profit according to the
monthly bases.
There are able to manage their family by doing their business even though there are some
people are count able to manage their family by doing one business so this people are
doing there additional business.
The business are done in the process of product method
There are more shops are handling the customers 30 to 50. There is some shop where
handling the customers more than 50. Similarly there is a shop handling the customer less
than 30 also.
That the many are having the own interest to develop their business.
The more members are very interested in doing the improvement in their pack ageing and
new technology they are more interesting in developing their business in that way.
There are any members are having their credit customers this shows that the customers
also liking the shops that where credit is giving.
27 | P a g e
That all shops are giving credit but they are not giving more time to repay they are
allowing less than 2 months for repaying there credit.
There are 90% of business mans are facing many problem in their business and they are
ready to facing it also.
The many business people are facing lack of co-operative and next is lack of finance.
This two only they are facing more.
That many are liking to open a new branch because of some obstacles that was lacked.
Conclusion:
The retails shops are working well in Vellore town. They are earning a good amount of profit.
But the barrier is to expansion of business it requires some legal formalities and they felt difficult
in management if it is expanded at large level. Other things are favour for them to survive in the
market.
28 | P a g e

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A PROJECT ON

Under the supervision and guidance of

School of Sciences and Languages (SSL)

a. What is retail shop

c. Brief about retail shop

2. Objectives of the retail business

6. Indicators for term work

7. Identifying high-level risk, be sure to consider the

1. Analysis and interpretation

2. Findings and Conclusion

List of Table Charts

Whether this business is started by your ancestor

Numbers of year you doing this business

Initial investment for your business

Any other business

Numbers of members in your family

Management of the his family by earning profit from his

The nature of this business

No. of customers you are handling per day

Having any new method to develop the business

Types of new method

Credit customer facility

No. of days that the shops offering to creditors

Are you facing any obstacles in this business

Types of obstacles business mans are facing

Any idea of opening new branch

INTRODUCTION AND RESEARCH DESIGN

Brief about retail shops

OBJECTIVES OF RETAIL BUSINESS:

For store-based retailers, a stores physical layout is an important component in

Keeping Pace With Technology:

OBJECTIVES OF THE STUDY:

1. To know the financial position of the retail shops in Vellore town.

Questionnaires are often used to assess the current situation.

Indicators for Teamwork

ANALYSIS AND INTERPRETATION

Weather this business is started by your ancestor

Less than 10 Years

More than 20 Years

Less than 10 Years

less than 1 Lakh

More than 2 lakh

less than 1 Lakh

More than 2 lakh

Family Business; 45%

Own Intrest ; 55%

Number of members in their family

Num ber of m em bers in there fam ily

Daily profit ; 35%

Monthly profit ; 65%

Profit Management to their family

Profit Management to there family

Nature of the Business

Nature of the Business

No. of customer handling per day

No. of customer handling per day

No. of customer handling per day

Server Over Everything

Server Over Everything

Having any credit customer

Having any credit customer

No. of Days that to be Offered

Less than 2 Months