FINANCIAL MARKET

FINANCIAL MARKET
AND AND
INVESTOR’S BEHAVIOUR IN
INVESTOR’S
THE MARKET
BEHAVIOUR
IN MARKET

PRESENTED BY
HARDEEP SHARMA
MBA-2 ND
PRESENTED BY
ROLL NO.-3832
HARDEEP SHARMA
MBA-2ND
ROLL NO.-3832
FINANCIAL MARKETING
A financial market is a mechanism that allows people to
easily buy and sell (trade) financial securities (such as
stocks and bonds), commodities (such as precious
metals or agricultural goods), and other fungible
items of value at low transaction costs and at prices
that reflect the efficient market hypothesis
 Financial markets could mean:
1. Organizations that facilitate the trade in financial
products. i.e. Stock exchanges facilitate the trade in
stocks, bonds and warrants.
2. The coming together of buyers and sellers to trade
financial products. i.e. stocks and shares are traded
between buyers and sellers in a number of ways
including: the use of stock exchanges; directly
between buyers and sellers etc.
TYPES OF FINANCIAL MARKETS
FINANCIAL
MARKET

C D I E
C M OM
M AM F M
NM X
MA R A
A A MA S A O A
RR C
P R MR O R I K U R R R
NK V E RK H
I K OK E K
A T A E A
T E D E E E T I I E
N T N
A T I T Y T I N
C S G T
L T S S
V G G
S E E N S
Y E
TRADING IN FINANCIAL MARKET

EQUITY SHARES

MUTUAL FUNDS

DEBENTURES

BONDS

CERTIFICATE OF
DEPOSIT

COMMERCIAL PAPER
 COMPANY PROFILE
COMPANY PROFILE
"SUCCESS HINGES ON A PASSION FOR EXCELLENCE"
"SUCCESS HINGES ON A PASSION FOR EXCELLENCE"

RATING:
•3rd largest broking house of India in terms of trading
terminals
•5th largest sub-broker network in the country
•5th largest distributors of IPO in Retail
IMPORTANT CHARACTERISTICS OF SMC
 Member of NSE, BSE, NCDEX, MCX, DGCX, Clearing
Member in NSE Derivative Segment & DGCX and ISO 9001:
2000 certified DP for shares and commodities.
 Promoted and lead by a team of professionals having rich
experience in the capital markets of more than 15 years.
 Providers of one of the best trading platforms to trade in NSE,
BSE, NCDEX, MCX and DGCX.
 SMC has expanded, globally by acquiring Trading & Clearing
Membership of Dubai Gold and Commodity Exchange (DGCX).
 Dedicated and highly motivated workforce of more than 1000
personnel drawn from diverse academic backgrounds, such as
CA, CS, ICWA, M.B.A and IT.
 Excellent Research Team.
 VISION
To be a global major in
providing complete
investment solutions,
with relentless focus on
investor care, through
superior efficiency and
complete transparency.
 Mutual fund is a form of
collective investment that pools
money from many investors and
invests the money in stocks,
bonds, short-term money market
instruments, and/or other
securities. In a mutual fund, the
fund manager trades the fund's
underlying securities, realizing
capital gains or loss, and collects
the dividend or interest income.
.

The investment proceeds are

then passed along to the
individual investors.
THE RISK AND RETURN ON INVESTMENT
OBJECTIVES OF THE STUDY

 Know customer behavior in the market about their investment.

 Describe financial market & its components. Where mutual

funds exist & contribute in it?

 Which type of risks and return a customer get in investment?

 Analysis of different mutual funds and concludes how one issue

is better than other. Which factors should be focused while
marketing investment?
RESEARCH METHODOLOGY
RESEARCH DESIGN
DESCRIPTIVE
SAMPLE SIZE
100
SAMPLING TECHNIQUE
DELIBERATE
PLACE
CANNAUGHT PLACE,DELHI

SOURCES OF DATA COLLECTION

Primary : Tool – Questionnaire
- Observation
Secondary : Tool - SMC issues & magazine
- Through SMC-website
- BSE, MFAI website
Q-WHERE DO YOU LIKE TO INVEST YOUR MONEY? RANK THEM
ACCORDING TO YOUR PREFERENCE
(A) MUTUAL FUND (B) BANK F. D.
(C) SHARES (D) POST OFFICE
(E) GOVT. BONDS
Q-WHERE DOES MUTUAL FUND EXIST IN YOUR INVESTMENT PORTFOLIO?
(A) 0 - 25% (B) 25 - 50%
(C) 50 - 75% (D) 75 – 100%
Q-ARE YOU SATISFIED FROM YOUR INVESTMENT?
(A) YES (B) NO
Q-HOW WILL YOU RANK SECURITIES IN RESPECT OF THEIR
RISK FACTOR?
(A) EQUITY (B) MUTUAL FUNDS
(C) COMMODITY (D) ‘F & O’
Q-HOW MUCH MINIMUM RETURNS DO YOU PREFER
WHILE MAKING INVESTMENT?
(A) 5-10% (B) 10-15%
(C) 15-20% (D) 20-25%
Q-WHICH MEDIUM DO YOU MAKE FOR TRANSACTIONS?
(A) ONLINE (B) BROKERS
(C) BY POST (D) SELF
Q-9 WHEN WOULD YOU LIKE TO INVEST YOUR MONEY? WHEN!
(A) MARKET IS VERY HIGH (B) MARKET IS RISING
(C) MARKET IS DECLINING (D) MARKET IS VERY LOW
CONCLUSION OF RESEARCH

 Age factors
 Geographical factors

 Personal factors

 Investor’s perception

 Investor’s attitude
FINDINGS
 People in India are risk averter they want safe investment
that’s why people marked bank f.d as their first preference.
 People preferred mutual funds after bank f.d because in
their opinion mutual funds are less risky as compared to
other securities.
 28% of the sample population is not aware about mutual
fund and its schemes.
 Approximately 50% of population want to invest at most 25%
of their investment in mutual funds.
 Approx. 70% people want return more than 10% on their
investment for them mutual fund is a very good option.
 People want to invest when market is rising or it is very low.
LIMITATIONS

 Time horizon of study limits the research.

 Few Customers were not ready to co-operate at
the time of survey.
 Cost factor was also a limitation of the study.
 Sample size taken was less for representing
real population. Respondents many times were
uninterested or in hurry so there may be a little
biasness from there side to complete the
questionnaire like their attitude, values, and
ego came in between.