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Elisabeth Goodman
Owner and Principal Consultant at RiverRhee Consulting
Lucy Loh
Owner and Principal Consultant at Lucy Loh Consulting
Abstract
Change is again in the spotlight. Much of the current debate about organizational change is focusing on large scale changes,
e.g. public sector reshaping or the role of the third sector, for example, and many private sector organizations are working
hard on internal efficiencies. All of these bring huge challenges. But what about the people and the teams within these
organizations, who must continue to deliver today as well as achieve changes to their own roles and services for delivery
tomorrow?
This article describes some of the current drivers of change, and the challenges for teams. It highlights a number of
models and approaches which describe the cycle of change and the elements of team effectiveness, and gives practical
advice on how to use those to develop and support teams in a time of change. Our advice is grounded in good practice
gained through real life experience, with practical tips and suggestions. These will help readers to build and rebuild teams
so that they remain effective and the people in them motivated and aligned to the organizations goals.
Keywords
change management, customer value, Lean, Six Sigma, stakeholder management, team effectiveness, team leadership, team
learning
Introduction
Organizations are in a constant state of change, though the
degree and rate of change will vary from organization to
organization. It is important to recognize that all change
involves people: what they do, and/or how they do it.
Although this article is titled Organizational change, it is
the people within the organization who actually change.
One essential point to ensure team effectiveness is sustained
during periods of change, is to recognize that engagement of
the team throughout the process is crucial. As Peter Senge
(1993) said, People dont resist change. They resist being
changed. We believe that it is the uncertainty associated
with change that can be so difficult and painful to cope with;
everyone needs to feel that they have some sort of control
over their situation. Team leaders should value expressions
of resistance as an opening up of dialogue on what people
are thinking and feeling, paving the way for constructive
discussion on how best to go forward.
This article describes some of the challenges facing
organizations during change, and why this topic is more
important than ever. Our intention is to provide ideas and
techniques that both leaders and team members can use
to improve the effectiveness of their team, whatever its
Corresponding author:
Elisabeth Goodman
Email: elisabeth@riverrhee.com
Impact on Organizations
The economic conditions have created a scale and rate of
change to challenge organizations, and the teams within
them, as never before. Within organizations, some teams
are being downsized, with difficult choices to make about
which people to retain and which to let go. Often, a team
is in the position of waiting and watching as the change
ripples down the organizational layers towards them.
Some teams are being reorganized, revising their priorities,
or making a case for their survival. Teams are being asked
to be more effective than ever, at a time when they are
under more pressure than ever before.
Many people in todays organizations have spent
their working lives in a period of comparative stability.
Their expectations about the emotional contract with the
organization (their future, their working style, and terms
and conditions) may now be challenged, leading to a sense
of uncertainty and instability. Their job content (what a job
comprises, how it is to be done, and how performance is
assessed) may have been stable for years.
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management and organizational issues at the top of the
list. This priority included gaining more staff as a way
of improving the work/life balance.
Other priorities highlighted included globalizing support systems, monitoring new outsourcing arrangements,
harmonizing and integrating services across locations and
within the organizational context, cost reduction and ensuring delivery of value, refining work processes and increasing quality, implementing new systems and programmes.
These are all examples of the types of change being faced
by organizations.
Change as Renewal
For many individuals, change is demanding, personally and
emotionally, as things which were important in the past are
put aside, and new ways of working take their place.
But change also offers an opportunity for renewal: to look
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How can this model be used to support team effectiveness during change?
It is important for leaders of affected teams to recognize
that they too are travelling through the change curve.
They will need emotional resilience to travel through their
personal change curve quickly. Doing so gives them the
capacity to monitor the responses of their team members,
supporting each one according to where they are in their
cycle, and assisting them if they get stuck at a particular
point. The flexible leader will recognize that whilst some
members will focus on the rational reasons for the change
and view it as a task, others are more likely to focus on the
people impact and the disruption to relationships. Both categories are likely to go through the curve in different ways,
and so each requires a different management approach.
All change involves letting go of something, and it is
important to deliberately create space for this to happen.
In one re-organization where a team was broken up, they
held a celebration party to acknowledge all the learning and
accomplishments they had achieved together. This was
their way of letting go in a positive way, and developing
energy and resources for each of them to move forward.
In another team, where a team member was stuck in depression, the team leader spent time listening to that person and
their sadness about what they were leaving behind, and
then gradually coached them into seeing some possibilities
in the future. Other resilient team members can also support
their colleagues in an informal way.
The people with whom the team interacts (its stakeholders, suppliers and customers) may also be going
through change, and so the same principles apply. At a time
of change, a number of people will not be operating at their
best, and yet much is expected of them. It is a time for
mutual respect and support! Below we present five tools
that we have developed for working with teams on their
change journey:
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1.
2.
3.
4.
5.
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savings, and embed this approach as a sustainable way of
working.
4. Lean/Six Sigma
The Lean and Six Sigma process improvement philosophies and tools (developed by Toyota and Motorola respectively, and modern-day representations of Total Quality
Management, Business Process Re-engineering, ISO 9000
etc) can be extremely useful to a team undergoing change.
Many organizations now use a combination of both
Lean and Six Sigma tailored to their own culture and needs;
we have worked with some of them to develop strategies
and implement change in an approach analogous to that
described by Steven Spear (2009):
1.
2.
3.
4.
This is our fifth and last team tool and is one that can be
used both as a diagnostic and as a planning tool in a time
of change.
Robert Dilts is a leading figure in the field of Neuro
Linguistic Programming (NLP) who recognized that it is
important for team leaders to act at multiple levels to
achieve change. He developed the Logical Levels of
change model (Figure 5), as a helpful way of understanding
the elements of effective team performance (OConnor,
2001).
