Questionnaire to analyze different display aspects of Lee Visual

Merchandising
Objectives
To understand the consumer adoption process of Lee
To analyze consumer perspective on Lee fits
To understand consumer preferences of a Brand/Product and implement it in Lee Visual Merchandising
To analyze the visual preference of consumers and visual attentive factors
Sample size 100 personal interview
Type of sample Selective sampling (Walk-ins of Lee Store, competitor store)

To understand the target audience

1. Gender
Male
Female
2. Age
Below 20
20 30
30 40
Above 40
3. What do you expect from a denim brand?
_________________________________

4. Frequency of Denim Purchase?

once in a month
once in three months
once in six months
once in a year
5. Favorite denim brand? Why?
Lee
Wrangler
Levis
Pepe Jeans
Jack & Jones
Others
Why? _____________________

To understand the consumer adoption process of Lee

6. Have you tried Lee?
Yes
No
7. Do you prefer Lee?
Yes, Why? ___________________________________
No, Why? ____________________________________
8. Which product of our Lee are you aware of? How (mode of awareness)?
_____________________________________________________________________________
9. Which product of our competitor do you prefer? Mode of awareness on competitor brand?
_____________________________________________________________________________

10. Are you aware of Lee 101+, Magma fusion? How? (Awareness of new product launch)
_____________________________________________________________________________

To analyze consumer perspective on Lee Fits

11. What is a fit to you / what is your preconception on fits?
_____________________________________________________________________________
12. Brand preference on fits?
Lee
Wrangler
Levis
Pepe Jeans
Jack & Jones
Others
13. Why do you use our fits? If no why? If competitor preference why?
_____________________________________________________________________________
14. What did you notice first in our fit wall?
_____________________________________________________________________________
15. Did you notice the fit chart? Was it helpful in picking up our products?
_____________________________________________________________________________
16. Preference while choosing the type of fit? (to emphasize the preferred aspect in VM)
Quality
Price
Style
Comfort
Impulsive
17. Which of the following words would you use to describe our fit display?
Attentive
Useful
Unique
Value for money,
Impractical
Ineffective
Unreliable
Boring
Others? ____________________

To understand the visual preference

18. First thing noticed while entering Lee store? Did you recall anything else from previous visit?
_____________________________________________________________________________

19. What do you like most about our display? Competitor display?
_____________________________________________________________________________
20. Did you notice our window, what captured your attention in the window?
Mannequin Styling
Backdrop
Visual
Tagline/Branding
Others ________________
21. Are you aware of our Lee Urban Rider series? Did you notice in our window before?
Yes
Yes
No
No
22. Have you noticed our mannequin display? Merchandise on mannequin? Like it?
Yes
No
_____________________________________________________________________________
23. Did you notice the fit chart? Was it helpful in picking up our products?
_____________________________________________________________________________
24. Scale our window display in1 to 6, 1 being least attractive and 6 being most attractive)
1
2
3
4
5
6
25. How well does our display meet your need?
Selecting a product
Picking up a product
Trial
Purchase decision
Is it Impulsive
26. What will make you more likely to visit our stores?
_____________________________________________________________________________
27. What changes do you suggest to improve our store? W.r.t display?
_____________________________________________________________________________
28. Which of the following words would you use to describe our Wall display?
Attentive
Useful
Unique
Value for money,
Impractical
Ineffective
Unreliable
Boring
Others? ____________________

29. Which of the following words would you use to describe our Window display?
Attentive
Useful
Unique
Value for money,
Impractical
Ineffective
Unreliable
Boring
Others? ____________________