BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW

(QUESTIONS TO BE ASKED TO A CUSTOMER)
Objectives of questionnaire helps to know what brand attributes are preferred by
the customers. The major objective of conducting this study is to know how the
brand is viewed in the market. It also focuses to identify how your customers
competitively position your product service.
Name

:--------------------------------------------------

Email id

:-------------------------------------------------

Phone Number:-------------------------------------------------1

Gender of the respondent

D2

Age of the respondent

D3

What is the highest level of

education you have
completed?

1.
2.
1.
2.
3.
4.
5.
6.
1.
2.
3.
4.
5.
6.
7.
8.
9.

D4

Your primarily area of

employment

1.
2.
3.
4.
5.
6.
7.
8.
9.

D5

Current marital status?

1.
2.
3.
4.
5.

Male
Female
10 14
15 18
19 22
23 30
30 40
40 above
Elementary
Middle School
High School
Vocational/technical school/Plus Two (2
year)
Bachelor's degree
Master's degree
Doctoral degree
Professional degree (MD, JD, etc.)
Others (specify)

.
Employed in Private Sector
Employed in Govt. Sector
Self Employed
Agriculture
Homemaker
Retired
Student
Unemployed
Other (if specify)

Single
Married
Widowed
Separated
Divorced

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW
D6

Family Income (Annual,

approximate figure)

A1

What do you think of Health

and glow does for you?

A2

Compared to the
competitors, what
advantage made the Health
and glow as your choice?

A3

When selecting a retail

store, please rank these 5
criteria (in order of
importance)

1.
2.
3.
4.
5.
6.

Below 1 lakh
1 3 lakhs
4 6 lakhs
7 10 lakhs
10 15 lakhs
15 above

1.
2.
3.
4.
5.

Customer service
Innovation
Quality
Price
Sales process

1
2
3
4
5
1
2
3
4
5

Please consider each of these questions and rate based on the following scale(tick
or circle the most appropriate answer)

1-Not at all, 2-Somewhat agree, 3-Agree, 4-Strongly agree

CS1
CS2
CS3

In1
In2
In3

Q1
Q2

Customer service
Consistently receive quality
1
2
customer service
We respond promptly to
1
2
your request
We have neither left your
1
2
feeling unsatisfied
Innovation
You view our company as an 1
2
innovation
Our product provide real
1
2
world solutions
We understand the needs of 1
2
the market
Quality
Our products are of superior 1
2
quality
We stand by the quality of
1
2

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW
Q3

P1
P2
P3

SP1
SP2
SP3

our product
You are willing to refer our
company

Price
We offer competitive pricing 1
2
Our value proposition is
1
2
best-in-class
We are evaluating
1
2
competitive offerings
Sales process
Our sales professionals are
1
2
outstanding
We provide the right
1
2
information at the right time
Our product demonstration
1
2
was very compelling

QUESTIONS TO BE ASKED TO A GENERAL CUSTOMER)

Name:

3
3

4
4

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW
Age:
Gender:
Email id:
1: Which category of products would you buy when you think of buying beauty
items?
Cosmetics
Hair care
Skin care
2: How would you visit a store to purchase beauty items?

Every week
Twice in a month
Monthly
Sometimes only

3: How much would you spend to buy cosmetics in a month?

10-25% of my salary
25-40%
40-60%
60%-above
4: For whom are you giving due importance while purchasing?
Kids
Mens products
Ladies products
5: What are the factors would you mind while purchasing?

Quality of the product

Customer service
Affordability
Accessibility
Awareness

6: How much do you care about brands?

Strongly
Slightly
Not much
Never

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW
7: Which would you select from the following cosmetics brand?

Lakme
LOreal
Ponds
Olay
Maybellin
Others

8: Have you ever visited any store of Health and glow?

9: Have you seen the logo of Health and glow?
10: If yes, how did you come to know?

Friends
Family
Advertisements
Websites

11: If no, what is the major reason for non-selection?

Never knew
Poor quality
Lack of necessary information
High price
Limited number of branches

12: What are your expectations while visiting a store?

13: How would you feel if you are offered with discounts and offers?
14: Since free trails are also offered, how would you feel to visit Health and glow?
15: Do you know the competitors of Health and glow?
16:
17:
18:
19:
20:

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW

BRAND PERCEPTION OF CUSTOMERS TOWARDS

HEALTH AND GLOW