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Royal Stitch
Business Plan
Acknowledgement
I thank the Almighty for giving us the strength and persistence to complete this report. The many
friends and family members who have contributed directly or indirectly to the completion of this
report; I am thankful for their support, which helped me stay focus.
Special thanks to our teacher Mr. Mir Asghar Ali who has been very kind and helpful with us
throughout the semester. Due to his keen words and the way of teaching, he inspired us in
countless different ways.
Page 3 of 53
Executive Summary:
Mission: mission is to provide the unique style to every
Management: FSK & ZS
client.
CO.
Description: Royal Stitch is an upscale women's clothing boutique that
will open in August 2010. Royal Stitch that means, "Honor" defines the
Contact: boutique and its essence of inclusion. Royal Stitch clothing selections and
exclusive personal style services, which include a detailed Style
Assessment, will ensure that our customers are well dressed.
Admin Dept
Karachi
Products/Services: Royal Stitch will carry Ready-to-Wear (RTW)
designer, formal, casual, party wear and especially bridal apparel for
women. Royal Stitch will feature other choice selections by Pakistani’s
traditional and western females taste such as Shalwar Kurta, Weekend
URL:http://iqra.edu.pk Maxi and short dresses for party wear, Designer Tops in casual collection.
Unique & innovative Royal Stitch will provide services such as Style
Assessments, alterations, personal shopping, and special ordering to
customers during store hours and by personal appointments. Style
Concierges who are trained within the image industry will be available to
Advisors/Board customers on a daily basis. Royal Stitch's innovative Style Assessments
Members: and educational emphasis in helping women develop their personal styles
will enhance our reputation as a truly unique boutique.
Markets: The Royal Stitch customer is a busy professional woman, university student, rich housewives who lives in the
Metropolitan City of Pakistan “Karachi” with a household income over _____. She enjoys the boutique fashions and
wants a place where she can get unique style meet her lifestyle need.
Competition: Royal Stitch has stiff local competition with the many wonderful boutiques in Karachi. Direct competitors
include those boutiques that carry some of the concepts that Royal Stitch plans on carrying or could move easily into
carrying, and are located in the Valley. Indirect competitors are those boutiques in Karachi that focus on a different target
market or do not focus on unique design that Royal Stitch will carry, in addition to well-known boutiques in other
metropolitan areas.
Financial Projections:
Mission Statement:
Our shop will have four types of clothing lines casuals, formals, party wear and bridal.
The clothes in our shop will not have any duplicates, just one piece; if bought by a
customer, there won’t be a spare lot and will not be designed again. This way each of our
customers will have a unique piece of clothing that no other will share anywhere. This is
the driving selling proposition that we shall market.
Page 5 of 53
Marketing Plan
a. Market Size:
We have a market size of approximately 300,000 females from the age group of 15-
50.
b. Market Share:
Being very realistic we are targeting 1% of our total target market, which is 50,000,
due to the fact that has to be considered like, is the target audience aware of our
product and do they believe on us.
• Organizing events to develop clientele acceptance for our product. Going into universities
Page 6 of 53
• We don’t publish our catalog so that no one can copy our designs, plus we also save our
cost by not making copyrights of these designs.
APPAREL LINES
Royal Formal Collection is actually designed contemporary cuts to keep a different style. Detailed, delicate
and sparkling embroideries are done on luscious Velvet, Georgette, Chiffon, Cotton, Silk, PC, Crepe, and
Organza, creating the perfect evening wears for our clients. In this category we will also cater office-going
ladies by providing them subtle or bright colors to make their day perfect.
Royal Casual Collections is of unique cut in classic styles. They are designed in a way that there can be no
Page 7 of 53
other alternate for casual wear. Keeping the weather in mind Cotton, Lillian and crepe are used. Casual tops
will be designed that can be worn with a pair of jeans, Capri's, trousers or anything of clients choice. Royal
Collection very well knows how to dress a woman.
