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M. S.

RAMAIAH INSTITUTE OF TECHNOLOGY


BANGALORE-54
(Autonomous Institute, Affiliated to VTU)

DEPARTMENT OF MANAGEMENT STUDIES

Outcome Based Education Curriculum


(for the Academic year 2015 2017)

I to IV Semester MBA

M.S. RAMAIAH INSTITUTE OF TECHNOLOGY


(Autonomous Institute, affiliated to VTU)
Bangalore- 560 054
Approved Scheme and Syllabus of I, II, III, IV Semester MBA (2015-2017)
Sl.
No.

Name

Chairman/
Member

Institute

Chairman
1.

Dr.P.V.Raveendra

MSRIT, Bangalore
VTU Nominee

2.

Dr.M.G.Krishnamurthy

3.

Prof.Jayanthi Iyer

Member

Adjunct faculty,IIM-B,
Visiting Faculty, IIM Indore

4.

Mr.Narendra Murthy

Member

Vice President HR
Zovi.com Ltd., Bangalore

5.

Dr. Y.M.Satish

Member

MSRIT, Bangalore

6.

Dr. M.Rizwana

Member

MSRIT, Bangalore

7.

Dr. A.Mahalakshmi

Member

MSRIT, Bangalore

8.

Mr. N.Srikanth Reddy

Member

MSRIT, Bangalore

9.

Mr.Santhosh Kumar S

Member

MSRIT, Bangalore

JNNCE, Shimoga

Signature

About the Institution


M. S. Ramaiah Institute of Technology (MSRIT) was started in 1962 by the late Dr. M.S. Ramaiah,
our Founder Chairman who was a renowned visionary, philanthropist, and a pioneer in creating
several landmark infrastructure projects in India. Noticing the shortage of talented engineering
professionals required to build a modern India, Dr. M.S. Ramaiah envisioned MSRIT as an institute of
excellence imparting quality and affordable education. Part of Gokula Education Foundation, MSRIT
has grown over the years with significant contributions from various professionals in different
capacities, ably led by Dr. M.S. Ramaiah himself, whose personal commitment has seen the
institution through its formative years. Today, MSRIT stands tall as one of Indias finest names in
Engineering Education and has produced around 35,000 engineering professionals who occupy
responsible positions across the globe. India Today, a leading national level magazine has ranked our
Institution very high.
About the Department:
The Department of Management Studies was established in the year 1998 with an objective of
bringing out high-quality professional managers to meet the emerging and ever growing demands and
challenges of the industry in an ethical and socially responsible manner. Since inception, the
Department has shown remarkable growth in the direction of achievement of its objectives. The
faculty of the department is well experienced both in industry and in the academic field. All the
faculties are involved in research and technical paper publications in reputed technical journals,
conferences across the world. The department believes in continually enhancing the expertise of the
faculty by deputing them to various workshops and faculty development programs.

Faculty List
S. No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Name
Dr.P.V.Raveendra
Dr.Y.M.Satish
Dr. M.Rizwana
Dr.A.Mahalakshmi
Mr.N.Srikanth Reddy
Mr. S. Santhosh Kumar
Mr. Vijaya Kumar.G
Mrs. Pallavi.B
Ms. Rashmi.S.B
Mr. Arun Kumar.D.C
Mr. Adarsha.K
Mrs. Padmalini
Mr. Vaijanath Babshetti
Mrs. Jyothi. E. Singh

Qualification

Designation

MBA Ph.D.
MBA,Ph.D
MBA,M.Phil, Ph.D
MBA,LLB,Ph.D
MBA,(Ph.D)
MBA,(Ph.D)
MBA, (Ph.D)
MBA, (Ph.D)
MBA, (Ph.D)
MBA, (Ph.D)
MBA, (Ph.D)
MBA, (Ph.D)
MBA, (Ph,D)
MBA, (Ph,D)

Prof. & HOD


Associate Professor
Associate Professor
Associate Professor
Asst. Professor
Asst. Professor
Asst. Professor
Asst. Professor
Asst. Professor
Asst. Professor
Asst. Professor
Asst. Professor
Asst. Professor
Asst. Professor

Vision and Mission


The Vision of MSRIT: To evolve into an autonomous institution of international standing for
imparting quality technical education
Mission : MSRIT shall deliver global quality technical education by nurturing a conducive learning
environment for a better tomorrow through continuous improvement and customization
Quality Policy
We at M. S. Ramaiah Institute of Technology, Bangalore strive to deliver comprehensive,
continually enhanced, global quality technical and management education through an established
Quality Management system Complemented by the Synergistic interaction of the stake holders
concerned.

The Vision of the Department:


To become a trusted and influential management education institution that is equipped to, built on the
twin pillars of theory and practice and designed to foster academic excellence and professional skill
development through learning and knowledge sharing.

Mission of the Department:


The Department commits itself to achieve, sustain and foster quality and value based management
education by merging theory and practice in creative ways.

Process of deriving the vision and mission of the department


Process of deriving the vision and mission of the department is shown in Figure below.

Institutes Vision &


Mission

Management

Parents

Vision &
Mission of the
Department by
the committee

Industry

Department
Faculty

Alumni

Students
Periodic Review

Department Vision
& Mission

Institute Vision &


Mission
Committee formation and preparation of questionnaire
Conduction of Survey

Student
s

Parents

Alumni

Industry

Collect data
(Department Committee)
Deliberate, Analyze and
summarize the data
(Board of Studies)
Academic Council&
Governing Council

Accept & Approve

5 PEOs

PG faculty

Process of Deriving the Programme Educational Objectives ( PEOs)


PEOs of the program
PEO1: Analyze, design, develop and manage integrated system of funds, people, information
technology, material, equipments, methods and markets by taking into consideration economic,
technical, social, legal, moral and ethical considerations.
PEO2: Acquire necessary managerial skills for conducting business, entrepreneurship, research and
higher education to provide service to community.
PEO3: Engage in lifelong learning for professional enrichment and advancement.
Process of deriving the Programme Outcomes (POs)
The Programme outcomes are defined taking into account the feedback received from faculty, alumni,
Industry and also from guidelines put across by regulatory/professional bodies and graduate attributes
which are in line with programme educational objectives. The following diagram indicates the
information flow.

Department Vision and


Mission

Institute Vision and Mission

Feedback
Faculty

Programme Educational
Objectives

Graduate Attributes

Programme Outcomes

Regulatory bodies such


as UGC,AICTE,VTU

Student

Alumni
Professional bodies such
as BMA, NIPM, NHRD,
ISTD

Industry

POs of the program offered


a. Post Graduate students will demonstrate knowledge of management concepts, organization,
dynamic business environment, problem solving skill and decision making.
b. Post Graduate students will demonstrate ability to identify, formulate and solve
organisational problems.
c. Post Graduate students will demonstrate an ability to identify business problems, collect data,
analyze the data and convert them into meaningful information to arrive at the directions and
suggest solutions to those problems.
d. Post Graduate students will demonstrate ability to work on various management functions
and develop strategic thinking.
e. Post Graduate students will demonstrate ability to understand management in multifunctional
areas like Production, Marketing, Finance and HR.
Also they will be able to demonstrate ability to understand and derive meaningful inferences
about organizational performance.
f.

Post Graduate students will demonstrate skills to use methods, tools and software to analyze
problems and find solutions.
g. Post Graduate students will demonstrate knowledge of professional, ethical, legal and
organizational responsibilities.
h. Post Graduate students will be able to communicate effectively both in verbal and
written form.
i. Post Graduate students will show an understanding of impact of business solutions on the
society and will be aware of contemporary issues in a domestic and global perspective.
j. Post Graduate students will develop confidence for self education and ability for career
planning and development
k. Post Graduate students will be able to apply management concepts to case studies and
propose creative solutions to business problems.
Mapping of PEOs and POs
The correlation between the Programme outcomes and Program Educational objectives are mapped in
the Table shown below:
Correlation between the POs and the PEOs

Sl.
No.

Programme Outcomes
Programme Educational Objectives

Analyze, design, develop and manage integrated


system of funds, people, information
technology, material, equipments, methods and
markets by taking into consideration economic,
technical, social, legal, moral and ethical
considerations.
Acquire necessary managerial skills for
conducting business, entrepreneurship, research
and higher education to provide service to
community.
Engage in lifelong learning for professional
enrichment and advancement.

X X X X X X X X X

X X X X

X X

X X X

Curriculum breakdown structure:


The curriculum of MBA is so structured to include all the courses and subjects to satisfy the
requirements of a comparable MBA programme at the National and International level. The course
code, course title, the number of contact hours and number of credit for each course are given in the
following table. The courses are grouped in the major components of the curriculum namely
professional core courses, electives and specialization courses, Industry exposure and project work,
seminar and soft skills for employability.

BREAK UP OF CREDITS FOR THE MBA DEGREE CURRICULUM 2015-17

Sl.No Sem

Total No
of subjects

Core /Elective / Seminar/Lab


/ Project Work&Internship

Credit Distribution
No of
Credits
subjects
3
7
4
1

Total
Credits

Total
credits for
semester

21
4

25

8 core

II

8 Core
1 Seminar

3
2

8
1

24
2

26

III

4 Core
4 Elective

3
3

4
4

12
12

24

1 Core
4 Elective
1 Project Work& Internship

3
3
10

1
4
1

3
12
10

25

IV

Note: The student must earn a total of 100 credits for the award of MBA Degree. Hence,
the student must choose electives for a total of 24credits spread over semesters III and
IV.
SCHEME OF TEACHING FOR I SEMESTER MBA 2015-17

Subject code
MBA 11
MBA 12
MBA 13
MBA 14
MBA 15
MBA 16
MBA 17
MBA 18

Name of the subject


MANAGEMENT & BEHAVIORAL PROCESS
BUSINESS ECONOMICS
MANAGEMENT INFORMATION SYSTEM
ACCOUNTING FOR MANAGERS
HUMAN RESOURCE MANAGEMENT
MARKETING MANAGEMENT
BUSINESS STATISTICS
BUSINESS COMMUNICATION
TOTAL

No. of
Credits
3:0:0:0
3:0:0:0
3:0:0:0
2:1:0:1
3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0
25

SCHEME OF TEACHING FOR II SEMESTER MBA 2015-17

Subject code

Name of the subject

MBA 21

QUANTITATIVE TECHNIQUES FOR


MANAGEMENT
BUSINESS LAW
CHANGE AND KNOWLEDGE MANAGEMENT
FINANCIAL MANAGEMENT
TOTAL QUALITY MANAGEMENT
ENTREPRENEURSHIP DEVELOPMENT
PRODUCTION AND OPERATIONS
MANAGEMENT
SEMINAR
COMPUTER APPLICATIONS IN
MANAGEMENT

MBA 22
MBA 23
MBA 24
MBA 25
MBA 26
MBA 27
MBA 28
MBA 29

No. of
Credits
3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0
0:0:2:0
2:0:1:0

TOTAL

26

SCHEME OF TEACHING FOR III SEMESTER MBA 2015-17

Subject code
MBA 31
MBA 32
MBA 33
MBA 34

Name of the subject


BUSINESS RESEARCH METHODS
MANAGEMENT ACCOUNTING AND
CONTROL SYSTEMS
SOFT SKILLS FOR EMPLOYABILITY
BUSINESS ANALYTICS
SPECIALIZATION ELECTIVES 4 SUBJECTS

No. of
Credits
3:0:0:0
3:0:0:0
2:0:1:0
2:0:1:0
12:0:0:0

TOTAL

24

Note: A student taking single specialization has to choose 2 dual and 2 regular subjects
in III semester.
A student taking dual specialization has to choose 2 dual subjects from each specialization in
III semester
SCHEME OF TEACHING FOR IV SEMESTER MBA 2015-17
Subject code

Name of the subject

No. of
Credits

MBA-41
MBA-42

STRATEGIC MANAGEMENT
PROJECT WORK /INTERNSHIP
SPECIALIZATION ELECTIVES 4 SUBJECTS

3:0:0:0
10
12:0:0:0

TOTAL

25

Note : A student taking single specialization has to choose 2 dual and 2 regular subjects in IV
semester.

A student taking dual specialization has to choose 2 dual subjects from each specialization in
IV Semester.
* Pre-requisite: For taking project work in the area of specification (MBA-42) the candidate should
have registered and attended for the course MBA-31- Business Research Methods.

LIST OF ELECTIVES-FINANCE

Subject code

Name of the subject

III SEMESTER
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT MBA E F01
(D)
MBA E F02 MERCHANT BANKING AND FINANCIAL SERVICES - (D)
MBA E F03 TREASURY AND RISK MANAGEMENT MERGERS, ACQUISITIONS AND CORPORATE
MBA E F04
RESTRUCTURING
MBA E F05

ADVANCED FINANCIAL MANAGEMENT

No. of
Credits

3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0

IV SEMESTER
MBA E F06

INTERNATIONAL FINANCIAL MANAGEMENT - (D)

3:0:0:0

MBA E F07

DERIVATIVES - (D)

3:0:0:0

MBA E F08

PROJECT APPRAISAL, PLANNING AND CONTROL

3:0:0:0

MBA E F09

MICRO FINANCE

3:0:0:0

MBA E F10

TAX MANAGEMENT

3:0:0:0

Note: Dual subjects are specified by (D)

LIST OF ELECTIVES-MARKETING

Subject code

Name of the subject

III SEMESTER
MBA E M01 SALES & DISTRIBUTION MANAGEMENT (D)
MBA E M02 INTEGRATED MARKETING COMMUNICATIONS- (D)
MBA E M03 RETAIL MANAGEMENT

No. of
Credits

3:0:0:0
3:0:0:0
3:0:0:0

MBA E M04

DIGITAL MARKETING AND CRM

3:0:0:0

MBA E M05

STRATEGIC BRAND MANAGEMENT

3:0:0:0

MBA E M06

CONSUMER BEHAVIOUR (D)

3:0:0:0

MBA E M07

SERVICES MARKETING - (D)

3:0:0:0

IV SEMESTER

10

MBA E M08

BUSINESS MARKETING

3:0:0:0

MBA E M09

INTERNATIONAL MARKETING

3:0:0:0

MBA E M10

RURAL MARKETING

3:0:0:0

Note: Dual subjects are specified by (D)


LIST OF ELECTIVES-HUMAN RESOURCE MANAGEMENT

Subject code

Name of the subject

No. of
Credits

III SEMESTER
MBA E HR01

RECRUITMENT AND COMPENSATION


MANAGEMENT (D)

3:0:0:0

MBA E HR03

INTERNATIONAL HUMAN RESOURCE


MANAGEMENT- (D)
TEAM BUILDING & LEADERSHIP

MBA E HR04

LEGAL ENVIRONMENT & LABOUR LAWS

3:0:0:0

MBA E HR05

MANAGEMENT OF ORGANIZATIONAL
BEHAVIOR AND DEVELOPING COMPETENCIES

3:0:0:0

TRAINING & DEVELOPMENT - (D)

3:0:0:0

MBA E HR02

3:0:0:0
3:0:0:0

IV SEMESTER
MBA E HR06
MBA E HR07
MBA E HR08

PERSONAL GROWTH & INTERPERSONAL


EFFECTIVENESS - (D)
ORGANIZATIONS: STRUCTURE, PROCESS AND
DESIGN

3:0:0:0
3:0:0:0

MBA E HR09

ORGANIZATIONAL DEVELOPMENT

3:0:0:0

MBA E HR10

STRATEGIC HUMAN RESOURCE


DEVELOPMENT

3:0:0:0

Note: Dual subjects are specified by (D)


LIST OF ELECTIVES-BANKING & INSURANCE

Subject code

Name of the subject

III SEMESTER
MBA E BI01
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT - (D)
MBA E BI02
MERCHANT BANKING AND FINANCIAL SERVICES - (D)
MBA E BI03
TREASURY AND RISK MANAGEMENT

No. of
Credit
s
3:0:0:0
3:0:0:0
3:0:0:0

MBA E BI04

PRINCIPLES & PRACTICE OF BANKING

3:0:0:0

MBA E BI05

INSURANCE PRODUCTS

3:0:0:0

INTERNATIONAL FINANCIAL MANAGEMENT (D)

3:0:0:0

IV SEMESTER
MBA E BI06

11

MBA E BI07

DERIVATIVES (D)

3:0:0:0

MBA E BI08

PRINCIPLES AND PRACTICE OF INSURANCE

3:0:0:0

MBA E BI09

LEGAL AND REGULATORY ASPECTS OF BANKING

3:0:0:0

MBA E BI10

STRATEGIC CREDIT MANAGEMENT

3:0:0:0

Note: Dual subjects are specified by (D)

LIST OF ELECTIVES-MARKETING & RETAIL

Subject code

Name of the subject

No. of
Credits

III SEMESTER
MBA E R01
MBA E R02
MBA E R03
MBA E R04
MBA E R05

SALES & DISTRIBUTION MANAGEMENT (D)


INTEGRATED MARKETING COMMUNICATIONS
(D)
RETAIL MANAGEMENT
VISUAL MERCHANDISING AND FASHION
RETAILING

3:0:0:0
3:0:0:0
3:0:0:0
3:0:0:0

RETAIL STORE & MALL MANAGEMENT

3:0:0:0

MBA E R06

CONSUMER BEHAVIOUR (D)

3:0:0:0

MBA E R07

SERVICES MARKETING (D)

3:0:0:0

MBA E R08

IT AND RESEARCH IN RETAIL

3:0:0:0

MBA E R09

SHOPPER BEHAVIOUR AND CUSTOMER


SERVICE

3:0:0:0

MBA E R10

RETAIL LOGISTICS AND BUYING

3:0:0:0

IV SEMESTER

Note: Dual subjects are specified by (D)

12

Board of Studies for the Period 2015-2017


1. Head of the Department concerned: Dr. P.V.Raveendra, Professor & Head, Dept. of
Management Studies, MSRIT Chairman, BOS
2. At least four faculty members at different levels covering different specializations constituting
nominated by the Academic Council:
Dr.Y.M.Satish, Associate Professor, MBA Dept.
Dr. M.Rizwana., Associate Professor MBA Dept.
Dr.A.Mahalakshmi, Associate Professor, MBA Dept.
Mr. N.Srikanth Reddy, Asst. Professor, MBA Dept.
Mr.Santosh Kumar S, Asst.Professor, MBA Dept.
3. Expert Member in the subject from outside the college
Member
Prof.Jayanthi Iyer

Adjunct
faculty,IIM-B,
Visiting Faculty

IIMB, Bangalore
4. One expert member from outside the college, nominated by the Vice Chancellor, VTU
Dr.M.G.Krishnamurthy

VTU
Nominee

JNNCE,
Shimoga

5. One representative from industry/corporate sector allied area relating to placement nominated by
the Academic Council and One postgraduate meritorious alumnus member to be nominated by the
Principal

Mr.Narendra
Murthy

Member

13

Vice President
HR, Zovi.com
Ltd., Bangalore

SYLLABUS FOR THE BATCH 2015-2017


Cre
dits

III- SEMESTER

Cre
dits

IVSEMESTE
R

Cre
dits

QUANTITATIVE
TECHNIQUES
FOR
MANAGEMENT

3:0:
0:0

BUSINESS
RESEARCH
METHODS

3:0:0
:0

STRATEGIC
MANAGEME
NT

3:0:0
:0

3:0:
0:0

BUSINESS LAW

3:0:
0:0

3:0:0
:0

PROJECT
WORK
/INTERNSHI
P

10

3:0:
0:0

CHANGE AND
KNOWLEDGE
MANAGEMENT

3:0:
0:0

2:1:
0:1

FINANCIAL
MANAGEMENT

3:0:
0:0

3:0:
0:0

TOTAL QUALITY
MANAGEMENT

3:0:
0:0

SPECIALIZA
TION
ELECTIVES
4
SUBJECTS

12:0:
0:0

I SEMESTER

Cre
dits

MANAGEMENT
& BEHAVIORAL
PROCESS

3:0:
0:0

BUSINESS
ECONOMICS
MANAGEMENT
INFORMATION
SYSTEM
ACCOUNTING
FOR
MANAGERS
HUMAN
RESOURCE
MANAGEMENT
MARKETING
MANAGEMENT

3:0:
0:0

BUSINESS
STATISTICS

3:0:
0:0

BUSINESS
COMMUNICATI
ON

3:0:
0:0

25

II- SEMESTER

ENTREPRENEUR
SHIP
DEVELOPMENT
PRODUCTION
AND
OPERATIONS
MANAGEMENT

MANAGEMENT
ACCOUNTING
AND CONTROL
SYSTEMS
SOFT SKILLS
FOR
EMPLOYABILIT
Y
BUSINESS
ANALYTICS

2:0:1
:0
2:0:1
:0

3:0:
0:0
3:0:
0:0

SEMINAR

0:0:
2:0

COMPUTER
APPLICATIONS
IN
MANAGEMENT

2:0:
1:0
26

SPECIALIZATIO
N ELECTIVES 4
SUBJECTS

12:0:
0:0

24

25

1. TOTAL CREDITS: 100 A student taking single specialization has to read all the 8 subjects in the

2.
3.
4.
5.
6.

selected specialization. In case of a student opting for dual specialization, he/she has to read four
subjects each in the selected specializations.
No specialization will be offered if there are less than 10 students.
The number of seats under each specialization will be limited to only 60.
In case there are more than 60 students in a particular specialization merit based selection of first
60 will be offered.
D- Represents subjects for Dual specialization.
Project work & Internship will be for 12 weeks

FINANCE
III SEMESTER
SECURITY
ANALYSIS AND
PORTFOLIO
MANAGEMENT
- (D)
MERCHANT
BANKING AND
FINANCIAL
SERVICES - (D)
TREASURY AND
RISK
MANAGEMENT
MERGERS,
ACQUISITIONS
AND
CORPORATE
RESTRUCTURIN
G

ADVANCED
FINANCIAL
MANAGEMENT
IV SEMESTER
INTERNATIONA
L FINANCIAL
MANAGEMENT
- (D)
DERIVATIVES (D)
PROJECT
APPRAISAL,
PLANNING AND
CONTROL

MARKETIN
G
MANAGEME
NT

SALES &
DISTRIBUTIO
N
MANAGEME
NT (D)
INTEGRATED
MARKETING
COMMUNICA
TIONS- (D)
RETAIL
MANAGEME
NT

DIGITAL
MARKETING
AND CRM
STRATEGIC
BRAND
MANAGEME
NT

CONSUMER
BEHAVIOUR
(D)
SERVICES
MARKETING
- (D)

BUSINESS
MARKETING

MICRO
FINANCE

INTERNATIO
NAL
MARKETING

TAX
MANAGEMENT

RURAL
MARKETING

BANKING &
FINANCE

MARKETING
& RETAIL
MANAGEME
NT

INTERNATIONAL
HUMAN RESOURCE
MANAGEMENT- (D)

SECURITY
ANALYSIS AND
PORTFOLIO
MANAGEMENT
- (D)
MERCHANT
BANKING AND
FINANCIAL
SERVICES - (D)

SALES &
DISTRIBUTIO
N
MANAGEME
NT (D)
INTEGRATED
MARKETING
COMMUNICA
TIONS (D)

TEAM BUILDING &


LEADERSHIP

TREASURY
AND RISK
MANAGEMENT

RETAIL
MANAGEME
NT

HUMAN RESOURCE
MANAGEMENT

RECRUITMENT AND
COMPENSATION
MANAGEMENT (D)

LEGAL
ENVIRONMENT &
LABOUR LAWS
MANAGEMENT OF
ORGANIZATIONAL
BEHAVIOR AND
DEVELOPING
COMPETENCIES

TRAINING &
DEVELOPMENT - (D)
PERSONAL GROWTH
& INTERPERSONAL
EFFECTIVENESS - (D)
ORGANIZATIONS:
STRUCTURE,
PROCESS AND
DESIGN)

ORGANIZATIONAL
DEVELOPMENT
STRATEGIC HUMAN
RESOURCE
DEVELOPMENT

15

PRINCIPLES &
PRACTICE OF
BANKING

INSURANCE
PRODUCTS
INTERNATION
AL FINANCIAL
MANAGEMENT
(D))
DERIVATIVES
(D
PRINCIPLES
AND PRACTICE
OF INSURANCE

VISUAL
MERCHANDI
SING AND
FASHION
RETAILING
RETAIL
STORE &
MALL
MANAGEME
NT

CONSUMER
BEHAVIOUR
(D)
SERVICES
MARKETING
(D)

LEGAL AND
REGULATORY
ASPECTS OF
BANKING

IT AND
RESEARCH IN
RETAIL
SHOPPER
BEHAVIOUR
AND
CUSTOMER
SERVICE

STRATEGIC
CREDIT
MANAGEMENT

RETAIL
LOGISTICS
AND BUYING

Management & Behavioral process


Subject Code: MBA 11

Credits: 3:0:0:0

Course Objectives
1. To provide a fundamental understanding of management, functions of a manager , process of
planning and the concept of MBO
2. To provide an insight into the organizational structure and departmentation and directing processes
3. To provide a basic understanding of dynamics of OB, the concept of personality and perception,
values and attitude.
4. To create awareness about group dynamics at workplace and leadership.
5. To appraise the students on the application oriented case studies on functions of management and
behavioral processes.
Course Outcomes
The student will be able to
1. Demonstrate their conceptual skills, understanding and application of principles and functions of
management, managerial actions of planning.
2. Evaluate the global context for Organizing, directing and controlling.
3. Demonstrate understanding and application of Concepts and principles of Organisation
behavior, perception and personality.
4. Develop skills and ability to work in groups to achieve organizational goals and ability to lead
teams.
5. Demonstrate their ability in applying the managerial and behavioral concepts in real time
problems

UNIT I
(12hrs)
Introduction-Meaning and nature of management purpose and functions. Approaches to managementBehavioral, scientific, systems and contingency. Contribution of management thinkers Taylor, Fayol,
Elton Mayo. Planning- Steps in Planning Process Importance and Limitations types of plans Management by Objectives (MBO). Decision making- Techniques, process, modern approaches to
decision making.
UNIT II
(12 hrs)
Organizing- Organization Structure and Design Formal and informal, Line and staff, functional,
product, matrix, geographical, customer, virtual. Centralized and decentralized, Delegation of authority.
Directing-Principles and process, importance .Motivation- theories: X&Y, Maslow hierarchy, hygiene
theory. Controlling: Nature, importance, process, techniques.
UNIT III
(10hrs)
Fundamentals Organizational behavior: Definition, importance, Models of OB, contributing disciplines.
Personality- Definition, determinants, traits, types-Big5, Type A&B, trait .
Perception- Meaning, nature, process, Common shortcuts in judging people.
Values and attitude- Definition, importance, sources of our value systems .Types of attitude cognitive
dissonance theory, Job satisfaction determinants, effect of job satisfaction on employee performance.

16

UNIT IV
(8 hrs)
Group dynamics and team building- Defining and classifying group, stages of group development, types
of groups, types of work teams, Importance of team building.
Leadership- Meaning, theories of leadership, Blake and Mouton managerial grid, Likerts four systems of
management.
UNIT V
(3 hrs)
Case Study Compulsory question for 20 marks. Review and recap of case studies discussed from unit I
to IV.
TEXT BOOKS:
1. Management and Behavioural Processes Dr. B Janakiram, Vijay N Rao Excel Books 1/e. 2010.
2. Essentials for Management: An International Perspective Harold Koontz, Heinz Weihrich
2009, McGraw Hill.
3. Principles of Management V.S.P.Rao Excel Books, 2008 ed
4. Organizational Behavior, Fred Luthans, McGraw Hill, 10/e
5. Management and Organisational Behaviour, Aswathappa and Reddy, 2013
REFERENCE BOOKS:
1. Management And Behavioral Processes K Shridhar Bhat Himalaya Publications, 1/e, 2005
2. Organizational Behavior Stephen Robbins, Sangi, Judge Pearson Education, 13/e
3. Understanding Organizational Behaviour, Udai Pareek Oxford, 1/e, 2003
Mapping Course Outcomes with Program Outcomes:
Program Outcomes

Course
a

Outcomes
1

d
X

X
X

X
X

X
X

17

X
X

k
X

X
X

ASSESSMENT PATTERN

S.No

Blooms
Category

Test
1

Test
2

Test
3

Remember

Understand

Apply

10

10

10

Analyze

10

10

Evaluate

Create

Assignment Seminar Surprise SemesterQuiz


End
Examination
(approx.)

12

28

40

20
0
0

18

Business Economics
Subject Code: MBA 12

Credits: 3:0:0:0

Course Objectives
1. To enable students to understand concepts of managerial economics, its scope, fundamental principles
of managerial economics
2. To develop basic understanding of principles of demand analysis ,production function, law of
diminishing returns, costs and revenue functions and economics of scale
3. To make students understand market structures and product differentiation, break even analysis and
its application.
4. To make students understand Marco economic environment factors affecting business and
Globalization and its impact on Indian economy.
5. To apprise the students on the application oriented case studies in business economics
Course Outcomes
1. The Student will be able to demonstrate understanding of Concepts and principles in managerial
economics.
2. The Student will be able to demonstrate ability to apply theory of demand and theory of
production and costs in arriving at proper decisions.
3. Understand different market structures like Perfect competition, Monopoly, Oligopoly and
Monopolistic competition.
4. The Student will be able to demonstrate understanding of Macro Economic factors affecting
business.
5. The Students will be able to demonstrate knowledge about the application of various economic
policies, monetary policies and fiscal policies and their effect on business.
Syllabus
Unit 1
11 hours
Introduction to Business economics and Demand Analysis: Managerial Economics- Nature, Scope &
significance, Role of Managerial Economist in decision making. Fundamental Principles of Managerial
Economics: Opportunity Costs, Incremental, Time perspective, Discounting and Equi marginal principles.
Demand analysis, Law of Demand, Exceptions to law of demand, Elasticity of demand- Price, Income &
cross elasticity. Uses of elasticity of demand for Managerial decision-making.
Unit 2
10 hrs
Production analysis and Market structures. : Concepts, production function: Single Variable & Two
variable Function. Law of diminishing returns, returns to scale. Costs & Revenue functions, Short run
and long run cost curves, Economies and diseconomies of scale.
Market Structure: Perfect Competition, Features. Monopoly, Features, Types of monopoly, Price
discrimination. Oligopoly: Features, Monopolistic Competition: Features, Product differentiation. Break
Even Analysis.

19

Unit 3
11 hrs
Economic Environment: Environment of business. Economic system, Macroeconomic scenario,
Business cycle.
Factors in Economic development. Income fundamentals: circular flow, Theory of
consumptions and Investment, The MEC schedule and Rate of Investment. National income
determination: National Income Estimates, Trends, Problems in measurement. Inflation and stagflation:
Inflation and its sources, Demand pull inflation, cost push inflation, control of inflation.
Unit 4
10 hrs
Monetary and fiscal policies- the basics: monetary policy and its objectives, instruments of monetary
policy, some problems in monetary policy, the fiscal policy, instruments of fiscal policy, some problems
of fiscal policy, Objectives of Fiscal policy in India ,The Fiscal imbalance and the New Fiscal approach.
Study and review of recent policies: Budget 2015-16, 12th Five year plan, Industrial Policy 1991. Foreign
Trade Policy (2009-14)
Globalization: Meaning, Drivers, - meaning and levels of globalization- factors are influencing globalizationGlobalization and its impact on Indian economy globalization strategy for a company- a critique of
globalization. WTO agreements and implications.
Unit 5
3 hrs
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
TEXT BOOKS:
1. Dr D M Mithani: Managerial Economics Theory and Application Himalayan Publication, 2011
2. Managerial Economics Hingham and Stephen Vrinda Publications, 2/e, 2008
3. Dr. D.D.Chaturvedi, Dr. S.L.Gupta- Managerial Economics - Theory and Applications- International
Book House Pvt, Ltd., 4/e, 2013.
4. Misra & Puri, Economic Environment, Himalaya Publishing Co. 2011
5. Rudder dutt and K P M Sundaram, Indian Economy, 49/e, S.Chand & Co. 2011
REFERENCE BOOKS
1.
2.
3.
4.
5.

Managerial Economics R.LVarshney Sultanchand, 2014


Managerial Economics P.N.Chopra, Kalyani Publishers. 2011
Rudiger Dorn Bush, Stanley Fisher and Richard Startz Macro Economics, 9e TMH
G S Gupta, Macro Economics Theory and Applications, TMH, 2/e, 2005
Charles W L Hill International Business: Competing in global market place, Mc Graw Hill, 5th
Edition 2012.

20

Mapping Course Outcomes with Program Outcomes:


Program Outcomes

Course
Outcomes

1.

3.

X
X
X

5.

Assessment Pattern

S.No

Blooms
Category

Test 1

Test 2

Test
3

Remember

Understand

Apply

10

10

Analyze

Evaluate

Create

Assignment Surprise
Quiz

Semester-End
Examination

12

28

10

10

10

10

10

30

21

20

Management Information System


Subject Code: MBA 13

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To enable the basic understanding of the Management information systems


To make students understand the fundamentals of MIS in organizations
To make them aware about the planning and implementation of MIS
To make the students to gain knowledge in the area of system application and system development
To help the students on the application oriented case analysis to show the application of concepts.

Course Outcomes
1. The student will be able to demonstrate their conceptual skills in understanding the benefits of
information systems in the Organization.
2. The student will be able to demonstrate their conceptual skills in support of MIS for
organizational information systems
3. The student will be able to conceptual skill and application of planning and implementation of
MIS in business situations.
4. The student will be able to conceptual skills in various information systems in the organization.
5. The student will be able to apply the conceptual understanding of evaluation of information
systems
UNIT 1
(10 Hours)
1Introduction to Information systems: Concepts and definitions Data, Information, Knowledge,
Value and characteristics of information, System concepts, system performance and standards,
information system, The role of IS department, Information technology jobs. Managing data and
knowledge: Managing data, the database approach, DBMS, Data warehousing, Data Mart, Data Mining
and Data Governance, Big Data, Knowledge Management systems and KMS cycle. Telecommunications
and network fundamentals: The telecommunication systems, Types of networks, Network fundamentals.
UNIT -2
(11 Hours)
Types of Information Systems: Computer based information system, Application programs, Breadth of
Support of Information Systems, support for organizational employees, Types of organizational
Information systems. Information systems that support organizations- Transaction processing systems,
Functional area information systems, Enterprise Resource Planning Systems, Customer Relationship
Management Systems, Supply Chain Management Systems, Electronic data interchange and Extranets.
Information Systems, Management and decision making: managers and decision making, An overview of
Management Information systems, Functional aspects of MIS, An overview of DSS, Components of DSS,
Group Support systems, Expert Support systems, Business Intelligence, Multidimensional Data Analysis,
Data Mining and Decision Support Systems, Digital Dashboards, Data Visualization Technologies,
Intelligent systems.
UNIT -3
(10 Hours)
Information systems: Ethics, privacy and security, Ethical issues, Threats to information security,
protecting information resources, Behavioral actions to protect information assets, computer based actions
to protect information assets

22

Electronic commerce; Applications and issues, overview of E-business and E-commerce, B2B, B2C,
Electronic payment, Ethical and legal issues in E-Business, wireless technologies and modern
organizations: Wireless technologies, wireless computer networks and internet access, mobile computing
and mobile commerce, pervasive computing, wireless security.
UNIT -4
(11 Hours)
Planning for, acquiring and maintaining information systems : planning for and justifying IT
Applications, Strategies for acquiring IT applications, Traditional SDLC , alternative methods and tools
for systems development, outsourcing and application service providers.
System Development: Investigation and Analysis: Factors affecting system development success,
Systems Design, implementation, operation and maintenance.
UNIT -5
(03 Hours)
Case Analysis: compulsory question for 20 marks: Review and recap of case studies discussed from
Units 1 to 4
Text Books
1.
2.
3.
4.
5.

Introduction to Information Systems, Enabling and Transforming Business Rainer, Turban Wiley
Second Edition 2/e, 2009
Introduction to Information Technology Turban, Rainer, Potter- Wiley- Second Edn,2014
Principles of Information Systems a managerial approach Ralph Stair, George Reynolds Cengage
learning- 10/e, 2012
Principles of Information Systems Ralph Stair, George Reynolds Cengage learning- 6th edition
Managing Information Systems in Business, Government and Society, Rahul D, 2012, Wiley India
1/e

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

Programme Outcomes
a

X
X
X

X
X
X
X
X

X
X
X

d
X
X
X

X
X

X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

Understand

Apply

10

10

10

Analyze

10

10

10

20

Evaluate

Create

Assignment Seminar

Quiz Semester-End
Examination
5

23

12
28
40

Accounting for Managers


Subject Code: MBA 14

Credits: 2:1:0:1

Course Objective: The objective of this course is to impart students the knowledge of accounting
mechanics involved in the preparation, analysis and interpretation of financial statements of sole trading
concern and joint stock companies.
In detail
1 To make students understand the principles of double entry book keeping
2 To make students understand Depreciation accounting and inventory valuation
3 To help students understand the mechanisms involved in preparation of final accounts of sole
trading concern and companies.
4 To expose students to the tools and techniques of analyzing financial reports of sole trading
concern and companies.
5 To help students in application of theoretical concepts to practical situations involving
several cases.
Course Outcomes:
1. The student will be able to prepare books of account such as journal, ledger, and subsidiary books for
a set of business transactions.
2. The student will be able to calculate depreciation by applying suitable method on different assets used
by the business.
3. The student will be able to prepare Trading and profit & loss account, Balance sheet of sole trading
concern and Joint stock companies.
4. The student will be able to use Ratio analysis, cash flow analysis in interpreting the financial reports
of sole trading concern, companies and IFRS.
5. The student will be able to apply concepts learnt to demonstrate the understanding of the published
reports of business firms and companies and also demonstrate the ability to draw meaningful
conclusions about the financial performance of business firms and companies.

UNIT 1
(14 Hours)
Principle of double entry bookkeeping: Importance & scope of accounting, GAAPS & accounting
standards, Accounting equation, Users of accounting statements, Preparation of books of original records:
Journal, ledger, and subsidiary books.
UNIT 2
(14 Hours)
Depreciation & Inventory valuation: Concepts & methods of depreciation, Problems on straight line &
WDV methods, Inventory-concepts & methods, Problems on LIFO, FIFO & weighted average
UNIT 3
(14 Hours)
Preparation of final accounts/statement: sole trading concern and companies, Provisions of the
companies act 1956 affecting preparation, presentation & analysis of Audit reports & directors reports.
Cash Flow Statement
UNIT 4
(14 Hours)
Analysis of financial performance of a firm: Different tools, Ratio analysis- Different types of ratios,
Inter-relation between Ratios, Du-Pont analysis, comparative and common size statements. Window

24

dressing, Determination of EBDIT, EBIT, EDT, EAT, EPS, DPS, PE Ratio, ROCE, RONW, BV & Entity
Value, , IFRS (Industry expert)
UNIT 5
(4 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from unit 1
to unit 4
TEXT BOOKS:
1. Financial Accounting For Managers Narayanswamy PHI publication, 5/e, 2014.
2. Accounting for Managers Jawahar lal HPH Publication, 5/e, 2010
REFERENCE BOOKS:
1. Financial accounting for managers Ambrish Gupta- PHI publication, 4/e, 2012
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
e
f
g

X
X
X
X
X

X
X
X
X

X
X
X
X
X

Assessment Pattern

S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Surprise Quiz

Semester-End
Examination

Remember

03

03

03

Understand

07

07

07

20

Apply

10

10

10

60

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

25

Human Resource Management


Subject Code: MBA 15

Credits: 3:0:0:0

Course Objectives
1. To enable students understand basic concepts and functions of HRM, concept of HR planning,
process, functions of HRP and recruitment policy, techniques and process.
2. To Make students aware about various steps involved in Selection, Placement and Induction
and providing methods, procedure and evaluation in Training and Development
3. To make them understand the Performance appraisal and Payroll and Benefits in corporates
4. To make students aware about the Career planning bases of Internal mobility and, HR audit and
HR outsourcing
5. To help students on the practical application of case analysis and arriving at conclusions
facilitating business decisions.
Course Outcomes:
1. The Student will demonstrate their conceptual understanding of basic concepts and functions of
HRM, concept of HR planning, process, functions of HRP and recruitment policy, techniques
and process.
2. The students will demonstrate their conceptual knowledge about various steps involved in
Selection, Placement and Induction and providing methods, procedure and evaluation in
Training and Development
3. The students will demonstrate their conceptual knowledge of Performance appraisal and Payroll
and Benefits in corporate
4. The students will demonstrate their conceptual skill of Career planning bases of internal mobility
and, HR audit and HR outsourcing.
5. The students will demonstrate their conceptual knowledge of the subject in real time problems

Unit 1
(12 Hours)
Nature and scope of HRM and HRD introduction definition human resource management personal
v/s HR meaning of HRM features of HRM role of HRM managerial functions and operative
functions objectives of HRM policies organization of HRM line and staff and personnel
management role of personnel manager and HR manager qualities of HR / personnel manager
HR planning (HRD) introduction objectives of HRP definition and need for HRP benefits of HRP
factors affecting HRP process, -recent trends in HRP -problems and limitations of HRP job analysis
job evaluation job description
Recruitment definition objectives subsystems factors affecting recruitment policy centralized
and decentralized recruitment recruitment techniques recruitment process, e-recruitment, employee
referrals.
Unit 2
(10 Hours)
Selection, Placement and Induction meaning definition of selection essentials of selection procedure
significance of selection process and selection as a source of competitive advantage selection
procedure recruitment application form written exams preliminary interview various types of tests
(aptitude, achievement, situational, interest, personality) different types of interviews and interview
process means to make interview effective medical exams reference checks final decision
employment placement and induction

26

Human Resource Training and Development meaning of T & D importance of training benefits of
training need and objectives on-the-job and off-the-job training methods training procedure
final evaluation,- how to make training effective
Unit 3
(10 Hours)
Performance appraisal (PAS) introduction meaning need purpose objectives contents of PAS
appraisers and different methods of appraisal uses of performance appraisal limitations and problems
of performance appraisal 360 Appraisal
Payroll and Benefits Introduction definition need for sound salary administration objectives
factors affecting wages / salary levels wage salary survey wage incentives merits and types of
incentive plans profit sharing bonus concepts ESOPs pay for performance, employee benefitscontinuing education opportunities, flexi time, insurance schemes, work life balance organizational
initiatives for employee benefits.
Unit 4
(10 Hours)
Career planning and Internal mobility career planning meaning need, career development actions
promotion meaning purpose bases of merit seniority merit cum seniority benefits problems
promotion policy transfer meaning purpose types reasons benefits demotion meaning
need for demotion policy
HR records HR accounting HR audit HRIS, HR outsourcing.
Unit 5
Case Study: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit1 to Unit4

(03 Hours)

TEXT BOOKS:
1. Personal And Human Resource Management P Subba Rao Himalaya Publication, 4/e,2013
2. Human Resource Management Biswajeet Patnayak PHI 3/E, 2005
3. Managing Human Resources Bohlander, Snell, Sherman Thomson Learning ,2012
4. Human Resource Management CynthiaFisher, Shaw Wiley Dreamtech / Biztantra, 5/e, 2008
REFERENCE BOOKS:
1. Human Resource Management Gary Desler 12/e Pearson, 2011
2. Human Resource Management John M Ivancevich TMH 9/E, 2004
3. A Hand Book Of Human Resource Management Michael Armstrong Kogan Page India Ltd.2012
4. Human Resource and Personnel Management Text and Cases K Ashwatappa TMH 2013.
5. Human Resource Management Robbins, D Cenzo John Wiley & Co 2012
6. Managing Human Resources Gomes Mejia, Bakin Candy Pearson Education / PHI, 2012
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X

X
X
X
X
X

X
X
X

X
X
X

Program Outcomes
e
f
g
X
X

X
X

X
X

27

ASSESSMENT PATTERN
SL.No

Blooms
Category

Test
1

Test
2

Test Assignment Seminar Quiz Semester3


End
Examination

Remember

12

Understand

28

Apply

10

10

10

Analyze

20

Evaluate

Create

10

28

40

Marketing Management
Subject Code: MBA 16

Credits: 3:0:0:0

Course Objective:
The objective of this course is to give conceptual knowledge about marketing and its techniques, to
provide the rationale for making marketing decisions from a managerial perspective and to build on
foundation of consumer behaviour and marketing mix decisions.
In detail:
1. To provide basic understanding of marketing management, marketing mix, marketing environment,
marketing research and services marketing.
2. To provide basic understanding of behavioral aspects of marketing and the bases of market
segmentation.
3. To provide a basic understanding of pricing strategies and channel of distribution
4. To provide practical framework for planning and controlling of marketing communication programs.
5. To help the students on the application oriented case analysis in the field of marketing management.
Course Outcomes
The student will be able to
1. Demonstrate the basic concepts about marketing management and the marketing process and describe
the environmental forces that affect the companys ability to serve its customers
2. Demonstrate the factors that influence consumer and describe the various decision points that a
marketing manager makes in relation to product management.
3. Demonstrate the major approaches in pricing products and identify the major channel alternatives
open to a company.
4. Demonstrate the various promotion tools and identify and explain the key elements of a marketing
plan.
5. Analyze the given case based on various marketing concepts
UNIT-I:
(11 hours)
Introduction: Nature and scope of Marketing. importance of marketing; Marketing concept and its
evolution; Societal marketing, Marketing mix, The Dynamic Marketing environment Environmental
Monitoring, External Macroenvironment, External
microenvironment, Organizations Internal
Environment ,Services Marketing-Introduction ,Services marketing mix, characteristics. Marketing
research objectives, steps ,limitations, scope and applications.
UNIT 2:
(11 hours)
Consumer Markets and Buying Behaviour-the consumer Market, Consumer decision making, consumer
versus organizational buyers; Market segmentation, Segmenting the consumer market, Target market
strategies .positioning, Product planning and development: meaning, classifications, product mix
strategies, new product development, product life cycle, branding strategies , packaging and labelling
UNIT 3
(10 hours)
Pricing and Distribution: meaning of Price, Importance of price, objectives, factors influencing price
Determination ,Pricing strategies Distribution: Channel of distribution, meaning, middlemen and
Distribution Channels ,Designing distribution Channel, factors influencing channel selection, channel
conflict and control.

29

UNIT 4
(10 hours)
Integrated Marketing Communication: The Role of Promotion in marketing, Promotion methods,
Integrated Marketing Communication, the communication Process and promotion, Determining the
Promotion mix, The Promotion Budget, Personal selling and sales management, Nature of Personal
Selling, The personal selling Process, advertising Nature and Scope of Advertising, Developing an
Advertising Campaign, Organizing for Advertising, Sales Promotion, Public Relations, Strategic
Marketing Planning, Strategic company Planning, Annual Marketing Planning.
UNIT 5
(3 hours)
Case study compulsory question for 20 marks. Review and recap of case studies discussed from Unit 1 to
TEXT BOOKS:
1. Marketing Management :the Indian context,
Ramaswamy & Namakumari-TMH,
1/e,2013
2. NOEL CAPON, Siddharth Shekhar Singh, Managing Marketing: An Applied Approach and the
Marketing Toolkit: Wiley India 2014.
3. Marketing Management:Philip Kotler,Kevin Lane Keller,Abraham koshy,Mithileshwar
jha,Pearson Kotler,14/e,2013
4. Fundamentals of Marketing Management, M J Etzel,BJ Walker, William Stanton,
TMH 14th Edition 2007
5. Principles of Marketing, Philip Kotler,Gary Armstrong,Pearson/PHI 12 th Edition 2005
6. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012
REFERENCE BOOKS:
1. Marketing by Lamb, Hair, McDaniel Thomson, 2013 edition
2. Marketing Management by Rajan Saxena TMH, 2010 edition
3. Marketing Management, Subhash G Jain Thomson, 6th Edition, 2004
4. Marketing by Evans & Berman, 2/e, Biztantra, 2005
5. Marketing in the New Era by J S Panvar ,Sage Publications ,2007
Mapping Course Outcomes with Program Outcomes:

Course
Outcomes
1
2
3
4
5

Program Outcomes
a
X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

k
X
X
X
X
X

30

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test Assignment Surprise


3
Quiz

Semester-End
Examination
(approx.)

Remember

12

Understand

Apply

10

10

10

10

Analyze

20

Evaluate

10

10

10

10

Create

28
5

40

31

Business Statistics
Subject Code: MBA 17

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students aware of the fundamental concepts of data collection, classification and tabulation
To make students proficient in the use of basic charts, graphs and tables to aid presentation of data.
To make students proficient in the use of descriptive statistical tools.
To develop students skills in the use of techniques of correlation, regression and time series analysis.
To make students aware of concepts of probability, Sampling and Sampling Distribution

Course Outcomes
1.
2.
3.
4.
5.

The student will be able to collect, classify and tabulate data


The student will be able to present data using charts, graphs and tables
The student will be able to demonstrate the use of descriptive statistical tools
The student will be able to demonstrate the use of correlation, regression and time series
techniques
The student will be able to determine the probability and sample size.

Syllabus
Unit 1:
(9 Hours)
Introduction to Statistics: Definition of Statistics Importance and Scope of Statistics Functions of
Statistics - Statistical Investigation - Limitations of Statistics Distrust of Statistics
Statistical Data: Primary and Secondary data Sources of Data Types of Classification of dataFrequency Distribution: Discrete or Ungrouped Frequency Distribution, Grouped Frequency Distribution,
Continuous Frequency Distribution
Unit 2:
(9 Hours)
Diagrammatic and Graphic Representation: Line Diagram, Bar Diagram, Rectangle Diagram, and Pie
Diagram -Choice of a suitable Diagram Graphs: Histograms, Frequency Polygon, Cumulative
Frequency Curves or Ogives Advantages and Limitations of Diagrams and Graphs
Measures of Central Tendency: Average: Concept, Types Mathematical Averages: Arithmetic Mean,
Geometric Mean, Harmonic Mean Position or Locational Averages: Median, Mode - Partition Values:
Quartiles, Deciles and Percentiles - Comparison of the Various Measures of Central Tendencies
Unit 3:
(9 Hours)
Measures of Dispersion: Range Quartile Deviation Mean Deviation Standard Deviation
Variance Coefficient of Variance Comparison of various measures of Dispersion
Correlation: Scatter Diagram, Karl Pearsons coefficient of Correlation, Rank Correlation, Concurrent
Deviation
Unit 4:
(9 Hours)
Regression: Method of Least Squares, Curve Fitting.
Time Series Analysis: Introduction, Objectives of Time Series, Identification of Trend - Variations in
Time Series: Secular Variation, Cyclical Variation, Seasonal Variation, and Irregular Variation
Methods of Estimating Trend

32

Unit 5:
(9 Hou rs)
Probability: Concept and Definition - Relevance to Management Decisions - Sample Space and Events Relevance of Permutations and Combinations to Probability - Rules of Probability, Random Variables
and Concept of Probability Distribution. Theoretical Probability Distributions: Binomial, Poisson and
Normal.
Sampling and Sampling Distribution: Concept and Definitions - Census and Sampling - Probability
Samples and Non-Probability Samples. Relationship between Sample size and errors.
Text Books
1. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 2012
2. Statistics for Management, Richard I Levin, Pearson Education / PHI, 7/E,2013
3. Complete Business Statistics 7/e, Aczel and Sounderpandian, Tata-McGraw Hill, 2012
Reference Books
1.
2.
3.
4.
5.
6.

Statistics Concepts and Applications, Nabendu Pal and Sahadeb Sarkar, PHI, 1/e, 2012
Business Statistics R S Bhardwaj, Excel Books, 2013
Statistical Methods, S. P. Gupta, Sultan Chand & Sons, 2011
Business Statistics, J.K.Sharma, Pearson, 2013
Business Statistics for Contemporary decision-making, Ken Black, John Wiley, 2012
Statistics for Business and Economics, JIT S Chandan, Vikas Publishing House, 2011

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

Program Outcomes
a

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Quiz

Semester-End
Examination

Remember

12

Understand

28

Apply

10

10

10

40

Analyze

10

10

10

20

Evaluate

Create

33

Business Communication
Subject Code: MBA 18

Credits: 3:0:0:0

Course Objectives:
This course will help to
1. Learn the importance and fundamentals of business communication
2. Adopt the practice of preparing business letters, reports and case method of learning
3. Understand strategies of Negotiation and importance of employment communication, advanced visual
support and communication networks available for business presentations
4. Gain exposure to various forms of group communication
5. Increase hands on experience in analyzing leading practical application oriented cases to arrive at
possible business decisions
Course Outcomes
On completion of this course student will have improved ability to
1. Describe basics of written and oral communication
2. Prepare business letters, reports and adopt case method of learning
3. Apply negotiation strategies, demonstrate the usage of communication networks and adopt
employment communication for career growth
4. Gain exposure to media management
5. Exhibit understanding by analyzing any given business situations
Unit 1
(10 Hrs )
Introduction: Communication Definition, classification, purpose, characteristics of successful
communication, barriers, communication structure in organization
Oral Communication: Conversation Control, refection and empathy, two sides of effective oral
communication
Written communication: principles of effective writing, 3x3 writing process, coherence
Unit 2
(10 Hrs)
Business Letters and Reports: Writing routine and persuasive letters, writing memos, what is a report,
purpose and kinds, writing reports
Presentations: What is a presentation, elements, designing a presentation?
Case method of Learning: Types of cases, reading a case, case analysis approaches, dos and donts for
case preparation
Unit 3
(11 Hrs)
Negotiation: What is negotiation, need, factors affecting negotiation, stages, and negotiation strategies?
Employment Communication: Writing CV, group discussions, interviews
Advanced Visual Support for business presentations: Types of visuals, media selection, impact of
technological advancements on communication
Communication networks intranet, internet, teleconferencing, video conferencing

34

Unit 4
(11 Hrs)
Group Communication: purpose of meeting, common complaints about meetings, media management,
press release, press conference, seminars, workshops
Unit 5
Case Study: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit 1 to Unit 4

(03 Hrs)

TEXT BOOKS:
1. Business Communication : Concepts, Cases And Applications Chaturvedi P. D, & Mukesh
Chaturvedi,2/e, Pearson Education,2011
2. Business Communication Lesikar, Flatley, Rentz & Pande, 11/e,TMH, 2010
3. Basic Business Communication- Lesikar, Faltley,TataMcGrawHill, Eleventh Edition
4. Communication C.S.Rayadu, Himalaya Publishing, 2007
5. Advanced Business Communication Penrose, Rasberry, Myers,5/e, Cengage Learning, 2004
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
a
X
X
X
X

X
X
X

X
X
X

X
X

X
X
X
X

X
X
X
X
X

j
X

X
X

X
X
X

X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms Category

Test 1

Test 2

Remember

12

Understand

28

Apply

10

10

10

40

Analyze

10

Evaluate

Create
TOTAL

Test 3

Assignments

10

30

35

30

20
0

10
30

Semester-End
Examination

0
100

Quantitative Techniques for Management


Subject Code: MBA 21

Credits: 3:0:0:0

Course Objective: The objective of this course is to provide conceptual understanding of business
application of QT and to provide a basic understanding of QT tools in accomplishing predetermined
objectives of business like profit maximization, cost minimization, or efficient and effective use of
production capabilities.
In detail:
1. To introduce the basic concepts of Operations Research and various Quantitative Techniques
2. To provide basic understanding of Linear Programming Problem and its application in management
3. To bring out the concept of transportation and assignment and solutions to them
4. To introduce PERT and CPM, Theory of Games and the principle of Dominance for solving game
theories
5. To provide fundamental understanding of queuing system in business situations and Monte Carlo
method for simulating management systems.
Course Outcomes:
1. The student will be able to demonstrate ability to use LPP which are helpful in decision making
2. The student will be able to demonstrate ability to use transportation and assignment models
3. The student will be able to demonstrate ability to build a project network
4. The student will be able to demonstrate ability to use quantitative methods using queuing models
5. The student will be able to demonstrate ability to use simulation models which are helpful for
decision making.
Unit 1
9 hrs
Introduction to Operations Research: Origin, Development, Meaning and Definition of Operation
Research; Scope, Techniques, Characteristics and Limitations of Operation Research; Methodology and
Models in OR (only theory)
Unit2
9 hrs
Linear Programming Problem (LPP) Application of LPP in Management, Advantages of LPP (only
theory) Formulation of LPP Solution of LPP by Graphical method: Infeasible and Unbounded Solution,
Formulation of Dual of a LPP.
Unit 3
9 hrs
Transportation Models: General Structure; Various methods for finding initial solution: Maximization and
Minimisation problems North West Corner Method, Least Cost Method, Vogels Approximation Method;
Finding Optimal Solution: Modified Distribution method; Variations: Unbalanced Transportation
Problem, Degenerate Solution (Theory only); Assignment problems; General Structure; Finding Optimal
Solution; Variations: Non square matrix, Maximization problem, Restrictions on Assignments, Alternate
Optimal solutions.
Unit 4
9 hrs
Network Analysis: Terminology; Networking Concepts; Rules for drawing network diagram; CPM
Computations: CPM Terminology, Finding critical path - Different Floats; PERT Computations:
Computation of earliest and latest allowable times, Probability of meeting the scheduled dates; difference
between PERT and CPM, Crashing of a Project (Theory only) Theory of Games: Terminology; Two

36

person zero sum game; Solution to games: Saddle point, dominance rule, Value of the game, mixed
strategy, Graphical method of solving a game (2 x n) and (m x 2) games.
Unit 5
9 hrs
Queuing Models: Introduction; Characteristics of Queuing models, Models for Arrival and Service
Times; Single Poisson arrival with Exponential Service Rate; Applications of Queuing models.
Simulation of Management Systems: Terminology, Process of Simulation, Monte Carlo Method, Waiting
Line Simulation Method, Inventory Management Simulation, Marketing Management Simulation,
Financial Management Simulation
TEXT BOOKS
1. Quantitative Techniques for Management ND Vohra,TMH, 4th ed, 2010
2. R Srinivasan, Engineering Management & Operations Research ,Pearson Education,2012
3. S. D. Sharma, Operations Research, Kedar Nath and Ram Nath & Co. Ltd.2010
4. Operations Research With C Programs R Kalavathy,Vikas Publication, 2012

Mapping Course Outcomes with Program Outcomes:


Course/
Outcome

1
2
3
4
5

Program Outcomes
a

X
X
X
X

X
X
X
X

X
X
X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test 2

Test
3

Remember

Understand

28

Apply

10

10

10

40

Analyze

10

10

10

20

Evaluate

Create

37

Assignment

Quiz
5

Semester-End
Examination
12

Business Law
Subject Code: MBA 22

Credits: 3:0:0:0

Course Objectives
1. To provide basic understanding of law of contract, Law of agency, Bailment & Pledge
2. To provide basic requirements of Negotiable Instruments Act, Law of Insurance and Law of
Partnership for the purpose of conducting business
3. To impart basic provisions of Companies Act concerning incorporation and regulation of business
organizations
4. To create an awareness about important legislations namely Sale of Goods Act, Consumer Protection
Act, Factories Act having impact on business.
5. To appraise the students on the leading practical application oriented case studies relevant and
updated and analyzing case laws in arriving at conclusions facilitating business decisions
Course Outcomes:
The student will able to
1. Demonstrate understanding of basic provisions of law of contract, Law of Agency and bailment and
pledge, Negotiable Instruments Act, Companies Act, and Sale of goods Act, The Consumer
Protection Act and The Factories Act.
2. Apply these legal provisions to any given business situation.
3. Demonstrate the understanding of these provisions at various levels across various functions of a
business organization.
4. Appraise the legal environment of the organization and develop suitable strategies.
5. Analyse a given business context using basic understanding of the applicable Acts and develop a
suitable operational framework.
Syllabus
Unit- 1
(11 Hours)
Law of Contract: Definition, essentials and types of contracts, offer definition and essentials, acceptance
definition and essentials, consideration definition and essentials, exceptions to the rule, no
consideration, no contract, doctrine of privity of contract, capacity of parties, free consent, quasi contract,
legality of object, performance of contract, termination of contract, remedies for breach of contract.
Law of Agency: Essentials, kinds of agents, rights and duties of agent and principal, creation of agency,
termination of agency
Bailment and Pledge Bailment, definition, essential elements, rights and duties of bailer and bailee.
Pledge essentials, rights and duties of pledger and pledgee
Unit 2
(10 Hours)
Negotiable instruments act 1881, Nature and characteristics of Negotiable instruments, kinds of
negotiable instruments promissory notes, bills of exchange and cheques. Parties to negotiable
instruments, Negotiation, presentment, discharge and dishonour of negotiable instruments
Law of partnership: Definition, essentials of partnership, formation of partnerships, kinds of partners,
authorities, rights and liabilities of partners, registration of partnership, dissolution of partnership firm.

38

Unit 3
(10 Hours)
Companies Act: definition, characteristics and kinds of companies, steps in formation of company.
Memorandum of association, articles of association, prospectus.
Directors: appointment, power, duties and liabilities, meeting and resolutions: types of meetings. Auditor:
appointment, rights and liabilities. modes of winding up of a company.
Unit 4
(11 Hours)
Sale of goods Act: Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid seller.
Consumer Protection Act: Objectives, definition, consumer protection council and state consumer
protection council

CyberLaws
Introduction to IT laws & Cyber Crimes Internet, Hacking, Cracking, Virus Attacks, Software
Piracy, Intellectual property, Mail Bombs, Cyber Security. Cyber Crime Investigation:, Cyber
Forensics, Digital Evidence Collection, E-Mail Tracking, IP Tracking, E-Mail Recovery,
Encryption and Decryption methods, Search and Seizure of Computers, Cyber Forensics Tools
and Softwares, Recovering deleted evidences, Password Cracking
Unit 5
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from unit 1
to unit 4
TEXT BOOKS:
Saravanavel & Sumathi Busines Law for Management HPH-2008
N D Kapoor Elements of Mercantile Law Sultan Chand-2009
Dr Avatar Singh- Principles of Mercantile Law, Eastern Book Company 2012
Nandan Kamath- Law relating to Computer, Internet and E-Commerce (A Guide to cyber Laws),
Universal Law Publishing Co. Ltd. New Delhi, 2000
5. Parag Diwan, Shammi Kapoor, Cyber & E-Commerce Laws: Individual Rights, Computer Hacking
Remedies and e-Commerce Laws, Bharat Publishing House,New Delhi,2000
6. Yatindra Singh Justice Cyber Laws, 5th edition (Reprint),2015
1.
2.
3.
4.

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

d
X
X
X
X
X

X
X
X
X

Program Outcomes
f
g
h
X
X
X

39

X
X
X
X
X

k
X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Remember

Understand

20

Apply

10

Analyze

Evaluate

Create
TOTAL

Test 1

Test 2

Test 3

10
10

10

Assignment Seminar Semester-End


Examination

10
10

10

10

60
20
0
0

30

30

30

40

100

Change and Knowledge Management

Subject Code: MBA 23

Credits: 3:0:0:0

Course Objectives
1. To enable students understand the basic concepts of personal change and planning change with Kurt
Lewins model and Fore-field analysis
2. To make students aware about the learning culture in an organization and managerial options for
implementing change successfully.
3. To make them understand the various approaches to knowledge management and strategies in global
economy.
4. To make students aware about the various approaches to knowledge management and strategies in
global economy.
5. To help the students on the application oriented case analysis in the field of change and knowledge
management.
Course Outcomes
1. The Student will demonstrate their conceptual understanding of basic concepts personal change and
planning change with Kurt Lewins model and Force-field analysis
2. The students will demonstrate their conceptual knowledge about learning culture in an organization
and managerial options for implementing change successfully.
3. The students will demonstrate their conceptual knowledge of various approaches to knowledge
management and strategies in global economy.
4. The students will demonstrate their conceptual skill of various approaches to knowledge
management and strategies in global economy.
5. The students will demonstrate their conceptual knowledge of the subject in real time problems.
Syllabus
Part A Change Management
Unit 1
11 hrs
PERSONAL CHANGE: Meaning of personal change - Self-awareness self-analysis self efficacy
self-esteem organizational roles role efficacy ORGANIZATIONAL CHANGE definition nature
types forces organizational change process- models of organizational change Kurt Lewins three
step Model-Action Research Model-Grieners model- Force field analysis perspectives on change
Planning Model on change
Unit 2
10hrs
ORGANIZATIONAL CULTURE & CHANGE Definition Types of culture - learning culture in
organizations Developing organizational culture blocks in creativity, Techniques for creativity,
CHANGE MANAGEMENT reasons for change resistance to change, dealing with individuals and
groups overcoming resistance to change Developing learning organizations IMPLEMENTING
CHANGE - Managerial options for implementing change top down approach Laissez faire approach
collaborative approach What is OD? - Intervention strategies

41

Part B Knowledge Management


Unit 3
10 hrs
Introduction evolution need scope approaches to knowledge management Global knowledge
economy sources of knowledge- Drivers of knowledge management - Essentials of knowledge
management Types of knowledge Nonakas model of knowledge creation Knowledge management
strategies
Unit 4
11 hrs
Implementing KM in organizations, Benefits of KM process, organizational meta knowledge, Role of
CKO managing knowledge workers knowledge audit knowledge management practices in
organization.
Unit 5
3 hrs
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
RECOMMENDED TEXT BOOKS
1. Change and Knowledge Management Dr.B.Janakiram, Dr.P.V.Raveendra, Shubha Muralidhar.
Biztantra 1/e,2010.

REFERENCE BOOKS
1.
2.
3.
4.
5.
6.

