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UNIVERSITY OF CALICUT
SCHOOL OF MANAGEMENT STUDIES, KUTTIPPURAM
DEIRA TOWER, HIGH WAY JUNCTION, KUTTIPPURAM, KERALA-679571
PHONE: 0494-2607224
Email Id: smskuttippuram@gmail.com
CERTIFICATE
This is to certify that the Project Report titled RETAILERS SATISFACTION
WITH PROMOTION MEASURES OFFERED BY THE ASHIQUE EXPORTS
PVT LTD,CALICUT Submitted in partial fulfillment of the requirements for the award
of the degree of MASTER OF BUSINESS ADMINISTRATION under University of
Calicut was carried out by Ms. MANJUSHA. K
Place:
Date:
UNIVERSITY OF CALICUT
SCHOOL OF MANAGEMENT STUDIES, KUTTIPPURAM
DEIRA TOWER, HIGH WAY JUNCTION, KUTTIPPURAM, KERALA-679571
PHONE: 0494-2607224
Email Id: smskuttippuram@gmail.com
CERTIFICATE
This is to certify that the Project Report titled RETAILERS SATISFACTION WITH
PROMOTION MEASURES OFFERED BY THE ASHIQUE EXPORTS PVT
LTD,CALICUT
PLACE:
Mr.V.K.RAVEENDRADAS
DATE :
GUEST FACULTY
SMS KUTTIPPURAM
DECLARATION
I MANJUSHA.K student of MBA III semester, studying at School of
Management Studies, Kuttippuram, Malappuram, hereby declare that the project
report on RETAILERS SATISFACTION WITH PROMOTION MEASURES
OFFERED BY THE ASHIQUE EXPORTS PVT LTD, CALICUT submitted to
University of Calicut in partial fulfillment of degree of Master of Business
Administration is the original work conducted by me.
The information and the data given in the report are authentic to the
best of my knowledge. This report is not being submitted to any other university
for award of any other Degree, Diploma and fellowship.
Place:
Date:
MANJUSHA.K
(Reg No: SOAOMBA013)
ACKNOWLEDGEMENT
I would first like to thank the almighty for showering on me his blessing, without whose
grace, it would been possible to complete this project successfully.
I am greatly thankful to Dr.E.K.Satheesh Coordinator, School of Management Studies,
Kuttippuram for providing me the necessary formal sanction for carrying out the study.
I would like to express my sincere gratitude to Mr.V.K.RAVEENDRADAS, Guest
Faculty Guide School of Management Studies, Kuttippuram for his valuable guidance
and support through all phases of this project.
I would like to express my sincere gratitude to all Faculty Members, School of
Management Studies, Kuttippuram for their valuable guidance.
I glad to express my sincere thanks to Mr.SAYYID FAIZAL.P CEO THAI Group, for
giving an opportunity to do minor project. The experience over there was valuable and it
has increased my confidence. And I would also like to thank all the staffs of THAI group
unit for their co-operation and valuable time spend on this project.
Last, but not least my sincere thanks to my parents and my friends for the valuable help
and support rendered by them for the project.
MANJUSHA.K
(Reg No: SOAOMBA013)
TABLE OF CONTENTS
CHAPTER NO.
PARTICULARS
PAGE NO.
Introduction
Chapter I
2-3
Chapter II
Chapter III
framework
8-14
Organization Profile
15
Industry profile
16-18
Company profile
19-27
Chapter IV
Chapter V
28-62
63-66
Bibliography
67
Annexure
68
LIST OF TABLES
S.NO
TITLE
PAGE NO
4.1
29
4.2
4.3
4.4
30
31
32
4.5
4.6
4.7
33
34
36
4.8
4.9
4.10
4.11
43
37
40
42
4.12
4.13
4.14
4.15
4.16
4.17
4.18
4.19
4.20
4.21
4.22
4.23
4.24
4.25
44
46
47
52
53
49
50
51
55
56
58
59
60
62
LIST OF GRAPHS
S.NO
TITLE
PAGE NO
4.1
29
4.2
4.3
30
31
4.4
32
4.5
4.6
33
35
4.7
36
4.8
4.9
4.10
4.11
37
41
42
43
4.12
45
4.13
46
4.14
48
52
54
4.20
4.21
4.22
58
4.23
4.24
4.25
59
61
62
4.15
4.16
4.17
4.18
4.19
49
50
51
55
57
EXECUTIVE SUMMARY
This study concentrated on retailer satisfaction with promotion measures of
Ashique Exports Pvt Ltd at Calicut. Promotion measures have great role in the success of
the business in that scenario relevance of the study is vital to the organization.
Retailer is middlemen who owns the title of products and resale them to the final
consumers. Retailer is one of the main links between company and consumers and vice
versa. Retailer is person who communicates with customers about companys new
products, promotional schemes and whatever the company is going to try in near future.
Retailer also convey ideas, suggestions and complaints of consumers to company. From
this very fact we can conclude that how important is a retailer or middleman both to
company as well as to consumers. Retailers affect the sales of a company up to a large
extent. Although the ultimate demand is affected by consumers but, word of mouth of a
retailer about companys product also matters a lot in affecting the consumers purchase
process.
The objective of the study was to understand retailers satisfaction with promotional
measures offered by the Ashique Exports Pvt Ltd. This study was also tried to find the
retailers satisfaction level.
The research design adopted for the study was descriptive research and the study
was conducted with a sample size of 50 retailers of Ashique exports. The sample was
taken from Calicut district. Data was collected through survey method. A well-structured
questionnaire was used to collect the primary data. Secondary data was collected from
internet sources, books and journals. The collected data was arranged in tables and was
converted into charts and graphs for analysis and interpretation. It was found that the
company has to improve their product design and quality, advertisement, distribution
system, pricing strategy and competition etc.
CONCEPTUAL MAP
RETAILERS
PPpeSATISFACTION
FACTORS
EFFECTS
Demand
Distribution
Profit margin
Quality
Durability
Market Share
CONCLUSION
SUGGESTION
FINDINGS
Post Customer
Purchase