Royal party wear brings innovative ideas in party wear. Unique styles of clothing that will glamorize
evening and make our clients look the most beautiful. This category will include long sleek dresses with
different designs; it will also have short dresses. Royal collection designs are considered feminine and
elegant so we will also design according to the desire and a requirement of our clients as the attention is on
individualism.
Only once in a lifetime a girl experiences the special day of her life that is her wedding
day and we are here to make this day more special for our clients by designing a dress
that is specially made for their personality. Royal bridal collection presents an amazing
Bridal Collection, best suited for the Asian brides, enhancing the beauty and look of
innocence yet presenting a picture of elegance.
One gender in particular influences the majority of the retail marketplace: women. Women
comprise 48.6% (89 million) of the Pakistani population4 and control or influence. Research
indicates that women approach retail shopping uniquely by evaluating purchases based on
product and company information derived from both personal and expert sources. The table
below shows that out of the ten characteristics consumers find important in deciding where to
1
Statistics: PSLSM 07-08 PERCENTAGE DISTRIBUTION OF POPULATION BY AGE, SEX AND AREA 2007-08.
2
http://www.statpak.gov.pk/depts/fbs/statistics/hies05_06/complete.pdf (4.9% * 48.6% female population)
3
www.statpak.gov.pk/depts/fbs/statistics/hies07_08/table17.pdf (693.69*48.6%)
4
Statistics: Female Population percentages from (PSLSM 07-08 PERCENTAGE DISTRIBUTION OF POPULATION BY AGE,
SEX AND AREA 2007-08) * Population of Pakistan; 183,329,300*48.6%.
Page 8 of 53
Market Size:
To check how many women purchase their outfits from boutiques for this we had several
statistics from government of Pakistan which indicates that the population of women in Karachi
is around 1.5 million and the average household expenditure on readymade garments was around
16% thus we get the idea that in 1.5 million of population around 0.23 million of population
purchases their outfit from boutiques or same type of shops.6
The above method is the one way to check the market size, thought we not stick to these statistics
we design a questionnaire and design a sample of 30 respondents from them we asked different
questions regarding their buying habits and behavior from them we get to know that from
different areas of people they rate their purchasing 55% from boutique and 45% they design their
own clothes from tailor. Thus we use that research to calculate the market size of the Karachi,
6
Percentages of population from Labor Force Survey 2007-08
Spending: http://www.statpak.gov.pk/depts/fbs/statistics/hies07_08/table17.pdf
Page 9 of 53
Industry Size:
Due to unavailability of the data we have to count the major market leaders operated in the busy
streets of Karachi, thus we get to know that approximately there are 50 big players who are
catering the need of designer wear for around 0.03 million females.
Penetration Rate:
Since there were total 1,534,319 from the age of 15-50 and there are 377,796 females currently
purchasing outfits from different boutiques so by dividing total population of females with the
females currently purchasing their outfits from boutique we get 24.6% of market penetration rate.
Market Segmentation:
Karachi is rated amongst the top Pakistani markets in economic and educational achievements. At an
average age of 21, the Karachi professional is highly affluent, with an average monthly family household
income of all the quintiles is 12,326 Rs.8 According to our small survey of 30 respondent we found that
Close to 50% are studying and 17% are housewife, 13% have running their own business and 20% are
working women. The clothing market can be segmented into various sectors of customers who differ in
style, color and cloth preferences. These people can be safely segregated from demographics involving the
ages of 15 to 50 particularly talking about the female customer base. The young girls from the age span of
15 to 20 adopts a preference of a specific palette of colour range that includes bright and playful colors for
example shades of yellow, shocking pink and shades of light green. This segment prefers a more
contemporary mode of clothing that involves jeans, skirts, frocks and trendy variations of shalwar kameez
The segment that follows from the ages of 21 to 25 categorizes those girls who adopt the clothing involving
the same types of the younger segment but keep a tendency to incline towards formal wear since a
percentage of these girls are married and workingwomen. The ages from 26 to 35 include mature women
7
Questionnaire Filled Out form Excel File sheet Name (Table 1.1 and Table 1.12)
OUTPUT of cross tabulation Excel file Sheet name (results)
8
2007-08 Household Integrated Survey
Page 10 of 53
who have the tendency to sway from various modes of clothing. They tend to either fall into a very simple
and normal mode of dressing. At some point these women start to adopt a nature of being adventurous and
experimental in their preferences. 36 to 50 and onwards is categorized as a segment that involves middle
aged married women and old matured independent ladies who are studied to be the most experimental in
their dressings. This segment does not include all the ladies of this age in the pertaining age group but only
includes the upper class social classes. The segmentation is further simplified in tabular form in the
‘”Consumer Analysis”’ section.
