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A BRAVE
NEW WORLD
Discover the latest
developments in post
surgery products
ETERNAL
REIGN
Emily Liptak founds a
new luxury brand for
the modern woman
OPINION
LIZZIE BEACH
ANALYSIS
NEW
PRODUCTS
NEED FOR
SPEED
Join us behind the
scenes of Speedos new
headquarters
PLAYTEX
& PORTAS
Mary Portas talks about
her exciting new lingerie
collaboration
M O DA
REVI E
W
CH
T H E N E C K OU T
EW
2011 B S F ROM T
HE
IRM
TRAD I NGHAM
E SHO
W
Deck
the
Halls
Retailers and
brands discuss their
preparations for the
upcoming festive
season
Shape Sensation Collection SS2012. Call 01793 720 330 for sales enquiries - www.triumph.com/uk
40
FRONT
News Review
A round-up of this months lingerie and swimwear news.
10
First Stitch
We take a look at the work of TIA winner Boglrka Bdis.
12
13
Speakers Corner
Lingerie brands provide feedback on last months Moda.
ON THE COVER
16
20
24
Eternal Reign
Emily Liptak speaks about her new lingerie luxury brand,
Eternal Reign, and reveals her plans to found a business
empire.
26
30
Busy Lizzie
Former WAG Lizzie Cundy talks about life after divorce and
her new swimwear collection for Sandstorm Boutique.
32
Moda Review
We bring you a roundup of last months Moda trade show.
36
14
10
20
16
24
30
REGULARS
38
39
Object of Desire
The high end piece that has the industry talking this month.
Products Showcase
An inspirational selection of new lingerie and swimwear.
www.lingerieinsight.com / SEPTEMBER 2011 / LINGERIE INSIGHT
COMMENT
Amanda Layton has been employed by Barthelmess UK Ltd and La Rosa Mannequin for 11
years. She has worked with retailers display and VM teams on all projects, ranging from the
design and installation of Christmas schemes, through to Spring schemes and mannequins.
Before Barthelmess and La Rosa, Layton worked a as display and VM manager for a series of
retailers, including NEXT, Miss Selfridge, Bhs, Early Learning Centre, Episode and Lego.
SEPTEMBER COVER
Image: Nina Ricci
Model wears: Nina Ricci Pin-Up for
SS12
The publishers regret that they cannot accept liability for error or omissions in this publication,
however caused. The opinions and views contained
in this publication are not necessarily those of the
publishers. Readers are advised to seek specialist
advice before acting on information contained in this
publication, which is provided for general use and
may not be appropriate for the readers particular
circumstances.
The ownership of trademarks is acknowledged. No
part of this publication or any part of the contents
thereof may be reproduced, stored in a retrieval
system or transmitted in any form without the permission of the publishers in writing. An exception is
hereby granted for extracts used for the purpose of
fair review.
NEWS IN BRIEF
NEWS IN QUOTE S
GR ADUATE FOCUS
VOICE OF THE INDUSTRY
SPE AKERS CORNER
CALENDAR
WEB HIGHLIGHTS
8
9
10
12
13
13
14
FOR IMAGES OF THE SS12 COLLECTIONS AND DAILY BREAKING NEWS VISIT
www.lingerieinsight.com / SEPTEMBER 2011 / LINGERIE INSIGHT
NEWS REVIEW
Two US graduates from Brown
University, Julie Sygiel and Eunice Png, have founded lingerie
label Sexy Period , which caters
for potential leakage during a
womans menstruation.
The range, which took two
years to develop, seeks to combine fashionable design with
leak resistant technology.
It features three styles, Blossoming Beauty, Simply Stunning
and Friday Night Fabulous. The
pants come in bikini, hipster
and cheeky shapes.
NEWS IN QUOTES
NEWS REVIEW
FIRST STITCH
STORE ENVY
www.lisecharmel.com
PAUL HALLIWELL
Owner, Bluebelle Lingerie
s a small business
determination.
12
NEWS REVIEW
SPEAKERS CORNER
DIARY DATES
5th-8st September, