A

DISSERTATION REPORT
ON

CONSUMER BEHAVIOUR TOWARDS

VISHAL MEGA MART
IN
HALDWANI

SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF

THE REQUIREMENTS FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
BATCH: 2015-2016

SUBMITTED TO :

SUBMITTED BY:

FACULTY OF COMMERCE
AND BUSINESS MANAGEMENT

BBA 6TH SEM

ROLL NO:

AMRAPALI INSTITUTE OF APPLIED SCIENCES

(AFFILIATED TO KUMAUN UNIVERSITY, NAINITAL)

SHIKSHA NAGAR, LAMACHAUR, HALDWANI

STUDENT DECLARATION
I hereby declare that this dissertation report Consumer behaviour Towards Vishal
Mega Mart in Haldwani city is a record of an original work done by me under the
guidance of Mr. .. , Lecturer, Amrapali Institute of Applied Science
(Kumaun University, Nainital) and the information provided in this study is authentic
to the best of the knowledge. Any literature, data, or works done by others and cited
within this report has been given due acknowledgement and listed in the reference
section.
SIGNATURE OF STUDENT

BBA VI SEM
ROLL NO. -

(i)

ACKNOWLEDGEMENT
Words often fail to express ones inner feelings of gratitude and indebtedness to ones
benefactors, but then it is only the readily available medium through which the
undersigned can express his sincere thanks to all those who are associated with the
work in one way or the other. Nothing concrete can be achieved without an optimal
combination of inspiration and perspiration. No work can be accomplished without
taking the guidance of the experts. It is only the critiques from ingenious intellectuals
that helped transform a product into a quality product.
Project work is never the work of an individual. It is more of combination of use,
suggestions and contributions and work involving many individuals. This project also
bears the impact of many people. First and foremost I would like to gratefully
acknowledge and express my sincere gratitude towards Mr. my
project guide who always helped and provided guidance during the course of my
project. I would like to extend my earnest thanks for his assistance in the course of
making term papers. The learning during the project was immense & invaluable.
I shall be failing in my duties if I do not express my gratitude to other faculty
members and dear friends for their useful help at various stages of this report.

(.)

(ii)

PREFACE
The project is about consumer behavior towards Vishal Mega Mart. Retails industry is
booming all around the globe at a very fast pace. Vishal retail is a known and strong
competitor in the retail industry since 23 years. When we talk about Indian market,
the demands of everything which you can find in every retail store are increasing
every year. Indian are famous for their traditions and festivals and exchanging gift
with friends and relatives is a part of it.
This project report is the study of various parameters of behavior of consumer
towards Vishal Mega Mart and relates it to the theoretical aspects within the scope of
our subjects. It also helps us in understanding the functioning that took place with in
an organization from different perspectives. A questionnaire has been drafted, to try
and understand the psyche of the Vishal Mega Mart customers to know their needs
and expectations which can be further utilized by the company to gain a competitive
edge over their competitors. It also helps us in understanding the different
technologies being used by VRPL.
In the end, I came up with some suggestions based on my analysis of customer tastes
and preferences and competition prevailing in retail sector.

(iii)