Competitions:
Royal Stitch has stiff local competition with the many wonderful boutiques in Karachi. Direct competitors
include those boutiques that carry some of the concepts that Royal Stitch plans on carrying or could move
easily into carrying, and are located in the Valley. Indirect competitors are those boutiques in Karachi that
focus on a different target market or do not focus on unique design that Royal Stitch will carry, in addition
to well-known boutiques in other metropolitan areas.
The following are the list of potential direct and indirect competitors present in the market catering to the
Page 11 of 53
Direct Competitors:
Outlets and designer shops will be the direct competitor of our brand since they cater to the same
target market. These shops mostly cater to customized preferences of the customers and also
release their own designs in the dressing categories.
Ego
Deepak Parwani
Aisha Varsey
Maria B
Rizwan Beig
Imran Qureshi
Stone Age
Funk Asia
Indirect competitors:
The indirect competitors include all low-end and low priced outlets including shops at Tariq
Road, Dolmen Mall and Zainab Market that cater to all classes from lower to the upper middle.
Competition Analysis:
Direct Competition
Company Name Brand Name Price Range USP
Captures all the youth
Casual 8,000-12,000
and has also has a lawn
Maria B Maria B Party 9000-30,000
company with the same
Formal 23,000-100,000
brand name.
They come up with new
clothing range every
Casual week and they don’t
Ego Ego
1550-2750 repeat previous designs
again.
He arranges various
fashion shows in
Deepak Casual
Deepak Perwani foreign countries and
Perwani 3000-8000
has a great brand name
for upper upper class.
Is known for all white
range in clothing and
Aisha Varsey Aisha Varsey
she herself wears white
all the time.
Has a great back of
Amir Adnan and it
Funk Asia Funk Asia
captures all the upper
class youth girls.
Page 12 of 53
In-Direct Competition
Company Name Brand Name Tag Line USP
Stone age Stone age Targets youth majorly
Known for making
colorful cloths, captures
youth as well as other
Nomi ansai Nomi ansari
age groups and deals
with part and bridal
wear.
All those boutiques
Could be any and also
that share a certain
those who can try
percentage of market Could be any Could be any
copying our idea and
share in our target
designs.
market.
Target Market:
Demographics
• Female.
• Spending 86% of their household income.
• Professional woman, Housewife, university Students and Students of O and A Levels
(age 15-50)
• Household income over
• College-educated and currently studying
• Lives in a higher-income Karachi Neighborhood. Defence, Clifton, Johar, Gulshan and
PECHS.
Psychographics
• Looks for something new, willing to spend money on quality, core items
• Would like more time or help in understanding what clothing is right for her
• She wants to look her best because she wants to feel good about herself as well as make a
good impression at her job
Leisure Activities
• Supports the Arts
• Reads Vogue, Visgae, Pink and She
• Watches Style 360
• Internet savvy
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Niche
Our target market would be those females who lives in Defence, Clifton, Gulshan,
PECHS and they spend more than 800010 per month on readymade clothing
and they are lies in the 5th quintile of expenditure and income group.
Strategy
Based on small research conducted on women's shopping behaviors as well as our own research for
Karachi women, the following marketing strategies will be employed:
• Develop strong relationships with customers by utilizing Style Assessment and offering
services to help each woman determine the right clothes for her.
