Brand Palette

I have selected a variety of pastel colours to represent the brand. One would be used for the main brand colour and the others
could represent each flavour in the range with new colours added when a new flavour is added to the range.
I chose to use pastel colours because they resemble the colours of the product and they also look traditional for an Ice Cream
company. I want my brand style to match the colours be keeping to a traditional style of design. I feel there is nothing wrong with
going down a tried and tested route with a product like Ice Cream.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Typography
Brand
Typography

The script font I like the most is Grand Hotel (example below) But I will create a bespoke version for the logo so the letters flow
into each other more fluidly. (the ees for example). The typeface could also be used for short brand statements, names of flavours
etc. but is not suitable for body copy so I have selected a secondary typeface to accompy the logo type which is Futura using two
weights, Medium & Heavy. I have selected Futura because it is a clean, sleek, modern looking font. I want the branding to be
traditional yet stylish.

Grand Hotel

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Futura Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Futura Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Logo

Cleaning up and cutting into Grand Hotel to make it a bespoke logotype. I have smoothed off any harsh edges and hooks and
made sure the letters flow into each other nicely.
Before

After

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Logo

The Final Logotype - I have added a drop shadow to make the logo really pop out and changed the Ice cream co. text to the
secondary typeface of Futura Heavy. The logo looks classic yet stylish.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Logo

To go along side my logo I have created an illustration of an ice cream palour style awning to continue the tratitional style of the
brand. This gives another branding element besides the logo (for example, the awning running across the top of this page.)

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Logo

The logo against the awning. This would be used on packaging using the empty space on the bottom overhang of the awning to
display the flavour name.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Logo

The complete logo for packaging with flavour colour variations.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Secondary Logo

Secondary logo for use when cannot use the awning version. Can also be swapped into any of the brand colours.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Packaging

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Packaging

The front tub packaging. Each flavour has its own colour system on a pastel pink background - apart from vanilla.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Packaging

The top of the tubs follows the same colour rules for each flavour but uses the secondary logo to make sure its elligible.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Packaging

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Website

Website Home page - Everytime the user refreshes the page, the site would reload in different brand colour variations. Examples
below show Yellow and Red versions. The page features a slider along the top, space for the branding and company information.

HOME

FLAVOURS

BLOG

ABOUT US

HOME

CONTACT

Welcome to Yee Kwan - an award winning range of high quality Ice Creams
and Sorbets inspired by avours from around the world.

FLAVOURS

BLOG

ABOUT US

CONTACT

Welcome to Yee Kwan - an award winning range of high quality Ice Creams
and Sorbets inspired by avours from around the world.

AWARD WINNING FLAVOUR

AWARD WINNING FLAVOUR

A range of 24 avours of Ice Creams and Sorbets for Retail and

Foodservice organisations

A range of 24 avours of Ice Creams and Sorbets for Retail and

Foodservice organisations

Made with ingredients that give real avours centered around my

passion for life changing travels around the globe.

Made with ingredients that give real avours centered around my

passion for life changing travels around the globe.

pe
I have taken time to create perfect
combinations of avours to
reeect this passion. Blending creamy smoothness and surprise with
excitement and satisfaction as a dessert to any meal.

pe
I have taken time to create perfect
combinations of avours to
reeect this passion. Blending creamy smoothness and surprise with
excitement and satisfaction as a dessert to any meal.

Creating Indulgent avours that work together to give and

enjoyment with surprise and excitement

Creating Indulgent avours that work together to give and

enjoyment with surprise and excitement

In Chinese tradition, socialising with friends or family around the

table and sharing food is a fundamental part of our heritage.
What better way to offer an indulgent treat to your customers than
with the avours of Yee Kwan Ice Cream and Sorbets!

In Chinese tradition, socialising with friends or family around the

table and sharing food is a fundamental part of our heritage.
What better way to offer an indulgent treat to your customers than
with the avours of Yee Kwan Ice Cream and Sorbets!

SHEFFIELD - THE HOME OF

YEE KWAN

SIGN UP FOR INFORMATION

AND OFFERS

GOT AN IDEA FOR AN

FLAVOUR? - TELL YEE KWAN

LIKE TO WORK WITH YEE

KWAN?

