PRESS RELEASE

100419 For immediate release

UK Company wins US Federal Virtual Worlds Challenge

A UK Virtual Worlds solution provider Daden Limited has won first place and second place
prize respectively in two categories of this years inaugural US Federal Government's
Virtual World Challenge (FVWC). Birmingham based Daden entered both its PIVOTE and
Datascape systems into the Challenge. The PIVOTE system was announced winner in the
skills building category and Daden's Datascape was runner up in collaboration category.
The Federal Virtual World Challenge (http://fvwc.army.mil) was launched in August 2009
by the U.S. Army Simulation & Training Technology Center, in order to reach a global
development community to provide innovative and interactive training and analysis
solutions in virtual worlds. The challenge is intended to explore the possibilities for using
virtual worlds that may have not ever been considered by the U.S. Government. The
audience includes all United States Government Departments and Agencies, including
Department of Defense, Department of Homeland Security, Department of Transportation,
National Aeronautics and Space Administration (NASA) and the Department of Health and
Human Services.
Entries were logically divided into four categories - Collaboration, Skill Building, Instruction
and Visualisation and there had been both official judging by Federal staff and an open
evaluation by members of the public.
Daden's Managing Director was invited to Florida for the Defense Gametech conference
and of course to hear the results. “When it was announced that we were finalists we were
really pleased - especially as we were the only UK company to have the accolade of being
double finalists. However to actually win one of the categories and be runners up in
another is a testament to our innovation, hard work and pushing the boundaries of virtual
world technologies.”
Tami Griffith, creator of the challenge, adds "Daden's submissions exemplify what we were
hoping to see in the challenge. Datascape's demonstration of streaming real-time data will
be very useful for the analysis community while PIVOTE goes a long way in demonstrating
interactive capabilities that could be used by first-responders. We are delighted that they
were in our winners circle and we expect to see a great relationship form between the U.S.
Government and Daden.”
Daden's winning entry, built around Second Life®, is PIVOTE. This is a training system for
virtual worlds – which allows training exercises to be developed independent of the virtual
world – and be playable not only in a variety of virtual worlds but also on the web and even
on mobile phones. PIVOTE was developed as a result of Daden's work on the Joint
Information Systems Committee (JISC) project called PREVIEW with St George's Hospital,
University of London. This project, which created a training system for paramedics at the
Hospital won the Times Higher Education Award for Outstanding ICT (Information &
Communications Technology) Initiative in 2009. PIVOTE has been released as an open-
source application and there are now users from Argentina to Canada, and across many
cont...

© Daden Limited 2010

European countries. Whilst initially developed for medical training PIVOTE has since been
used for topics as varied as retail customer service and youth citizenship.
For the Challenge Daden put together a simulation of a roadside improvised explosive
device (IED) in Afghanistan. First the user has to navigate a remotely controlled robot
through the debris to a secondary IED and disarm that. Then with the road clear the user –
now playing the role of a medic – can walk down to the wrecked vehicle to treat the
casualty.
David explained “The great advantage of PIVOTE is that it moves the core definition of the
exercise out of the virtual world. This means that the same exercise can be experienced
(at different levels of graphical detail) by users in different virtual worlds, or even those just
with web or mobile phone access. This not only maximises access but also protects the
institution's investment in the training, and allows tutors without detailed virtual world
knowledge to maintain and even create the exercises. “My greatest hope is that this
second win for a PIVOTE based system will encourage organizations around the world to
download the open-source software and discover its versatility for themselves”
Daden's Datascape data visualisation environment were runners up in the collaboration
category. Built on the Second Life® virtual world platform the centre-piece of Datascape is
a 20m diameter virtual map showing Google™ Maps (or its OpenStreetMap open-source
equivalent). Just as on the web this map can be zoomed down to building level detail
almost anywhere on the planet. But unlike the web version up to 50 users from across the
globe can gather round or stand on the map and discuss what it is showing. Daden's web
integration technology then allows data from a variety of web and real-world sources to be
plotted on the map – ranging from BBC news feeds and US Geological Survey (USGS)
earth-tremor data to GPS data and the real-time location of aircraft flying over Los Angeles
Airport. Additional screens around the floor-map allow for video feeds, RSS and Twitter
feeds, infographics, slideshows and even collaboratively edited documents and
spreadsheets.
David Burden, Daden MD said, “We initially created Datascape for the Federal Virtual
World Consortium event in Washington DC last year. It brought together a variety of data
visualisation techniques – and the impact of seeing them all in one place has been really
powerful in showing how virtual worlds can be used as a data visualisation and data fusion
environment. For instance following the Haiti earthquake we created a set of controls
which allowed you to plot not only news stories about the earthquake and after-shock data
from the USGS, but also to overlay photos and tweets being geo-tagged from users
directly on the scene.”
Daden's FVWC entries both have their own web pages at http://fvwc-pivote.blogspot.com/
and http://fvwc-datascape.blogspot.com/, and both are available for public view in Second
Life® at http://slurl.com/secondlife/Daden%20Cays/126/217/22 and
http://slurl.com/secondlife/Daden%20Prime/223/224/21.