Leading With Knowledge Madan Mohan Rao TMH 2003


Fifth Discipline & Field Book Peter M Senge, Crown Business; 1994 ed.
Knowledge Management Sudhir Warier Vikas 2003
Knowledge Management Elias M Award, Hussain M Ghazini Pearson Education 2004
Management Of Organizational Change K Harigopal Response Books 2001
Managing Organizational Change V Nilkant, S Ramanarayan Response Books 2004

7. Making Organizational Roles Effective Udai Pareek TMH-6/e


Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X

X
X
X
X
X

X
X
X

X
X
X

Program Outcomes
e
f
g
X
X

X
X

X
X

42

ASSESSMENT PATTERN
Blooms
Category

Test1

Test2

Test 3

S.No
1

Remember

Understand

Apply

10

10

10

40

Analyze

20

Evaluate

Create

Assignment

Seminar Quiz

SemesterEnd
Examination
12

10

43

05

05

28

Financial Management
Subject Code: MBA 24

Credits: 3:0:0:0

Course Objectives: The objective of the course is to provide the students with the conceptual knowledge
of time value of money and the activities involved in raising, allocation and distribution of finance
associated with business organization.
In detail:
1. To make students understand the nature of financial management ,time value of money and cost of
capital of the firm
2. To make students understand the nuances of investment decision, project evaluation techniques and
conceptual knowledge about capital structure.
3. To apprise the students about the various sources of funds and leverage
4. To expose the students to working capital and dividend decisions
5. To appraise the students on the leading practical application oriented case studies relevant and
updated and doing case study analysis & arriving at conclusions facilitating business decisions
Course Outcomes:
1. The student will exhibit the conceptual understanding of various steps involved in raising, allocation
and distribution finance.
2. The student will be able to evaluate capital budgeting and capital structure decisions of the firm.
3. The student will be able demonstrate the understanding of various sources of funds in the market
4. The student will be able to determine the working capital requirements and the impact of dividend
decisions on the value of the firm.
5. The student will be able to apply concepts learnt to demonstrate the understanding of the published
reports of business firms and companies and also demonstrate the ability to draw meaningful
conclusions about the financial performance of business firms and companies.
Unit 1 :
(11 Hrs.)
Introduction to Financial Management and Cost of capital: Objectives of financial management, risk
return trade off, emerging role of financial manager in India, Indian Financial System: Financial market,
Capital Market, Money Market, Forex Market, Time value of money. : Basic concepts, cost of debt and
preference, cost of equity, weighted average cost of capital, CAPM, cost of retained earnings, floatation
cost and WACC ,current trends in Indian Financial system (Industry expert)
Unit 2:
Capital budgeting
(11 Hrs.)
Importance, Project classification, Investment Criteria - discounting and non discounting criteria,
estimation of cash flows elements, basic principles and cash flow estimation for new and replacement
projects.
Unit 3
(10 Hrs.)
Leverages and sources of funds: Meaning, difference between capital structure and financial structure,
EBIT EPS Analysis, ROI ROE Analysis, leverages,
Sources of Funds: Long term sources equity capital, internal accruals, preference capital, term loans
and debentures. Raising long term finance initial public offer, venture capital, rights issue, private
placement, and preferential allotment.

44

Unit 4:
(10 Hrs.)
Working Capital Management and Dividend Policy: Characteristics of current assets, factors
influencing working capital requirements, level of current assets, current assets financing policy,
operating cycle and cash cycle, estimation of working capital requirements, Projected P&L account,
Balance sheet Working capital financing accruals, trade credit, working capital advance by commercial
banks, public deposits, short term loans from financial institutions, commercial paper, factoring.
Dimensions of dividend policy, legal procedural aspects, Bonus shares and stock splits, share buy backs.
Unit 5
(3Hrs.)
Case analysis compulsory for 20 marks. Review and recap of case study discussed from Unit 1 to Unit 4.
TEXT BOOKS:
1. Financial Management Prasanna Chandra, 8/e, 2013, TMH Publications
2. M.Y. Khan & P.K. Jain Basic Financial Management (TMH), 3/e, 2014
3. Financial Management IM Pandey Vikas Publishing House, 10th ed, 2010
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
e
f
g

X
X
X
X
X

X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

03

03

03

12

Understand

07

07

07

28

Apply

10

10

10

40

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

45

Assignment Quiz

Semester-End
Examination

Total Quality Management


Subject Code: MBA 25

Credits: 3:0:0:0

Course Objectives
1. To introduce the concept of quality, total quality and total quality management and to provide an
overview of quality management philosophies
2. To explain about TQM models, process capability and quality standard awards
3. To provide an understanding of quality engineering and product design and techniques
4. To make aware of benchmarking, capability maturity models and business process reengineering
5. To appraise the students on the leading practical application oriented, relevant and updated case
studies, analyzing cases and arriving at conclusions facilitating business decisions.
Course Outcomes:
The student will able to demonstrate
1. An understanding of basic quality concepts and their importance
2. Application of tools and techniques of quality control, quality assurance and TQM
3. The scope of process management and product design concepts and techniques
4. Benchmarking process and business process reengineering in any organization
5. Quality problems and suggest solutions in a given business context.
Syllabus
Unit 1
(12 Hrs)
Introduction: Quality- Definition, dimensions, costs of quality, quality control, quality assurance, concept
of total quality, total quality control & management, TQM concept, benefits of TQM, reasons for failure
of TQM
Quality management philosophies: Quality management philosophies - Deming philosophy, Deming
cycle, Deming14 points, Juran Philosophy- quality trilogy, universal breakthrough sequence, comparison
of Deming with Juran philosophy, Crosby philosophy absolutes of quality management, 14 steps for
quality improvement, taguchis quality loss function
Unit 2
(10 Hrs)
Managing for quality and high performance: Elements of TQM - Quality function deployment, robust
design, quality at source, Process capability process capability index, TQM models-integrated model by
Sohal,Tay,Wirth, Zaire model, TQMEX model, Quality standard awards- Malcolm Baldridge National
Quality awards, the Deming Prize, European quality awards, ISO standards
Unit 3
(10 Hrs)
Process management : Scope, concurrent engineering, quality engineering-system design, parameter
design, tolerance design, process improvement, Quality circles, kaizen umbrella, product design concepts
and techniques- DFM, DFA, FMECA ,Value Analysis, DFO, design for post sales service, design for
recycling, poka yoke, 7 QC tools
Unit 4
( 10 Hrs)
Benchmarking: Evolution of benchmarking, advantages, limitations, levels and types, benchmarking
process, issues related to benchmarking process

46

CMM & BPR: Capability Maturity models concepts, levels, components, Business process
reengineering: Definition, principles, reengineering process, benefits and limitations.
Unit 5
Case Study: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit 1 to Unit 4

(03 Hrs)

TEXT BOOKS:
1. Total Quality Management Prof.K.Shridhar Bhat HPH, 1/e, 2002
2. Total Quality Management Dr.B. Janakiraman, Prof.R.K.Gopal, PHI,2005
3. Business Process Re-engineering, Dr. R.Srinivasan, TMH, 2011

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

X
X
X

X
X
X

Program Outcomes
e
f
g
h

X
X
X
X

X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Remember

12

Understand

28

Apply

10

10

10

40

Analyze

Evaluate

Create
TOTAL

10

10

Test Assignment
3

10

Semester-End
Examination

10

20

10

0
0

30

30

47

30

100

Entrepreneurship Development
Subject Code: MBA 26

Credits: 3:0:0:0

Course Objectives: The objective of the course is to impart the knowledge of entrepreneurship, to
identify innovative project ideas, opportunities and to analyze real-life successful cases and develop
business plan.
In detail:
1. To provide basic understanding of Entrepreneurship and comprehensive Entrepreneurship
Development process.
2. To identify and distinguish intellectual property assets of a new venture and to impart scope and value
of business plan to investors, lenders, employees, suppliers and customers.
3. To create awareness about various types of financing available for an entrepreneurs and to impart the
strategies to be followed in managing and growing new venture.
4. To create awareness about role of MSME and various institutions supporting entrepreneurs.
5. To appraise the students on the leading practical application oriented case studies relevant and
updated and doing case study analysis & arriving at conclusions facilitating business decisions
Course Outcomes
The student will be able to
1. Demonstrate the entrepreneurial process and recognize the core role of creativity and innovation in
managing the entrepreneurial process effectively
2. Demonstrate an understanding of the legal environment of business and describe how to prepare a
business plan and implement it in reality.
3. Demonstrate the issues and decisions involved in financing and growing the new
Venture.
4. Demonstrate the role of MSME and various institutions supporting entrepreneurs.
5. Demonstrate application oriented case studies in business organization.
Syllabus
Unit 1
10 Hours
Entrepreneurship: Definition and Nature -Role of Entrepreneurship in Economic Development,
Entrepreneurship, Types of entrepreneur Entrepreneurial Process-Identifying and evaluation the
opportunities, Developing a Business plan, Determine the resources required Managing the Enterprise,
The entrepreneurial Culture.
Starting the business: business idea, opportunity recognition, Product planning and development at
different stages, Creativity, Innovation and entrepreneurship, barriers to creativity, Techniques for
improving the creative process, Business Incubation
Unit 2
11 Hours
Legal issues for the entrepreneurvarious forms of organization, legal issues setting up the organization,
Business Plan: Meaning, advantages, format, preparation, Business planning process, benefits, updating
the business plan, failure reason, Marketing plan, Production/operations plan, Organizational plan,
Financial plan, Final project report with feasibility study, Preparing a model project report for starting a
new venture.

48

Unit 3
11 hours
Financing the new venture: Sources of capital- An overview, debt and Equity financing, Internal and
External funds, Funding from banks and financial institutions, Government and development sources,
various schemes, types of loans, Venture capital, Natures of venture capital approaching and presenting
and obtaining the funds, private equity funds ,angel investors.
Family Business: Importance of family business, Types, History, Responsibilities and rights of
shareholders of a family business, Succession in family business, Pitfalls of the family business, strategies
for improving the capability of family business, improving family business performance.

Unit 4
10 Hours
Micro, Small and Medium Enterprises: Role of MSME, concept and definitions, government policy and
SME in India, Growth and performance of MSME Sector, problems, causes of sickness, symptoms and
remedial measures for sickness, various institutions supporting Entrepreneurs-SIDBI, NABARD, IDBI,
SIDO, Indian Institute of Entrepreneurship, DIC,
Unit 5
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4.
Practical component:
Each team (consisting of Max 5 Students) will be asked to put in its own start up money (Say 5000) to
strart a business of their own from scratch. The teams cannot put in money from any other source, seed
capital is restricted to Rs 5000 only, and somehow they can reinvest the profit. The teams are given the
mandate to deploy this small amount of capital in innovative ways during semester each team objective
would be to maximize the revenue generated by deploying this small amount of capital before the end of
the semester
Evaluation:
At the end of the course , each team will be ranked on how much wealth they have created during the
semester
Each team should submit business plan report with the accounts at the end of the course
Fortnightly report of business progress and account should be submitted

Criteria for evaluating Practical component


Sl Criteria
no
1 Business idea and Business Plan
2 Fortnightly reports and business
Accounts
3 Revenue and Wealth creation of
the Business
Total

49

Marks
10
5
5
20

Text books
1. Entrepreneurship Development Text and Cases Dr. B Janakiram, Mrs Rizwana- Excel Books 1ed,
2011
2. Entrepreneurship Development Mr. Renu Arora, Dr. S. K Sood Kalyani Publishing House, 1 ed,
2011
3. Entrepreneurship Madhurima Lall, Shikha Sahai Excel Books,2nd Edition
4. Entrepreneurship Robert D. Hisrich, Dean A. Shepherd, Michael P. Peters, TMH, 9/e
Reference Books
1. Entrepreneurship in the NewMillineum Donald F.Kuratkco,Hodgetts Cengage 2007 India
Edition
2. Dr. Mathew J Manimala, Entrepreneurship theory at crossroads, Biztantra 2009 1 st ed
3. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publication 2011 ed
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X
X
X

X
X
X
X
X

Program Outcomes
f
g
h

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test Assignment Seminar


3

SemesterEnd
Examination
(approx.)

Remember

12

Understand

28

Apply

10

10

10

48

Analyze

20

Evaluate

10

10

10

Create

20

50

Production and Operations Management


Subject Code: MBA 27

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students understand the fundamentals of production/operating system


To develop the students skills in forecasting techniques and location planning
To make students aware of concepts and techniques related to facility layouts and work measurement.
To make students aware of the concept of capacity planning, materials and inventory management.
To make students aware of the concept and techniques related to master production schedule, shop
floor planning & control and maintenance management

Course Outcomes
1. The student will be able to help in the design of production/operating system
2. The student will be able to develop forecasts using forecasting techniques and choose a location
3. The student will be able to choose a facility layout and perform work measurement
4. The student will be able to explain capacity planning, materials management and inventory
management
5. The student will be able to explain the master production schedule, shop floor planning and control and
material management
Syllabus
Unit 1

(9 Hours)

Introduction to Production & Operations Management (POM): Meaning of Production, Meaning


of Operations, Nature of production & Operations: The four views of system, organization
function, conversion/transformation process and utility. Managing a Production/Operating system:
Production Management, Distinction between Production Management and Operations
Management,
Objectives
of
Production/Operations
Management,
Responsibilities
of
production/operations manager (Planning, Organizing, Staffing, Directing and controlling), Ten
critical decision areas of POM, Classification of production management decisions into strategic,
Operating and Control decisions, Types of production systems, Characteristics of various types of
production, Factors affecting POM today, types of Production and Production systems, Productivity:
definition and measures, six dimensions of competitiveness, Production/Operations Strategy:
Definition, decisions, developing production/operations strategy (flowchart only), elements of
production/operations strategy.
Design of production/operating system: Definition of product; product, process and production
design, Characteristics of good product design, design documents for production, Definition of
process, process planning: meaning and components, framework for process design, make or buy
analysis. Problems on Productivity, Make or Buy decision, Multi Product case break even, Capacity
alternatives decision, Equipment selection decision, and Process selection decision
Unit 2
(9 Hours)
Demand Forecasting: Forecasting definition, uses of forecast, need for demand forecasting,
forecasting time horizons, types of forecasts, elements of good forecast, objectives of demand

51

forecasting, steps in forecasting process; Forecasting approaches: Overview of qualitative and


quantitative methods ( trend projection methods excluded), monitoring and controlling forecasts,
problems on basic problems on simple moving average, weighted moving average, exponential
smoothing method and tracking signal (exponential smoothing with trend, fitting straight line and
regression excluded)
Facility Location decision: meaning, need for location decision, nature of location decision, factors
affecting location decisions: deciding on domestic or international location, regional location
decisions, selection of community, selection of exact site, rural vs urban vs suburban sites, methods for
evaluating location alternatives: factor rating method, locational break even analysis method, qualitative
factor analysis method. Problems on factor rating method, locational break even analysis method,
qualitative factor analysis method and combination of the above methods.
Unit 3
(9 Hours)
Facility Layout and Work systems design:
Facility Layout: Meaning, objectives of a good plant layout, factors influencing layout choices,
principles of plant layout, types of layout (meaning, advantages and disadvantages): Process layout,
product layout, fixed position layout, cellular manufacturing layout, combination or hybrid layout;
service facility layout, layout planning: steps in layout planning and design, Layout tools and
techniques, criteria for selection and design of layouts : Travel chart method, load distance analysis
method, systematic layout planning, Layout design procedure, Problems on Load distance analysis.
Design of work systems: Job design-meaning, job design decisions, factors affecting job design,
behavioural considerations in job design, physical considerations in job design; Work Study:
definition, objectives of work study, scope of work study, relationship between method study and
work measurement, basic work study procedure, benefits of work study, method study: objectives of
method study, method study procedure, recording techniques used in method study, motion study,
work measurement: definition, objectives, Techniques of work measurement, steps in work
measurement, time study, synthesis method, analytical estimating, predetermined motion time system,
work sampling, work sampling procedure, problems on standard time , allowed time, (including the
machine time and cycle time variations) arriving at production per standard shift or cost per piece
based on standard time.

UNIT 4

9 hrs

Capacity planning, Materials and Inventory management


Capacity: definition, types, measurement, capacity decision, factors affecting plant capacity, capacity
planning, types of capacity planning, Capacity requirement planning, matching capacity with demand
plan, long range capacity planning, Resource requirement planning, material requirement planning,
manufacturing resource planning, general overview of material requirements planning, definitions of
terms used in MRP system, the MRP computational procedure, issues in MRP, Manufacturing resource
planning: evolution, integrated system of planning and control, Enterprise Resource Planning, Just In
Time.
Materials Management: Definition, objectives, scope, purchase management: meaning, functions of
purchasing department, the purchasing cycle, purchasing methods and techniques, vendor
development: vendor evaluation and rating, problems on vendor selection

52

Inventory management: classification of inventories, inventory costs, inventory decisions, inventory


control systems for independent demand items, problems on purchase decisions in case of discount
offers.
UNIT 5
(9 Hours)
Aggregate planning: definition, objectives; Operations planning and scheduling systems, Aggregate
production (output) planning, The concept of aggregation, importance of aggregate plans, need and
steps in aggregate capacity planning, inputs and outputs of aggregate production planning, flow chart of
aggregate plan and master production schedule.
Master production scheduling: definition, objectives and functions, procedure for developing MPS,
shop floor planning and control: meaning, the production environment, shop floor activity control:
concerns and objectives, operations planning and scheduling: scheduling meaning, loading, sequencing,
detailed scheduling, expediting, input-output control, activities of shop floor planning and control,
elements of scheduling, information needed for scheduling, scheduling and shop floor decisions in
process focused production system, Scheduling techniques: Forward and Backward scheduling, stages
in scheduling, load charts and machine loading charts, Priority sequencing, Single priority sequencing
rules, dynamic sequencing rules, Johnson rule or algorithm, Scheduling and controlling production for
delivery schedule: Line of Balance method, LOB technique, Benefits of LOB technique, line balancing
in assembly layouts. Problems on priority sequencing, Johnsons rule and line balancing.
Maintenance management: definition, areas of maintenance, types of maintenance, planning and
scheduling of maintenance, control of maintenance, total productive maintenance.
Text Books
1. Production and Operations Management, S N Chary,5/e, 2012,McGraw-Hill Education India Pvt.Ltd
2. Production and Operations Management, Shailendra Kale,1/e, 2013,McGraw-Hill Education India
Pvt.Ltd
3. Production And Operations Management,R. Panneerselvam,3/e, 2012,PHI (Pearson)

4. Production and Operation Management,K. Aswathappa , K. ShridharaBhat ,2/e, 2012,


Himalaya Publishing House Pvt Ltd
5. Operations Management, William J Stevenson,9/e, 2012,McGraw-Hill Education India Pvt.Ltd
Reference Books
1. Operations Management, Jay Heizer, Barry Render, Jagadeesh Rajashekhar,9/e, 2009,Pearson
Education India
2. Operations Management : Processes and Supply Chains,Lee J. Krajewski, Manoj K. Malhotra, Larry
P. Ritzman and Samir K. Srivastava,9/e, 2011,Pearson Education India

53

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes

1
2
3
4
5

Program Outcomes
e
f
g
h

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

Understand

Apply

10

10

10

40

Analyze

10

10

10

20

Evaluate

Create

54

Assignment

Quiz
5
5

Semester-End
Examination
12
28

Seminar
Subject Code: MBA 28

Credits: 0:0:2:0

Course Objectives
1. The enable the students in pooling knowledge and enhancing their oral communication skills,
presentation skills, and leadership skills.
2. To make them confident to access to skills needed to accomplish goals more effectively and
efficiently
3. To make them understand extensively with the methodology of their chosen topic and also to allow
them to interact with examples of the practical problems that always occur during research work.
4. To make them aware about the creative approaches in designing and delivering the contents.
5. To help them in managing the time in their topic presentation.
Course Outcome:
The student will be able to locate, gather, organize, summarize and present a body of work and gain
practice in the art of presentation skills.
1. The Student will be able to demonstrate their conceptual understanding of the subject knowledge and
their presentation skills and leadership skills.
2. Demonstrate their to skills needed to accomplish goals more effectively and efficiently
3. The students will be able to demonstrate the methodology of their chosen topic and also to allow them
to interact with examples of the practical problems that always occur during research work.
4. The students will demonstrate the creative approaches in designing and delivering the content.
5. Students will be able to manage the time in their topic presentation
Seminar Guidelines:
1. A panel consisting of 2 faculty members drawn from the faculty lists on a specified date.
2. The faculty member in the panel will value the seminar for a maximum of 50 marks each individually
and the total will be taken for 100.
3. One of the panel members will be the Guide.
4. A faculty may not be required to guide more than 10 students for the purpose of seminar.
CIE & SEE Components:
1. The marks given by guide will be considered as CIE component.
2. The marks given by Examiner will be considered as SEE component.
Criteria for allotting marks:
Sl.No

Criteria

Marks

1.

Introduction, Scope and Significance

10

2
3
4
5
6.

Contents and adequacy of coverage


Communication skills and level of confidence
Topic Knowledge
Recent trends and creativity
Time Management, Question and answer Session
TOTAL

5
5
10
10
10
50

55

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

Program Outcomes
e
f
g
h

X
X

X
X

56

Computer Applications in Management


Subject Code: MBA 29

Credits: 2:0:1:0

Course Objectives: The objective of the course is to impart the knowledge of word, excel, PowerPoint
and Tally to help the student in using the tools during internship and other organizational contexts, in
order perform basic computing and presentation tasks.
In detail:
1.
2.
3.
4.
5.

To provide basic understanding of Word and its applications in report writing.


To provide basic understanding of Excel and its applications in calculations and graphs
To provide basic understanding of PowerPoint for effective presentations
To provide basic understanding of access for database management
To provide basic understanding of tally for preparation of general reports

Course Outcomes
The student will be able to
1. Create a document with title page, table of contents , page numbers, bullets and number, graphs, tables
and references and execute various formatting styles
2. create a excel file, enter data and execute basic excel function and create relevant graphs for the
entered data
3. create a slideshow with animations and transitions
4. create a database file in access and perform basic database functions
5. prepare general reports from basic financial transactions
Syllabus
Unit 1
12 Hours
Introduction to MS Office, Introduction to Word, the user interface, formatting a page: themes, page
setup, background, paragraph and arrange, using clip board, font, paragraph and styles, working with
tables, pictures, clip art, shapes, smart art, chart, inserting header, footer, page number, text box, quick
parts, word art, equation and symbol, review using proofing, language, comments, tracking, references
table of contents, footnotes, citations and bibliography, captions, index and table of authorities
Unit 2
12 Hours
Introduction to power point, creating and editing slides, clipboard, font, paragraph and drawing, inserting
table, images, illustrations, links, text, symbols and media, design, transitions and animations, slideshow
setup.
Unit 3
12 hours
Introduction to excel, entering data and basic formatting using font, alignment, number and styles,
operating on cells and editing, inserting tables, illustrations, charts, sparklines, filter, text and symbols,
page layout using themes, page setup, scale to fit, sheet options and arrange, using basic functions (sum,
average, count numbers, max min, logical functions)

57

Unit 4
12 Hours
Examine database concepts and explore the Microsoft Office Access environment,
Design a simple
database, Build a new database with related tables, manage the data in a table. Query a database using
different methods, Design a form, Generate a report, Import and export data.
Unit 5
12 hours
Getting started with Tally.ERP 9 and fundamental features, creating masters (accounting and inventory),
voucher entry and invoicing, bill-wise details, voucher class, cost centres, cost categories, basics of
banking, and general reports.
Text books
1. Special Edition Using Microsoft Office 2007, Ed Bott, Woody Leonard, Que Publishing, 1st edition
2007
2. Mastering Tally ERP 9, Asok K Nadhani, BPB PUBLICATIONS,1st edition, 2012
References
1. Microsoft Office 2010 Inside Out-Carl Siechert, Microsoft Press, 1st edition 2010

2. Tally ERP 9 in Simple Steps, Kogent Learning Solutions Inc., Dreamtech Press, 1st edition,
2010
Reference Books
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
f
g
h

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test
3

Remember

15

Understand

35

Apply

10

10

10

Analyze

Evaluate

10

10

10

Create

Lab

20

Semester-End
Examination
(approx.)

50

58

Business Research Methods


Subject Code: MBA 31

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students aware of how literature reviews can help in problem formulation and definition.
To develop student skills in Research design
To develop student skills in designing and executing hypothesis tests
To enable students to use of the fundamental multivariate techniques
To develop the student skills in structured presentation of research findings using oral and written
reports.

Course Outcomes
1.
2.
3.
4.
5.

The student will be able to define a research problem and hypothesis based on literature review
The student will be able to device a suitable Research Design for data collection
The student will be able to formulate and test hypothesis
The student will be able to perform basic multivariate analysis
The student will be able to report the findings in a structured manner.

Syllabus
UNIT -1 : Introduction
(9 Hours)
Introduction: Meaning of research objectives Motivation in research Types of research
Approaches Significance Research methods vs. methodology Criteria of good research Problems
for researchers in India. The basics of construct and concepts. Research Process. Research Problem:
Selection defining techniques involved in defining. Formulating a Hypothesis: Hypothesis
meaning basic concepts Null Hypothesis and alternate hypothesis, Data Collection: Sources of data
collection, Measurement & Scaling: Measurement in research, measurement scales sources of error
techniques of developing sound measurement tools. Scaling: meaning important scaling techniques.
UNIT -2 :Research Design
(9 Hours)
Research Design meaning nature features of good design Different research designs principles
of experimental designs, Questionnaire design and testing: Tests of validity and reliability.
Questionnaire the basics and its design with practical exercises.
Introduction: Sampling fundamentals-Need for sampling, some fundamental definitions, Sampling
distribution: important sampling distributions, central limit theorem, sampling theory & methods:
Sandlers A test, Error & estimation: concept of standard error, estimation, estimating the population
mean, estimating the population proportion, Sample size & approaches: the two approaches of precision
rate and confidence interval and Bayesian statistics. Sample size determination
UNIT -3 : Hypothesis Testing: Parametric Tests
(9 Hours)
Hypothesis testing procedure Basic concepts: Type I and Type II error, Level of significance, Two
tailed and one tailed tests, Critical and calculated value, Acceptance and rejection region, P value
approach Types of hypothesis testing: parametric and non-parametric,
Parametric tests: Test of Means, test of proportions, test of variance, differences between two means,
difference between two proportions, difference between two variances (Z test, t test, F test)

59

UNIT -4 : Hypothesis Testing: Non Parametric Tests


(9 Hours)
Chisquare test: Test of difference of more than two proportions, Test of independence of attributes, Test
of Goodness of fit, Caution in using Chi square test, Sign Test: One sample and two samples, Wilcoxon
Signed Rank Test: Single sample, paired sample, Mann Whitney Test U test, Run test, Kruskal Wallis
Test, Median Test, Spearmans Rank Correlation
UNIT -5 :MVA& Report Writing
(9 Hours)
Introduction to MVA: Characteristics and applications. Variables in multivariate techniques
Classification of MVA. ANOVA, ANCOVA, Linear Regression Analysis, Correlation, Basic MVA
techniques: Factor analysis, Cluster analysis, Discriminant analysis. MANOVA.Interpretation:
Meaning of interpretation techniques precautions- Introduction to research reports: types of
research reports oral presentation precautions for writing research reports. Report Preparation:
Report writing significance steps in report writing
Text Books

1. Research Methodology Methods and Techniques,C R Kothari,3/e, 2014,New Age


International Publishers Ltd
2. Business Research Methods,Donald R. Cooper, Pamela S. Schindler, JK Sharma,11/e,
2013,McGraw-Hill Education India Pvt.Ltd
3. Marketing Research : An Applied Orientation,Naresh K. Malhotra, Satyabhushan Dash ,6/e,
2010,Pearson Education India
4. Marketing Research Text And Cases,Rajendra Nargundkar,3/e, 2008,McGraw-Hill
Education India Pvt.Ltd
Reference Books

1. Business Research Methods, Zikmund, Babin, Carr, Adhikari, Griffin,8/e, 2012,South


Western
2. Business Research Methods, Christina Quinlan,1/e, 2011,Cengage Learning Emea
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X
X
X

X
X
X
X
X

Program Outcomes
f
g
h
X
X
X
X
X

60

k
X
X
X
X
X

ASSESSMENT PATTERN
S.No
1
2
3
4
5
6

Blooms
Category
Remember
Understand
Apply
Analyze
Evaluate
Create

Test 1

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

Assignment

Quiz
5

5
5
5

61

Semester-End
Examination
12
28
40
20
0
0

Management Accounting and Control Systems


Subject Code: MBA 32

Credits: 3:0:0:0

Course Objective: The objective of the course is to acquaint the students with the use of methods and
techniques of costing in effective management control systems of business organization.
In detail
1. To make students understand the strategic importance of management accounting and control systems
in modern business organization and the process of arriving at cost of a product or service.
2. To make students understand the utility of CVP model in managerial decision making.
3. To help students in understanding the mechanisms involved in preparation of functional and flexible
budgets and implications of different pricing policies on profits of the organizations.
4. To make students understand standard costing as a tool for cost control.
5. To help students in application of theoretical concepts to practical situations involving several cases.
Course Outcomes
1. The student will be able demonstrate the significance of Management accounting and control systems
and prepare a cost statement to determine the cost of a product or service.
2. The student will be able to calculate the Breakeven point for a business under different circumstances
of changes in underlying variables.
3. The student will be able to prepare a cash budget, production budget, sales budget and flexible budget
and demonstrate the relevance of pricing policies.
4. The student will be able to calculate material, labour and overhead variances under standard costing
for cost control
5. The student will be able to demonstrate the application of concepts learnt to practical situations
involving several cases of cost control and management.
UNIT 1
(10hours)
Introduction to Management control systems-Basic concepts, goals, and strategic key variables in
management control systems. Concept of cost centers, profit centers and investment centers. Cost unitsclassification of costs- cost analysis for management decision making.
Determining product cost - allocation and absorption of factory overheads- job order costing and process
costing. Activity Based Costing and Strategic importance of cost management (Industry expert)

UNIT 2
(11hours)
Cost-volume profit (CVP) Relationship: Profit planning- behavior of expenses in relation to volumesensitivity analysis of CVP Model for changes in underlying parameters- assumptions of the CVP Model,
Comparison between Marginal costing and Absorption costing, Utility of CVP Model in Management
Decision Making.
UNIT 3
(10hours)
Pricing policies:- objectives of pricing policies- full cost pricing-ROI pricing contribution approach to
pricing concepts of transfer pricing. Budgetary control- preparation of Functional and flexible budgets.

62

UNIT 4
(11Hours)
Standard costing and variance analysis: Need for setting standards- variance analysis material and
labour and overhead variances
Cost control and cost reduction: tools and techniques of cost control and cost reduction. Cost Audit:
Scope of cost audit Types, Advantages, limitations.
UNIT 5
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from unit 1
to unit 4
TEXT BOOKS:
1. Khan& Jain Cost Accounting TMH publication,2/e,2014
2. Jawahar lal, Srivastava - Cost Accounting TMH, 5/e, 2013
REFERENCES:
Cost Accounting -Charles T Horngren Pearson/PHI, 15/e, 2014
Mapping Course Outcomes with Program Outcomes:
Program Outcomes
Course
a
b
c
d
e
f
g
Outcomes
1
2
3
4
5

X
X
X
X
X

X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

03

03

03

12

Understand

07

07

07

28

Apply

10

10

10

40

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

63

Assignment

Quiz

Semester-End
Examination

Soft skills for Employability


Subject Code: MBA 33

Credits: 2:0:1:0

Objectives
The objective of the course is to develop an understanding about the role of soft skills and employability
skills in achieving success in career and help the students to have a holistic approach to employment. This
will be achieved through the following objectives.
1. To provide basic understanding of Soft skills and its importance and to apprise the student on the
development of Soft skills for growth.
2. To provide basic understanding of employability skills and their importance
3. To apprise the student on the handling group discussion
4. To apprise the student on the handling interview
5. To make students aware of professional ethics, Work life balance and Time Management.
Course Outcomes
The student will be able to:
1. Demonstrate an understanding of soft skills and apply some of them for his personality development.
2. Demonstrate an understanding of employability skills and will be able to prepare a structured resume
3. Handle group discussions effectively
4. Handle interviews effectively
5. Exhibit an awareness and importance of professional ethics
Unit 1:
(12 hours)
Soft skills and the preparation: what is a soft skill, why it is important, Classification of soft skills, Dos
and Donts in the pursuit. Change: Preparing for and dealing with change, Grow: Goal setting and selfesteem, self-assessment of self-esteem, taking stock of situation: people and friends around you, setting
goals-activity, developing your motivational action plan

Unit 2

(12 hours)
Employability skills: various components of competitive events, Quantitative aptitude, reasoning,
English, domain specific knowledge. Career planning: definition and process of career planning.
Searching and selecting a job. Resume writing: Bio data, Resume and CV, Types of resumes, essentials of
an effective resume, resume writing practice.
Unit 3
(12 hours)
Group Discussion and interview: Identifying SWOT, differentiating from others in GD, scoring strategies
in GD. GD practice sessions.
Unit 4:
(12 hours)
Interview: Ground work before interview, Tips on power dressing, exhibiting appropriate body language,
difficult questions and skillfully handling them. Telephone skills and phone etiquette. Interview practice
sessions.
Unit 5:
(12 hours)
Professional ethics and code of conduct- Work life balance: definition and various strategies to maintain
proper work life balance, Time management: importance of time management: various steps for better
time management process

64

Allocation of marks for Group Discussion:


S.No

Skill to be observed

Mark

1
2
3
4
5
6

Initiative and Involvement


Leadership Skills
Knowledge of the topic
Communication skills
Convincing arguments
Listening skills
Total

5
5
5
5
5
5
30

Allocation of marks for Interview:


S.No
1
2
3
4
5

Skill to be observed
Self Introduction
Positive attitude and confidence
Professional approach
Communication
Knowledge
Total

Mark
10
10
10
10
10
50

Evaluation Criteria for CIE:


Group Discussion:
1. The students will be evaluated based on Group Discussion for 30 marks
2. A panel consisting of 2 faculty members drawn from the faculty list on a specified date will
evaluate the GD for a maximum of 30 marks each and the average will be taken for 30.
3. One of the panel members will be the Subject Coordinator.
Quiz:
1. From the prescribed syllabus, the students will be given a quiz for 20 marks by the Subject
Co-ordinator. Thus CIE components includes the sum of GD marks & Quiz marks (i.e
30+20=50 marks)
Evaluation Criteria for SEE:
1. Interview will be conducted by industry expert for 50 marks.
Text Books
1. M.Ganesh Sai and M.Ramakrishna Sayee- Skills for your career success: Touch your tipping point,
Shroff publishers & Distributors Pvt. Ltd -2012
2. David.A.Whetten, & Kim S.Cameron, Developing management skills,PHI,8th Edition, 2010
3. T.A.Varshney, I am not afraid of GD and PI , Pearson 1/e, 2012.