Environment
The Environment refers to what is outside the team:
the place and time (where and when) the team works:
the teams customers or stakeholders. The team may be
successful only in specific circumstances or with particular
people: being in the right place at the right time.
The physical layout of the work area, in relation to the
team and also its customers and suppliers, may either
constrain or facilitate the way a team works. It may be that
altering physical workflow is sufficient to respond to a
change well.
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tension in the team. In some circumstances, it could be
more important that the team leader values achievement,
and temporarily parks an issue of tension in order to meet
an important deadline.
Within the team, it is vital that the team leader sensitively manages debate on the values which will be important for future team success and meeting the needs of its
customers and stakeholders. These values will not necessarily be those which the individual team members hold most
strongly. Imagine, for example, a team that has been working at the forefront of process change, and values innovation very strongly. Perhaps their success with process
change has been recognized, and the team is now being
asked to replicate process management across a wider part
of the organization. A key value now could be standardization quite a change from innovation.
At a time of change, it is helpful for the team leader to
ask all the members of the team to state their beliefs about
working in the team and to facilitate a healthy debate
about these. For example, a team member may say:
I believe I am empowered to . . . .. This may have been
true in the past; if no longer true, the implications of the
change can be discussed constructively.
Identity
Identity is how a team thinks about itself, the core beliefs
and values that define it, and which provide a sense of
who the team is. Healthcare professionals could have an
identity as nurses, for example. Library and information
professionals might describe themselves as librarians, or
information analysts (there are, of course, lots of other
descriptions they might use).
Purpose
Purpose refers to the larger organization of which the team
is part. It connects to a wider purpose for whom? or what
else? For healthcare professionals, their purpose could be to
alleviate suffering or to provide care. For library and information professionals, their purpose could be to assist others
to locate the information they need and want.
Conclusions
Change brings challenges to teams that are delivering
services today and need to evolve to deliver differently
tomorrow. Fortunately, there is a wide range of wellestablished methods of assessing and developing team
effectiveness, and we have described several of them
here. It is critical to make active use of these methods
to retain a focus on team effectiveness, providing a solid
foundation for team members. Although we have not got
the space to mention such approaches as the Myers
Briggs Type Indicator (MBTI), the Belbin team roles,
or the Enneagram (Riso and Hudson, 2000) in this article, they are also extremely valuable for understanding
individual members preferred and actual behaviours
within a team so that the reader may wish to find out
more about them.
In a time of change (external or internal to the organization), it is also critical for team leaders to understand the
change and interpret its implications for the team. Then
the understanding of the change, combined with team
effectiveness methods, can be used to develop and position
the team to be effective in its new context and with its new
stakeholders and customers.
Whosoever desires constant success must change his
conduct with the times. (Niccolo Machiavelli in The Prince)
2.
3.
4.
5.
6.
An understanding of the changes and their organizational context, and a clear vision for the future of the
team
A strong engagement with key stakeholders and
customers (internal and external)
An appreciation of the status of the team and of its
members
An insight into the possible blockers and enablers to
achieving the vision, and ideas on how to overcome
and make use of them respectively
A plan for how to achieve the teams vision with
solid action steps to deliver early progress and
feedback
Lots of personal energy and motivation!(Adapted
from Kotter, 1996 and Kotter and Rathberger, 2005)
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References and Further Reading
Belbin Team Role Theory. See for example: http://www.belbin.
com/rte.asp?id8.
Bridges W (2004) Transitions. Cambridge MA: Perseus Books
Group.
Collison C, Parnell G (2004) Learning to Fly: Practical Knowledge Management from Leading and Learning Organizations.
Capstone (2nd Edition).
Edgar S (September 2009) Is the bell tolling for the death of the
Corporate Information Unit: Can Google really fill the gap?
Has turning east accelerated the demise? Business Information
Review 26: 201204.
Foster A (2011) Business Information Survey. BIR 28(1): 824.
Galbraith J (2005) Designing Dynamic Organizations. Amacom.
Hersey P, Blanchard K Situational Leadership. See for example:
www.12manage.com
Knight J (March 2009) The contemporary library and information
services manager: Skills and knowledge requirements.
Business Information Review 26: 5156.
Kotter JP (1996) Leading Change. Boston MA: Harvard Business
School Press.
Kotter JP, Rathberger H (2005) Our Iceberg is Melting. London:
Macmillan.
Lane G (December 2008) Organizational change: The challenge
of supporting staff. Business Information Review 25: 262267.
Myers-Briggs Type Indicator (MBTI). See for example: http://
www.opp.eu.com/psychometric_instruments/mbti/Pages/
default.aspx
OConnor J (2001) NLP Workbook. London: Element.
RiverRhee Consultings website http://www.riverrhee.com
includes case studies and articles on change management,
team effectiveness, Lean and Six Sigma and approaches to
knowledge management including the use of learning reviews.
Riso DR, Hudson R (2000) Understanding the Enneagram.
Boston: Houghton Mifflin.
Senge PM (1993) The Fifth Discipline. London: Random House.
Spear S (2009) Chasing the Rabbit: How Market Leaders
Outdistance the Competition and How Great Companies can
Catch Up and Win. McGraw Hill.
Tuckman B, Jensen M (1977) Stages of small group development
revisited. Group and Organizational Studies 419427.
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Information Professionals), and APM (Association for
Project Management).
Lucy Loh is the Owner and Principal Consultant at Lucy
Loh Consulting (www.lucyloh.com), a consultancy that
helps businesses and organizations develop their business
plans, and manage change in their organizations and teams
to be able to deliver those plans. She is also a RiverRhee
Consulting Associate. Lucy has 25 years experience in
BioPharma, where she has held management roles in strategy development and all aspects of performance