SHEFFIELD - THE HOME OF

YEE KWAN

SIGN UP FOR INFORMATION

AND OFFERS

GOT AN IDEA FOR AN

FLAVOUR? - TELL YEE KWAN

LIKE TO WORK WITH YEE

KWAN?

Unit 2 Devonshire Business

Park
90 Wellington Street
Sheffeld S1 4HX

Find out more about the three

keys of Yee Kwan. The secrets
are there to be discovered!

Have you travelled and tasted

exciting avours? - Let us know
your idea for a new avour

Drop us a line - we are always

interested to hear from
dynamic individuals to help
with the keys of Yee Kwan.

Unit 2 Devonshire Business

Park
90 Wellington Street
Sheffeld S1 4HX

Find out more about the three

keys of Yee Kwan. The secrets
are there to be discovered!

Have you travelled and tasted

exciting avours? - Let us know
your idea for a new avour

Drop us a line - we are always

interested to hear from
dynamic individuals to help
with the keys of Yee Kwan.

thekeys@yeekwan.com

Become a key holder

I have the key

I'd like to join the team

thekeys@yeekwan.com

Become a key holder

I have the key

I'd like to join the team

Copyright 2016 Yee Kwan Ltd. All rights reserved.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Copyright 2016 Yee Kwan Ltd. All rights reserved.

Yee Kwan Website

Website Product page - Again like the home page, every refresh the site would reload in different brand colour palette variations,
examples below show Yellow and Red versions. The page features company branding and a section for each flavour - users click on
a flavour to see more information.
HOME

FLAVOURS

BLOG

ABOUT US

CONTACT

HOME

Click on a avour to see more

FLAVOURS

BLOG

ABOUT US

CONTACT

Click on a avour to see more

SHEFFIELD - THE HOME OF

YEE KWAN

SIGN UP FOR INFORMATION

AND OFFERS

GOT AN IDEA FOR AN

FLAVOUR? - TELL YEE KWAN

LIKE TO WORK WITH YEE

KWAN?

SHEFFIELD - THE HOME OF

YEE KWAN

SIGN UP FOR INFORMATION

AND OFFERS

GOT AN IDEA FOR AN

FLAVOUR? - TELL YEE KWAN

LIKE TO WORK WITH YEE

KWAN?

Unit 2 Devonshire Business

Park
90 Wellington Street
Sheffeld S1 4HX

Find out more about the three

keys of Yee Kwan. The secrets
are there to be discovered!

Have you travelled and tasted

exciting avours? - Let us know
your idea for a new avour

Drop us a line - we are always

interested to hear from
dynamic individuals to help
with the keys of Yee Kwan.

Unit 2 Devonshire Business

Park
90 Wellington Street
Sheffeld S1 4HX

Find out more about the three

keys of Yee Kwan. The secrets
are there to be discovered!

Have you travelled and tasted

exciting avours? - Let us know
your idea for a new avour

Drop us a line - we are always

interested to hear from
dynamic individuals to help
with the keys of Yee Kwan.

thekeys@yeekwan.com

Become a key holder

I have the key

I'd like to join the team

thekeys@yeekwan.com

Become a key holder

I have the key

I'd like to join the team

Copyright 2016 Yee Kwan Ltd. All rights reserved.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Copyright 2016 Yee Kwan Ltd. All rights reserved.

Yee Kwan Advertisements

Advertisements - Follow brand style. The example below features an Ice Cream Cart in fitting with the company brand style.
The posters can also be produced in any of the brand colour palette variations.

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.

Yee Kwan Business Card

Business Cards - These are to show the branding also works on a corporate level.
Again, the cards can be switched between any of the brand colour palette variations.

Chan Yee Kwan

Chan Yee Kwan

Managing Director

Managing Director

chanyeekwan@yeekwan.com
0114 327 7949

chanyeekwan@yeekwan.com
0114 327 7949

yeekwan.com

yeekwan.com

Unit 2, Devonshire Business Park,

90 Wellington Street, Sheffield, S1 4HX

Unit 2, Devonshire Business Park,

90 Wellington Street, Sheffield, S1 4HX

Francis Halder - Work Based Learning - Yee Kwan Ice Cream.