© Daden Limited 2010

NOTES FOR EDITORS
Images: All Images available from: http://www.daden.co.uk/pages/press_images.html

[picture: David Burden, receiving his winning prize for Daden's skills building entry of the U.S. Federal Virtual World Challenge from COL
Langhauser, Director, U.S. Army Simulation & Training Technology Center]

About Daden - Daden Limited is a virtual worlds solutions provider working in Second Life® and other virtual worlds. Our aim is to help you
engage with your audience using some of the most interesting technologies around today. We help organisations understand and use virtual
world technologies for serious business, collaboration, education and building. Clients range from SMEs to global brands including central and
local government, universities/colleges and healthcare organisations. Daden are working with almost a dozen education and training
organisations from the public (HE, FE, Secondary) and private sector (in-house and external) to help them use virtual worlds and characters to
deliver a better education and training experience to their students and staff. Founded in 2004 by David Burden, Daden are based at Birmingham
Science Park Aston in Birmingham UK. They are members of the Serious Games Institute in Coventry and Intellect in London. Daden are a
Linden Lab Gold Solution Provider for Second Life.
About Second Life® and Linden Lab® - Developed and launched by Linden Lab® in 2003, Second Life® is the world’s leading 3D virtual world
environment. It enables its Residents to create content, interact with others, launch businesses, collaborate, educate, and more. Since its
inception, Second Life® Residents have logged more than one billion user hours and generated more than $1 billion in user-to-user transactions.
With a broad user base that includes everyone from consumers and educators to medical researchers and large enterprises, Second Life® has
become one of the largest repositories of user-generated content and the largest user-generated virtual goods economy in the world.
Linden Lab®, founded in 1999 by Chairman of the Board Philip Rosedale and headquartered in San Francisco, develops revolutionary
technologies that change the way people communicate, interact, transact, learn and create. Privately held, Linden Lab® is led by CEO Mark
Kingdon, and has more than 350 employees spread across the U.S., Europe, and Asia. For more information, visit www.secondlife.com.
Defense Gametech Users Conference is a unique user-focused conference dealing with gaming technologies that enhance warfighter training.
Gaming experts will discuss the current state of game technologies. Government, industry and academia will share knowledge, research and
technology on virtual worlds and games for training. Details at: http://www.teamorlando.org/gametech/.
Datascape is Daden's data visualisation system for virtual worlds. Within it you can view map, text and 2D and 3D data in order to gain a better
understanding of a particular situation or data set, and to help make better decisions. The environment allows users to zoom maps, plot
geographic data, view CCTV and webcams, plot 3D data, show slides and objects, view RSS and Twitter feeds, and analyse GPS and earth-
sensing data all in a shared immersive environment
PIVOTE is an open-source authoring system for learning in virtual worlds. Created by Daden originally for the JISC funded PREVIEW project.
PIVOTE lets you create learning exercises on the internet using simple forms-based interface. These exercises can be played in Second Life,
OpenSim, on the web or even on a mobile phone. They can also be ported between virtual worlds and student performance data can be
exported for use in VLE's. PIVOTE is now an open-source project and available for free download and use by anyone. You can read more about
PIVOTE at www.daden.co.uk/pivote.

© Daden Limited 2010