Nina Sabnani 1

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Visual Culture and Interpretation
Nina Sabnani, IDC, IIT Bombay
Visual Culture
Everything that is
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Seen
Produced to be Seen
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Ways in which it is Seen and Understood
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Part of culture that communicates through visual

means
Not just a part of everyday life, it is your everyday life

Nicholas Mirzoeff
Visual Culture
Art
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Illustration
Photography
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Internet
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TV
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Film
VISUAL AS IMAGE
Visual as Image
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A reproduction of the form of a person or object, especially a
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sculptured likeness
A mental picture of something not real or present
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The opinion or concept of something that is held by the public
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A concrete representation, as in art, literature, or music, that is

expressive or evocative of something else
Visual as Image
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A reproduction of the form of a person or object
Visual as Image
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do
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op
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A mental picture of something not real or present
Visual as Image
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op
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The opinion or concept of something that is held by the public
Visual as Image
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do
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op
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A concrete representation, as in art, literature, or music,

that is expressive or evocative of something else
How do we define a Visual?
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2D signs, images, representations
How do we define a Visual?
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3D settings, objects
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Image as Identity: Proof
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Image as Identity: Status
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Image as Identity: Status
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Image as Evidence
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Image as Explanation
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Image as Information
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Image as Advert, history, technology
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Image as Entertainment
Representation
The Oxford English Dictionary defines representation primarily as
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"presence" or "appearance."
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There is an implied visual component to these primary definitions.
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Representations can be clear images, material reproductions,

performances and simulations.
Image and its Representation

Whose perception?
Whose point of view?
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How is it being represented?
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What is being observed?
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Where does the observer locate herself ?
Representation
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The sum or range of what has been perceived, discovered, or learned
Representation
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do
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A creation that is a visual or tangible rendering of someone or something
Representation
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op
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An artifact that has been brought into existence by someone
Representation
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The act of representing; standing in for someone or some group and

speaking with authority on their behalf.

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PERCEPTION
OBSERVATION
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INTERPRETATION
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COMMUNICATION

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How does perception take place?

Relation between seeing and understanding?
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Perception and reasoning?
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Perception and Cognition
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Selective
PERCEPTION

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Who is the observer?

Where is the observer located?
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What is the worldview of the observer?
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What is the self-awareness of the observer?
OBSERVATION

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How is it mediated?
Selection, Omission, Addition?
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Building on associations?
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About the image and the maker?
INTERPRETATION

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Assumptions of receiver?
Motivation of receiver?
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Relevance for the receiver?
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Shared knowledge, language?
COMMUNICATION
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Relationship between images and words
This dewdrop world,

It may be a dewdrop,
And yet..
And yet
Issa
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INTERPRETING: Visual
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A picture is worth a thousand words
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Interpretation
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Assignment of meanings to symbols/images
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Context Sensitive
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Image is open for interpretation
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Image as Adaptation
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Nina Sabnani 1

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Pl

Visual Culture and Interpretation

Nina Sabnani, IDC, IIT Bombay

Ways in which it is Seen and Understood

Part of culture that communicates through visual

Not just a part of everyday life, it is your everyday life

A reproduction of the form of a person or object, especially a

A mental picture of something not real or present

The opinion or concept of something that is held by the public

A concrete representation, as in art, literature, or music, that is

A reproduction of the form of a person or object

A mental picture of something not real or present

The opinion or concept of something that is held by the public

A concrete representation, as in art, literature, or music,

How do we define a Visual?

2D signs, images, representations

How do we define a Visual?

Image as Identity: Proof

Image as Identity: Status

Image as Identity: Status

Image as Advert, history, technology

There is an implied visual component to these primary definitions.

Representations can be clear images, material reproductions,

Image and its Representation

Whose point of view?

How is it being represented?

What is being observed?

Where does the observer locate herself ?

The sum or range of what has been perceived, discovered, or learned

A creation that is a visual or tangible rendering of someone or something

An artifact that has been brought into existence by someone

The act of representing; standing in for someone or some group and

Image and its Representation

Image and its Representation

How does perception take place?

Perception and reasoning?

Perception and Cognition

Image and its Representation

Who is the observer?

What is the worldview of the observer?

What is the self-awareness of the observer?

Image and its Representation

About the image and the maker?

Image and its Representation

Relevance for the receiver?

Shared knowledge, language?

Relationship between images and words

This dewdrop world,

A picture is worth a thousand words

Assignment of meanings to symbols/images

Image is open for interpretation

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