65

Reference Books
1. Shalini Varma, Enhancing employability at soft skills, Pearson 1/e, 2012.
2. Kevin Gallagher, Skills Development for Business and Management Students, Oxford University
Press.
3. Prof. (Col) P S Bajaj and Dr. Raj Agrawal, Business Ethics An Indian Perspective,Biztantra, New
Delhi, 2004.
4. John R Boatright, Ethics and the Conduct of Business, Pearson Education, 2003

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5.

Program Outcomes
a

X
X
X
X

X
X
X

X
X
X

X
X
X

X
X

X
X
X

66

BUSINESS ANALYTICS
Subject Code: MBA 34

Credits: 2:0:1:0

Course Objective: The objective of the course is to impart the knowledge of the SPSS, advanced excel
and R to help the student in using the tools analysis and decision making.
In detail:
1. To provide understanding of advanced functions and their applications
2. To provide understanding of using excel for statistical analysis
3. To provide basic understanding of SPSS for basic statistics
4. To provide basic understanding of SPSS for advanced statistical analysis
5. To provide basic understanding of programming in R
Course Outcomes
The student will be able to
1. Demonstrate and apply the functions in various managerial applications
2. Use excel for statistical analysis like ANOVA
3. Create enter and edit data and produce graphs using SPSS
4. Use SPSS for advanced statistical analysis
5. Demonstrate the basic programming in R
Syllabus
Unit 1
12 Hours
Introduction to business analytics: Definition, need, Excel for business analytics: Range Names, Lookup
functions, index function, match function, text functions, three dimensional formulas, goal seek
command, scenario manager for sensitivity analysis, count functions, offset function, indirect function,
conditional formatting, spinner buttons, scroll bars, option buttons, check boxes, combo boxes, group list
boxes. Excel solver: product mix, workforce schedule, distribution problems, capital budgeting, financial
planning, travelling sales person, calculation of amortization schedule, cash flow estimation and other
financial functions.
Unit 2
12Hours
Statistical analysis using excel: Summarizing data using histogram, descriptive statistics, data model,
power pivot and power view, sparklines, estimating straight line relationships, modeling exponential
growth, the power curve, correlations and regression, incorporating qualitative factors into multiple
regression, one way ANOVA, Randomized blocks and two way ANOVA, moving averages to understand
time series
Unit 3
12 hours
SPSS and basic statistical analysis: entering data, understanding types of data, Recode and
transformation, compute function, univariate, bivariate, multivariate graphs, Measures of central
tendency, variation, position, distribution, OLAP cubes, case summaries

67

Unit 4
12 Hours
SPSS and advanced statistical analysis: cross tabulation and chi-square, one and two sample t test,
ANOVA, non parametric tests, Pearson and spearman correlation, partial correlation, simple linear
regression, multiple linear regression, direct, forward selection, backward elimination, factor
analysis:PCA, hierarchical clustering, K means clustering, Discriminant analysis
Unit 5
12 hours
R Programming: statistical programming, the R package, starting and quitting R, Basic features of R, built
in functions, data input and output, programming statistical graphs
Text books
1. An Introduction to R, William N. Venables and David M. Smith, Network Theory Ltd., 2004
2. SPSS for Windows Step by Step, Darren George, Pearson Education , 10/e 2011
3. Excel 2007 Bible, John Walkenbach, Wiley publishing, 2007
References
1. A Beginner's Guide to R, Alain Zuur , Elena N. Ieno and Erik Meesters, Springer, 2009 edition
2. Discovering Statistics Using SPSS, Andy Field, Sage Publications Ltd; 2/e Edition 2005
3. Excel 2007 charts, John Walkenbach, Wiley publishing, 2007

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

Program Outcomes
f
g
h

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test Lab
3

SemesterEnd
Examination

Remember

15

Understand

35

Apply

10

10

10

Analyze

Evaluate

10

10

10

Create

20

50

68

Strategic Management
Subject Code: MBA 41

Credits: 3:0:0:0

Course Objectives
1. To provide a basic understanding of the discipline of Strategic Management and to highlight
the importance of strategic intent in an organization
2. To provide the concept of environment and its sectors and also the techniques of
environmental appraisal
3. To introduce various corporate and business level strategic options
4. To bring out the process of strategic analysis and choice and mechanisms of strategic
evaluation and control
5. To make the students to work on the application oriented case studies in the field of
organizational strategy
Course Outcomes:
The student will able to
1. Exhibit a fair understanding of the concepts related to strategic management
2. Apply these concepts to any given business situation
3. Demonstrate the understanding of strategic management process at various levels across
various functions of a business organisation
4. Appraise the environment and the organization and develop suitable strategies
5. Analyse a given business context using basic understanding of the concepts and develop a
suitable framework of strategies.
Syllabus
Unit 1
10 hrs
Introduction to strategic management: Evolution of SM-Strategic Decision makingSchools
of thought of strategy formationIntroduction to Strategic management.
Strategic IntentVisionMissionfeaturesBusiness definitionBusiness modelsGoals
and objectivesfeatures roles-Critical success factors
Unit 2
10 hrs
Environment appraisal: Concept of Environment-Internal and External SWOT analysis
classification of environment-sectorsscanningappraising the environment
Organizational appraisal: dynamics of internal environment- organizational capability factorsfinancial capabilitymarketing capability-operations capability --personal capability
information management capabilitygeneral management capabilityconsiderations in
organizational appraisalmethods and techniques used for organizational appraisal.

69

Unit 3
11 hrs
Corporate level strategies: Expansion-combination strategiesintegrationdiversification
strategiesInternationalizationcooperation and digitalization-- stabilityretrenchment.
Business level strategies: Generic business strategiescost leadershipdifferentiationfocus
business strategies for different industry conditionsbusiness strategies and digitalization,
internationalization.
Unit 4
11 hrs
Strategic analysis and choice: Process of strategic choicestrategic analysistools and
techniques for strategic analysissubjective factors in strategic choicecontingency strategies
Activating strategies: Natures of strategy implementationbarriers interrelationship between
formulation and implementationstructural implementationbehavioral implementation
functional operational implementation; Strategic evaluation and control: Nature of strategic
evaluation and control-importancerequirements for effective controlstrategic controloperational controltechniques of strategic evaluation and control and role of organizational
system in evaluation
Unit 5
3 hrs
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed
from Unit 1 to Unit 4
TEXT BOOKS:
1. Strategic Management Indian Context: R.Srinivasan, PHI, 4th edition, 2012
2. Strategic Management and business policy: Azhar kazmi, The McGraw-Hill, 4th edition, 2008
3. Business policy and Strategic Management Lawrence, Januch & Wiliam I Glueek, 4ed, 1989
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
a

X
X
X
X
X

X
X
X
X
X

X
X
X
X

X
X
X

70

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

1
2
3
4
5
6

Remember
Understand
Apply
Analyze
Evaluate
Create
TOTAL

Test
1

Test
2

Test
3

3
7
10

3
7

3
7
10

10

10
10

10

30

30

30

Assignment Seminar SemesterEnd


Examination
12
28
10
40
10
20
0
0
100

71

Project Work / Internship


Subject Code: MBA 42

Credits: 10

Course Objectives:
1. To expose students to the working of any organization and managers.
2. To relate various concepts learnt by the students to the working of the organization.
3. To make the students analyze and understand the environment of an organization with
respect to McKinseys model of 7-S
4. To provide an opportunity to apply scientific research methods to study an identified
organizational problem and propose suggestions for improvements.
5. To foster creative thinking and effective report writing skills in the students.
Course Outcomes:
The students will be able to
1. Exhibit broad understanding of working of an organization and its SWOT.
2. Identify the organizational processes discussed under Mckinsey Framework.
3. Demonstrate a thorough understanding of how research methodology can be applied to the
identified organizational problems and offer suggestions accordingly.
4. Correlate classroom learning to contemporary workplace practices.
5. Gain learning experiences by working as an intern in the organizations.
GUIDELINES
1.

2.
3.
4.
5.

6.

The project work shall be for a period of 12 weeks immediately after III semester
examinations and the prerequisite for a student to take up this paper is registration and
attendance of MBA 31.
The subject code of the project report shall be MBA 42 and shall be compulsory for all
students opting all specializations.
The student shall submit 3 copies of project reports within one month after the
commencement of the 4th semester.
No two students of the institute shall work on the same problem in the same organization.
The student shall seek the guidance of the internal guide on a continuous basis, and the
guide shall give a certificate to the effect that the candidate has worked satisfactorily under
his/her guidance.
On completion of the project work, student shall prepare a report with the following format.
i. The project report shall be prepared using word processor Viz., MS Word, Times New
Roman 14 or Ariel 12.
ii. All the reports shall be printed in the A4 size 1 margin on all sides, 1.5 line spacing.
iii. The report shall be hard bound facing sheet (only white colour) indicating the title of
college and month and year of admission (Spiral binding not permitted).
iv. A certificate by the guide, HOD and Head of the institution indicating the bonafide
performance of project by the student to be enclosed.
72

v. An undertaking by the student to the effect that the work is independently carried out
by him.
vi. The certificate from the organization, if the project work is done outside the institution.
vii. Acknowledgement
viii. Contents,
a. Executive Summary should contain a brief explanation of the project.
b. Introduction to the concept
c. Industry profile,
d. Company profile
- Background and inception of the company
- Nature of the business carried
- Vision, Mission and Quality Policy
- Product/Services Profile
- Area of Operation Global/National/Regional
- Ownership Pattern
- Competitors Information
- Infrastructural facilities
- Achievement Award if any
- Workflow model (end to end)
e. i) Mckinseys Seven S Model as applicable to that organization
Structure:
a. Overall organization structure details Board of Directors/functional head etc.
b. Substructure dealing with each functional discipline.
Skill:
a. Classification of skill detail the steps taken to impart necessary skills on the job/off the job
training
Style:
a. Top down / Bottom up
b. Authoritarian / Participative
Any one decision making parameter should be studied pertaining to day-to-day operation, to
conclude the style of functioning.
Strategy:
Any one strategy adopted by the company should be considered to explain, How it is
implemented e.g. pricing/waste elimination etc.
System:
System followed in any one department in the organization should be detailed. Inventory control
system / order execution system / Merit rating system etc.

73

Staff:
Classification / Duties and responsibility of various groups of staff. Eg.: Technical / Supervisory
/ Clerical.
Shared Value:
i) Study of implementing shared value in the company by an illustration, where the company has
implemented its stated objective.
ii) The SWOT Analysis
f. Research Methodology
- Title of the Project
- Statement of the problem
- Objectives
- Operational definitions
- Data collection
- Statistical Tools used for research
- Sampling Technique Sampling Unit, Sample Size and Sampling method.
- Plan of Analysis
- Limitations to the study
g. Data Analysis and interpretation
h. Summary of findings
i. Suggestions
j. Conclusions Future Growth
k. Learning Experience
l. Annexure
i) Financial Statements
ii) Questionnaires
iii) Bibliography Details of articles, books and websites referred.
7. The Project report shall be around 75 pages.
8. The Project work shall be on a topic in the area of specialization specified in the syllabus and
opted by the candidate.
MARKS ALLOCATION FOR IV SEMESTER MBA PROJECT REPORT (MBA 42)
Sl. No.
1.
2.
3.
4.
5.
6.
7.
8.

Particulars
Executive Summary
Industry Profile, Company Profile, Product/Services Profile
McKenseys 7S Model
SWOT Analysis
Research Methodology
Data Analysis and Interpretation
Findings, Suggestions and Conclusion
Learning Experience
Total Marks

74

Max. Marks
05
05
05
05
10
10
05
05
50

MARKS ALLOCATION FOR PROJECT VIVA-VOCE (MBA 42)


Sl.
No.

Max.
Marks

Particulars
Practical application of Mckinseys 7S Model and SWOT
Analysis
Presentation of relevance and suitability of the project work
Presentation of methodology
Presentation of Analysis, Interpretation, findings and
recommendations
Communication, Expression and overall presentation
Total Marks

1.
2.
3.
4.
5.

10
10
10
10
10
50

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

Program Outcomes
a

X
X
X

X
X
X
X
X

X
X

X
X

X
X
X

75

X
X

X
X
X

X
X

X
X
X

LIST OF ELECTIVES FOR FINANCE SPECIALIZATION


Security Analysis and Portfolio Management
Subject Code: MBA E F01 (Finance Specialization)
Subject Code: MBA E FBI 01 (Banking and Insurance Specialization)

Credit: 3:0:0:0

Course Objectives:
1. To inculcate the knowledge about investment process and financial markets
2. To understand the concept of risk , return , its calculation and calculation of value of securities
3. To inculcate the knowledge about fundamental analysis and technical analysis and usage of charts for
4. investment.
5. To acquaint knowledge about portfolio construction & evaluation and mutual fund evaluation
6. To appraise the students on the leading practical application oriented case studies relevant
and updated and doing case study analysis & arriving at conclusions facilitating business decisions
Course outcomes:
1. The Student will demonstrate how the firms can benefit from various investment avenues in the
primary market
2. The Student will demonstrate how the firms can benefit from various investment avenues in
the secondary market
3. The Student will understand to calculate the risk and return of various securities
4. The students will demonstrate how to make use of fundamental analysis and technical analysis
5. The students will demonstrate on how to construct portfolio and portfolio revision and portfolio
evaluation.
Unit 1
(10 Hours)
Investment and Financial Markets
Introduction: Concepts of investment- forms of investment Objectives of financial investment, Sources
of investment information.
Financial markets primary and secondary markets major players and instruments in secondary market
- Functioning of stock exchanges, trading and settlement procedures at NSE & BSE.. Stock markets
guidelines on primary & secondary markets.
Unit 2
(11 Hours)
Analysis of risk and return and Valuation of securities Analysis of risk & return, concept of total
risk, factors contributing to total risk, systematic and unsystematic risk, default risk, interest rate risk,
market risk, management risk, purchasing power risk. Risk & risk aversion. Capital allocation between
risky & risk free assets-Utility analysis
Bbond and fixed income instruments valuation -bond pricing theorems, duration of bond and
immunization of interest risk, term structure of interest rate, determination of yield curves, valuation of
equity and preference shares (Dividend capitalization & CAPM).
Unit 3
(11 Hours)
Fundamental & Technical Analysis of equity stocks and Behaviour
, Concept of intrinsic value, Objectives and beliefs of fundamental analysts, Economy-Industry-Company
framework, Economic analysis and forecasting, Theory of Technical analysis, points and figures chart,
bar chart, contrary opinions theory, confidence index RSA, RSI, Moving average analysis, Japanese
Candlesticks.

76

Behaviour of stock market prices The market mechanism, testable hypothesis about market efficiency,
implications of efficiency market hypothesis for security analysis and portfolio management. Asset
pricing theories, CAPM & Arbitrage pricing theories
Unit 4
(10 hours)
Modern portfolio theory and Portfolio Performance Evaluation Asset allocation decision,
Dominant & Efficient portfolio simple diversification, Markowitz diversification model, selecting an
optimal portfolio single index model, Treynor Black model, Determination of corner portfolio,
Process of portfolio management International Diversification
Portfolio performance evaluation Sharp & Treynor & Jensens measure, Portfolio revision Active and
passive strategies & formula plans in portfolio revision, Mutual funds- types, performance evaluation of
mutual funds, functions of Asset Management Companies
Unit 5
(3Hrs.)
Case study compulsory for 20 marks. Review and recap of case study discussed from Unit 1 to
Unit 4.
TEXT BOOKS
1. Prasanna Chandra - Investment Management Tata McGraw Hill.4/e, 2012
2. Security analysis and Portfolio Management S. Kevin 1/e, Prentice Hall Ind, 2007.
3. Reilley & Brown Investment Analysis & Portfolio Mgmt. Cengage Publication, 10/e, 2011
REFERENCE BOOKS
1. Punithavathy Pandian Security Analysis & Portfolio Mgmt. Vikas, 3/e, 2013
Mapping Course Outcomes with Program Outcomes:
Course
outcomes

Program Outcomes
a

1
2
3
4
5

X
X
X
X
X

X
X
X
X

X
X
X
X
X

X
X
X
X
X

77

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment

Remember

Understand

Apply

10

10

Analyze

10

Evaluate

Create

Quiz

Semester-End
Examination

12

28

10

40

10

10

20

78

Merchant Banking and Financial Services

Subject Code: MBA E F02 (Finance Specialization)


Subject Code: MBA E FBI02 (Banking and Insurance Specialization)

Credits: 3:0:0:0

Course Objectives
1. To introduce the basics of merchant banking services, financial markets and to provide SEBI
guidelines for Merchant Bankers
2. To explain about modes of raising capital from international markets; to provide an understanding of
role of depositories and money markets
3. To explain about financial services including leasing and hire purchase
4. To make aware of other financial services, securitization of debt and marketing of financial services
5. To appraise the students on the leading practical application oriented relevant and updates case studies,
doing case analysis and arriving at conclusions facilitating business decisions.
Course Outcomes
The student will be able to
1. demonstrate an understanding of Indian capital market
2. follow procedure involved in raising of long term funds
3. demonstrate an understanding of financial markets
4. demonstrate the strategies of marketing financial instruments and financial services
5. analyze a given relevant business context using basic knowledge of financial markets
Syllabus
Unit I
(11 Hrs.)
Merchant Banking-Definition of Merchant Banking, Functions of Merchant Bankers, SEBI guidelines
Financial Markets: Capital markets, Money market, Forex markets, Linkages between the markets.
SEBI guidelines for merchant bankers: Issue Management--equity issues, rights issues, debenture issues,
Book building, Private placement- Pre issue and post issue activities
Unit II
(11Hrs.)
Raising of capital from international markets: Loan syndication, ADRs, GDRs, EDRs, ECB, pricing of
issues.
Depositary services: role of depositoriesa brief discussion on performance of NSDL and CSDL. Stock
Broking Services including SEBI guidelines
Money markets - Treasury bills, commercial bills, commercial papers, certificate of deposits and giltedged securities, Money Market Mutual Funds, Bills Discounting, Factoring, Forfeiting

Unit III
(10 Hrs.)
Financial services- fund based and fee based services; Credit rating- Definition, Process of credit rating of
financial instruments
Lease financingmeaning and types, present legislative frameworks of leasing, lease & taxes

79

Hire Purchasing- concept and characteristics, hire purchase Vs Lease, condition and warranties in leasing
and their implications, tax implications of hire purchasing. Evaluation of hire purchasing from hirer &
hires angle. (including problems)
Unit IV
(10 Hrs.)
Consumer finance, credit cards, vehicle financing and consumer durable financing.
Securitization of debt - Meaning, Features, Special Purpose Vehicle, Pass Through Certificate &
mechanism.
Marketing of Financial Services Conceptual framework marketing mix segmentation targetingpositioning development and launching of new products, recent developments.
Unit V
Case Study: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit I to Unit IV

(03 Hrs)

Text Books
1. Financial Services Dr.R.Shanmugam, Wiley India Pvt. Ltd., 1/e, 2014
2. Financial Markets & InstitutionsS.G. GuruswamyThomson Learning, 1/e, 2013
Reference Books
1. Financial Services Gorden & Nataraju HPH , 2012
2. Financial Services & Systems S.G.Guruswamy Thomson Learning, 2013
3. Merchant Banking J.C.Verma,4th edn, Bharat Law House,2014

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

d
X

Program Outcomes
f
g
h

X
X
X

X
X
X

X
X

80

X
X
X
X
X

k
X
X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Remember

20

Understand

20

Apply

10

Analyze

Evaluate

Create
TOTAL

Test 1

Test 2

Test 3

10
10

10

Assignment Seminar Semester-End


Examination

10
10

10

10

40
20
0
0

30

30

30

81

100

TREASURY AND RISK MANAGEMENT


Subject Code: MBA E F03 (Finance Specialization)
Subject Code: MBA E FBI03 (Banking and Insurance Specialization)

Credits: 3:0:0:0

Course Objectives: The objective of this course is to acquit knowledge about risk management and
covering of different types of risk with the help of insurance
In detail:
1.
2.
3.
4.
5.

To make students understand the different types of risks, risk management


To help students in understanding, different types of insurance
To expose students to understand the different element in the insurance agreements
To make students understand the pricing of the insurance
To help students in application of theoretical concepts to practical situations involving several cases.

Course Outcomes
1.
2.
3.
4.
5.

The student will be able demonstrate the understanding of different types of risks, risk management
The student will be able to determine insurance pricing
The student will be able to demonstrate the understanding of hedging risks using futures contracts.
The student will be able to demonstrate the understanding of the role of IRDA.
The student will be able to demonstrate the application of concepts learnt to practical situations
involving several cases of cost control and management.

Unit 1
(10 Hrs)
Introduction to Risk Management: Concept of risk, types of risks
Risk Management and Control - Definition, process; Risk Management objectives , Risk Financing, Risk
Retention, Risk Transfer, Risk Control,
Unit 2
(10 Hrs)
Introduction to Insurance Insurable Interest- Human Life value Concept- Elements of Insurance Risk
Principles of indemnity Principles of Utmost good faith- Principle of Subrogation- Insurable interest
Proximate Clause- Players in Life and Non-Life Insurance sector Insurance documents Procedure for
issue Alterations- Duplicate policy Nomination- Assignment Lapse and revivals- Assignment
Foreclosure
Unit 3
(12 Hrs)
Types of Insurance Life Insurance and General Insurance Products including unit linked plans ReInsurance Nature of Re-Insurance risk Types of Re -Insurance Reinsurance Agreements -Legal
framework of life and general insurance Underwriting (Process and Principles) underwriting in Life
insurance Underwriting in Nonlife insurance
Bancassurance- concepts critical issues functional aspects Indian Scenario Future Prospects
Insurance Accounting Financial Analysis and valuations- Solvency and performance measures.
Unit 4
(10 Hrs)
IRDA- Roles-Responsibilities- Constitution of IRDA- Objectives- Duties and Powers Role- Other
functional aspects
Banc assurance- Concept- Origin- Role- Critical issues- Functional aspects- Indian scenario Future
prospects.

82

Unit 5
Case Analysis: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit 1 to Unit 4

(03 Hrs)

TEXT BOOKS:
1.Principles of Insurance Neelam C Gulati , Excel publication,2014
Risk Management Insurance and Derivatives Dr G Kotreshwar, Himalaya ,2012
Fundamentals of Insurance Gupta P. K, Himalaya PublishingHouse, 2012
2. Elements of Banking & Insurance Jyothsna Sethi & Nishwan Bhatia, PHI, 2013
3. Bank Management - Koch W, Timothy, & S. Scott, Cengage Learning, New Delhi. 2014
4. Banking and Insurance, Mohapatra and Acharya, Pearson, 2012.
5. Risk Management Concept and Guidance, Pritchard, 3/e, 2010
REFERENCE BOOKS:
1. Insurance & Risk management - Gupta P. K, Himalaya Publishing House, 2011.
2. Managing Life Insurance Shashidharan K Kutty- Prentice Hall of India.2013
3. Banking Theory, Law and practice - Sunderaram and Varshney, Sultan Chand & Sons,
New Delhi.2012
4. Banking and Financial System - Prasad K, Nirmala, Chandradas J.Himalaya Publishing
House,Mumbai.2012
5. Management of Banking and Insurance Sondhi N. K, Vrinda Publications.6. Banking
and Insurance Aggarwal O. P, HPH.2014
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X
X
X

Program Outcomes
e
f
g

d
X
X
X
X
X

X
X

X
X
X
X

X
X
X
X
X

k
X
X
X
X
X

Assessment pattern
S.No

Blooms Category

Test 1

Test 2

Test 3

Semester-End Examination

Remember

12

Understand

28

Apply

10

10

10

10

Analyze

20

Evaluate

10

10

10

30

Create

83

Mergers, Acquisitions and Corporate Restructuring


Subject Code: MBA E F04 (Finance Specialization)

Credits: 3:0:0:0

Course Objectives: The objective of the course is to expose the students to different forms of
organizational restructuring strategies for achieving corporate excellence.
In detail
1 To make students understand the strategic importance of mergers and acquisitions in modern
business organization.
2 To make students understand the different methods of corporate restructuring and takeover
defenses.
3 To help students understand the mechanisms involved in determination of share exchange ratios
and valuation of firms.
4 To expose students to the legal and regulatory framework of mergers and acquisitions.
5 To help students in application of theoretical concepts to practical situations involving several
cases.
Course outcomes:
1.
2.
3.
4.

The student will be able to relate strategy development models to Mergers and Acquisitions.
The student will be able to identify the different forms of corporate restructuring in practice.
The student will be able to calculate the value of Target firm.
The student will be able to demonstrate the legal implications of Mergers and
Acquisitions.
5. The student will be able to exhibit the understanding of how modern business Organizations achieve
fast inorganic growth through mergers and acquisition strategies.
UNIT 1
(11Hours)
Introduction to M&A
Mergers: types and characteristics motives behind mergers theories of mergers role of industry life
cycle change forces contributing to M & A activities, strategic perspective of M&A, Merger Process:
Five-stage model due diligence( Industry Expert)
UNIT 2
(10 Hours)
Corporate restructuring and Takeover defenses
Corporate restructuring different methods of restructuring joint ventures sell off and spin off
divestitures equity carve out leveraged buy outs (LBO) management buy outs master limited
partnerships employee stock ownership plans (ESOP)
Take over defenses financial defensive measures Coercive offers and defense anti-takeover
amendments poison pill defense.
UNIT 3 Valuation and Financing of M&A
(11 Hours)
Methods of financing mergers cash offer, share exchange ratio mergers as a capital budgeting
decision. Valuation valuation approaches discounted cash flow valuation relative valuation
valuing operating and financial synergy valuing corporate control valuing LBO.

84

UNIT 4
(10 Hours)
Accounting and Legal framework of M&A
Accounting for amalgamation pooling of interest method, purchase method procedure laid down
under Indian companies act of 1956
Legal and regulatory frame work of M & A provisions of companys act 1956, Indian Income Tax act
1961 SEBI take over code, Provisions of Competition Act.
UNIT 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from unit
1 to unit 4
TEXT BOOKS:
1.

Prasad G Godbole, Mergers, Acquisitions And Corporate Restructuring, 2013, 2nd Edition, Vikas
Publishing House.
2. Rabi Narayan Kar- Mergers, acquisitions and corporate restructuring IBH, 2e,2013
3. Fred Weston, Kwang S Chung, Susan E Hoag- Mergers,Restructuring and corporate controlPHI,1990
REFERENCE BOOKS:
1. Sudi Sudarsanam Value Creation From Mergers And Acquisitions Pearson Education, 2/e, 2009
2. Ashwath Damodaran Corporate Finance-Theory And Practice John Wiley & Sons, 2nd
edition.2007
3. Shukla & Grewal- Advanced Accounts Vol 2 S. Chand & Sons, 18th/e, 2014
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
e
f
g

X
X
X
X
X

X
X
X
X

X
X
X
X
X

Assessment Pattern
S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Surprise Quiz

Semester-End
Examination

Remember

03

03

03

12

Understand

07

07

07

28

Apply

10

10

10

40

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

85

Advanced Financial Management


Subject Code: MBA E F05 (Finance Specialization)

Credits: 3:0:0:0

Course Objectives
1. To understand the concept of working capital and identifying the various short term
sources of funds
2. To inculcate conceptual knowledge about corporate governance, cash management
models and credit management
3. To inculcate the conceptual knowledge about inventory management and strategies
for revival sick units
4. To inculcate the knowledge about divisional performance measurement and calculate
EVA
5. To inculcate the knowledge about divisional performance measurement and calculate
MVA
Course Outcomes
The student will be able to demonstrate the conceptual application of various liquidity management
dimensions and strategic issues including valuation of firms and divisional performance measurement and
turnaround management
1. The student will be able to demonstrate the conceptual application of various liquidity
management dimensions through cash management
2. The student will be able to demonstrate the conceptual application of various liquidity
management dimensions through inventory management
3. The student will be able to demonstrate the conceptual application of various liquidity
management dimensions through receivables management
4. The student will be able to demonstrate the conceptual application of various liquidity
strategic issues like turnaround management and measurement of divisional performance
5. The student will be able to demonstrate the conceptual application of EVA and MVA
Syllabus
UNIT -1
(10 Hours)
Working capital management Determination of level of current assets, Sources for financing working
capital, Bank finance for working capital, Working capital leverages
UNIT -2
(10 Hours)
Cash Management and Receivable management Forecasting cash flows Cash budgets, long term
cash forecasting, monitoring collections and receivables, optimal cash balances Baumol model, Millerorr model, stone model, Strategies for managing surplus fund
Credit management through credit policy variables, marginal analysis, credit evaluation: Numerical
credit scoring and discriminate analysis, Control of accounts receivables, Factoring
Corporate governance- Relevance of Clause 49 of SEBI listing agreement, corporate governance rating
UNIT -3
(11 Hours)
Inventory Management - Determination of inventory control levels, ordering, reordering, danger level,
EOQ model, Pricing of raw material, Monitoring and control of inventories, ABC Analysis

86

Financial Management of sick Units Definition of sickness, causes, symptoms, predictions, revival
strategies, institutions for revival of sick Units
UNIT -4
(11 Hours)
Divisional performance appraisal and Corporate financial modeling - meaning of divisions reasons
for divisionalisation management of investment in division. Measurement of divisional performance
return on investment residual income approach, Inter-divisional relationship transfer pricing
Approaches to value measurement: Economic Value Added (EVA) concept, components of EVA,
Market Value Added (MVA) and - Agency problem and consideration, effect of inflation on: Asset
value, firm value, returns.
UNIT -5
(3 Hours)
Case study compulsory from 20 marks. Review and recap of case study discussed from Unit 1 to Unit
Text Books
1. Prasanna Chandra: Financial Management, TMH, 8/e,2011
2. Financial management Ravi Kishore, 7/e, 2011, Taxman Publication
Reference Books
1. M.Y.Khan & P.K.Jain Financial management, TMH, 6/e, 2011
Mapping Course Outcomes with Program Outcomes:
Course/
Objectives
1
2
3
4
5

Program Outcomes
a

X
X
X
X

X
X
X
X

X
X
X
X

X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

Understand

Apply

10

10

10

40

Analyze

10

10

10

20

Evaluate

Create

87

Assignment

Quiz

Semester-End
Examination

12

28

International Financial Management


Subject Code: MBA E F06 (Finance Specialization)
Subject Code: MBA E FBI 06 (Banking and Insurance
Specialization)

Credits: 3:0:0:0

Course Objectives: The objective of the course is to make the students familiar with foreign exchange
market, exchange rate mechanism, international monetary system, and foreign exchange exposure
management.
In detail
1 To provide an understanding of importance, rewards and risks of international
business.
2 To provide an understanding of mechanisms involved in determination of foreign
exchange rates, impact of international parity relationships on exchange rates.
3 To provide an understanding of utility of derivatives in foreign exchange exposure
management.
4 To provide an understanding of designing and valuation of interest rate and currency swaps.
5 To provide an understanding of application of theoretical concepts to practical
in situations involving several cases.
Course Outcomes:
1. The student will be able to demonstrate the significance of Financial Management in the Global
Context.
2. The student will be able to calculate the Foreign Exchange rates and Arbitrage possibilities for
different currencies.
3. The student will be able to determine Foreign exchange Exposures and demonstrate the relevance of
different Hedging techniques.
4. The student will be able to Design the Swap arrangements and determine the costs and benefits of
different Swaps.
5. The student will be able to demonstrate the application of concepts learnt to practical situations
involving several cases of International Finance.
Unit 1
(10 Hours)
International financial Environment- the Importance, rewards & risk of international finance- Goals of
MNC- International Business methods Exposure to international risk- International Monetary system.
Balance of payments( only theory), Equilibrium, disequilibrium & adjustment of Balance of payment &
Trade deficits. Agencies that facilitate International flows . Government influence on exchange rate.
emerging challenges of international Finance (Industry expert)
Unit 2
(11Hours)
International Financial Markets:- Foreign exchange markets-foreign exchange trading-Cash & Spot
exchange markets-foreign exchange rates & quotation- forward markets-Exchange rate Behavior-Cross
Rates-Foreign exchange market participants-arbitrage profit in foreign exchange markets, Swift
Mechanism.
Forecasting foreign Exchange rate:- Measuring exchange rate movements-Exchange rate equilibrium
Factors effecting foreign exchange rate- forecasting exchange rates- international parity relationship:
interest rate parity, purchasing power parity & fisher effects. (only theory)

88

Unit 3
(11Hours)
Foreign Exchange exposure:- Management of Transaction exposure- Management of Translation
exposure- Management of Economic exposure- Management of political Exposure- Management of
Interest rate exposure.
Foreign exchange risk Management: Hedging against foreign exchange exposure Forward marketFutures Market- options Market, Hedging through currency of invoicing- Hedging through mixed
currency invoicing Hedging through selection of supplying country.
Unit 4
Currency Swaps-Interest rate Swaps- valuation of interest rates swap and currency swap

(10 Hours)

Unit 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4
TEXT BOOKS:
1. S P Srinivasan & Dr B Janakiram - International Finance Management ,Biztantra Wiley Dreamtech,
2013
2. Madhu Vij International financial Management- Excel - 3/e 2012
REFERENCE BOOKS:
1. Eun & Resnick International Finance Management ---(McGraw Hill), 4/e,2013
2. Jain , Peyard and yadav-International Financial Management McMillan 2/e, 2013
3. Jeff Madura International Finance Management ---(Thomson), 12/e, 2014
4. P.G. Apte-International Finance Management- ( Tata McGraw Hill), 4/e, 2013
Mapping Course Outcomes with Program Outcomes:
Course/
Program Outcomes
Outcomes
1
a
b
c
d
e
f
2
3
4
5

