What is Multimedia?

Multimedia is the use of technology to combine various media, such as:

Text and sound
Still or animated graphic images
Video images
An interactive web site is one application of multimedia.
Multimedia is more than simple text-and-images. Presentations are possible in many contexts,
including the Web, CD-ROMs, and live theatre.
Multimedia objects are all around us, and include:
Mobile interfaces
Digital TV
Advertising
Scriptwriting
Computer Animation

Multimedia can have a many definitions these include:

Multimedia means that computer information can be represented through audio, video,
and animation in addition to traditional media (i.e., text, graphics drawings, images).
A good general definition is:
Multimedia is the field concerned with the computer-controlled integration of text,
graphics, drawings, still and moving images (Video), animation, audio, and any other
media where every type of information can be represented, stored, transmitted and
processed digitally.
A Multimedia Application is an Application which uses a collection of multiple
media sources e.g. text, graphics, images, sound/audio, animation and/or video.
Hypermedia can be considered as one of the multimedia applications.

What Careers Are Available with a Multimedia

Undergraduate Degree?
Multimedia is a vast and expanding field that deals with delivering content and entertainment to the
public using combined mediums. A degree in the subject may lead to a career in the fine arts, marketing
or entertainment industries. Read on to learn more. Schools offering Animation degrees can also be
found in these popular choices.

Undergraduate Multimedia Degree

A degree program in multimedia might appeal to students who are interested in learning about various
types of media entertainment and technology, including television, film studies, journalism, video
production, interactive media and computer animation. Often provided through a university's
communication department, these interdisciplinary programs focus both on emerging trends,
technologies and standard methods of managing media. Detailed below are some careers available for
graduates of a multimedia degree program.

Careers in Multimedia Marketing

According to a report published by the International Newsmedia Marketing Association, multimedia
advertising is becoming the mainstream. Advertising agencies, public relations firms, Internet marketing
companies and other media companies, including newspapers and magazines, are employing
multimedia as a major strategy for improving service and gaining an edge over the competition.
Following is a sampling of career opportunities available in the realm of multimedia marketing:

Advertising manager

Creative director

Media director

Marketing or promotions manager

Product development manager

Market research manager

Public relations manager

Media analyst or strategist

Multimedia Careers in the Entertainment Industry

In filmmaking, multimedia technology is changing the way movies are created, as well as how they are
distributed. In the world of video gaming, visual effects are reaching extraordinary levels thanks to
advancements in animation and other multimedia technologies. If you have an undergraduate degree in
multimedia and would like to work in the entertainment industry, then consider the following careers:

Digital camera operator

Sound engineering technician

Multimedia artist

Film and video editor

Dubbing editor

Sound effects editor

Audio recording engineer

Game designer

Animator

Game Programmer

Game Tester

Multimedia Fine Arts Careers

Even the fine arts have been influenced by multimedia technology. According to the School of the Art
Institute of Chicago, artists are using multimedia to explore cultural issues created by these emerging
technologies. Photography, printmaking and graphic arts have all been touched by multimedia
advancements as well. If you have the talent to pursue a career in the fine arts, here are career options
to consider:

Photographer

Graphic designer

Multimedia designer

Installation artist

Degree Courses
B. Sc (Multimedia)
B. Sc (Multimedia and Animation)
B.Sc (Animation)
B.Design (Multimedia)
B.Design (Multimedia)
B.Sc Graphic Design
BA in 3D Animation and Visual Effects (BA [AVFX])
BA in VFX animation (Arena Animation) approved by Mahatama Gandhi University
BFA (Animation) (JNAFNU)

Advanced diploma courses

Graduate Diploma in Print, Broadcast, online or multimedia journalism
2D and 3D Animation
3D Game development and programming
ACGPS (Advanced CG Pipeline) Specialization
Advanced diploma in 3D animation
Advanced diploma in animation and gaming
Advanced diploma in Digital Animation
Advanced diploma in Game Art
Animaster Maya Professional
Animation Film Making

Certificate courses
Certificate Course in Adobe Photoshop
Certificate Course in Adobe Illustrator
Certificate Course in Adobe In Design

Certificate Course in Adobe Premier

Certificate Course in Particle Illusion
Certificate Course in Flash
Certificate Course in Director
Certificate Course in Anime Studio
Certificate Course in Dream weaver

Colleges providing such education are :

B.Sc (Multimedia)
Indian Institute of Digital Art & Animation (IIDAA), Kolkata,
BA-48, Sector I, Salt Lake City,
Kolkata-700064
B.Sc. (Multimedia & Animation)
Arena Animation Delhi/NCR
Bsc. Multimedia Technology
Digital Asia School of Animation
12A - Camac StreetUsha Kiran Building (9th Floor)
Kolkata 700 017
B.Sc & M.Sc in Multimedia Technology
IMC-COAC Animation & MultimediaDelhi/NCR, Delhi
634/258, Lane No.3 West End Marg, Saidulla-Jab, Near Saket,
Delhi - 110030
B.Sc Multimedia (Animation)
Lovely Professional University
Jalandhar, Punjab
BSc. Multimedia Technology
Wiztoonz Animation Academy
No.8 (Old No.152),
27th Cross, Jayanagar,
Bangalore-560011
B.Sc (Multimedia)
Institute Of Multimedia Arts & Graphic Effects (Image)
61/32, T.T.K.Road, Alwarpet
Chennai - 600018
B.Sc. in Multimedia Technology
Vishwakarma Creative-i College

Ganga Dham Comm. Phase I,

Sr. No. 612 - 615
Lullanagar Bibwewadi Road
Market Yard
Pune 411 037