• Provide educational materials and programs that enable customer’s greater decision-
making confidence.
• Provide customers with a sense of access to "inside information" and harness the power
of a woman's personal network by leveraging marketing collateral designed for sharing
and encouraging referrals.
9
Supported by our small survey of 30 respondents.
10
Supported by our survey taken the averages of spending on clothes in a year and
than divided it for months
Page 14 of 53
Marketing Plan
Marketing Strategy
Positioning Statement
Royal Stitch provides women with upscale designer clothing and exclusive personal services. Our main
competitive advantage is the unique Style helping women develop their personal style.
Brand Positioning
'Royal Stitch' is Pakistani Mughal image. Building on the meaning of "Royal," Prestige will memorize the
pride of Mughal Emperor, which defines the boutique, and its essence of inclusion. Style Studio is added to
the overall name to suggest that women can come to the boutique to learn about themselves and experiment
with their personal style. By combining these two meanings, Royal Stitch Style Studio semms to be the
leader in providing exceptional service and assistance for women's fashion needs. The elegance of the name
suggests the types of clothing and accessories that will be featured.
BRAND PERSONALITY
Promotional Plan:
With respect to our strategies from which we make objective, our launch will start with
teasers around the city in the form of billboards on major locations of the city. This will
then be followed by a main billboard design that will have our advertising message and
original color theme. Press and Magazine advertising shall at once be our first
advertising campaign that shall be placed in popular magazines such as Pink, Visage,
Libaas, She, Sensation, Women’s Own and Zinq. Major newspapers such as Dawn, The
News and the Nation will contain our press ads highlighting details of our outlets.
The initial campaign shall last for 3 months after which no more advertising will be done
for our brand. Our advertising will depend on our brand champions and advocates
(satisfied customers) using the pull effort. With word of mouth and social networking
marketing, mainstream advertising will not be required. Calendar and non-calendar
based strategy for below the line activities like fashion shows will also be practiced.
Promotion Summary:
The following promotional tactics for generating buzz and awareness about Royal Stitch will be
implemented:
• Personal selling and word of mouth via networks of friends, stylists and customers
• Unique visual displays in storefront on a weekly basis
• PR (local and national)
• Boutique email newsletters
• Direct mail such as postcard notices that are targeted specifically to the customer
• Sales Promotion such as store events.
Page 16 of 53
Other important marketing strategies, such as developing strong customer relationships (retention), will
utilize a different mix of marketing programs.
Promotional Tools
TV
Cable TV
No
Press
Dailies No
Magazines / Pink
Periodicals Visage
Libas
Women Magazine
Vogue
She
Radio
FM No
Outdoor
Hoarding Airport 30*60
Teen Talwar 20*60
Zamzama 20*60
Vehicles No
Pole Signs + No
Banners
Internet
Web Banners www.royalstitch.com expense 1100; including registration and
maintenance per year.
Others
Non Traditional
Media
Budget: Monthly
respondent, which are already purchasing outfits from different boutiques with a 117 thousand income,
agree, "When we asked will you purchase an outfit which is unique and no can have it than really they want
something, as they said yes price is no object.
At Royal Stitch Style Studio, we are very committed to bringing high quality clothing to women and the
prices will reflect a range of mid-to-high pricing. Average price points will be around
7,950
Formal
1,250
Casual
4,850
Party Wear
81,250
Bridal
Location
It is recommended that the proposed location for the said enterprise be a posh area, where
people have the buying capacity for women fashion wear. As the idea of business is very
unique Royal Stitch Style Studio will be located in an upscale neighborhood in Karachi.
A significant proportion of the target market lives in this area. Royal stitch will work with
the local merchants association as well as local publications to generate PR and shopping
in the neighborhood. Royal Stitch will also attract women from throughout other Karachi
neighborhoods as well as the few women who come to Karachi from out of town to shop.