X
X
X
X

X
X
X
X

X
X
X
X

X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

12

Understand

28

Apply

10

10

10

40

Analyze

10

10

10

20

Evaluate

Create

89

Assignment

Quiz

Semester-End
Examination

Derivatives
Subject Code: MBA E F07 (Finance Specialization)
Subject Code: MBA E FBI 07 (Banking and Insurance
Specialization)

Credits: 3:0:0:0

Course Objectives: The objective of this course is to acquit knowledge about different types of
financial risks and techniques to mitigate them with the help of forwards, futures, options and
swaps
In detail:
1. To make students understand the different types derivatives
2. To help students in understanding, option pricing models, option trading strategies and to
work out problems in these areas
3. To expose students to options on future contracts, using options to manage interest rate risk,
short term and long term interest rate futures and to work out problems in these areas
4. To make students understand the credit risk and credit derivative instruments and VaR
5. To help students in application of theoretical concepts to practical situations involving several
cases.
Course Outcomes
1. The student will be able demonstrate the understanding of different types of risks, risk
management and financial forward and future contracts.
2. The student will be able to determine the value of options using different option pricing
models.
3. The student will be able to demonstrate the understanding of hedging risks using
futures contracts.
4. The student will be able to demonstrate the understanding of credit risks and
instruments for hedging them.
5. The student will be able to demonstrate the application of concepts learnt to practical
situations involving several cases of cost control and management.
Unit 1
(10 Hrs)
Types of financial derivatives:Financial forward and futures contracts differences, valuation of
forward and futures contract, types of futures, hedging strategy using futures
Unit 2
(10 Hrs)
Option valuation models and trading strategies: Options concept, types, distinction between
options and futures, option valuation
Option pricing models determinants of option prices, Black - Scholes option pricing model,
binomial option pricing model one step
Options trading: Strategies, option spreads, Volatility trading, straddles, strangles, strips, straps
Hedging with options: Fixed hedging, Strategies - stop loss, zero cost, delta, theta, gamma, vega,
rho and phi . Trading in Futures and options (Industry Expert)
90

Unit 3
(12 Hrs)
Options on future contracts and Interest rate futures: Valuing European future options, valuing
American futures options Using options to manage interest rate risk : caps, floors, collars,
valuation Short term interest rate futures: Types of interest rates, forward interest rates, FRA,
hedging FRA, Treasury bill futures, hedging using short term interest rate futures
Long term interest rate futures: Treasury bonds- bond transaction price, duration of the bond,
Treasury bond futures contract conversion factor, determining T-bond futures prices, hedging
with T-bond futures
Unit 4
(10 Hrs)
Credit Derivatives: Credit risk: Concept, assessment; Credit Derivative instruments CDS, TRS,
Credit options, credit linked notes, benefits of credit derivatives
Value at Risk (VAR) Measure, computing VaR, stress testing and back testing
Unit 5
Case Analysis: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit 1 to Unit 4

(03 Hrs)

TEXT BOOKS:
1. Futures and Options, NDVohra and B R Bagri, 2nd edition, Tata Mcgraw hill, 2013
2. Derivatives Rajiv Srivastav,, Oxford University press,2013 1/e
REFERENCE BOOKS:
1. Derivatives Valuation and Risk Management, David A.Dubofsky and Thomas W.Miller,Jr,
Oxford University press,2013
2. Options,Futures and other derivatives, John C. Hull, Sixth edition, PHI, 2013
3. Financial Derivatives Theory, Concepts and problems, S.L.Gupta,PHI,2013
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

Program Outcomes
e
f
g
h
X
X
X
X

X
X
X
X
X

91

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Assignment

Quiz

Semester-End
Examination

Remember

03

03

03

12

Understand

07

07

07

28

Apply

10

10

10

40

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

92

Project Appraisal, Planning and Control


Subject Code: MBA E F08 (Finance Specialization)

Credits: 3:0:0:0

Course Objectives
1. To provide the framework of capital budgeting and generation and screening
of project ideas
2. To provide knowledge and understanding of market and demand analysis,
technical analysis, project risk analysis and financial estimates and projections
3. To expose students to special decision situations, social cost benefit analysis,
qualititative analysis and environmental appraisal of projects.
4. To create an awareness of project financing, financing infrastructure projects, project management,
network techniques and project review and administrative aspects
5. To appraise the students on the leading practical application oriented relevant and updates case studies,
doing case analysis and arriving at conclusions facilitating business decisions.
Course Outcomes:
The student will able to
1. Demonstrate an understanding of various phases of project management
2. Analyze the worthiness of a given project
3. Identify various means of project financing and their merits and demerits
4. Demonstrate project implementation and review
5. Exhibit understanding of project foundation, implementation and review by analyzing given
relevant business situation
Syllabus
Unit 1
(10 Hrs)
Planning & Analysis Overview: Capital Investments: Importance and difficulties, Phases of capital
budgeting, Levels of decision making, Resource Allocation Framework - Key criteria for allocation of
resource Grand Strategy portfolio strategy interface between strategic planning and capital
budgeting.
Generation and screening of project ideas: Monitoring the environment corporate appraisal tools for
identifying investment opportunities scouting for project ideas - preliminary screening project rating
index sources of positive NPV the porter model for estimation of profit potential of industries.
Unit 2
(11 Hrs)
Market and demand analysis: Situational analysis and specification of objectives collection of
secondary information characterization of the market demand forecasting.
Technical analysis: manufacturing process and technology - material inputs and utilities product mix
plant capacity location and site machinery and equipment structures and civil works
environmental aspects - project charts and layouts schedule for project implementation
Project Risk Analysis: Sources, measures and perspectives on risk sensitivity analysis scenario
analysis Break even Analysis - Hillier Model-decision tree analysis simulation analysis-Managing
risk project selection under risk How financial institutions analyse risk
Financial Estimates and Projections: Cost of project - means of financing estimates of sales and
production cost of production working capital requirement and its financing estimates of working
results breakeven points projected cash flow statement projected balance sheet

93

Unit 3
(11 Hrs)
Special decision situations: Choice between mutually exclusive projects and unequal life optimal
timing determination of economic life interrelationship between investment and financing aspects
Analysis of firm and market risk: Portfolio theory and capital budgeting capital asset pricing model
estimation of key factors CAPM and Capital budgeting
Social Cost Benefit Analysis(SCBA): Rationale for SCBA UNIDO approach Net benefit in terms of
economic prices - Little and Mirlees approach to SCBA.
Multiple projects and constraints: Constraints methods of ranking mathematical programming
approach integer linear programming model goal programming model.
Qualitative Analysis: strategic planning and financial analysis informational asymmetry and capital
budgeting organizational considerations.
Environmental appraisal of projects: types and dimensions of a project meaning and scope of
environment Environmental resources values environmental impact assessment and environmental
impact statement.
Unit 4
(10 Hrs)
Project financing: Menu of financing Project financing structures schemes of assistance project
appraisal by financial institutions.
Financing Infrastructure projects: key project parties project contracts managing risks in private
infrastructure projects - preparation of detailed project report
Project Management: Forms of project organization project planning project control prerequisites for
successful project implementation.
Network techniques for project management development of project network determination of critical
path scheduling when resources are limit PERT and CPM models Network cost system
Project review and administrative aspects: Control of in-progress projects-the post-audit abandonment
analysis administrative aspects of capital budgeting evaluating the capital budgeting system of an
organization.
Unit 5
Case Study: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit 1 to Unit 4

(03 Hrs)

TEXT BOOKS:
1. Prasanna Chandra Project Planning: Analysis, Selection, Implementation and Review TMH, 7/e,
2014
2. Narendra Singh Project Management and Control HPH , 2013
3. UNIDO guidelines on project evaluation UNIDO,2013
4. Project Management, Heerkens, Gary; Mc Graw hill,2/e,2013

REFERENCE BOOKS:
1. Gray & Larson Project Management: The Managerial Process TMH, 3/e , 20012

94

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

a
X
X
X
X

X
X
X
X

X
X
X

X
X

X
X
X

Program Outcomes
f
g
h

X
X
X

X
X
X

k
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Remember

Understand

20

Apply

10

Analyze

Evaluate

Create
TOTAL

Test 1

Test 2

Test 3

10
10

10

Assignment

10

10
10

10

Seminar Semester-End
Examination

60
20
0
0

30

30

30

95

100

MICRO FINANCE
Subject Code: MBA E F09

Credits: 3:0:0:0

Course Objective: The objective of this course is to impart students the knowledge of the role of
microfinance as a feasible financing alternative, the accounting and financial aspects involved in the
management of micro financial institutions.
In detail:
1. To make students understand the problems in credit markets, principles of Micro Finance products
and services
2. To expose students to institutional structure of Micro Finance in India and emergence of private Micro
Finance industry in India
3. To apprise students about the regulatory framework affecting the functioning and consequences of
delivery models in India
4. To help students to apply the analytical tools for evaluating the performance of Micro Finance
Institutions, measurement of credit risks and hedging credit risk through risk management tools and
techniques in Micro Finance
5. To help students in application of theoretical concepts to practical situations involving several cases.
Course Outcome:
1.
2.
3.
4.

The student will be able to identify the nature and rationale behind Microfinance.
The student will be able to demonstrate the evolution of Micro finance institutions.
The student will be able to demonstrate the legal framework of Micro finance.
The student will be able to apply tools and techniques to measure financial performance of Micro
finance institutions.
5. The student will be able to demonstrate the understanding of the published reports of micro financial
institutions and also demonstrate the ability to draw meaningful conclusions about the financial
performance of micro financial institutions.
Unit 1
(10 hours)
Nature and Scope of Microfinance
Three classic problems in Credit Markets: Selection, Monitoring and Enforcement. The Rationale and
genesis of micro credit/microfinance, the nature of microfinance: microcredit vs. microfinance, Principles
of microfinance and role of microfinance in poverty alleviation and empowerment of the poor, The
concept of Bottom of Pyramid.
Products and Services in Microfinance
Financial Services: Credit Products Microcredit, Micro-leasing, Micro-venture capital. Savings,
Payment Services and Insurance Products, New frontiers in Microfinance Services.
Unit 2
(11hours)
Institutional Structure of Microfinance in India
NABARD and Microfinance : strategy ,Capacity Building Support to Government, Bankers ,MFIs
,NGOs,SHGs and Trainers Training. Microfinance Development and Equity Fund(MFDEF),SHG- Bank
Linkages.
SIDBI and Microfinance: Approach ,Capacity Building Support for Microfinance, On lending, Liquidity
Management ,Loan to Micro-enterprises, Rating of MFIs.
Role of RMK in Microfinance Development in India.

96

Role of Commercial banks ,RRBs , Cooperative banks, Private Banks,NBFCs,and MFIs in the
Development of Microfinance.
Emergence of Private Microfinance Industry
Nature and features of MFIs. Market Size and Growth ; types and working of various MFIs in India- For
profits MFIs , Cooperative MFIs model ,Not for profit
MFIsSKS,BASIX,SEWA,PRADAN,SKDRDP,GrameeKoota,Sanghamithra.
Associations for Microfinance: Sa-Dhan,AKMI. SHPIs: Nature and features of SHPIs: Importances of
SHPIs in microfinance development.
Unit 3
(10 hours)
Regulatory Frameworks for MFIs
Principles of Regulation ,Regulations Vs Supervision ,Determinants for regulating microfinance ,Costs of
regulation, Constraints to regulating ,Self regulation in India: Concerns and Prospects, Objectives and
benefits of self regulation Need for microfinance regulation in India, Microfinance Bill.
Microfinance Delivery Models In India
The Grameen Model: Nature and features ,Development of Grameen Model in Bangladesh and its
replicators in India ,Advantages and disadvantages .
Self-Help Groups(SHGs): Nature and features ,Advantages and disadvantageous SHG clusters and
Federations. India SHG : Problems and Issues ,Difference between SHG and JLG Model
SHG Bank Linkages Program: Role of NABARD under SHG-Bank Linkage Programme. Role of
Commercial banks, RRBs, DCCBs, NGO and Farmers clubs. Status and Progress of Self-Help Groups in
the country.
Unit 4
(11 hours)
Accounting and Financial Aspects of Microfinance
Accounting for client transactions; Accrued loan interest revenue; Loan write-offs; Purchase,
Depreciation, Sale or disposal of fixed assets; Grants and donations etc. Accounting procedures at
SHGs/Clusters/Federations/MFIs, etc.
Financial Statements of MFIs; The portfolio and operational reports; Disclosure of financial information;
Consolidating financial statements of branches. Closing entries; Accounting systems/reporting formats
etc. at Cooperatives/NGOs etc. Financial Statement Analysis; Financial ratios; Comparative analysis;
Cash Flow Analysis.
Credits Planning ,Appraisal ,Deployment ,Monitoring and Follow up Credits: Meaning and types of
credits proposals, Lending norms and policies of micro financial Institutions, Documentation, Credit
counseling and financial supervision.
Risk Management in Microfinance: types of risk in microfinance-strategy for risk minimization, Credit
rating Models-GIRAFE,PEARLS,CAMEL,CRSIL.
Non performing assets Classification of over dues, recovery management.
Unit 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4
Text books
1. Rural Credit and Self-help Groups: Microfinance Needs and Concepts in India, K.G Karmakar, Sage
Publications, New Delhi,2013
2. Indian Microfinance: The Challenges of rapid growth Prabhu Ghate, Sage Publications, New
Delhi,2012

97

3. The Economics of Microfinance, Beatriz Armendariz de Aghion, Jonathan Morduch (2010), The MIT
Press, Cambridge.
4. Microfinance, Maro La Torre and Gianfranco A.Vento (2011), Palgrave Macmillan Publication, New
York.
5. Beyond Micro-credit: Putting Development back into microfinance, Thomas Fisher and M.S. Sriram,
Visaar Publication, New Delhi,2008
Reference Books
1. Sustainable Banking with the Poor: Microfinance Handbook An Institutional and Financial
Perspectives Jonna Ledgerwood (2010), the World Bank, Washington D.C., USA.
2. Credit Appraisal, Risk Analysis and Decision Making, by D.D. Mukherjee, Snow White Publications
Private Limited, Mumbai, 2010
3. Management of Savings and Credit Programmes by NGOs: A Reference Book R.C.Gupta(2012),
Har-Anand Publications, New Delhi.
4. Microfinance in India: Banyan Tree and Bonsai, Mahajan, Vijay and Bharti Gupta Ramola (2011),
Background paper prepared for World Bank, Washington DC: The World Bank.
5. Indian Microfinance: The Challenges of rapid growth Prabhu Ghate, Sage Publications, New Delhi,
2010
6. Knowledge Products of Microfinance: A Synthesis of Consolidated Replies. UNDP report.2013

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

Program Outcomes
e
f
g

X
X
X
X
X

X
X
X
X

X
X
X
X
X

Assessment Pattern

S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Surprise Quiz

Semester-End
Examination

Remember

03

03

03

Understand

07

07

07

20

Apply

10

10

10

60

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

98

Tax Management
Subject Code: MBA E F10

Credits: 3:0:0:0

Course Objectives: The objective of the course is to educate students about the provisions and
procedures of income tax act in determining the tax liability of individual, firms and companies and
provisions and procedures under central excise, customs, VAT in determining the indirect taxes liability
of business organizations.
In detail
1 To make students understand the basic concepts of income tax such as residential status, tax incidence
2 To make students understand the income tax provisions involved in determination of income from
salary, business and profession
3 To help students understand the determination of tax liability of partnership firms and companies
4 To make students understand the provisions of indirect taxes in determining VAT, excise duty and
customs duty.
5 To help students in application of theoretical concepts to practical situations involving several cases.
Course Outcome: The student will be able to demonstrate the understanding of the implications of both
direct and indirect taxes on the income of individual, firms and companies and help them in their tax
planning and management.
1. The student will be able to identify the nature of Incomes and their tax incidence.
2. The student will be able to calculate income from salary, business and profession , assessment of
individual and filing of returns.
3. The student will be able to calculate the tax liability of Partnership firm and Joint stock companies.
4. The student will be able to compute tax liability under indirect taxes such as central excise, customs
and VAT.
5. The student will be able to apply tax provisions learnt to determine the tax liability of Individuals,
business firms and companies and also demonstrate the ability to draw meaningful conclusions about
tax compliance of individuals, business firms and companies.
UNIT 1: Introduction
(11 hours)
Basic concepts: assessment year, previous year, person, assessee, Income, charges on income, gross total
income, capital and revenue receipts, residential status, receipt and accrual of income, connotation of
income deemed to accrue or arise in India, incidence of tax, Tax Planning, Tax Evasion, Tax
Management, Direct Taxes Code, GST (Industry expert)
UNIT 2: Income from salary, Business and profession
(10hours)
Computation of income under the head salary: different forms of salary leave salary, gratuity,
commutation of pension, provident fund.
Income under the head profit and gains of business or professions and its computation- basis- method of
accounting- scheme of business deductions/ allowance- deemed profits- maintenance of books,
Depreciation (Both Theory & Problems) special provisions relating to 44AD, 44AE& 44AF. Problems on
computation of income from business/ profession, Assessment of Individuals, Filing of returns.

99

UNIT 3: Assessment of firms and companies


(10hours)
Computation of taxable income of a firm and partners Computation of taxable income of a company
with special reference to MAT
UNIT 4: Central Excise, Customs and VAT
(11hours)
Central excise: nature and types of excise duties, methods of calculating duty payable, determination of
assessable value
Customs: nature of customs, types of customs duties, valuation for customs duties
VAT, new cenvat scheme, input credit, advantages and disadvantages of VAT, introduction to goods and
services tax (GST)
UNIT 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from unit
1 to unit 4
TEXT BOOKS:
1. Vinod Singhania- Students Guide to Income Tax Taxman Publications, 2014
2. V S Datey Indirect Taxes Taxman Publications,2014

REFERENCE BOOKS:
1. Vinod Singhania Direct Taxes Taxman Publications,2014
2. Mehrotra- Direct Tax Sahitya Bhavan,2014
Mapping Course Outcomes with Program Outcomes:
Program Outcomes
Course
a
b
c
d
e
f
g
Outcomes
1
2
3
4
5

X
X
X
X
X

X
X
X
X

X
X
X
X
X

Assessment Pattern
S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Surprise Quiz

Semester-End
Examination

Remember

03

03

03

12

Understand

07

07

07

28

Apply

10

10

10

40

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

100

LIST OF ELECTIVES FOR BANKING AND INSURANCE SPECIALIZATION


FOR SYLLABUS OF MBA E BI01, MBA E BI02, BI03, MBA E BI06, MBA E BI07 REFER TO EARLIER
PAGES UNDER FINANCE SPECIALIZATION

PRINCIPLES AND PRACTICE OF BANKING


Sub Code: MBA E BI04

Credits : 3:0:0:0

Course Objectives:
This course will help to
1. Learn the basic aspects of banking and its regulation in India.
2. Obtain an exposure to banking sectors in India
3. Get a clear framework of Organization of bank lending
4. Acquire an understanding of Asset Liability Management and Non Performing assets.
5. Gain an understanding of application of theoretical concepts to practical
situations involving several cases.
Course outcomes:
On completion of this course, student will have an ability to
1. Demonstrate an understanding of the role of Reserve Bank of India and types of banks
2. Demonstrate an understanding of banking sectors and financing the international trade
3. Exhibit knowledge of classification of loans and bank finance to priority sector.
4. Explain Asset Liability Management and Non Performing Assets
5. Exhibit an understanding of the principles and practice by analyzing given business situations.
Unit I
(10 Hours)
Introduction to banking in India: concept. functioning of a bank, basic principles, differences between
organized and unorganized sector, banker-customer relationship, deposit accounts, Indian Banking system
in India: structure, RBI-objectives, departments, functions, difference between central bank and other
banks, Commercial banks - classification, difference between public sector and private sector banks,
cooperative banks types and weaknesses, difference between commercial banks and cooperative banks
Unit II
(11 Hours)
Banking Sectors: corporate banking, retail banking, international banking, rural banking, organisational
set-up of banks: unit banking vs.branch banking, chain banking vs.group banking, mixed banking vs. pure
banking, Correspondent banking; Electronic Banking: components, features, ECS, EFT, Financing the
international trade: risks in international trade, risk mitigation, letter of credit, pre-shipment and postshipment finance, ECGC, Exim bank
Unit III
(10 Hours)
Organization of bank lending: types of loans, classification of loans-activity-wise, classification of loanspurpose-wise, characteristics of commercial banks loans, cardinal principles of sound bank lending,
factors influencing loan policy in a bank, problems of priority sector lending, Narasimhan committee
recommendations, priority sector lending policies and practices of commercial banks in India, schemes of
bank finance to priority sectors, social banking.

101

Unit IV
(11 Hours)
Asset Liability Management: balance sheet of a commercial bank, ALM in banks Asset liability
mismatch, ALM system, Need of ALM objectives, Liquidity risk, methodologies for measurement, RBI
guidelines, tools for ALM system, preconditions of success, special areas
Non Performing Assets: asset classification, reasons, banking sector reforms, converting NPAs to PAs,
capital adequacy in Indian banks - definition, approaches, Narasimhan committee recommendations
regarding restructuring the banking system, measures taken to improve the banking system, credit risk
management principles, credit risk relating to settlement risk, implementation of recommendations
regarding the structure of the banking system
UNIT V
(3 Hours)
Cast study: compulsory question for 20 marks . Review and recap of case studies discussed from Unit I to
Unit IV.
TEXT BOOKS:
1. Banking and Insurance Principles & Practices, Neelam C.Gulati, 1/e, Excel Books, 2012
2. Bank Management - Koch W, Timothy, & S. Scott, Cengage Learning, New Delhi., 2012
REFERENCE BOOKS:
1. Banking and Financial System - Prasad K, Nirmala, Chandradas J., HPH, Mumbai, 2011
2. Banking and Insurance, Mohapatra and Acharya, Pearson, 2012.

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

X
X
X
X
X

Program Outcomes
e
f
g
h

d
X
X
X
X
X

X
X
X
X

X
X

X
X
X
X
X

k
X
X
X
X
X

Assessment Pattern
S.No

Blooms
Category

Test 1

Test 2

Test
3

Remember

03

03

03

Understand

07

07

07

Apply

10

10

Analyze

07

Evaluate

Create

Assignment Surprise Quiz SemesterEnd


Examination
2

20

10

60

07

07

20

03

03

03

102

Insurance Products
Subject Code: MBA E BI 05

Credits: 3:0:0:0

Course Objectives: The objective of this course is to impart students the knowledge of different forms of
loans and insurances
In detail:
1. To make students understand the different types of deposits, Remittances, IT and loan products of
Banks.
2. To expose students to different types of life and health insurances.
3. To apprise students about the Fire and Motor vehicles insurances.
4. To help students to understand new and emerging forms of insurances.
5. To help students in application of theoretical concepts to practical situations involving several cases.
Course Outcomes:
1. The student will be able to identify the nature and rationale behind different forms of deposit and loan
products.
2. The student will be able to demonstrate the understanding of life and health insurances.
3. The student will be able to demonstrate the understanding of Fire and Motor vehicles insurance.
4. The student will be able to demonstrate the understanding of new and emerging forms of insurances.
5. The student will be able to demonstrate the understanding of the published reports of Banking and
insurance companies and also demonstrate the ability to draw meaningful conclusions about their
performance.
Unit 1
(10 hours)
Deposit products- savings bank- current account- demand deposits- term deposits- concept of low cost
deposits- certificate of deposits- bulk deposit.
Remittance products- demand draft- travelers cheques-gift cheque-mail transfer-telegraphic transfermulticity cheques-EFD-RTGS
IT products-MICR cheques-channel banking-core banking- internet banking- mobile banking-ATMsdebit card-credit card-RTGS-EFD
Loan products: short term loans-long term loans-consumer loans-education loans-housing loansbusiness loans-farm loans-kisan credit cards-corporate loans-syndication-micro finance.
Unit 2
(11 hours)
Life insurance products: types of insurance policies- features of term insurance- features of endowment
assurance- role of term and endowment in product designing-types of life insurance policies-annuity and
pension policies-whole life policies-money back policies- market linked insurance products, riders,
pension products, marketing of life insurance.
Health insurance products: Individual medical expense insurance-long term care coverage-disability
income insurance- mediclaim policy-group mediclaim policy-personal accident policy

103

Unit 3
(10Hours)
Fire insurance- fundamental principles- fire insurance contracts- proposals- fire insurance proposalsspecial coverage - fire insurance claims
Motor vehicles insurance: need- types- factors to be considered for premium fixing-Motor Insurance
claims.
Unit 4
(11 hours)
Miscellaneous products: burglary- jewelers block insurance-baggage insurance-bankers indemnity
insurance-aviation insurance-fidelity guarantees insurance- public liability insurance.
Unit 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4
TEXT BOOKS:
Banking
1. Fundamentals of insurance- Gupta.P.K. 2/e, Himalaya publishing house, 2013.
2. Elements of banking and insurance- Jyothsna sethi and Nishwan Bhatia, Prentice Hall of India, 2011
Insurance
1. Fundamentals of insurance- kannika Mishra, Prentice hall of India, 2012
2. Insurance management: Text and cases- Sahoo, S C and Das S C- Himalaya Publishing House, 2011
3. Principles and practice of insurance- Periswamy-Himalaya publishing House, 2011
4. Insurance: Theory and practice- Nalini Tripathy and Prabir pal, PHI, 2010
5. Insurance management- Ganguly, Anand, New Age International, New Delhi.2011
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

Program Outcomes
f
g
h

X
X
X
X

X
X
X
X
X

104

Assessment Pattern

S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Surprise Quiz

Semester-End
Examination

Remember

03

03

03

Understand

07

07

07

20

Apply

10

10

10

60

Analyze

07

07

07

20

Evaluate

03

03

03

Create

105

Principles and Practice of Insurance


Subject Code: MBA E BI08

Credits: 3:0:0:0

Course Objectives: The objective of this course is to acquit knowledge about risk management and
covering of different types of risk with the help of insurance
In detail:
1.
2.
3.
4.
5.

To make students understand the different types of risks, risk management


To help students in understanding, different types of insurance
To expose students to understand the different element in the insurance agreements
To make students understand the pricing of the insurance
To help students in application of theoretical concepts to practical situations involving several cases.

Course Outcomes
1.
2.
3.
4.

The student will be able demonstrate the understanding of different types of risks, risk management
The student will be able to determine insurance pricing
The student will be able to demonstrate the understanding of hedging risks using futures contracts.
The student will be able to demonstrate the understanding of credit risks and instruments for hedging
them.
5. The student will be able to demonstrate the application of concepts learnt to practical situations
involving several cases of cost control and management.
Unit 1
(10 Hrs)
Introduction to Insurance Introduction to Insurance- costs and benefits of insuranceElements of
insurance risk-nature and structureInsurance industryPlayers in life and non life insurance
insurance sector reforms growth and development of the Indian insurance industry
Insurance documents Insurance forms-Proposal forms-cover notescertificate of insurance-policy
Norms-Endorsements-other documents
Unit 2
(12 Hrs)
Types of Insurance Life Insurance and General Insurance Products including unit linked plans ReInsurance Nature of Re-Insurance risk Types of Re -Insurance Reinsurance Agreements -Legal
ramework of life and general insurance Underwriting (Process and Principles) -underwriting methods
underwriting in Life insurance Underwriting in Nonlife insurance.
Unit 3
(10 Hrs)
IRDA Roles-responsibilities- constitution of IRDA-ObjectivesDuties and powersother functional
aspecst Bancassurance- concepts critical issues functional aspects Indian Scenario Future
Prospects Insurance Accounting Financial Analysis and valuations- Solvency and performance
measures
Unit 4
(10 Hrs)
Claims Management-Introduction to claims management-Claims settlement in general insurance
General guidelines for settlement of claims in case of motor insurance,fire insurance, marine insurance,
personal accident insurance . Claims management in life insurance-maturity claimsDocuments
required-Death claims-Implementation and monitoring the claim system

106

Unit 5
Case Analysis: Compulsory question for 20 marks
Review and recap of case studies discussed from Unit 1 to Unit 4

(03 Hrs)

TEXT BOOKS:
1.
2.
3.
4.
5.
6.
7.
8.

Principles and Practice of insurance Dr P Periswamy HPH, 2012


Principles of Insurance Neelam C Gulati , Excel publication,2011
Risk Management Insurance and Derivatives Dr G Kotreshwar, Himalaya ,2014
Fundamentals of Insurance Gupta P. K, Himalaya PublishingHouse, 2012
Elements of Banking & Insurance Jyothsna Sethi & Nishwan Bhatia, PHI, 2013.
Bank Management - Koch W, Timothy, & S. Scott, Cengage Learning, New Delhi.2012
Banking and Insurance, Mohapatra and Acharya, Pearson, 2014.
Insurance Management, Anand Ganguly, New Age International,2012

REFERENCE BOOKS:
1. Insurance & Risk management - Gupta P. K, Himalaya Publishing House, 2011.
2. Managing Life Insurance Shashidharan K Kutty- Prentice Hall of India.2012
3. Banking Theory, Law and practice - Sunderaram and Varshney, Sultan Chand & Sons,
New Delhi.2011
4. Banking and Financial System - Prasad K, Nirmala, Chandradas J.Himalaya Publishing
House,2012 Mumbai.
5. Management of Banking and Insurance Sondhi N. K, Vrinda Publications.6. Banking
and Insurance Aggarwal O. P, HPH.2014

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

X
X
X
X
X

X
X
X
X

Program Outcomes
f
g
h
X
X
X

107

X
X
X
X
X

k
X
X
X
X
X

Assessment pattern
S.No

Blooms Category

Test 1

Test 2

Test 3

Semester-End Examination

Remember

12

Understand

28

Apply

10

10

10

10

Analyze

20

Evaluate

10

10

10

30

Create

108

LEGAL AND REGULATORY ASPECTS OF BANKING


Sub Code: MBA E BI09

Credits : 3:0:0:0

Course Objectives: This course will help to


1. Learn the legal and regulatory framework of banking in India.
2. Obtain an understanding of regulation of banking business in India
3. Acquire an understanding of laws relating credit facilities, securitization and role of banking
ombudsman.
4. Get an hold on various laws namely SARFAESI Act and DRT Act governing banking in India
5. Gain an exposure of application of legal aspects of banking to practical situations involving several
cases.
Course outcomes:
On completion of this course, student will have an ability to
1. demonstrate an understanding of the regulatory scheme of RBI Act and Banking Regulation
Act
2. Demonstrate an understanding of regulatory aspects of banking operations in India.
3. Demonstrate an understanding of legal aspects of banking operations
4. Demonstrate basic understanding of SARFAESI Act, The Banking ombudsman scheme, DRT Act,
The Bankers Books Evidence Act,1891, The Law of Limitation, Tax Laws
5. The student will be able to apply relevant laws to practical situations regarding legal and regulatory
aspects of banking in India
UNIT I
(10 Hours)
Legal framework of regulation of banks : Business of Banking, Constitution of banks, RBI Act 1934,
Banking Regulations Act 1949, Government as regulator of banks, control over co-operative banks,
regulation by other authorities
Control over organization of banks Licensing of banking companies, branch licensing, paid up capital
and reserves, shareholding in banking companies, subsidiaries of banking companies,
Board of directors, Chairman of the banking company, appointment of additional directors, restrictions on
employment, controls over management, corporate governance
Unit II
(11 Hour)
Regulations of banking business: powers to issue directions, acceptance of deposits, loans and advances,
regulation on interest rate, regulation of payment systems, internet banking guidelines, regulation of
money market instruments, banking ombudsman, reserve funds, maintenance of cash reserve,
maintenance of liquid assets
Returns- Inspection and winding up: Annual accounts and balance sheet, audit and auditors, submission
of returns, preservation of records and paid instruments, inspection and scrutiny, board for financial
supervision, acquisition of undertakings, amalgamation of banks, winding up of banks
Unit III
(10 Hour)
Legal aspects of banking operations Responsibility of paying banker-Collecting banker Indemnities:
scope and application of indemnity contracts to banks- rights of indemnity holder, Bank Guaranteestypes, bankers duty to honour guarantee, issuance, payment, Letters of Credit types, documents,
payment under LC- banks obligation primary, Bill Finance- class of bills and law governing bills,
categories, legal position of a Banker

109

Unit IV
(11 Marks)
SARFAESI Act: Definition, Regulation of securitization and reconstruction of financial assets of banks
and financial institution
The Banking ombudsman scheme, 2006- purpose, extent, definitions, establishment and power, procedure
for redressal of grievance
Recovery of debts due to banks and financial institutions Act, 1993(DRT Act) powers and authority of
tribunals, procedure, recovery of debts determined by tribunal, The Bankers Books Evidence Act,1891,
The Law of Limitation, Tax Laws
UNIT V
(3 Hours)
Cast study: compulsory question for 20 marks . Review and recap of case studies discussed from Unit I to
Unit IV.
TEXT BOOKS:
1. Legal & Regulatory aspects of Banking Indian Institute of Banking & Finance, 2/e, Macmillan
Publishers India Limited 2014
REFERENCE BOOKS:
1. Banking Theory& Practice - Srivastava P. K. Himalaya publishing House, Mumbai.2014
2. Banking Theory Law and Practice Natarajan K and Gorden E., HPH.2014
3.Banking Theory, Law and practice - Sunderaram and Varshney, Sultan Chand & Sons,
New Delhi.2013
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
e
f
g
h

X
X
X
X
X

X
X
X
X
X

X
X
X
X

X
X

X
X
X
X
X

k
X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Remember

Understand

20

Apply

10

Analyze

Evaluate

Create
TOTAL

Test 1

Test 2

Test 3

10
10

10

Assignment

10

10
10

10

Seminar Semester-End
Examination

60
20
0
0

30

30

30

110

100

Strategic credit management


Subject Code: MBA E BI 10

Credits: 3:0:0:0

Course Objectives: The objective of this course is to impart students the knowledge of credit
management at Banks in respect of different forms of lending and Nonperforming assets management.
In detail:
1. To make students understand the steps involved in lending and its legal framework.
2. To expose students to the process of evaluating creditworthiness of customers in respect of different
3. forms of lending.
4. To apprise students about the term lending to Small and large scale Industries, sickness and role of
BIFR in reviving these Industries.
5. To help students to apply the analytical tools for evaluating the performance of Banks and their NPA
6. management.
7. To help students in application of theoretical concepts to practical situations involving several cases.
Course Outcomes:
1.
2.
3.
4.
5.
6.
7.

