PROFESSIONAL COMMUNICATION ABUS005-4-1

INDIVIDUAL ASSIGNMENT

PROFESSIONAL COMMUNICATION (ABUS005-4-1-PRCOM)

INDIVIDUAL ASSIGNMENT

NAME

: KASTURI A/P GANES

STUDENT ID

: TP035802

INTAKE

: UCDF1408ICTSE

LECTURERS NAME : MS.NURJAHAN BINTI OTHMAN

SUBMISSION DATE

: 20TH MAY 2015

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PROFESSIONAL COMMUNICATION ABUS005-4-1

INDIVIDUAL ASSIGNMENT

Table of Contents
1.0 Introduction..........................................................................................................................3
2.0 Content.................................................................................................................................3
2.1 Lessons.............................................................................................................................3
2.2 Experiences.......................................................................................................................4
2.3 Challenges........................................................................................................................5
3.0 Conclusion............................................................................................................................5
References..................................................................................................................................6

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1.0 Introduction
Professional Communication is the study and practice of written, oral, visual and media
communication practices within organizations or fields such as healthcare, law,
government, business, advertising, science, and technology. Professional Communication
(PRCOM) module introduces students to contemporary strategies of successful
communication in professional contexts. Students learn how to analyze audience, situation,
and medium to create messages that respond to practical challenges and build productive
relationships. Furthermore, students develop sensitivity to language and tone, figure out to
organize and convey ideas and information involved in media and communication industries,
and select the best intends to achieve their intended purposes. This module also enables the
student to develop basic key skills through practical exercises. Through an understanding of a
range of practices, such as public relations, advertising, sales promotion and direct marketing,
students will be exposed to the various communication channels, and will start to understand
which communications techniques work best in which situation. Next, the module culminates
in studying how to integrate the different communications media together to get the best
possible results.

2.0 Content
2.1 Lessons
The lesson that I have learnt in the PRCOM module is the communication is a process
of understanding and sharing meaning and it is important in our life. In the effective
communication skills, I learnt to avoid conflict and to solve problems. Next lesson,
communication barrier is anything that interferes with the transfer of intended
information from a sender to a receiver. Most communications are only partly
successful because some meaning is lost while the message is being interpreted
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between sender and receiver. Furthermore, in presentation skills, I got to know how to
prepare speeches and presentations and be able to deliver speeches and presentations.
Meeting skills is also one of the lessons that I have learnt. From this lesson, I would
be able to arrange for meetings and know the purpose of conducting meetings, as well
as control meetings. Moreover, in the lesson of job application, I had to know how to
write effective application letters and resumes and also to prepare and handle a job
interview. I have learnt how to handle telephone calls effectively and also know the
importance of telephone communication in the lesson of telephone communication
skills. At last, in the lesson of correspondence and report writing, I have learnt how to
write effective letters, memorandums, email and report.

2.2 Experiences
I have figured out and experienced a lot of different things in the Professional
Communication (PRCOM) class. In our class, I had to do a presentation about
different types of leadership styles and communication flow with my group members.
Our groups title was diagonal communication. All of my group members were well
prepared and I was confident in myself. Once the presentation done, our lecturer
commented on my presentation that I was lack of eye contact. I found out that eye
contact is very important to communicate with others and get the attention of the
audience. Next, for a telephone communication lesson, we had to download any
recording application in our phone and had to make a phone call to the customer
service of any company or centre such as Maxis, Digi, Pizza hut and Dell. I made a
phone call to Pizza hut and recorded the conversation. Later on, we would be given a
Telephone Evaluation Form to comment and rate about the communication skill of
that particular person. His tone of voice was flat and indifferent. It shows that he is
lack of interest in the job, not interested in caller or conversation and bored. And also,
it was quite hard for me to get his talks. From this telephone communication, I figured
out that tone of voice in a conversation is very important for a good communication.
Moreover, one of the experiences that I had in our class is curriculum vitae (CV) and
job resume writing. It was my first time of composing curriculum vitae (CV). The
purpose of this lesson is to determine the differences between curriculum vitae (CV)
and job resume. And I would able to differentiate what are the elements to write in
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INDIVIDUAL ASSIGNMENT

curriculum vitae (CV) and components to write in the job resume. Furthermore, we
had a debate in our class and I have participated as a speaker of government. I have
considered classic and contemporary theories, and applied diverse strategies to
enhance how I connect with audiences. Through a range of speech opportunities, I
have gained poise and confidence as a public speaker.

2.3 Challenges

I faced some challenges such as cultural and language barrier during the PRCOM
class when a gathering of individuals meet up from different nation and background
and form a team to achieve a goal. The challenge is to communicate with different
accent, when one come from a different background, chances are their accent will be
different, some has a heavy accent, and somehow hard to understand them, they are
often being asked to repeat the sentence a few times and this will often unintentionally
made them irritated or inpatient thus creating a communication barrier among one
another.

3.0 Conclusion
In a conclusion, I have learnt a lot of things from this module that is very useful for my
future. I hope that I would have the capacity to put into great use whatever I had learnt
throughout the whole module and in the end be someone who will be able to impart as how it
ought to be in the future. Furthermore, I would able to understand the situation, the message,
the listener and the quality of the communication and also to frame a message clearly,
concisely and directly which is very important later on. By learning all the skills in this
module such as communication skill and presentation skill, I would have more abilities and
opportunities in social work particularly in my work place because I would be able to
coordinate with other individuals, which is useful for my future career plans.

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References

Ryerson University: The Chang School, (2015). CCMN 279 Introduction to

Professional Communication. [online] Available at: http://ceonline.ryerson.ca/ce/calendar/default.aspx?
id=5&section=course&mode=course&ccode=CCMN%20279 [Accessed 19 May
2015].

Scoop.it, (2015). Business and Professional Communication. [online] Available at:

http://www.scoop.it/t/business-and-professional-communication [Accessed 19 May
2015].

Alverno.edu, (2015). Professional Communication Courses - Alverno College.

[online] Available at:
http://www.alverno.edu/academics/academicdepartments/schoolofartssciences/commu
nicationtechnology/curriculumandrequirements/professionalcommunicationcourses/
[Accessed 19 May 2015].

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