As we don’t need to have random customers we have chosen Pearl Continental Hotel as a
location a shop will be taken there on rent. The size of the shop would be at least 300
Sq.ft approximately 20 feet front and 15 feet depth. Furthermore, a small place will be
required to establish the stitching unit. One viable option is to rent a small place for this
purpose because the stitching cannot be done in PC as it will only be our selling point.
The shop will be obtained on rental basis, and the rent for the shop is Rs. 125 per sq.ft
that is 37500 and 16 percent GST will be charged on the rent that will be 6000.
According to the prevailing practice, six months rent as security, as security would be
required for renting the shop so security deposit will be given and one month rent. It is
assumed that security deposit is a one-time expenditure whereas rent will be paid on
monthly basis.
Security for renting shop is 6 months rent (Rent Rs.37,500 per month plus 261,000
16% * 6 months rent as security)
Rent for the stitching unit (Rent @ Rs30,000 per month) 30,000
Design:
The initial process starts from the designing phase. Various patterns of clothing and the fashions
in vogue, which also relate to the tastes of the concerned clientele, are designed. The contracted
designer as does this he/she will provide the basic designs of which the fabric will be converted
into the designer wear garment. On average, a designer is supposed to provide 40 designs per
month or 100-120 designs per season i.e. three months. From these designs, approximately 50%
of the designs are selected for further development of clothes.
Pattern Making/Cutting:
Based on the designs selected, patterns for cutting are developed and based on these patterns,
fabric is cut, embodied, block printed, and processed accordingly.
Stitching:
The cutting is followed by stitching of fabric, which can either be done by the in-house stitching
unit or by outsourcing it.
Labeling
Finishing:
The final phase is that of finishing, in which the garment will be checked for quality control and
will cleaned (if required) for final presentation at the outlet. The garments will also be tagged for
identification of sizes, prices, addresses, handling instructions, etc.
Presentation/Market:
Once the designer wears garment is ready after going through the above-mentioned process, it is
presented at the outlet/shop for sale to the clientele.
Pattern making /
cutting Stitching
representative Month
1500 Per
Manager 1 15000 0 Month
1200 Per
Purchaser 1 12000 0 Month
4000 Per
Designer 1 40,000 0 Month
1200 Per
Accountant 1 12,000 0 Month
3500 Per
Tailor 1 35000 0 Month
Per
Peon 1 6000 6000 Month
Job Descriptions:
Sales representative:
Job Description
The main task of a sales representative is to sell the products design by the boutique.
Essential Duties
• A sales representative must perform the following duties and responsibilities:
• Solicit orders from new and prospective customers in a certain geographical area
Manager
Job of the manager is to resolve the problems, which a customer may have. Keep a check on
the employees.
Essential Duties:
Page 22 of 53
Experience:
Minimum two years of experience in a customer service centre with good communication
skills and appearance.
• Self Motivator.
• Communication Skills
Education:
Accountant
Accountant should have a perfect knowledge of keeping the books of accounts and posses a
suitable degree of Accountancy.
Key Responsibilities:
Qualification:
Peon:
Designer:
Designing the clothes and materialize her imaginations for the customers that have unique sense
of styling.
Page 23 of 53
Tailor:
He will be stitching the clothes as directed by the designer , he will be available all day so that if
there is any alteration he can alter it for the customer.
Purchaser:
The purchaser will be getting everything from the market for the clothes for example laces ,
buttons , fabric , cloth dying etc.
Recruitment procedure
Every candidate will go through a comprehensive test regarding the job nature; all of them will be
tested practically and would be selected on the basis of their skills and knowledge.
Training Development:
After Selection a comprehensive training would be provided so to ensure quality standards for a
better working environment.
Copy of designs 2 8 16
56
Rental
Politicalinsecurity
situation 2 5 15
(Strikes) 6 6 9
3
Power Breakdown 7 8
Page 24 of 53
No Clients:
As we did the survey and according to that 55% of ladies purchase their dresses from
boutique where as almost 95% of female responded that they would be interested if a
dress is specially made for them so there are very little chances that there will be no
clients so we took the likelihood of this situation as 2 and if it happens than of course
there will be no business so consequences is rated as 10.