The student will be able to identify the nature and rationale behind credit management in Banks.
The student will be able to demonstrate the understanding of credit appraisal procedures in respect of
different forms of lending by Banks.
The student will be able to demonstrate the understanding of financing small and large scale industries.
The student will be able to apply tools and techniques to measure financial performance of banks and
their NPA management.
The student will be able to demonstrate the understanding of the published reports of financial
institutions and also demonstrate the ability to draw meaningful conclusions about their financial
performance.

Unit 1
(10 hours)
Credit management in banks screening of applications-Appraisal of credit-sanction limit-post
sanction compliance-monitoring supervision-review-government policies for credit extension-credit
institutions-principles of good lending-borrower study and bankers opinion-credit policy by banksgovernment regulation of credit-prudential norms
Overview of credit policy and loan characteristics- the credit process-characteristics of different types
of loans-evaluating commercial loan requests-financial statement analysis-cash flow analysis-projectionsmanagement of the firm and other factors-feasibility study-fundamental credit issues-credit analysisdifferent types of borrowers-balance sheet analysis for lending forms of advances secured and unsecured
advances- short term and long term advances.
Unit 2
(11 hours)
Evaluating consumer loans- types-credit analysis of consumer loans-risk-return analysis of consumer
loans-customer profitability analysis and loan pricing-fixed Vs floating rates.
Loan and advances against pledge-hypothecation-mortgage-lien-advances against goods-document to
title of goods-life insurance policies-stock exchange securities-fixed deposit receipts-book debts-supply
bills-real estates-advance against collateral securities.
Agricultural finances and retail lending- crop loans-crop insurance schemes dairy sericulturepoultry-animal husbandry-horticulture-gobar gas- kisan credit cards-NABARD initiatives-lead bank
schemes-retail banking advances-concept-retail banking products-consumer credit financing

111

Unit 3
(10 hours)
Financing to small scale industries and large scale industries- term lending- syndicated loan systemrole of development banks in industrial finance-working capital finances-turnover method-modified
version of MPBF-cash budget approach-long term finance-project financing-industrial sickness and
BIFR.
Import and export credit-ECGC-EXIM Bank-venture capital financing-documentation for credit
extension-charge creation-law of limitation.
Unit 4
(11 hours)
NPA management- introduction-identification of NPA CC-OD-term loans-bills purchase-other
accounts-asset classification-prudential norms-capital adequacy-international banking regulation-Basel II
asset classification provisioning- effect of NPA on profitability-assessment procedure-pre-sanction
appraisal-post sanction supervision-monitoring systems for existing and likely NPA- rehabilitation of sick
NP units-recovery of NPA- compromise and negotiated settlements-securitization of debts-credit
derivatives-credit portfolio management (concentration risks)
Unit 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4
TEXT BOOKS
1. Banking theory and practice- shekar and shekar, 19/e, vikas publishing house, 2013
2. Bank management- W.Koch Scott, Timothy, Cengage learning, New Delhi.2012
3. Commercial banking- Benton Gup and James Kolari, 3/e, Wiley India, 2012
REFERENCE BOOKS
1. Industrial finance Viswhanath R, MacMillan, New Delhi.2012
2. Banking and financial system-Prasad K, Nirmala and Chandradas, Himalaya Publishing House,
Mumbai.2011
3. Managing Banking Risks- Cade, Eddic, Woodhead Publishers, England.2012

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

Program Outcomes
e
f
g
X
X
X
X

X
X
X
X
X

112

Assessment Pattern
S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Surprise Quiz

Semester-End
Examination

Remember

03

03

03

Understand

07

07

07

20

Apply

10

10

10

60

Analyze

07

07

07

15

Evaluate

03

03

03

05

Create

113

LIST OF ELECTIVES FOR MARKETING SPECIALIZATION

Sales and Distribution Management


Subject Code: MBA E M01 (Marketing Specialization)
Subject Code: MBA E R01 (Marketing and Retail Specialization)

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students aware of Sales management and personal selling


To make students aware of planning for sales organization and forecasting
To make students understand the basic concepts in distribution management
To develop student skills in designing a distribution channel
To develop students skills in applying concepts in sales and distribution case analysis

Course Outcomes
1. The student will be able to systematically approach sales management and personal selling
2. The student will be able to plan for sales based on forecast and organization
3. The student will be able to demonstrate his understanding of the distribution management
4. The student will be able to systematically design a distribution channel
5. The student will be able to analyze and solve business case related to sales and distribution.
Syllabus
Unit: 1
(10 hours)
Introduction to sales Management: Meaning and evolution of sales Management, Nature and Importance
of sales management, The sales management process, Role and skills of Modern sales Managers,
Emerging trends in sales management, Types of sales management positions, Sales as a career, Changing
role of sales force, Linking sales and distribution management. Sales objectives, strategies and tactics,
selling skills and selling strategies, Strategic planning, Role of marketing and sales, Marketing and
personal selling strategies, Sales strategy A strategic decision area, Personal Selling Preparation and
process, The psychology in selling, Buying situation or types of purchases, Sales knowledge and sales
related marketing policies, The personal selling process, Transaction and relationship selling.
Unit: 2
(11 hours)
Managing Sales information: Introduction, Developing sales forecast and forecasting market demand,
Basic terms used in forecasting, forecasting approaches, Sales forecasting methods, Factors affecting
selection of forecasting method, improving forecasting accuracy, Sales budgets. Sales organization,
concept of sales organization, Organizational principles and design, basic types of sales organization
structures, Specialization within sales organization, Key account sales, Size of sales force, Sales process
automation, Management of sales territories and quota: Defining sales territory, Procedure for designing
sales territory, assigning sales people to territories, managing territorial coverage, sales quotas and targets:
Sales quota, objectives of quotas, types of quotas, methods of setting sales quotas, Insights into setting
and administration of sales quotas.

114

Unit: 3
(10 hours)
Distribution channel Management- Introduction, Definition of distribution management, Need for
distribution channels, Activities of distribution channel and value addition, Distribution channel strategy,
Distribution channel for rural markets. Marketing channel: definition, evolution, channel formats
possible, Channel levels, Service channels, channel functions, prominent channel systems, costs and
margins in distribution systems.Wholesaling: Definition, functions, classification, key tasks, limitations of
wholesalers, strategic issues in wholesaling, major wholesaling decisions, Cash and carry wholesale,
distributors/dealers/stockist, and trends in wholesaling, future of wholesaling in India.
Unit: 4
(11 hours)
Designing channel systems: designing customer oriented marketing channels- introduction, Channel
design and planning process, Hybrid channels, capturing the customer requirements, conceiving the
channel flows, linking the service output objectives to flows, conducting cost analysis, designing the ideal
channel, selecting channel partners, comparing ideal with the reality, factors affecting channel selection,
the channel establishment plan, channel design implementation.Channel management: Principles and
policies, Channel relationship, Control, Power, Positioning, Channel influence strategies, Channel
conflict.
UNIT -5: Case Analysis
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text Books

1. Management Of A Sales Force, Rosann Spiro, William Stanton, Gregory Rich,11/e,


2003,McGraw-Hill Education India Pvt.Ltd
2. Sales and Distribution Management, Tapan K. Panda & Sunil Sahadev,2/e, 2011,Oxford
University Press India
3. Sales & Distribution Management, Krishna Havaldar, Vasant Cavale,2/e, 2011,Oxford
University Press India
Reference Books

1. Sales Management: Decision Strategy and Cases,Richard R. Still, Edward W. Cundiff,


Norman A.P. Govoni,5/e, 2011,Pearson Education India
2. Sales Management: Concepts And Cases,William L. Cron, Thomas E. Decarlo,10/e,
2010,Wiley India Pvt Ltd
3. Sales Force Management,M. Johnston, Greg Marshall,9/e, 2008,McGraw-Hill Education
India Pvt.Ltd
4. Managing Your Sales Force : A Motivational Approach, Pingali Venugopal,1/e, 2008,SAGE
Publications Pvt. Ltd
5. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012.

115

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes

1
2
3
4
5

Program Outcomes
e
f
g
h

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN

1
2
3
4
5
6

Blooms
Category
Remember
Understand
Apply
Analyze
Evaluate
Create

Test 1

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

116

Assignment

Quiz
5

5
5
5

Semester-End
Examination
12
28
40
20
0
0

Integrated Marketing Communications


Subject Code: MBA E M02 (Marketing Specialization)
Subject Code: MBA E R02 (Marketing and Retail Specialization)

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make student aware of the role of IMC in marketing


To develop students skills in setting objectives and budgeting IMC
To make student aware of the IMC program development process
To develop student skills in monitoring and evaluating IMC program
To discuss the case studies and show how the concepts can be applied

Course Outcomes
1. The student will be able to explain the role of IMC in marketing
2. The student will be able to choose appropriate objectives and budgeting techniques
3. The student will be able to contribute to the IMC program development
4. The student will be able to monitor and evaluate an IMC program
5. The student will be able to apply IMC concepts to a given business communication case.
Syllabus
Unit 1
(10 hours)
Understanding Integrated Marketing Communications: An Introduction to Integrated marketing
communications; The Role of IMC in the Marketing process; Integrated marketing program situation
analysis; Organizing for advertising and promotion: The role of Ad agencies and other marketing
communication organizations
Unit 2
(11 hours)
Objectives and budgeting for integrated marketing communications programs; establishing objectives and
budgeting for the promotional program; Developing the integrated marketing communications program;
Creative strategy, meaning, planning, developments, implementation copy writing, for different media,
TV, Radio, Newspaper

Unit 3
(10 hours)
Media planning and strategy; Evaluation of print media; Support media; Direct marketing; The internet
and interactive media; Sales promotion; Public Relations, publicity and corporate advertising; Personal
selling
Unit 4
(11 hours)
Monitoring, Evaluation and control: Measuring the effectiveness of the promotional program; methods
used for evaluating advertising effects, evaluating print and broadcasting media, other media, test for
checking advertising effectiveness, recognition test, recall test; Special topics and perspectives:
International advertising and promotion; Regulations of advertising and promotion; Evaluating the social,
ethical and economic aspects of advertising and promotion

117

UNIT -5: Case Analysis


(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text Books

1. Advertising and Promotion : An Integrated Marketing Communications Perspective,Michael


A. Belch, KeyoorPurani, George E. Belch,9/e, 2013,McGraw-Hill Education India Pvt.Ltd
2. Integrated Advertising, Promotion and Marketing Communications,Kenneth E. Clow, Donald
E. Baack,6/e, 2014,Pearson Education India
3. Foundations of Advertising - Theory and Practice,K.C. Sethia, S.A.Chunawalla ,7/e,
2011,Himalaya Publishing House Pvt Ltd
Reference Books

1. Advertising Management, David A. Aaker, John G. Myers, Rajeev Batra,5/e, 2002,Pearson


Education India
2. Advertising and Promotions: An Integrated Brand Approach,ThomasO'Guinn, Chris Allen,
Richard J. Semenik, Hans Rudiger Kaufmann,6/e, 2012,South Western
3. Integrated Communication in advertising and Promotion,Terence A. Shimp,8/e,
2012,Ceneage Learning India Pvt Ltd
4. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes

1
2
3
4
5

Program Outcomes
e
f
g

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No
1
2
3
4
5
6

Blooms
Category
Remember
Understand
Apply
Analyze
Evaluate
Create

Test 1

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

Assignment

Quiz
5

5
5
5

118

Semester-End
Examination
12
28
40
20
0
0

Retail Management
Subject Code: MBA E M03 (Marketing Specialization)
Subject Code: MBA E R03 (Marketing and Retail Specialization)

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students aware of retail management concepts


To make students aware of store management concepts
To develop student skills in planning for Location and layout of the store
To make students aware of the merchandise management concepts
To develop students skills in applying concepts in sales and retail case analysis

Course Outcomes
1.
2.
3.
4.
5.

The student will be able to explain the basics of retail store management
The student will be able to understand the nuances of running a retail store
The student will be able to systematically choose a location and layout of the store
The student will be able to explain the concepts related to merchandise management
The student will be able to analyze and solve business case related to sales and retail.

Syllabus
Unit: 1
(9 Hours)
Introduction to Retail: meaning, characteristics - Retail Management process Retail Models/types and
Theories of retail development -retail Industry in India- The concept of organized retail-Evolution of
retail in India- Drivers of retail change - The size and segments of retail in India - Key challenges-, trends
in retailing, Careers in Retailing.
Unit: 2
(11 hours)
Store Management: Responsibilities of Store Manager, Store Security, Parking Space, Problem at Retail
Centers, Store Record and Accounting System, Coding System, Material Handling in Stores,
Management of modern retails stores. Losses in retail and shrinkage
Unit: 3
(12 hours)
Location and Layout: The process of deciding location- methods of estimating demand and evaluating a
trading area HerfindahlHerschman Index Index of retail saturation Reilly law of retail gravitation
Types of retail location- Trends in retail property development in IndiaRetail store design and visual merchandising: Store design and visual merchandising: The concept of
store design principles- elements- Visual merchandising tools - methods
Objectives of Layout and Design Elements of Store Layout- Planning and circulation Exterior and
Interior store design- Types of Layout- The grid layout-the Race track layout Freeform layout Layout
selection considerations The planogram.
Unit: 4
(10 hours)
Merchandise Management: Basics of Retail Merchandising, The process of merchandise planning, The
Methods of Merchandise procurement, Retail pricing and Evaluating Merchandise performance private

119

labels category management.Retail strategy and operations Retail strategy Human resource
Management in retail Marketing Management in retail personal selling & customer service - Financial
management in retail Retail Franchising - Ethics in Retail Point of purchase communication Retail
logistics and SCM
UNIT -5: Case Analysis
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text Books
1. Retailing Management, Michael Levy, Barton Weitz, Ajay Pandit,8/e, 2012,McGraw-Hill Education
India Pvt.Ltd
2. Retail Management: A Strategic Approach, Barry Berman, Joel R Evans, Mini Mathur,11/e,
2011,Pearson Education India
3. Retail Management, Chetan Bajaj, NidhiVarma Srivastava , Rajnish Tuli,2/e, 2010,Oxford University
Press India

Reference Books
1. Retailing Management: Text and Cases, Swapna Pradhan,4/e, 2012,McGraw-Hill Education India
Pvt.Ltd
2. Retail Marketing Management, David Gilbert,2/e, 2003,Pearson Education India
3. Retail Management: Functional Principles and Practices, Gibson G. Vedamani,4/e, 2003,Jaico
Publishing House
4. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012

Mapping Course Outcomes with Program Outcomes:


Program Outcomes
Course
a
b
c
d
e
f
g
h
Outcomes
1
2
3
4
5
ASSESSMENT PATTERN
S.No
Blooms
Test 1
Category
1
Remember
3
2
Understand
7
3
Apply
10
4
Analyze
10
5
Evaluate
0
6
Create
0

X
X
X
X
X

X
X
X
X
X

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

120

Assignment

Quiz
5

5
5
5

Semester-End
Examination
12
28
40
20
0
0

Digital Marketing and CRM


Subject Code: MBA E M04

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students aware of how SEO and SEM works.


To develop student understanding in E models and digital media
To Provide understanding of the basics of customer relationship management
To enable students understand the use of information technology in CRM
To discuss the case studies and show how the concepts can be applied

Course Outcomes
1.
2.
3.
4.
5.

The student will be able to demonstrate the use of SEO and SEM
The student will be able to device a suitable media plan for digital marketing
The student will be able to analyze CRM initiatives of various companies
The student will be able to demonstrate the use of IT in CRM
The student will be able to apply IMC concepts to a given case study.

UNIT 1:
(11 HOURS)
Digital marketing: Introduction, definition, scope and importance, digital marketing strategy, SEO :
Definition, Understanding SEO: Search engine basics, creating SEO plan, SEO challenges and benefits,
SEO process, SEO alternatives, SEO Strategies: Building site for SEO, Keywords and website,
Optimizing search engines: Adding site to directories, Pay for inclusion service, robots, spiders and
crawlers, SEO spam, adding social media optimization, Maintaining SEO. Website essentials, internal
ranking factors, external ranking factors, web stats monitoring, Search Engine Marketing and PPC.
UNIT 2:
(10 HOURS)
E models, online revenue models, E-customers and E tools, Email marketing, the new direct mail,
planning the campaign- dos and don'ts, Viral marketing, measuring success, social media and online
consumer engagement, what is social media, different forms of social media, the rules of engagement,
adding social media to web site, online PR and reputation management, fostering a positive online image,
promoting business through online channels, monitoring conversation-reputation management, affiliate
marketing, E business, E business architecture and framework, buy side, sell side and inside applications,
E business security, success and failure criteria.
UNIT 3:
(11 HOURS)
Fundamentals of Customer Relationship Management Relationship in Business: A Management Tool.
Customer Relationship Management: A Conceptual Foundation Customer Relationship Management: A
Literary Perspective. Customer Relationship Management Model: Comprehension and Implementation
Model. Research Dimensions of Customer Relationship Management Research Techniques and Methods
in Customer Relationship Management.Customer Satisfaction.Customer Loyalty.Service Quality.
UNIT 4:
(10 HOURS)
Information Technology Dynamics in Customer Relationship Management Technological Developments
in CRM.Information Technology Implementation in CRM.Customer Relationship Management through
Information Technology Tools.Emerging Dimensions and Dynamics in Customer Relationship

121

Management.Customer Retention and Experience Management.Service Recovery Management. People


Factor in Customer Relationship Management. Customer Relationship Management: Emerging Concepts
and Perspectives. Application Dynamics of Customer Relationship Management in Different Sectors and
Industries.
UNIT -5: CASE ANALYSIS
(3 HOURS)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text Books

1. Understanding Digital Marketing, Damian Ryan, Calvin Jones,2/e, 2012,Viva Books Private
Limited
2. Customer Relationship Management : Getting It Right!, Judith W. Kincaid,1/e, 2005,Pearson
Education India
Reference Books

1. Strategic Digital Marketing, Eric Greenberg, Alexander Kates,1/e, 2013,McGraw-Hill


Education
2. Customer Relationship Management : Concepts and Technologies,Francis Buttle,2/e,
2008,Routledge, New Delhi
3. Customer Relationship Management: Concepts and Cases,Alok Kumar Rai,2/e,
2013,Prentice Hall Learning
4. Customer Relationship Management,Jaspreet Kaur Bhasin,1/e, 2012,Dreamtech Press
Mapping Course Outcomes with Program Outcomes:
Course
Program Outcomes
Outcomes
a
b
c
d
e
f
g
1
2
3
4
5

ASSESSMENT PATTERN
S.No Blooms
Test 1
Category
1
Remember
3
2
Understand
7
3
Apply
10
4
Analyze
10
5
Evaluate
0
6
Create
0

X
X
X
X
X

X
X
X
X
X

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

X
X
X
X
X

Assignment

Quiz
5

5
5
5

122

Semester-End
Examination
12
28
40
20
0
0

Strategic Brand Management


Subject Code: MBA E M05

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students aware of steps in brand building


To make students aware of brand positioning techniques
To develop student skills in measuring and interpreting brand performance
To make students aware of designing and implementation of brand strategies
To discuss case studies, to show the application of various concepts

Course Outcomes
1. The student will be able to identify the steps in brand building
2. The student will be able to use techniques for brand positioning
3. The student will be able to measure and interpret brand performance
4. The student will be able to design and implement brand strategies
5. The student will be able to analyze and suggest solutions for brand problems
Syllabus
Unit 1:
(11Hours)
Branding Perspectives: What is a Brand- Why do they matter -Can everything be branded-What are the
strongest brands-Branding challenges and opportunities The Brand Equity concept Strategic Brand
Management Process-Customer Based Brand Equity-Making a Brand strong : Brand Knowledge
Sources of Brand Equity-Building a strong Brand: The four steps of Brand Building-Creating customer
value
Planning and Implementing Brand marketing programs: Criteria for choosing brand elements,
options and tactics for brand elements, legal brand considerations- Conceptualizing the Leveraging
Process - Company-Country of origin and other Geographic areas-channels of distribution- Co-BrandingLicensing-Celebrity Endorsement- Sporting, cultural or Other Events-Third Party Sources.
Unit: 2
(10 Hours)
Brand Positioning: Identifying and Establishing Brand Positioning Positioning Guidelines Defining
and Establishing Brand Mantras Internal Branding Brand Audits - Rolex brand audit. Positioning with
examples and cases. Perceptual mapping- meaning and relation to brand positioning, MDS for perceptual
mapping: Basic concepts of MDS, Conducting MDS, assumptions and limitations of MDS, Scaling
Areference data, relationship among MDS, factor analysis and discriminant analysis, attribute based
perceptual map using discriminant analysis, preference map using factor analysis, correspondence
analysis, conducting a correspondence analysis. Perceptual mapping with examples
Unit: 3
(11 Hours)
Measuring and Interpreting Brand Performance: Developing a Brand Equity Measurement and
Management System: The new accountability- The Brand value chain- designing brand-tracking studiesestablishing brand equity management systems. Measuring sources of brand equity: Qualitative research
techniques - quantitative research techniques- comprehensive models of Consumer Based Brand EquityYoung and Rubicams Brand Asset Valuator. Measuring Outcomes of Brand Equity: Capturing Market
Performance: Comparative Methods Holistic Methods; Brand equity Aaker vs Kellers approach; Brand
Valuation Methods: Cost based, Market based, Economic, Hybrid, Consumer based.

123

Unit: 4
(10 Hours)
Designing and implementing brand strategies: Brand Architecture Brand Hierarchy- Designing brand
strategy- using cause marketing to build brand equity Introducing and Naming New Products and
Brand Extensions: New products and Brand Extensions- Advantages of extension Disadvantages of
Extensions Understanding how consumers evaluate brand extensions Evaluating brand extension
opportunities Extension guidelines based on academic research. Brand extension examples and cases
Guidelines for profitable extensions
UNIT -5: Case Analysis
(3 Hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text Books

1. Strategic Brand Management, Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob,3/e,


2011,Pearson Education India
2. The New Strategic Brand Management: Creating and sustaining brand equity long term,J N
Kapferer,4/e, 2011,Kogan Page Limited
3. Marketing Research : An Applied Orientation, Naresh K. Malhotra, Satyabhushan Dash ,6/e,
2010,Pearson Education India
Reference Books

1. Brand Management, Y L R Moorthi,2/e, 2008,Vikas Publishers


2. Brand Management,K irti Dutta,1/e, 2012,Oxford University Press India
3. Compendium of Brand Management,S.A.Chunawalla,5/e, 2013,Himalaya Publishing House
Pvt Ltd
4. Product Management, Donald R Lehman, Russell S. Winer,4/e, 2005,McGraw-Hill Education
5. Product Management In India, Ramanuj Majumdar,3/e, 2009,Prentice Hall Of India
6. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X
X
X

X
X
X
X
X

Program Outcomes
f
g
h

i
X
X
X
X
X

124

ASSESSMENT PATTERN
S.No
1
2
3
4
5
6

Blooms
Category
Remember
Understand
Apply
Analyze
Evaluate
Create

Test 1

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

125

Assignment

Quiz
5

5
5
5

Semester-End
Examination
12
28
40
20
0
0

Consumer Behaviour
Subject Code: MBA E M06
Subject Code: MBA E R06 (Marketing and Retail Specialization)

Credits: 3:0:0:0

Course Objectives
The objective of the course is to make the student to familiar with the consumer behaviour process and
various aspects of consumer behaviour.
In detail:
1. To provide an understanding the need of consumer behaviour and its motivation.
2. To provide an understanding of different perspectives that characterizes the study of Consumer
behavior & personality.
3. To provide an understanding concept of consumer Communication process & social and
cultural setting
4. To provide an understanding concept of consumer decision making process.
5. To provide an understanding of application of theoretical concepts to practical
situations
involving several cases
Course Outcomes
The student will be able to
1. Demonstrate the alternative ways of thinking about consumers as individuals and able to use
quantitative and qualitative research methods on consumer behaviour.
2. Interpret the role of personality and learning in consumer behavior.
3. Analyze social and cultural factors that effect consumer behaviour.
4. Develop marketing strategies that are consumer based and also create and enhance customer value.
5. Apply their substantive knowledge to marketing situation (cases, scenarios) in an analytic manner
Unit 1
(10 Hours)
Introduction To The Consumer Behavior: Definition and scope of CB, Development of consumer
behavior, consumer research, Market segmentation
Consumer as an individual: Consumer needs and motivation what is motivation motivation needs
goals positive and negative motivation rational versus emotional motives the dynamic nature of
motivation needs and goals frustration arousal of motives types and systems of needs diversity
of need systems the measurements of motives motivational research development motivational
research today
Unit 2
(10 Hours)
Personality and consumer behavior: personality, theories, self and self image, consumer innovativeness
and personality traits brand personification perception, elements and dynamics, imagery,
Elements of consumer learning, theories, measurement, attitudes, models, formation and change,
relationship between attitude and consumer behavior.
Unit3
(11 Hours)
Communication and persuasion: Components of communication the communication process the
message initiator (the source) the target audience (the receivers) feedback the receivers response
designing persuasive communications communication strategy media strategy message strategies
crisis communication strategies

126

Consumers in their social and cultural setting: Consumer relevant reference groups family decisions
making and consumption related roles family life cycle social class and consumer behaviour
influence of culture on consumer behaviour

Unit 4
(11 Hours)
Consumer decision making process: Personal influence and the opinion leadership process what is
opinion leadership dynamic of the opinion leadership process opinion leaders are persuasive the
motivation behind opinion leadership.
Diffusion of innovations the diffusion process the innovation the channels of communication the
social system, time the adoption process stages in the adoption process the adoption process and
information sources
Consumer decision making, choosing and consuming what is a decision levels of consumer decision
making extensive problem solving limited problem solving routinized responsive behavior models
of consumer four views of consumer decision making an economic view passive view cognitive
view emotional view model of consumer decision making input-process-output consumer gifting
behavior beyond decision: consuming and possessing
Unit 5
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text Books
1.
2.
3.
4.
5.

Consumer Behavior Leon Schiffman, Leslie Lazar Kanuk Pearson / PHI, 10/e
Shopper, Buyer And Consumer Behavior Dana Nicoleta, Jay Lindquist Biztantra, 2/e, 2003/04
Cross cultural marketing Robert Rugimbana and Sonny Nwankwo Thomson Learning, 1/e, 2003
Customer Relationship Management Peeru Ahamed & Sagadevan Vikas Publishing, 2007
Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012

Reference Books
1. Consumer Behavior Hawkins, Best, Coney TMH, 9/e, 2004
2. Consumer Behavior In Indian Perspective Suja Nair Himalaya Publishers, 2004
3. Customer Behavior A Managerial Perspective Sheth, Mittal Thomson, 2/e, 2004
4. Conceptual Issues In Consumer Behavior Indian Context S Ramesh Kumar Pearson, 1/e, 2002
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

Program Outcomes
e
f
g
h

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

j
X
X
X
X
X

127

ASSESSMENT PATTERN

S.No

Blooms
Category

Test
1

Test
2

Test
3

Remember

Understand

Apply

10

10

10

Analyze

Evaluate

10

10

10

Create

Assignment

Seminar

Surprise
Quiz

Semester-End
Examination
(approx.)

12

28

40

10
0

128

Services Marketing

Subject Code: MBA E M07 (Marketing Specialization)


Subject Code: MBA E R07 (Marketing and Retail Specialization)

Credits: 3:0:0:0

Course Objectives
The objective of the course is to provide the students various concepts and techniques of services
marketing, important aspects of marketing of services, enhanced understanding of marketing practices
and strategies in service sector and to expose them to the issues arising from difference between service
marketing and product marketing.
In detail:
1. To provide basic understanding of services marketing, customer expectation of services to promote a
customer service-oriented mindset.
2. To provide the insight of understanding customer expectation through marketing research and to
comprehend the importance of setting customer defined service standards.
3. To gain an appreciation for the role that people (both employees and customers) play in influencing
service delivery, customer satisfaction, and service recovery.
4. To provide comprehensive understanding of managing supply and demand ,managing promises in
services specific industry
5. To appraise the students on the leading practical application oriented case studies relevant and
updated and doing case study analysis & arriving at conclusions facilitating business decisions
Course Outcomes
The student will be able to
1. Demonstrate how the extended marketing mix apply within a services perspective and describe the
distinguishing features of services and the gaps model.
2. Demonstrate the sources of customer expectation of service and describe the types and guidelines for
customer research in services.
3. Demonstrate the strategies for managing the employee, customers and intermediaries in Service
Organization.
4. Demonstrate the strategies for matching Supply and demand and provide strategies for waiting lines
for times when demand and capacity cannot be aligned.
5. Analyze and interpret the given case in detail using the services marketing concepts.
Unit 1
(10 hours)
Introduction to services: what are Services? Why Services Marketing? Differences between goods v/s
services, the services marketing mix, the gap model of service quality.
Consumer behavior in services: Search, Experience & credence properties.
Customer Expectations of services. Meaning and types of services expectations, Factors that influence
customer expectation, issues involving customer service expectations, Customer Perception, customer
satisfaction, service quality, service encounters: The building blocks for customer perception.

129

Unit 2
(11 hours)
Listening to Customers through Research: Understanding customer expectation through marketing
research Using marketing research to understand customer expectations, Elements in effective Market
Research, Types of service research, analyzing and interpreting Market Research, Relationship
Marketing, building customer relationships, Customer defined service standards Factors necessary for
appropriate service standards, customer defined service standards, Development of customer defined
service standards, Physical evidence and service scape: Physical evidence, types of service scapes, role of
service scapes, framework for understanding service scapes, Guidelines for Physical evidence strategy.
Unit 3
(11 hours)
Delivering and performing service: Employees role in service delivery ,Service Culture, The critical
importance of service employees, Boundary Spanning roles, Strategies for delivering service quality
through people, Customer oriented service delivery , The importance of customers in service delivery,
Customers roles, Self service technology, Strategies for enhancing customer participation, delivering
service through intermediaries and electronic channels.
Unit 4
(10hours)
Managing Demand & Capacity Lack of Inventory Capability, understanding demand patterns, strategies
for matching capacity and demand, Yield Management ,Waiting line strategies, Integrated Services
Marketing Communication: The need for co-ordination in marketing communication, Five category of
strategies to match service promises with delivery, exceeding customer expectations.
Unit 5
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4.
TEXT BOOKS:
1.
2.
3.
4.
5.

Services Marketing, Valarie A Zeithmal & Mary Jo Bitner TMH, 4/e, 2008
Services Marketing, R.Srinivasan-PHI, 3rd edition, 2012
Services Marketing, Christopher Lovelock, Jochen Wirtz Pearson, 5/e, 2004
Services Marketing, Rajendra Nargundkar TMH, 1/e, 2004
Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012

REFERENCE BOOKS
1. Services Marketing, Kenneth E Clow, David L Kurtz Biztantra, 2/e, 2003/04
2. Essentials of Services Marketing, K Douglas Hoffman, John E G Bateson Thomson, 2/e, 2002
3. Services Marketing, Govind Apte Oxford ,2/e
4. Services Marketing ,Steve Bonon & Kim Harris, Palgrave, 2004
5. Services Marketing ,Ravishankar, Excel Books.,2/e
6.
Mapping Course Outcomes with Program Outcomes:
Program Outcomes
Course
a
b
c
d
e
f
g
h
i
j
k
Outcomes
1
2
3
4
5

X
X
X
X
X

X
X

X
X
X

X
X

130

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test
3

Remember

Understand

Apply

10

10

10

Analyze

Evaluate

10

10

10

Create

Assignment

Seminar

Surprise
Quiz

Semester-End
Examination
(approx.)

10

10

50

20
10
0

131

Business Marketing
Subject Code: MBA E M08 (Marketing Specialization)

Credits: 3:0:0:0

Course Objectives
1. To enable basic understanding of the different perspectives of the industrial marketing in contrast
2.
3.
4.
5.

with consumer marketing


To make students aware about the knowledge of strategy formulation for industrial markets
To make students understand the fundamentals of relationship management
To make students aware with regard to sales management
To help the students on application oriented case analysis and show how the concepts can be applied.

