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INTERNATIONAL NEGOTIATIONS
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INTRODUCTION
Companies around the world face rapid technological change, opening markets
and aggressive competition; increasing challenges that must be overcome to
ensure their competitiveness. The manufacturing sector represents for
Colombia leather an important source of employment and foreign exchange.
With this particular research aim through the representation of our shoe
company find answers, the contribution and social , cultural , union benefit and
to apply alternative solutions for the enterprise.
You have to have creativity, vision, work hard and manage well the business.
Opportunities abound and Colombia is a large market with a growing middle
class with high consumption capacity.
OBJECTIVE MARKET
Given that the footwear industry in Canada was one of the fastest growing
industries in 2013, driven mainly by men's footwear, which increased by 5% to a
total of C $ 3.1 billion in sales.
The information is representative decision-making for export to Canada
example: GDP per capita Competitiveness Index, Population, Country Risk,
Language.
Their culture is very important to document ourselves about it, identify whether it
is a country with a culture rooted in religion, language, traditions and customs.
Geographic information representative provides much information and help us
to know the place that get into our products
Distribution channels, will help us determine how to successfully penetrate the
international market, in the distribution chain are the intermediary, the importer,
wholesalers and ultimately retailers responsible for reaching consumers.
Given the geography, topography and Canadian climate can be considered the
4 types of transport (road, rail, air and sea).
ANALYSIS OF INTERNAL ENVIRONMENT
We have developed a series of market strategies, administrative and
financial production, specially designed to objectively determine which
the best alternatives are based on previously identified and measured
external and internal critical success factors of our company.
These strategies will lead to our company from its current state to the
desired future situation. With this set of alternative strategies seek to
determine the advantages and disadvantages, compensation, costs and
benefits involved implementing each.
We have established a Mission