Back Up plan:
High promotion and advertisements will be done so that everyone can know about our
business and come to us.
Copy of designs:
As our business is all about uniqueness so if someone gets successful in copying our
design it will be a problem for our business. so for this we will not advertise our designs
and make animated ads for our business.
For this problem we will not advertise our designs and make animated ads for our
business.
Rental insecurity:
As the shop is on rent so that is an insecurity that the shop might have to be vacated on
the demand of owners. As we are taking the shop in PC so they will be doing contract so
the likelihood of happening of such situation will be less so we took it 2 and if this
happens of course it will affect our business so consequences are marked as 5.
We will do the contract for atleast two years and if after that ye have to vacate the shop
we will shift to Marriot.
As we know that in Pakistan political situations are going worst day by day so the
likelihood of its occurrence is marked 6 where as the consequences are 6 as well because
the business will remain closed and suffer loss.
Employees will stay at the workplace and keep working on the strikes day.
Power Breakdown:
There is a great shortage of electricity in Karachi, we won't have any problem with this
issue at the shop located in PC but the place where the production is taking place will
stop if electricity is not there. The likelihood is 7 and consequences are 8.
Exit Strategy:
Every business has chances of having problems once it comes into existence, as our business is
not a very complicated so if it faces any problem we will have backup plan for handling the
situation. Following can be the problems that our business can face:
Copy of Designs:
As the concept of our business is uniqueness so it will be necessary for us to protect our designs
from getting copied because if they will be copied they will their value.
As the fashion industry is changing day by day and new fashions are coming in so it can be
possible that if we don’t design according to changing fashions we will have to close down
because no one will be willing to buy old designs.
As we are making clothes also for people who are modern and wear western type of clothing,
which is not our culture, so this might create a problem for us from the side of religious extremist
Political instability:
As there is a lot of political instability in our country so this might affect business by the strikes
and other issues.
Back up Plans:
Copy of Designs:
For saving our designs we will not hang all the designs in our outlet and mostly make clothes on
Page 26 of 53
order. We will not print any catalogue or booklets through which people can copy our designs
and even the ads in the magazine will be animated so that no
As we have stepped into this business so we are prepared for this changing fashions and trends so
to overcome this problem we will be looking all upcoming and current fashion trends in detail
and design our collection according to that. Furthermore we will also send our designer abroad
for training and development.
To save from the consequences of any party which may go against our western design we will not
advertise revealing dresses.
Political instability:
As there would be strikes due to political unrest our shop is in PC so it would hardly affect our
business and we will also tell the workers to stay in the working area and work there even if its
holiday in this way our production will not stop and we will also deliver the clothes to the client if
the situation allows us.
Fight or Flight:
As our business is not a very complicated one so the problem it will face will also be manageable
and as we have made back up plans so we will fight if any such problem arises.
Milestone:
June 01: Designing of clothes will be started.