Course Outcomes
1. The Student will be able to demonstrate their conceptual understanding of the difference between
consumer market and industrial markets.
2. The students will be aware about the knowledge of strategy formulation for industrial markets.
3. The students will be able to demonstrate their conceptual knowledge of the fundamentals of
relationship management.
4. The students will be able to demonstrate their conceptual skill of managing the sale force
5. The Students will be able to demonstrate their conceptual knowledge of the subject in real time
problems
Syllabus
UNIT -1
(10 Hours)
Dimensions of Industrial Marketing: Nature of Industrial Marketing, Industrial marketing Vs.
Consumer Marketing, Economics of Industrial Demand The resellers market The industrial Marketing
concept, Understanding Industrial markets, Types of Industrial markets, Classifying Industrial Products,
Organizational Procurement Characteristics The Industrial Marketing Environment, Environment effect
on industrial Market with special reference to government Rule.
Organizational Buying and Behaviour: The nature of Industrial buying, Organizational buying activity,
Buying models and buying center concept Inter personal Dynamics of Industrial buying behaviour,
Influencers and Decision makers influence in Industrial buying process conflict resolution in Decision
making buying committee, supplier choice and evaluation.
UNIT -2
(11 Hours)
Strategy formulation in Industrial Markets: Development of Strategic plans, Strategic planning
process Assessing market opportunities, Marketing research for industrial products, Standard industrial
classification (sic) of industrial products industrial market, Use of marketing Decision Support systems
in Segmentation Target marketing and positioning, Differentiated and undifferentiated Markets,
Concentrated market and Niche markets, Positioning Strategies.
Formulating Product Planning: Developing product strategy, analyzing industrial product life cycle,
developing strategies for existing and new products. Systems marketing and services marketing, new
industrial product, innovation and competitiveness, technology and diffusion of innovation, product
development strategy, new product development process

132

UNIT -3
(11 Hours)
Formulating Channel Strategy: Industrial distributors choice of the right distributors, participation of
the other channel members in industrial distribution Channel Logistics relationship of logistics and
physical distribution, total cost approach, customer service, assessing the customer service, identifying the
cost centers such as transportation and warehousing.
Pricing strategies: Price determinants, factors that influence the pricing strategies, concept of BEP, ROI,
learning curves, pricing strategies, competitive bidding, leasing. Negotiations,
The Promotional Strategies: Advertising in Industrial markets, Sales Promotion, publicity, message and
media strategies, funding
UNIT -4
(10 Hours)
CRM Strategies for Business Markets: Relationship marketing, Managing buyer seller relationships,
measuring customer profitability, Customer Relationship Management,
Planning, Organizing, Staffing and controlling of sales function: selecting and recruitment of
industrial sales person, sales training, directing, motivating, compensation, managing the industrial sales
force, organizing and controlling the sales force activities, planning for the sales force development.
UNIT -5
(03 Hours)
Case Analysis: compulsory question for 20 marks: Review and recap of case studies discussed from Units
1 to 4
Text Books
1. Industrial Marketing, Robert R Reeder & Betty H Reeder PHI 2008
2. Business Marketing Management, Michael D Hutt, Thomas W Speh Thomson, 8/e, 2004
3. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5 th edition, 2012

Reference Books
1. Business to Business Marketing, Vitale Giglierano Thomson Learning, 1/e, 2004
2. Industrial Marketing, Robert Dwyer, John F Tanner Jr. TMH, 3/e, 2005
3. Industrial Marketing, Krishna Havaldar TMH, 2/e, 2004
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X

X
X
X
X
X

X
X
X

X
X
X

Program Outcomes
e
f
g
h
X
X

X
X

X
X

133

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

Understand

Apply

10

10

10

Analyze

10

10

10

Evaluate

Create

Assignment

Quiz
5

10

134

Seminar Sem
Exam
5

International Marketing
Subject Code: MBA E M09

Credits: 3:0:0:0

Course Objectives:
1. To make students aware about the fundamental concept of international marketing & Research.
2. To make them understand the concepts of Positioning the same product or service in
different cultural markets.
3. To enable the students in understanding the concepts of Pricing decisions and product of services in
B2B
4. To make students aware about the concept of analyzing global marketing channels,
distribution and logistics management.
5. To help students on application of theoretical concepts to practical situations involving several cases
Course Outcome:
1. The Student will demonstrate their conceptual understanding international marketing & Research.
2. The students will be aware about the concepts of Positioning the same product or service in different
cultural markets.
3. The students will demonstrate their conceptual knowledge of Pricing decisions and product of
services in B2B
4. The students will demonstrate their conceptual skill of analyzing global marketing channels,
distribution and logistics management.
5. Students will demonstrate their conceptual knowledge of the subject in real time problems
Unit 1
(11 Hours)
Framework of international marketing
Definition scope and challenges difference between international marketing and domestic marketing
the dynamic environment of international trade transition from domestic to international markets
orientation of management and companies.
Developing a global vision through marketing research
Breadth and scope of international marketing research research process problems in availability and
use of secondary data gathering primary data qualitative and quantitative research problems in
gathering primary data multicultural research a special problem research on internet a new
opportunity estimating market demand problems in analyzing and interpreting research information
responsibility for conducting marketing research communicating with decision makers
Unit 2
(10 Hours)
Global marketing management planning and organization
Global perspective global gateways global marketing management an old debate and a new view
planning for global markets alternative market entry strategies organizing for global competition
Products and services for consumers
Quality products and culture analyzing product components for adaptation marketing consumer
services globally brands in international markets
Unit 3
(10Hours)
Products and services for Business
Demand in global business-to-business markets quality and global standards business services trade
shows' crucial part of business-to-business marketing relationship markets in business-to-business
context
Pricing decisions
Pricing policies and decisions price escalations cost of exporting marginal cost pricing its
importance price quotation INCO terms preparation of quotations

135

Unit 4
(11 Hours)
International distribution
International marketing channels distribution patterns alternative middlemen choices factors
affecting choice of channels surface vs. air transportation advantages and disadvantages marine
transportation warehousing.
International Promotions
Promotions international advertising sales promotion in international markets international
advertising direct mailing personal selling exhibition generic promotions in international
marketing
Unit 5
(3 hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
TEXT BOOKS
1.
2.
3.
4.
5.
6.

International Marketing Cateora, Graham TMH 12/E, 2005


International Marketing R Srinivasan PHI, 3/e, 2009
Global Marketing Management Warren Keegan Pearson / PHI, 7/e, 2007
International Marketing Rakesh Mohan Joshi Oxford, 2004
International Marketing Dana Nicoleta, Lascu Biztantra, 2003
Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 5th edition, 2012

REFERENCE BOOKS
1. International Marketing: Analysis And Strategy
- Sak Onkvisit, Johnshaw Pearson
Education/PHI, 3/e, 2008
2. International Marketing Varshney, Bhattacharya S Chand, 4/e, 2006
3. International Marketing Francis Cherunillam HPH, 7/e, 2004
4. International Marketing Michael Czinkota, Illka A Ronkainen Thomson, 7/e, 2004
5. Global Marketing Strategies Jean Pierre Jeannet, A David Hennessey Biztantra, 6/e, 2005
6. International Logistics Pierre David Biztantra, 2004/05
Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X

X
X
X
X
X

X
X
X

X
X
X

Program Outcomes
e
f
g
h
X
X

X
X

X
X

136

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

Understand

28

Apply

10

10

10

40

Analyze

20

Evaluate

Create

Assignment quiz
10

137

Presentation

Semester-End
Examination

12

Rural Marketing

Subject Code: MBA E M10

Credits: 3:0:0:0

Course Objectives:
The objective of the course is to expose the students to the differences and similarities between rural and
urban markets, to make them understand the potential of rural market and marketing strategies which are
unique to rural market.
In detail:
1. To provide basic understanding of rural marketing, Rural marketing environment and rural consumer
behavior.
2. To create awareness of the different parameters and basis that can be employed to segment the rural
market and to comprehend the reasons behind the requirement of a modified mix for rural market.
3. To provide basic understanding of various pricing and distribution strategies that needs to be adopted
to achieve success in the rural market.
4. To create awareness about various communication strategies and financial services available for rural
customers.
5. To help students on application of theoretical concepts to practical situations involving several cases.
Course Outcomes:
The student will be able to
1. Demonstrate the fundamentals of rural marketing, rural marketing environment and rural consumer
behavior.
2. Demonstrate the concepts of segmenting, targeting and positioning and describe the challenges of
marketing mix in rural context and frame appropriate strategies for improving marketing activities in
rural areas.
3. Demonstrate the rural pricing strategies and describes the rural distribution system.
4. Demonstrate the rural communication process, the methods for developing effective communication
for rural audiences and describes the rural Indias access to finance.
5. Apply the rural marketing strategies to case studies and propose innovative solutions to the business
plans.
Syllabus
Unit 1
(10 hours)
Rural Marketing: nature, definition, components of rural markets, classification of rural markets, rural
vs. urban markets scope of Rural Marketing , problems in rural Marketing, Rural marketing environment
,rural demand rural market index(Thomson rural Market index).Rural Development Programmes. Rural
Consumer behavior: Consumer buying behaviour models, Factors affecting Consumer Behaviour,
Characteristics of Rural consumer- Consumer Buying Process, Opinion Leadership Process, Diffusion of
Innovation.
Unit 2
(11 hours)
Segmenting, Targeting and Positioning : Segmentation, Degrees of Segmentation, Bases of
Segmentation Targeting, Positioning Rural Marketing Strategies - Product Strategy Introduction,

138

Marketing Mix Challenges, Product concepts and the classification, Product Decisions and Strategies,
Product Branding in Rural Markets ,Packaging for Rural Markets, Product Warranty and After Sales
Service, New Product Development in Rural Markets
Unit 3
(10 hours)
Rural Marketing Strategies -Pricing Strategy
Pricing in Rural India, Setting the Price for Rural Products and Services-Internal Factors, External
Factors, Price Setting Strategies- Market Entry Strategies, Product Mix Pricing Strategies, Price
Adjustment Strategies, Rural Specific Pricing Strategies Rural Marketing Strategies -Distribution
Strategy: Availability: the Challenge and the Dilemma, Distribution Channels, The Rural Retail
Environment, Channel Behaviour in Rural Areas, Distribution Models in Rural Markets-the Distribution
Models for FMCGs, Rural Centric Distribution Models, Modern Distribution Models, The Public
Distribution System ,Co-operative Societies, Petrol Pumps and Extension Counters, Non Government
Organizations, Rural Mobile traders. Rural Logistics ,The Hub and Spoke System ,Syndicated
Distribution,
Unit 4
(11 hours)
Rural Marketing Strategies -Communication strategy:
Challenges in Rural Communication, The Communication Process, Developing Effective Rural
Communication, Creating advertisement for rural audiences ,rural media, Sales Promotion and Events and
Experiences. Financial Services Introduction, Need for credit, Consumer finance for Durables, Sources
of credit, Innovative credit delivery System, Financial Products in Rural.
Unit 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4 .
TEXT BOOKS:
1.
2.
3.
4.

Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Pearson Education, 2nd Edition,2012
Rural Marketing, T.P. Gopal Swamy, Vikas Publishing House, 2/e
Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH,1/e
Rural Marketing, Sanal Kumar Velayudhan,2/e, Response, SAGE Publication 2002 ed

REFERENCE BOOKS:
1.
2.
3.
4.
5.

Rural Marketing U.C.Mathur, excel books, 1/e


Rural Marketing C G Krishnamacharyulu, Lalitha Ramakrishnan Pearson Education 2009 ed
Rural Marketing Habeeb Ur Rahman HPH, 1/e, 2004
Rural Marketing Sukhpal Singh Vikas Publishers, 2004
Rural Marketing Minouti Kamat& R. Krishnamoorthy -HPH, 3/e,

139

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

X
X
X
X
X

Program Outcomes
f
g
h

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test
3

Remember

Understand

Apply

10

10

Analyze

10

10

10

Evaluate

Create

Assignment Seminar Surprise SemesterQuiz


End
Examination
(approx.)

05
10

140

12

28

40

20

LIST OF ELECTIVES FOR MARKETING & RETAIL SPECIALIZATION


FOR SYLLABUS OF MBA E R01, MBA E R02, MBA E R03, MBA E R06, MBA E R07 SYLLABUS
REFER TO EARLIER PAGES UNDER MARKETING SPECIALIZATION

Visual Merchandising and Fashion Retailing


Subject Code: MBA E R04

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make students aware of basic concepts of retail


To make students aware of how elements of store design
To make students understand the basic concepts in visual merchandising
To develop student understanding the fundamentals in fashion retailing
To develop students skills in applying concepts in VM and fashion retailing case analysis

Course Outcomes
1. The student will be able to demonstrate his understanding of retail concepts
2. The student will be able to systematically approach store design
3. The student will be able to demonstrate his understanding of VM concepts
4. The student will be able to demonstrate their understanding in fashion retailing
5. The student will be able to analyze and solve business case related to VM and fashion retailing
Syllabus
Unit: 1
(11 hours)
Introduction to retail, definition , evolution and formats, relating retail with customer profile, the Indian
retail industry, the world of visual merchandising, visual merchandising definition and function, history
of visual merchandising, understanding retail in India, image mix, retail store : site and design, the six
elements of image mix,
Unit: 2
(10 hours)
Display basics, store exteriors and interiors : elements of display, AIDCS, store planning and fixtures:
purpose and types,circulation plan meaning and types, Planogram: meaning, purpose, benefits and
implementation. Merchandise presentation: meaning, principles, categories, dominance factor, cross
merchandising, window displays:meaning and scope, window display vs merchandise, types of setting,
promotional display vs institutional display, construction of window display and study
Unit: 3
(11 hours)
Visual merchandising: styling, display calendar, sales tracking, handling mannequin, props, lighting,
organizing in-store event,VM tool kit,Experiential retail: brand experience, brand centric to customer
centric, experience design,: beyond visual merchandising, generation C, the augmented and mixed
realities, the new retail scenario, career options and preparation

141

Unit: 4
(10 hours)
Fashion retailing: Introduction to fashion retailing, An introductory analysis of onsite fashion retailing,
the emergence of offsite fashion retailing, the fashion business critical path, context and concept designer
typology, Research and idea generation, The seven Ps in fashion,
UNIT -5: CASE ANALYSIS
(3 HOURS)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text Books

1. Visual Merchandising, SwatiBhalla, Anuraag Singhal,1/e, 2009,McGraw-Hill Education India


Pvt.Ltd
2. Visual Merchandising : Window and In-Store Displays for Retail,Tony Morgan,2/e,
2011,Laurence King ( THAMES & HUDSON Imprint)
3. Visual Merchandising and Display,Martin M. Pegler,6/e, 2011,Bloomsbury
4. Fashion Retail,Eleanor Curtis,1/e, 2006,John Wiley
5. Case Studies in Marketing, the Indian Context, Dr. R.Srinivasan, PHI, 5th edition, 2012
Reference Books

1. Mastering Fashion Marketing,Tim Jackson, David Shaw,1/e, 2009,Palgrave Publishing


2. Fashion Retail, Eleanor Curtis, 2006, John Wiley

3. Window Display : New Visual Merchandising,Tony Morgan,1/e, 2010,Laurence King (


THAMES & HUDSON Imprint)
Mapping Course Outcomes with Program Outcomes:
Program Outcomes
Course
a
b
c
d
e
f
g
h
Outcomes
1
2
3
4
5

ASSESSMENT PATTERN
S.No Blooms
Test 1
Category
1
Remember
3
2
Understand
7
3
Apply
10
4
Analyze
10
5
Evaluate
0
6
Create
0

X
X
X
X
X

X
X
X
X
X

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

142

Assignment

Quiz
5

5
5
5

Semester-End
Examination
12
28
40
20
0
0

Retail Store and Mall Management


Subject Code: MBA E R05
Course Objectives
1.
2.
3.
4.
5.

Credits: 3:0:0:0

To make students aware of front end store operations management


To make students aware of back end store operations management
To make students understand the basic concepts in mall management
To develop student understanding in leasing and facilities management
To develop students skills in applying concepts in store and mall management case analysis

Course Outcomes
1. The student will be able to systematically approach front end store operations management
2. The student will be able to systematically approach back end store operations management
3. The student will be able to demonstrate his understanding of the mall management
4. The student will be able to demonstrate their understanding in leasing and facilities management
5. The student will be able to analyze and solve business case related to store and mall management
Syllabus
Unit: 1
(11hours)
Introduction to retail and store, the world of retail and our lives, pre-store opening, store opening and
closing, annual business plan, front operations and merchandising, store employees and service, store
reading, customer in store, retail front end operations
Unit: 2
(10 hours)
Stock Management: Distribution centre operations, goods handling in the store, merchandising handling,
Administrative and employee management: store administration, store finance and controls, store HR
policies, Security management: store security, Pilferage and shoplifting, Retail arithmetic, inside the
store, the store audit, the customer service desk, furniture and fittings.
Unit: 3
(11 hours)
Introduction to retailing and shopping malls, concept of shopping malls,mall management, factors
simulating growth of shopping malls in India, challenges of mall development in India, High rental
charges, mall development process, financing and revenue model for shopping malls, tenant mix
Unit: 4
(10 hours)
Leasing administration, introduction, important terms, types of leases, major provisions, Marketing and
promotion activities for shopping malls, facilities management in mall operations, regulatory framework
for shopping malls, handling anchor tenants, future of shopping malls.
UNIT -5: CASE ANALYSIS
(3 HOURS)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4

143

Text Books

1. Retail Store Operations, Vishal Agarwal,2/e, 2011,Biztantra (Dreamtech Press)


2. Mall Management: Operating in Indian Retail Space, Harvinder Singh, Srini R.
Srinivasan,1/e, 2012,McGraw-Hill Education India Pvt.Ltd
Reference Books

1. Mall Mangement With Case Studies,Abhijit Das,2/e, 2012,Taxmann Allied Services Pvt Ltd
2. Retail Store Operations, Sriram Iyer,1/e, 2011,McGraw-Hill Education India Pvt.Ltd
3. Case Studies in Marketing, the Indian Context, Dr. R.Srinivasan, PHI, 5th edition, 2012

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes

1
2
3
4
5

Program Outcomes
e
f
g
h

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No
1
2
3
4
5
6

Blooms
Category
Remember
Understand
Apply
Analyze
Evaluate
Create

Test 1

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

144

Assignment

Quiz
5

5
5
5

Semester-End
Examination
12
28
40
20
0
0

IT and Research for Retail


Subject Code: MBA E R08
Course Objectives
1.
2.
3.
4.
5.

Credits: 3:0:0:0

To make students aware of how retail and system fit into entire business process.
To develop student understand in enterprise systems and ERP
To Provide understanding of the basics of research in understanding the customer
To enable students understand the use of analytics for better decisions
To discuss the case studies and show how the concepts can be applied

Course Outcomes
1. The student will be able to demonstrate the understanding of the retail software and hardware in the
context of the entire business process
2. The student will be able to demonstrate the understanding of ERP systems and the implementation in
the context of retail
3. The student will be able to analyze the customer profile and assortment profiles
4. The student will be able to demonstrate the use of analytics for better decision making
5. The student will be able to apply concepts to a given case study.
Unit I
(10 hours)
Organizations Business Processes and information systems: The modern global business environment, the
functional organizational structure, the importance of information systems, flows in business processes,
the roles of enterprise systems in organizations, financial impact of process steps.Retail service scape and
types of retailers, POS Hardware and software: Automatic Identification and data capture, Modern
electronic payment methods.
Unit II
(11 hours)
Enterprise systems, types of data in enterprise systems,ERP implementation methodologies and
approaches, implementation stages, SAP, Super skate board builders case.Retail ERP functions and
features, ERP deployment architecture, common features of ERP systems.Ecommerce and Etailing,
Emerging retail technologies, retail IT products and vendors.
Unit III
(11 hours)
Research for retail: Customer profiling,Shopper segmentation and mapping:Bases of segmentation for
industrial and consumermarkets, cluster analysis and segmentation trees, Latent class analysis and random
forests.Discriminant and conjoint analysis application in retail.
Unit IV
(10 hours)
Introduction to Business and Retail Analytics: Introduction to analytics, meaning, significance, Retail
analytics, types in store and online analytics, Category Scorecard, RFM, Market Mix Modelling, Store
Clustering, Market Basket Analysis
Unit -V: Case Analysis
(3 Hours)
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4

145

Text Books

1. Information Technology For Retailing,Ajeet Khurana,1/e, 2009,McGraw-Hill Education India


Pvt.Ltd
2. Essentials Of Business Processes And Information Systems,Simha R. Magal, Jeffrey
Word,1/e, 2009,Wiley India Pvt Ltd
3. Marketing Research Naresh Malhotra Pearson Education / PHI, 4/e, 2004
4.
Reference Books

1. Marketing Research Text And Cases,Rajendra Nargundkar,3/e, 2008,McGraw-Hill Education


India Pvt.Ltd
2. Business Information Systems: Technology, Development and Management, Paul Bocij ,
Andrew Greasley , Simon Hickie ,4/e, 2008,Financial Times/ Prentice Hall
3. Case Studies in Marketing, the Indian Context, Dr.R.Srinivasan, PHI, 5th edition, 2012

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes

1
2
3
4
5

Program Outcomes
f
g
h

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No
1
2
3
4
5
6

Blooms
Category
Remember
Understand
Apply
Analyze
Evaluate
Create

Test 1

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

146

Assignment

Quiz
5

5
5
5

Semester-End
Examination
12
28
40
20
0
0

Shopper Behaviour And Customer Service


Subject Code: MBA E R09

Credits: 3:0:0:0

Course Objectives
1.
2.
3.
4.
5.

To make student understand the shopping process


To develop students awareness in various models related to the shopper
To make student aware of the of customer service concepts
To develop student skills in communicating with the customer
To discuss the case studies and show how the concepts can be applied

Course Outcomes
1. The student will be able to explain the shopping process
2. The student will be able to explain the models related to understanding the shopper
3. The student will be able to explain the customer service concepts
4. The student will be able to explain how to effectively communicate with the customers
5. The student will be able to apply concepts to a given shopper behavior and customer service case.

UNIT-1:
(11 hours)
The Consumer in the Market place-Consumer Behavior and marketing Management-Consumer Benefits
and the Total Product Concept, Consumer benefits and Market Segmentation and Consumer Benefits and
Product Positioning. Understanding shopping and shoppers: Concept of shopping, Shopping Process,
shopping behavior, shopper decision making process: Choice decisions during the shopping Evaluation,
Planned versus unplanned purchasing, choice-Outlet selection, outlet choice, outlet image and how
consumers choose among the outlets. Consumer choice and shopping process.
UNIT-2:
(10 hours)
Demographics of Indian Shoppers, Psychographic Profile of Indian shoppers, value and life style profile
of Indian shoppers, Mediagraphics of Indian shoppers, shopping patterns in India, the consumer decision
making Process. Shopper models: Shopper understanding: Cognitive, logical , social, biologic, cognitive
research, deselection, conscious processing, selective perception, consistency, logical, consumer
behaviour model: preparing to shop, arriving at store, entering store, shopping in store, checking out,
transport and storage, engagement model, shopping influences, consistency versus boredom, biological
research, In store migration patterns: where shoppers go and what they do, active retailing: putting
products into the path of shoppers
UNIT-3:
(11 hours)
Customer service: Understanding customer service, Understanding customer service for Retailers, What
is Customer service, the importance of customers, facts about customers, good, bad and excellent
customer service, tips for good customer service, customer complaints and customer service, customer
complaining behavior, types of complaints, reasons for complaining and non complaining behavior,
complaining outcomes, procedures for handling customer complaints, the CREST method of resolving
service failure, complaint handling. Managing customer service function: customer service definition,
Customer service, various customer services that a retailer can offer: pre transaction services, transaction
services and post transaction services, improving customer service, the customer service management
cycle, enhancing customer service through improved service delivery process. Customer and staff safety:

147

introduction, methods of maintaining food hygiene, emergency response techniques and safe working
practices
UNIT-4:
(10 hours)
Communicating with the customer : Establishing and maintaining a retail image, the significance of retail
image, components of retail image, dynamics of creating and maintaining retail image, atmosphere: a
store based retailing perspective, a non store based retailing perspective, encouraging customers to spend
more time shopping, community relations. Customer interactions, leveraging internet, face to face
customer interaction, effective conversation and oral skills for customer satisfaction, elements of effective
sales interactions, improving fluency and self expression, handling difficult customers, effective listening
for retail sales persons, importance of listening, the listening process, hearing and listening, listening to
understand the customer, elements of effective listening, listening and customer interactions, barriers to
listening .methods and tools for encouraging loyalty.
UNIT 5
3 hrs
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4
TEXT BOOKS:
1. Shopper,Buyer and Consumer Behaviour-Theory and Marketing applications-Jay DLindquist,Joseph
sirgy,Biztandra,2/e
2. Communication for Retail Professionals:, Mr. M Ashraf Rizvi , Ramneek Kapoor, Tata McGraw Hill
Education Private Limited; 1st edition
3. customer service in retailing,Anil Mishra,Ruchi Gupta,Biztandra,2014
Reference Books
1. Retailing management : Text & Cases Swapna Pradhan,2007
2. Retail Management ,Barry Berman,PHI,9/e,2005
3. Retail Management, Levy &Weitz TMH,5/e 2002

4. Case Studies in Marketing, the Indian Context, Dr. R.Srinivasan, PHI, 5th edition, 2012
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

Program Outcomes
e
f
g

X
X
X
X
X

X
X
X
X
X

i
X
X
X
X
X

148

ASSESSMENT PATTERN
S.No
1
2
3
4
5
6

Blooms
Category
Remember
Understand
Apply
Analyze
Evaluate
Create

Test 1

Test 2

Test 3

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

149

Assignment

Quiz
5

5
5
5

Semester-End
Examination
12
28
40
20
0
0

RETAIL LOGISTICS AND BUYING


Subject Code: MBA E R10

Credits: 3:0:0:0

Course Objectives
1. To develop an understanding of fundamentals of supply chain management, Key issues in Supply
chain Management and Inventory management.
2. To provide basic understanding of supply chain Integration and to impart the role of information in
enhancing supply chain performance.
3. To provide basic understanding of fundamentals of Merchandising.
4. To provide basic understanding of developing assortment plans
5. To discuss the case studies and show how the concepts can be applied
Course Outcomes

1. The student will be able to explain the fundamentals of supply chain management and issues
2.
3.
4.
5.

involved in it.
The student will be able to demonstrate the importance of Information in SCM.
The student will be able to explain the fundamentals of Merchandising.
The student will be able to explain the key tasks involved in assortment planning.
The student will be able to apply concepts related to retail logistics and buying cases.

UNIT 1:
(11 hours)
Introduction to supply chain management What is SCM? The objectives of Supply Chain, The
development chain, Global optimization, Managing uncertainty and risk, the complexity, Key issues in
supply chain management.
Inventory management and risk pooling: Introduction, single warehouse inventory, risk pooling,
centralized versus decentralized systems, managing inventory in the supply chain, demand forecasting.
Network planning network design, Supply contracts
UNIT 2:
(11 hours)
The value of Information in SCM: Introduction, Bull whip effect, effective forecasts, and information for
the coordination of systems, locating desired products lead time reduction, information and supply chain
tradeoffs, Decreasing Marginal Value of Information. Supply Chain Integration: Introduction, push, pull,
push-pull systems, the impact of Lead time, demand driven strategies, distribution strategies. Strategic
alliances: Framework, 3PL, Retailer-supplier partnerships, distributor integration.
UNIT 3:
(10 hours)
The fundamentals of Merchandising: What is merchandising ?The Evolution of merchandising ,factors
affecting the Buying Function, the Merchandiser: Role and Responsibilities, the Buyer: Role and
Responsibilitiesthe function of buying for difefrnt type of Organization, Buying for Single and
independent store The Principles of Merchandising, Merchandising Philosophy, Methods of buying, A
merchandising Strategy, The process of Merchandise planning, Key concepts in Merchandising

150

UNIT 4:
(10 hours)
The methods of Merchandise Procurement-Merchandise sourcing Developing assortment plans: The
Merchandise Assortment, Assortment Planning, Micro Merchandising and Merchandise Compatibility,
Technology tools and Merchandise Planning. Sources of Supply: The Concept of Sourcing, Sources of
Supply, The Resident Buying office, The Phases in Sourcing, Global Sourcing.
UNIT 5
3 hrs
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit
1 to Unit 4
TEXT BOOKS:
1. Retail Merchandising,Swapna Pradhan, TMH,2010
2. Retailing management : Text & Cases Swapna Pradhan,2010,3/e
3. David Simchi-Levi, Philip Kaminsky, Edith Simchi Levi, Ravi Shankar Designing and Managing
the Supply Chain TMH, 3/e, 2008
4. Mohanty, Deshukh Supply Chain Management Biztantra Publications, 2/e,2005
5. Logistical Management Donald J Bowersox, David Closs TMH, 2004
6. Logistics Management K Shridhar Bhat HPH, 1/e, 2005

7. Case Studies in Marketing, the Indian Context, Dr.R.Srinivasan, PHI, 5th edition, 2012
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes

Program Outcomes
e
f
g
h

X
X
X
X
X

X
X
X
X
X

X
X
X
X
X

1
2
3
4
5

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

1
2
3
4
5
6

Remember
Understand
Apply
Analyze
Evaluate
Create

3
7
10
10
0
0

3
7
10
10
0
0

3
7
10
10
0
0

Assignment Seminar

Quiz

5
5
5
5

151

SemesterEnd
Examination
12
28
40
20
0
0

LIST OF ELECTIVES FOR HUMAN RESOURCE SPECIALIZATION


RECRUITMENT AND COMPENSATION MANAGEMENT
Subject Code- MBA E HR01
Credits: 3:0:0:0
Course Objectives
1. To enable students to understand concepts of recruitment policy, candidate evaluation
techniques and background investigations.
2. To make the students aware about various steps involved in an effective employee orientation
program.
3. To understand the various dimensions of Compensation Management and how the
compensation options are determined
4. To gain awareness of the role of various bodies involved in Compensation Management
5. To help students on the practical application of case analysis and arriving at conclusions
facilitating business decisions.
Course Outcomes:
1. The Student will demonstrate their conceptual understanding of in-depth coverage of concepts of
recruitment policy, techniques and background investigations.
2. The students will demonstrate their conceptual skill of various steps involved in an effective
employee orientation program.
3. The Student will demonstrate their conceptual understanding of the various dimensions of
Compensation Management
4. The students will demonstrate their conceptual understanding of the role of various bodies involved in
Compensation Management
5. The students will demonstrate their conceptual knowledge of the subject in real time problems

UNIT 1:
(12 hrs)
Recruitment- Meaning and Process; Sources of Recruitment, Internal and External Source,
Modern Techniques of Recruitment, Sources- Internet Based, Placement Agencies.
Selection - Meaning, Essentials of Selection Procedure, Selection Hurdles, Selection Procedure Application Blank; Employment Tests- Utility and Validity. Employment Interviews- Principles
and Techniques, Medical Text, Reference Check Appointment- Terms and conditions.
UNIT 2:
(10hrs)
InductionMeaning, Induction Program Steps, Contents of orientation programs. Strategic
choices of orientation-formal or informal, individual or collective, serial or disjunctive
Investiture or Disinvestiture, Requisites of effective program. Problems of orientation.
UNIT 3:
(8 hrs)
Compensation Definition Classification Types incentives fringe benefits. Theories of
wages wage structure wage fixation wage payment salary administration.

152

UNIT 4:
(12 hrs)
Rewards for sales personnel pay and commission performance based pay system incentives
Executives compensation plan and packages. Boards Pay Commissions Compensation
Management in Multi-National organizations.
UNIT 5
( 3hrs)
Case Study Compulsory question for 20 marks. Review and recap of case studies discussed
from unit I to IV.
TEXT BOOKS:
1. Recruitment Management Rashmi T.K- HPH, 2012
2. Recruiting, Interviewing, Selecting and Orienting New Employee, Arthur Diane, 5/e,
JICO Publisher
3. Human Resource Management Cynthia Fisher, James B. Shaw Lyle F Scheoenfeldt -India Pvt. Ltd,
2012
4. Richard. I. Henderson: COMPENSATION MANAGEMENT IN KNOWLEDGE BASED WORLD
Prentice-Hall.
5. . Richard Thorpe & Gill Homen: STRATEGIC REWARD SYSTEMS- Prentice- Hall.

REFERENCE BOOKS:

1. Managing Human Resources Bohlander, Snell, Sherman Thomson Learning 13/E, 2004
2. Personal And Human Resource Management P Subba Rao Himalaya Publication, 4/e,
2013
1. Mapping Course Outcomes with Program Outcomes:

Course
Outcomes
1
2
3
4
5

a
X
X
X
X
X

d
X

X
X
X
X

X
X
X
X

Program Outcomes
e
f
g
h
X
X

X
X
X
X

X
X

X
X
X

i
X

X
X

X
X
X
X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

12

Understand

28

Apply

10

10

10

Analyze

Evaluate

Create

Assignment Seminar Quiz Semester-End


Examination

10

40
20

153

International Human Resource Management


Subject Code: MBA E HR02

Credits: 3:0:0:0

Course Objectives
1. To enable the basic understanding of fundamental concepts of IHRM, its special features and
emergence.
2. To make students aware about recruitment and selection processes in a global business corporation
3. To make students understand the training and development and compensation management practices
in MNCs.
4. To make students aware about industrial relations issues and international HRM strategies.
5. To help the students on the application oriented case analysis on IHRM
Course Outcomes:
1. The Student will be able to demonstrate their conceptual understanding of fundamental concepts of
2.
3.
4.
5.

IHRM, its special features and emergence.


Demonstrate their conceptual knowledge of the recruitment and selection processes in a global
business corporation.
The students will demonstrate their conceptual knowledge of training and development and
compensation management practices in MNCs.
The students will demonstrate their conceptual skill of industrial relations issues and international
HRM strategies.
The Students will be able to apply their conceptual knowledge of the IHRM in real time problems.

