COMISSI GESTORA DE LES PROVES DACCS A LA UNIVERSITAT

COM ISIN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD

PROVES DACCS A LA UNIVERSITAT

PRUEBASDE ACCESO A LA UNIVERSIDAD

CONVOCATRIA: SETEMBRE 2010

CONVOCATORIA: SEPTIEM BRE 2010

ANGLS

INGLS

BAREM DE LEXAMEN:
BAREM O DEL EXAMEN:

Pleaseansweron aseparatesheetofpaper.

OPCI A / OPCIN A
PartA.ReadingComprehension.
Read thefollowingtext:

STORE BRANDS LIFT GROCERS IN TROUBLED TIM ES

Ast
heeconomypl
ungesi
nt
oadeeprecession,grocerystoresareoneoft
hefew sect
orsdoi
ngwel
l
.That
isbecausecash-shortconsumersareeatingoutlessand stockingup atthesupermarket.Andstorebrand
product
s,whi
ch t
end t
o be cheapert
han nat
i
onalbrands and more profi
t
abl
e forgrocers,are doi
ng
especiallywell.
Led by chai
nsl
i
ke Kroger,Wegmans and Safeway,grocershave expanded t
hei
rstore brandsbeyond
cheap genericsand si
mpl
eknockoffsofCheerios,Oreosand Coca-Col
a.Now,ret
ai
l
ersarei
ncreasingl
y
addi
ngpremi
um store-brandi
temsl
i
keorgani
cs,orcreat
i
ngproduct
swi
t
houtdirectcompet
i
t
i
on.
In t
hi
seconomi
ccl
i
mat
e,many shoppersarewi
l
l
ing t
ot
ry t
henewly devel
oped storebrands.They al
so
sayi
ti
shardt
oresistt
hel
ow pri
cesofstorebrandsforstapl
egoodsl
i
kemi
l
k,sugarandcheese.
Jan-Benedi
ctE.M .St
eenkamp,marketing professor atthe University of North Carolina,said past
recessionshadgivenconsumersareasontotradedownfrom nationalbrands.Thistime,hesaid,thegains
mayst
i
ckbecauset
hequal
i
t
yandconsi
st
encyofst
orebrandshavei
mproved.
Besidest
heweak economy,t
hegrowt
h ofstorebrandsreflect
sahi
stori
cshi
fti
nt
hebal
anceofpower
bet
weenpackagedfoodmanufact
urersandgroceryret
ai
l
ers.Ast
hesegroceryret
ai
l
ershaveconsol
i
dat
ed
and grown bi
gger,t
hey are i
ncreasi
ngl
y abl
et
o stock t
hei
rshel
veswi
t
ht
hei
rown store brands,whi
ch
bri
nghi
gherprofi
t
sanddri
vecustomerl
oyal
t
y alltothedetrimentofmaj
orfoodbrands.
Ofcourse,maj
orbranded food compani
esdi
spute t
he i
dea t
hatstore brandsare j
ustasgood as t
hei
r
product
sandt
hey arguet
hatbranded product
sofferbet
t
ert
aste,consi
st
ency andinnovation,j
ust
i
fyinga
premium price.
Source:Andrew M artin,The New YorkTimes
1

COMISSI GESTORA DE LES PROVES DACCS A LA UNIVERSITAT

COM ISIN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD

PROVES DACCS A LA UNIVERSITAT

PRUEBASDE ACCESO A LA UNIVERSIDAD

CONVOCATRIA: SETEMBRE 2010

CONVOCATORIA: SEPTIEM BRE 2010

ANGLS

INGLS

BAREM DE LEXAMEN:
BAREM O DEL EXAMEN:

Pleaseansweron aseparatesheetofpaper.

OPCI B / OPCIN B
PartA.ReadingComprehension.
Read thefollowingtext:

NOW TEACHERS ARE ORDERED TO SM ILE AT THEIR PUPILS

A secondary schoolhasordered teachersto welcomechildren with asmileatthest
artof
every lesson aspartofadriveto hand morepowerto pupils.Staffhavealso been told to
ensuretheyarenotboringst
udentsbysettingworkthatistoohard.
The move i
st
he l
at
estexampl
e ofa Governmenti
ni
ti
at
i
ve t
o gi
ve pupi
l
sa maj
orsay i
n
manyaspect
soft
hei
rschool
i
ng,butsomecri
t
i
cssayt
hi
si
sput
t
i
ngchi
l
dreni
ncharge.
Yest
erday the M ailrevealed that20 st
udents ata Kentsecondary schoolwere given
iPhones to provide inst
antfeedback ofteachers to seniorst
aff.In anotherincident,a
t
eacherbei
ng int
ervi
ewed fora j
ob by a st
udentpanelwas asked t
o si
ng t
he M ichael
Jackson song Bad.Shefailed to getthejob afterrefusi
ng.Pupilson anotherinterview
panelvoted in favourofafemalecandidatebecauseshewastheprettiest
,although she
wasnothired.
School
sSecret
ary Ed Ball
sadmi
t
t
ed t
heapproach used by someschool
swascomplet
el
y
wrong,absurdandridiculous.Thepeoplewhoareinchargearetheheadteachers,the
governorsandtheteachers,
hesaid.TheideathatyouwouldgiveoutiPhonestosecretly
spy on t
eachers,thatwoul
d bei
n my vi
ew,compl
et
el
y wrong.Any head t
eacherdoi
ng
thatneeds to look hard atthemselves and consider the way in which they are doing
t
hi
ngs.
Butfarfrom dismissi
ng the practice,he added:Some schoolsdo ask teachersto geta
reportfrom thechildrenabouthow lessonsaregoing.
Dai
l
yM ai
l
,Tuesday,Apri
l6th,2010,p.10

OPCI A / OPCIN A
I.

Answer the following questions using your own words but taking into account the information
in the text. (2 points: 1 point each)
a. According to the text, why are grocery stores, nowadays, successful in comparison to other
businesses?
b. On what basis do food companies justify the higher price of their brand-name products?

II.

Are the following statements true (T) or false (F)? Identify the part of the text that supports
your answer by copying the exact passage on the answer sheet. (1.5 point: 0.5 each)
a. National brands are usually more profitable for grocers than store brands.
b. Shoppers find it difficult to resist buying store brand milk and sugar.
c. Major food manufacturers claim their products are as good as store brands.

III.

Find a synonym for each of the four words below from these six options: (1 point: 0.25 each)
plunges
retailers
staple
trade down
stick
products
a.
b.
c.
d.

IV.

merchants who sell goods directly to the consumers

stay, remain
drops steeply
basic, essential, necessary

Choose a, b, or c, in each question below. Only one choice is correct. (1.5 points: 0.5 each)
1. Nowadays, consumers are short of cash; as a result, they
a. line up at supermarkets to get groceries.
b. go to restaurants less frequently.
c. eat less than before the recession.
2. Food chains like Wegmans
a. are introducing more quality store-brand products.
b. are expanding by opening more stores.
c. have decreased the amount of generics.
3. According to the text, the growth of store brands reflects
a. the consolidation of grocery retailers in detriment of major food manufacturers.
b. customers loyalty to national brands.
c. the power of national manufacturers.

Part B. Write a 130 to 150-word composition. (4 points)

How has the financial crisis affected daily life in Spain?

OPCI B / OPCIN B
I. Answer the following questions using your own words but taking into account the information in
the text. (2 points: 1 point each)

a. What measures have teachers been forced to take in secondary schools?

b. Why have mobile phones been used in some schools?

II.

Are the following statements true (T) or false (F)? Identify the part of the text that supports
your answer by copying the exact passage on the answer sheet. (1.5 point: 0.5 each)
a. Teachers have been told not to assign homework.
b. In Kent, iPhones were given to every student.
c. Some schools want their students to express their opinion about their classes.

III.

Find a synonym for each of the four words below from these six options: (1 point: 0.25 each)
staff
schooling
feedback
incident
panel
governors
a.
b.
c.
d.

IV.

jury, committee
event, episode
employees
response, opinion

Choose a, b, or c, in each question below. Only one choice is correct. (1.5 points: 0.5 each)
1. A teacher was asked to sing Bad...
a. and got the job.
b. and never got the job.
c. and was then asked to refuse the job.
2. Ed Balls stated that...
a. students should have more power.
b. teachers should be secretly observed.
c. iPhones are not a good tool to provide feedback.
3. Some schools want students to...
a. give their opinion on lessons.
b. describe teachers.
c. report about the use of iPhones.

Part B. Write a 130 to 150-word composition. (4 points)

What is your opinion about giving more power to students in schools?