July 28: Newsletters to people about opening on 1st July and others ads
Financials and
Sales Figures:
Page 28 of 53
Page 29 of 53
Initial Investment
initial Balance sheet
Assets Liabilities
Amortization of Loan
Page 30 of 53
Tenure 5
Rate 16%
Formula
0 4,106,096
Partners Share
Yearly Share
Equity Holder % Share 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Partner 1 35% 359,283 72,399 1,246,673 2,052,767 3,337,691 6,325,648
Partner 2 35% 359,283 72,399 1,246,673 2,052,767 3,337,691 6,325,648
Partner 3 30% 307,957 62,056 1,068,577 1,759,515 2,860,878 5,421,984
1,026,52
Total 100% 4 206,853 3,561,923 5,865,050 9,536,261 18,073,279
Fixed Asset
Depreciatio Monthl
Stiching Asset Unit Rate Amount Life n y
Depreciatio
n 36,656 439,867 80% 351,893
2010-2011
Depreciatio
n 36,656 439,867 20% 87,973
Op&Selling 1,486,200 0% -
Page 35 of 53
2011-2012
Labor 2,534,400 0% -
Admin
Oh 1,537,800 18% 283,800
Op&Selling 1,534,820 0% -
2012-2013
Labor 2,787,840 0% -
Admin
Oh 1,691,580 18% 312,180
Depreciatio
n 567,700 20% 113,540
Op&Selling 1,588,302 0% -
2013-2014
Labor 3,066,624 0% -
Admin
Oh 1,860,738 18% 343,398
Depreciatio
n 567,700 20% 113,540
Op&Selling 1,647,132 0% -
2011
Labor 3,373,286 0% -
Admin
Oh 2,046,812 18% 377,738
Depreciatio
n 571,700 20% 114,340
Product Detail:
Product Details
Serial # Name Category Type Description Page 39 of 53
Royal Formal Valvet Valvet Used for Shirt and shalwar is from (Cotton, Silk and Gourgette) and dupatta is of (Cotton, Silk and
1 Collection Formal Type1 Gourgette)
5 Royal Formal Silk Collection Formal Type5 Silk Used for Shirt plus slip (Shameez) and shalwar is from (Silk) and dupatta is of Shiffon and Gourgette
6 Royal Formal PC Collection Formal Type6 All Shirt, Shalwar and Duppata is from polyester cotton
Royal Formal Organza Organza Used for Shirt plus Slip and shalwar is from Silk, Gourgette and cotton and dupatta is of Gourgette,
8 Collection Formal Type8 Silk and Shiffon
16 Royal Bridal Fashion Bridal Type1 Avg price of Fabric, Stones, Heaby Thread, Ulta Light Work
17 Royal Traditional Bridal Bridal Type2 Avg price of Fabric, Stones, Heaby Thread, Light Work
18 Royal Classical Bridal Bridal Type3 Avg price of Fabric, Stones, Heaby Thread, Medium Work
19 Royal Modern Bridal Bridal Type4 Avg price of Fabric, Stones, Heaby Thread, Heavy Work
Page 40 of 53
Year1 Type1 Type2 Type3 Type4 Type5 Type6 Type7 Type8 Total Avg
Formal 2379 1832 2470 2300 1492 1492 1662 1662 15288 1911
Production Capacity:
For stitching unit
For shop
Maximum Production:
Production Year 10-11 year 11-12 year 12-13 year 13-14 year 14-15
Bridal 49 49 74 74 98
Sales Strategy:
We sale according to the demand pattern
Since we assume that 2% of our target will be our 1year customer from there it will increase
Year 10-11 year 11-12 year 12-13 year 13-14 year 14-15
Sales Units:
Summary Year 10-11 year 11-12 year 12-13 year 13-14 year 14-15
Bridal 38 44 53 66 98
Page 45 of 53
Revenue Year1:
Year 1
Annual revenue per financial product PKR 1,805,615 PKR 1,063,992 PKR 2,580,181 PKR 6,123,495
Revenue Year 2
Year 2
Annual revenue per financial product PKR 2,336,678 PKR 1,376,931 PKR 3,339,057 PKR 7,924,524
Year 3:
Year 3
Annual revenue per financial product PKR 3,084,415 PKR 1,817,549 PKR 4,407,555 PKR 10,460,371
Year 4:
Year 4
Annual revenue per financial product PKR 4,241,071 PKR 2,499,129 PKR 6,060,389 PKR 14,383,010
Year 5:
Page 49 of 53
Year 5
Annual revenue per financial product PKR 6,842,261 PKR 4,031,929 PKR 9,777,427 PKR 23,204,590
Revenues
Less COGS
Less Expenses
Balance Sheet:
Page 52 of 53
Total Liabilities and Owner's Equity 4,741,348 7,583,127 12,454,859 20,747,085 37,218,702
NPV:
Initial Year 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Wacc Disc Use 17.52 1.00000 0.85092 0.72406 0.61612 0.52427 0.44611
II (5,132,620) IRR