Unit 1
11hrs
Introduction: Definition Approaches to IHRM Difference between IHRM and Domestic HRM
Reasons for emergence of IHRM Models of IHRM Matching model Harward Model Contextual
Model 5P Model European Model Internationalization of HRM: Socio-cultural context Hofstedes
cultural model, Culture and employee management issues Culture and specific HRM issues noncultural influences of HRM.
Unit 2
10 hrs
International Recruitment and Selection: Different approaches to multinational staffing decisions
Advantages and Disadvantages of different selection methods parent country nationals third country
nationals host country nationals selection criteria use of selection tests. Performance Management:
Constraints in goal attainment performance and appraisal in IHRM appraisal of expatriate, third and
host country employees
Unit 3
11 hrs
Training and Development: Expatriate training training of host country nationals developing
international staff and multinational teams knowledge transfer in multinational companies International
compensation: Approaches to international compensation repatriation process

154

Unit 4
10hrs
International Labour Relations: Key issues response of labor unions to MNCs social dumping HRM
International Joint Ventures: HRM Practices in different countries Japan, USA, UK, India and China
International HRM strategies.
Unit 5
3hrs
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
TEXT BOOKS
1. International Human Resource Management Peter J Dowling, Marion Festing and Allen, Cengage
learning, 5/E, 2012.
2. International Human Resource Management Monir H Tayeb Oxford University Press 2010.
Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X
X

X
X
X
X
X

X
X
X

X
X
X

Program Outcomes
f
g
h

e
X
X

X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test 2

Test 3 Assignment

Quiz Seminar

Semester-End
Examination

Remember

12

Understand

28

Apply

10

10

10

40

Analyze

20

Evaluate

Create

10

155

Team Building and Leadership


Subject Code: MBA E HR03

Credits: 3:0:0:0

Course Objectives
1. To enable the students with the understand of the fundamental concepts of team building and
principles of teambuilding
2. To make them understand the concept of team performance management, Self Managed Work Teams
and Virtual Teams
3. To provide an insight into basics of organizational leadership and various related theories
4. To discuss the role of leader in change management and the dynamics of power, politics and authority
in an organizational setting.
5. To apprise the students on the application oriented case studies on leadership and teamwork
Course Outcomes
1.
2.
3.
4.
5.

The Student will demonstrate the knowledge of Team building and leadership
The students will demonstrate the ability to work as a team on various management functions
The students will demonstrate ability to understand knowledge of SMWT and virtual team
The students will develop confidence in leadership
The students will be able to apply management concepts to case studies
propose creative solutions to business problems

and

Syllabus
Sec-A: TEAM BUILDING
Unit 1
11hrs
Introduction to team work, Meaning of group and team, differences between team and group. Scope and
significance of team work, the nature of teams, classification of teams, group and team processes,
advantages and disadvantages of teamwork. Need for tame work Some principles of team building, five
different approaches, using a mixture of approaches Characteristics of effective teams, team decision
making approaches, Making team meetings effective, Importance of shared purpose and common goals,
Team development stages.
Unit 2
10hrs
Determinants of team performance, Team performance curve, Evaluating Team Performance, Rewarding
team performance, building collaboration in teams, Selection of team members, team skills, attitude for
teamwork, procedures for facilitating team learning, Self Managed Work Teams (SMWT), Meaning,
Advantages and disadvantages of SMWTs, Objectives of SMWTs, Virtual teams, Meaning, objectives,
Advantages and disadvantages, Barriers to communication and supervision in virtual teams and
overcoming them, Innovative teams at work, how a team can influence an organization, resistance.
SEC- B: LEADERSHIP
Unit 3
10 hrs
Definition of Leadership, Leadership Effectiveness, Ohio State Leadership Studies, Michigan Leadership
Studies, Nature of Participative Leadership, Consequences of Participative Leadership, Normative
Decision Model, Delegation, Perceived Empowerment, Leader-Member Exchange Theory, Theories of

156

leadership: LPC Contingency Model, Managerial Grid, Three-dimensional Theory of Leadership


Effectiveness, Path Goal Theory, Situational Leadership Theory, Leadership Substitutes Theory,
Multiple-Linkage Model, Cognitive Resources Theory, Attribution theory of Charismatic Leadership,
Self-Concept Theory of Charismatic Leadership, Consequences of Charismatic Leadership,
Transformational Leadership, Transformational Vs Charismatic Leadership Types of leaders.
Unit 4
11hrs
Power and Influence: Conceptions of Power and Authority, Power types and sources, how power is
acquired or lost, consequences of position and personal power, and how much power should leaders
have? Influence tactics, power and influence behavior, use and effectiveness of influence tactics
Leadership functions (Task and Maintenance Functions), Leadership in 21 st century, Leading change in
organization, change processes in organizations, influencing organization culture, developing vision,
implementing change, Leadership development programmes, Ethical Leadership, Gender & Leadership,
Strategic leadership by executives, Leadership Succession.
Unit 5
3hrs
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
TEXT BOOKS:
1.
2.
3.
4.

Leadership in organizations Gary Yukl Pearson Education 8th Ed.


Managing Teams A Strategy for Success Nicky Hayes, Thomson Learning, 2nd Ed.
Andrew Dubrin Leadership Biztantra/Wiley Dreamtech, 6th ed, 2004
The Business of Leadership, Bowerman, 2012

REFERENCE BOOKS:
1. How to use TEAM BUILDING to foster Innovation throughout your organization Eric Skopec,
Dayle M Smith Contemporary Books, 1/e
2. Richard L Daft The Leadership Experience Thomson Learning, 4/e
3. Organizational Behavior Stephen Robbins, Sangi, Judge Pearson Education, 13/e
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

x
x

x
x
x

Program Outcomes
f
g
h

x
x

157

ASSESSMENT PATTERN

Blooms
Category

Test
1

Test
2

Test
3

Remember

Understand

28

Apply

10

10

10

40

Analyze

Evaluate

Create

Sl.No

Assignment Seminar

10

Quiz

Semester-End
Examination

12

20

158

Legal Environment and Labour Laws


Subject Code: MBA E HR04

Credits: 3:0:0:0

Course Objectives
1. To enable basic understanding of Industrial Relation dynamics in India and the system of collective
bargaining.
2. To make students understand fundamentals of trade unionism, grievance procedure in industrial setup,
disciplinary mechanisms and resolving industrial conflicts
3. To provide important provisions of important enactments including Trade Union Act, Industrial
Disputes Act and Employees Standing Orders Act.
4. To make students aware about the important provisions of employment related Acts such as Factories
Act, PF Act, Gratuity Act, ESI Act, etc.
5. To apprise the students on the application oriented case studies in the field of IR
Course Outcomes
1. The Student will be able to demonstrate a conceptual understanding of the dynamics of Industrial
Relations system
2. To understand the role and importance of collective bargaining ,workers participation and negotiating
techniques in better industrial relations
3. To apply the knowledge gained to analyse the IR issues in an organization with fair understanding of
the labour enactments in India.
4. To develop insights into various legislations like Trade union act, Payment of wages act, minimum
wages act, Factories act, Payment of Gratuity act, ESI act.
5. The students will be able to apply management concepts to case studies and
propose creative solutions to business problems
Syllabus
UNIT -1
10 hrs
Indian Industrial Relations An overview , need, objectives and principle of legal environment. IR in
the post Independence period, Importance and objectives of Industrial Relations, Main approaches to IR.
Labour and Indian constitution, special features of Indian Industrial Relations, policies and practices in
India, code of Discipline. Government policies relating to labour in 5 year plans, Legal Enactments, ILO
and its influence on Legal Enactments in India. Collective Bargaining in India: Definition, Essential
conditions for the success of collective bargaining, functions of collective bargaining, collective
bargaining process, prerequisites for collective bargaining, trends and conclusions, Workers Participation
in Management. Techniques of negotiation.
UNIT -2
12 hrs
Trade Unions: Meaning, Historical perspective of trade union movement in India, functions of trade
unions, objectives of important trade unions, union structure, problems of trade unions, measures to
strengthen trade union movement in India, Rights and responsibilities, future trends of trade union
movement in India. Grievance procedure and Discipline management: Grievance, meaning
and
forms,
approaches
to
grievance
machinery,
Grievance
procedures,
model
grievance
procedure.
Discipline
Judicial
approach
to
discipline,
Domestic
enquiries,
Disciplinary
procedures,
approaches
to
manage
discipline
in

159

Industry. Industrial Conflicts: Nature of conflicts and its manifestations causes and types of Industrial
conflicts, prevention of Industrial conflicts, and settlement of Industrial conflicts.
UNIT -3 Trade Union Act
10 hrs
Industrial Disputes Act Industrial, Employment standing orders Act 1946, Payment of Wages Act,
Minimum wages Act 194
UNIT -4
10 hrs
Factories Act 1948, Employees provident Fund and Miscellaneous Provisions Act 1952, Payment of
Gratuity Act 1972, Maternity Benefit Act 1961, Workmens Compensation Act, Employees State
Insurance (E.S.I) Act, Payment of Bonus Act 1965.
UNIT -5
Review and recap of case studies discussed from Unit 1 to Unit 4.

(3 hrs)

Text Books
1. Mamoria & Mamoria Dynamics of Industrial Relations, Himalaya Publishing house, 2012
2. Arun Monappa Industrial Relations and Labour laws, McGraw Hill Publishing Company Ltd, 2/e,
2013.
Reference Books
1. P Subba Rao Essentials of Human Resource Management and Industrial Relations
(Text, Cases and Games), Himalaya Publishing House, Mumbai, 2013
Mapping Course Outcomes with Program Outcomes:
Course
Outco
mes

Program Outcomes
e
f
g

X
X

X
X

X
X
X

4
5

X
X

160

X
X
X

ASSESSMENT PATTERN
S.N
o

Blooms
Category

Test
1

Test
2

Test Assignment
3

Remember

Understand

Apply

10

10

10

Analyze

Evaluate

10

10

10

30

Create

161

Seminar

Quiz

Semester-End
Examination

12

28

10

20

Management of Organizational Behavior and Developing Competencies


Subject Code: MBA E HR05

Credits: 3:0:0:0

Course Objectives: The objective of the course aims is to impart advanced concepts of OB for building
upon the foundational learning acquired by the students in MBA 11, and to develop in-depth and
comprehensive understanding of advanced concepts like diversity management, stress management,
competency mapping and behavioral assessment tools.
In detail:
1. To provide a fundamental understanding of Personality, Emotions, Attitudes, job satisfaction, group
behaviour, and their implication to organizational context.
2. To provide the concept of conflicts and resolution techniques and stress coping mechanisms at various
levels of an organization.
3. To bring out the concept of employee counseling and diversity management in multicultural
organization.
4. To introduce various behavior assessment psychological tools competency management techniques
5. To discuss cases on advanced OB and apply concepts to practical business situations.
Course Outcomes
The student will be able to
1. Demonstrate the capability of applying the advanced concepts of OB to the business
context relating their learning to industry practices in people management
2. Demonstrate conceptual skills in coping personal as well as organizational stress,
conflict and negotiation
3. Demonstrate conceptual skill and application of counseling skills and working in
diverse environment
4. Demonstrate conceptual understanding of competency mapping
5. Demonstrate their conceptual knowledge of the subject in real time problems
Syllabus
Unit 1:
(11 Hours)
Background of OB; Personality: Values, Emotions, Attitudes and Job related outcomes
The Perception Processes: Definition Nature, Factors influencing and Individual Decision Making,
Implications in the Organizational Context.)
Learning Processes: Objectives, Principles, Organizational Systems and applications.
Foundations of Group Behaviour: Nature, types, Stages, Framework for analysis, Organizational Context,
Structure, Process and Decision-making. The Emerging Team concept, Groups and Teams difference,
Effective Teams.
Unit 2
(10 Hours)
Conflict, Transition Process: Levels: Individual, Interpersonal, Intergroup, Organizational. Conflict
Resolution Approaches at various levels, Functional / Dysfunctional skills, including negotiations.
Stress: Meaning, Nature and levels of stress, causes, effects and coping strategies. Organisational Role
Stress.

162

Unit 3
(10 Hours)
Employee Counseling: Meaning need Managers role in changing behaviour
Managing Diversity in Behavior:
The Nature of Diversity, Reasons for the Emergence of Diversity, Characteristics of Diversity, Work
force Diversity, Managing Diversity, Developing the Multicultural Organization, Individual Approaches
to Managing Diversity, Organizational Approaches to Managing Diversity
Unit 4
(11 Hours)
Behaviour Assessment Tools Psychological Tests Big Five Factors, Type A & B, Self-monitoring etc.
Developing Competencies: Meaning, definition and history of competency method. Characteristics of
competencies. Types of competencies. Competency mapping: Meaning, definition, purpose and
approaches of mapping. Tools for mapping: behavioral event interview, repertory grid, critical incident
technique, subject expert discussions, survey method and participant observation. Competency
Assessment: Meaning, definition and purpose of assessment. Tools for assessment: Assessment Center,
360-degree feedback, performance records, tests and interviews. Balanced score card- HR score card.
Industry input on Competency mapping.
Unit 5
(3 hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4
Text Books
1.
2.
3.
4.

Hellerigel et.al. Organizational Behaviour, Thomson Learning, 10/e, 2004


Stephen P Robbins Organizational Behaviour, Pearson / PHI, 11/e, 2005
Fred Luthans, Organizational Behaviour, TMH, 10/e, 2005
Business Psycology and Organizational Behaviour , Mc Kenna, Yesdee Publications, 4/e, 2010

Reference Books
1. Dr.K.Aswathappa, Organisational Behaviour HPH
2. Dr.V.S.P.Rao, Organisational Behaviour HPH
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

x
x

x
x

Program Outcomes
e
f
g
h

x
x
x

x
x

x
x
x

163

x
x

x
x

k
x
x
x

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test
3

Remember

Understand

Apply

10

10

10

Analyze

10

10

10

Evaluate

Create

164

Assignment Seminar Surprise SemesterQuiz


End
Examination
(approx.)

12

28

40

20

Training and Development


Subject Code: MBA E HR06

Credits: 3:0:0:0

Course Objectives
The student will be able to emphasize the theoretical concept in training and development and the student
will understand the training needs, the types of programmes, practices in conducting a training and
development session and evaluation of programmes.
In detail:
1. To enable the student to understand the concept of training and development and training need
analysis;
2. To make the student to get an insight into training design and various methods adoptable in training
programmes,
3. To discuss various training techniques and audio visual enhancements helpful in making training
programme effective and apply them in their seminar presentations.
4. To throw light on training program implementation, facilities management and approaches to
evaluation and audit of training program
5. To apprise the students on the application oriented case studies in the field of Training and
Development
Course Outcomes
The student will be able to
1. Demonstrate their conceptual Skills in understanding benefits of training, training need assessment and
compare training and development.
2. Demonstrate conceptual Skills and application of designing training programme and apply the same to
business situations.
3. Demonstrate their conceptual Skills in various training techniques and methods and to analyze target
audience to identify typical style and needs.
4. Demonstrate conceptual understanding of evaluation of training.
5. Demonstrate the ability in applying the training and development concepts learnt to analyze a case let.
Syllabus
Unit 1
10hrs
INTRODUCTION: Definition, Scope, Difference Concepts, Objectives, Benefits of training, The role of
Training in Organizations, A training process Model, Difference between training and development.
Training need analysis, Why conduct Training Needs Analysis? When to conduct a Training Need
Analysis? Where to look for Performance Discrepancies? The framework for conducting a Training
Needs Analysis: Organizational Analysis, Operational analysis, Person Analysis, Gathering Training
Needs Data, Outcomes of Training Needs Analysis Non training Needs, Training Needs, Approaches to
Training Needs Analysis Business. TNA and Design.
Unit 2
11hrs
TRAINING DESIGN & TRAINING METHODS
Training design- importance and factor affecting training design Facilitations of learning-focus on trainee,
focus on training design, facilitation of transfer with focus on organization intervention, , Outcomes of
Design.. Trainer identification- methods and techniques of training- Lectures and Demonstrations

165

Straight Lectures, Discussion Methods, Demonstrations Computer Based Training-Programmed


Instruction, Intelligent Tutoring Systems, Interactive Multimedia, Virtual Reality.
Unit 3
11hrs
TRAINING TECHNIQUES & AIDS
On-The-Job Training Job Instruction Technique, Apprenticeship Training, Coaching, Training The
Trainer For On-The-Job Training.
Games and Simulations Equipment Simulators, Business Games, In-Basket Technique, Case studies,
Role Play, Behaviour Modeling. Audio Visual Enhancements To Training Training Aids for Training.
Unit 4
10hrs
IMPLEMENTATION AND EVALUATION OF TRAINING
Facilities The Training Room, Off-Site Training Facilities.. Implementation Dry Run, Pilot Program,
Tips For Trainers, Training Policy. Need, Principles, Criteria, Objectives, Resistance to Evaluation, Types
of Evaluation Instruments, Types of Evaluation Data
Kirt Patrick mode of evaluation, CIRO model, ROI of training
Training Audit Meaning, Features, Approaches, Functions, Model, and Steps.

Industry input on evaluation techniques


Unit 5
3 hrs
Case Analysis: Compulsory question for 20 Marks. Review and recap and analysis of case studies on
concepts discussed from Unit 1 to Unit 4
Text Books
1.
2.
3.
4.
5.

Employee Training and Development- Raymond Noe, McGraw Hill Publication.


O Connor, Browner and Delaney, Training for Organizations, Thompson Learning Press.
Dr.B.Janakiraman, Training & Development, Biztantra/Wiley Dreamtech, 2012
Training and Development S.K Bhatia
Effective Training, P Nick and Blanchard, Pearson Education/PHI, 2010

Reference Books
1. Lynton Rolf. P. & Pareek Udai, Training for Organizational Transformation, Saga Publication
2. Effective HR Training Development Strategy, Dr.B.Ratan Reddy, HPH, 2011
3. Training and Development concepts and practices, S K Bhatia, Deep and Deep Publications (P) Ltd.,
2012
4. Management of Training Programme R P Singh Anmol Publications, 2010
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes
1
2
3
4
5

X
X

Program Outcomes
f
g
h

X
X

X
X
X

166

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test
3

Remember

Understand

Apply

10

10

10

Analyze

10

10

Evaluate

Create

Assignment Seminar Surprise Semester-End


Quiz
Examination
(approx.)

12

28

40

20
0

167

Personal Growth and Interpersonal Effectiveness


Subject Code: MBA E HR07

Credits: 3:0:0:0

Course Objectives
1. To enable basic understanding of personal growth concepts
2. To make students develop conceptual knowledge of pedagogy, adult learning process, creativity
processes, and tools for effectiveness in interpersonal behavior like FIRO-B and Johari Window
3. To apprise the student perception process, personality formation, intra individual conflicts, Life
positions, and Transactional Analysis
4. To develop fundamental understanding of Emotional Intelligence and to emphasize on cultivation of
habits for success
5. To enable students to apply personal growth and interpersonal effectiveness concepts to practical life
situations through case analysis.
Course Outcomes
1. The Student will be able to demonstrate understanding of Concepts in personal Growth and
interpersonal effectiveness.
2. Students will develop insights into ones own personality and capability to visualize a personal growth
plan.
3. Students will show an understanding of important interpersonal tools like Johari window, FIRO B,
Transactional Analysis, and Life Positions.
4. Students will demonstrate Emotional intelligence, Develop positive Attitude, right beliefs and good
habits to enhance personal change.
5. The Students will be able to apply their conceptual knowledge of the personal growth and
interpersonal effectiveness in real time problems.
Syllabus
Unit 1
10hrs
Meaning Personal Growth, Concepts of Personal Growth, Self-awareness and self-esteem, Life Roles,
Social roles and Organizational roles, Personal Life style choices, Nature of values and attitudes, Job
satisfaction, Job involvement, Organizational commitment. Feeling, thinking and behaviors. Personality
theories, Carl Jungs theory of personality types and Myers Briggs type Indicator (MBTI) Trait theories
Guilford Peogut
Unit 2
11 hrs
Pedagogy and Androgogy, Adult Learning Process; learning styles and its relatedness to personality
development. Interpersonal relations and personal growth, Interpersonal needs, motivation and behavior
FIRO B and Johari Window. Defense Mechanism in groups. Basic functions of mind- Creativity and
innovation. Blocks to creativity. Creativity processes and tools- convergent and divergent thinking. Neuro
Linguistic Programming

168

Unit 3
10hrs
Micro perception of organization behaviour, Perception process, importance of sensation versus
perception, Personality and attitude, interactive conflict and negotiation, Personality meaning,
Definition of how personality is formed. Interpersonal behaviour, Nature of conflict, Levels of conflict,
Source of conflict, Effects of conflict, Assertive Behaviour, Transactional Analysis, Ego states, Types of
Transaction and time structuring. Life position, scripts and games Life position, Application of T.A in
Organizational context with cases.
Unit 4
11hrs
Emotional Intelligence Nature and Scope Working with emotional intelligence self mastery people
skills Emotionally intelligent organization. Attitudes, beliefs, Values and their impact on behaviour.
Personal change- meaning, nature and requisites. Social adjustments and habit formation. Habits of
personal effectiveness. Seven habits of highly effective people.
Unit 5
3hrs
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
Text books:
1. Organizational Behaviour Human Behaviour at work by John.W.Newstrom and Keith Davis Tata
McGraw Hill, 2013
2. Organizational Behaviour Concepts, controversies and applications Stephen P Robbins Prentice
Hall International, 2013
3. Working with Emotional Intelligence Daniel Goleman,2012, Bantam trade paperback.
Reference Books
1.
2.
3.
4.

Training Instruments in HRD & OD Udai Pareek TMH, 2012


Organizational Behaviour Fred Luthans, TMH, 2010
Emotional Intelligence Daniel Goleman, Bantam Books,2012
The Seven Habits of Highly Effective People by Stephen R Covey,2011

Mapping Course Outcomes with Program Outcomes:


Course
Outcomes
1
2
3
4
5

X
X
X
X

X
X

X
X

X
X

Program Outcomes
f
g

h
X

X
X
X

169

X
X

X
X

X
X

X
X
X
X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test
1

Test
2

Test Assignment Seminar Surprise Semester-End


3
Quiz
Examination

Remember

Understand

Apply

10

10

10

Analyze

Evaluate

10

10

10

30

Create

170

12

28

10

20

Organizations: Structure, Processes and Design


Subject Code: MBA E HR08

Credits: 3:0:0:0

Course Objectives
1. To enable students to understand the nature and scope of organization, structure and approaches to

measure organizational effectiveness.


2. To make students understand the fundamentals of organizations workflow, organizational design

and matching strategy and structure


3. To make students understand the power politics and conflicts of organization.
4. To make students aware about organizational cultural issues and ways of managing them
5. To help the students on the application oriented case analysis organizational design and effectiveness.

Course Outcomes
1. The Student will be able to demonstrate their conceptual understanding of nature and scope of
organization, structure and approaches to measure organizational effectiveness
2. The Student will be able to Demonstrate their conceptual knowledge of the fundamentals of
organizations workflow, organizational design and matching strategy and structure
3. The students will be aware about the power politics and conflicts of the organization.
4. The students will be able to demonstrate their skill of organizational cultural issues and ways of
managing them
5. The Student will be able to apply the conceptual knowledge of the subject in real time problems
Syllabus
UNIT -1:
(11 Hours)
Organization: Nature and scope definitions overview of various components and structure
evolution of organization theory organizational theories images of organization. Organizational
Effectiveness: Definition importance and approaches to organizational effectiveness the goal
attainment approach the systems approach the strategic approach constituencies approach the
competing values approach relative comparison of approaches.
UNIT -2:
(10 Hours)
Organizational Processes: Organizational work flow processes / business processes process reengineering work flow as the basis for organizational design Organizational Design: determinants of
organizational design components of organizational design complexity formulization
centralization types of organizational structures technological determinants of organizational design
nature of technological influences technology and organizational structure job design organization
environment interface environmental impact on organizations strategies for managing environment.
Organizational strategy and structure strategy * structure link strategic choices strategic failures.
UNIT -3:
(11 Hours)
ORGANIZATIONAL POWER, CONFLICT AND POLITICS : Significance of power and politics in
organizations structural determinants of organizational power power imbalances sources of
organizational conflicts Labor management conflicts low formalization dependence on common
scarce resources differences in evaluation criteria and reward systems participative decision making
heterogeneity of members status in congruence role dissatisfaction communication distortions
managing organizational conflicts five major conflict resolution techniques super ordinate goals
reducing interdependence between Units expanding resources mutual problem solving approach
systems formal authority increasing interaction organization wide evaluation criteria and reward
systems merging conflicting Units conflict stimulation techniques Organizational Decision Making
and Strategy Formulation : organizational decisions operating decisions strategic decisions
administrative decisions influences on organizational decisions approaches to organizational decision

171

making the normative / rational approach the entrepreneurial approach the political approach the
consensus building approach
UNIT -4:
(10 Hours)
Managing Organizational Culture : The essence of organizational culture definition functions
types characteristics creating sustaining and transmitting culture strong and weak cultures
organizational culture and strategy when cultures collide mergers and acquisitions the effective
organization culture culture and organizational effectiveness Managing Organizational Evolution:
Growth and decline of organizations changing environment information / communication technology
globalization and competition customer and quality managing growth and decline corporate
restructuring mergers and acquisitions human face of mergers and acquisitions cultural and
structural adjustments restructuring designs and implementation organizing for the future
UNIT -5:
(3 Hours)
Case Analysis: Compulsory question for 20 Marks. Review and recap of case studies discussed from
Unit 1 to Unit 4. Industry input on emerging organization structure
Text Books
1. Understanding Organizations Madhukar Shukla PHI,2011
2. Organization Theory And Design Richard Daft Thomson Learning, 20011
Reference Books
1. Designing Organizations Philip Sadler Kogan Page India Ltd,2010
2. Organization Behavior Concepts, Controversies And Applications Stephen Robbins
Pearson/PHI, 2012
3. Organizations: Structure, Processes And Outcomes - Richard Hall Pearson/PHI
Mapping Course Outcomes with Program Outcomes:
Program Outcomes
Course
a
b
c
d
e
f
g
h
Outcomes
1
2
3
4
5

X
X
X
X

X
X
X
X
X

X
X
X

X
X
X

X
X

X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

Understand

Apply

10

10

10

Analyze

10

10

10

20

Evaluate

Create

Assignment Seminar

Quiz Semester-End
Examination
5

172

12
28
40

Organizational Development
Subject Code: MBA E HR09

Credits: 3:0:0:0

Course Objective:
1. To make students understand OD concepts and Interventions and OD Model.
2. To develop insight into systems theory, Group process and team building interventions.
3. To enable students understand process consultation approach to change and person focused OD
intervention.
4. To develop understanding about OCTAPACE model for learning organizational climate dimensions
and the application of OD in job design, self managed teams and TQM.
5. To apprise the students on the application oriented case studies in the field of Organizational
Development..
Course Outcomes
1. The students will be able to demonstrate understanding and application of OD concepts and models
for bringing in planned changes.
2. The students will demonstrate ability to identify organizational problems and plan change and design
OD interventions to change.
3. The students will demonstrate ability to design OD tools and interventions for development of the
organizations
4. Students to develop skills and to communicate, ability to motivate and work in teams to achieve
organizational goals.
5. The Students will be able to apply their conceptual knowledge of the Organizational Development in
real time problems.
Unit 1:
(11Hours)
Conceptual framework of OD: Overview of the field of OD, Definitions of OD, History of OD, values,
assumptions and beliefs in OD, characteristics of OD, Organizational change and OD: Dynamics of
planned change, models and theories of planned charge, force field analysis. OD interventions to
implement organizational change initiatives. An overview of OD interventions: Process of OD, steps in
OD, types of OD interventions Classification of OD interventions, OD cube
Organizational Diagnosis, Weisbords (Six Box) model for organizational diagnosis, Diagnostic tools and
their appropriate usage in the diagnostic process Bechkards confrontation meeting.
Unit 2:
(10 Hours)
Theory and Management of OD: Systems theory Participation and empowerment, empowerment &
commitment Group & team processes. Teams and team work, Broad team building interventions, A
gestalt approach to team building, techniques and tools used in team building. Parallel learning structures
A Normative re educative strategy of changing.
Unit 3 Theory and Management of OD II:
(11 Hours)
Process of consultation approach to change Action research, a process and an approach, history and
varieties of action research, example of action research in OD Third-party peacemaking interventions
Organization Mirror interventions Partnering Survey Feedback, Systems 1 4T Grid organization
development Person focused OD interventions Role focused OD interventions

173

Unit 4:
(10 Hours)
Organizational climate OCTAPACE Model of climate survey Training Based OD Interventions:
Applied behavioural science, T-Group Behavioural modeling Life and career planning Coaching and
mentoring Instrumented training Structural Interventions and the applicability of OD: Techno
structural approach socio technical system, job design, job enrichment and job enlargement Work
redesign Self-managed teams: Problems in implementation Quality of work life projects TQM and OD,
re-engineering organizations, The Future and OD: The changing environment Fundamental strengths of
OD Implications of OD for the client
Ethical standards in OD ODs future
Unit 5
3hrs
Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1
to Unit 4
TEXT BOOKS:
1. Wendell L French, Cecil H & Bell Jr. Organizational Development Behavioural Science
Interventions for Organization improvement (6e) 2013 PHI,
2. S Ramnarayan, T V Rao & Kuldeep Singh Organization Development Interventions & strategies
Response Books, 2013
3. Richard Bechard Organizational Development: Strategies & Models Addison Wesley
Publishing.2010
4. Cummings & Worley Organizational Development & Change Thomson Learning, 2012
Mapping Course Outcomes with Program Outcomes:
Course
Outcomes

2
3
4
5

X
X
X

Program Outcomes
e
f
g

X
X
X

X
X

X
X

X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3 Assignment Seminar Quiz Semester-End


Examination

Remember

Understand

Apply

10

10

10

Analyze

10

Evaluate

Create

174

10

30

40

20

STRATEGIC HUMAN RESOURCE DEVELOPMENT


Subject Code- MBA E HR10

Credits: 3:0:0:0

Course Objectives
1. To enable students to understand the evolution of HRD, the functions of HRD and the roles
and competencies of HRD professionals
2. To understand the frame work of Human Resource Development
3. To identify the content, outcomes and the process of HRD applications
4. To help students recognize the HRD strategies for a competitive advantage
5. To help students on the practical application of case analysis and arriving at conclusions
facilitating business decisions.
Course Outcome:
1.The Student will demonstrate their conceptual understanding of the evolution of HRD, the functions of
HRD.
2. The students will demonstrate their conceptual skill of the frame work of Human Resource
Development
3. The Student will demonstrate their conceptual understanding of the outcomes of HRD applications
4. The students will demonstrate their conceptual understanding of the HRD strategies for a competitive
advantage
5. The students will demonstrate their conceptual knowledge of the subject in real time problems

UNIT I
(10 hrs)
Introduction to Human Resource Development: Meaning, definition of HRD, Evolution of
HRD, Relationship with HRM, Human Resource Development functions, Roles and
competencies of HRD professionals, Challenges to organization and HRD professionals.
UNIT 2:
(12 hrs)
Frame work of Human Resource Development: HRD processes, Assessing HRD needs, the
HRD model, Designing effective HRD program, HRD interventions, Creating HRD programs,
Implementing HRD programs, training delivery methods, self paced/computer based training,
Evaluating HRD programs, models and frame work of evaluation, assessing the impact of HRD
programs.
UNIT 3
(10 hrs)
Human Resource Development Applications: Fundamental concepts of Socialization, models of
socialization, Realistic job review, determination. Employee Engagement Concept, Definition,
Dimensions, Components, Barriers and Strategies for employee engagement. Talent
Management- Frame work, Process, activities. Performance Management System Definition,
Techniques, confirmation, Performance improvement plan.

175

UNIT 4 :
(10 hrs)
HRD strategies for competitive advantage: Organizational strategies based on human resources,
productivity as an HR based strategy, Quality and services as HR based strategies. Management
of Human resource surplus and shortage- Work force reduction and realignment, downsizing and
outplacement services, HR performance and bench marking, retention of Human resources, its
determinants and retention management process.
UNIT 5 :
(3hrs)
Case Study Compulsory question for 20 marks. Review and recap of case studies discussed
from unit I to IV.
TEXT BOOKS:
1. Randall S. Schuler, Susan E. Jackson, Strategic Human Resource Management: Blackwell
Publishing.
2. Jon M. Werner & Randy L. DeSimone, Human Resource Development, Thomson- South
Western, 4th edition, 2007.
3. Robert L. Mathis & John H. Jackson, Human Resource Management, Thomson- South
Western, 10th edition, 2005.
REFERENCE BOOKS:
1. Strategic Management Indian Context: R.Srinivasan, PHI, 4 th edition, 2012
2. Strategic Management and business policy: Azhar kazmi, The McGraw-Hill, 4th edition, 2008
Mapping Course Outcomes with Program Outcomes:
Program Outcomes
Course
a
b
c
d
e
f
g
h
Outcomes
1
2
3
4
5

X
X
X
X
X

X
X
X
X
X

X
X
X
X

X
X

X
X
X
X

X
X

X
X
X

i
X

X
X

X
X
X
X
X

X
X

ASSESSMENT PATTERN
S.No

Blooms
Category

Test 1

Test 2

Test 3

Remember

12

Understand

28

Apply

10

10

10

Analyze

Evaluate

Create

Assignment Seminar Quiz Semester-End


Examination

10

40
20

176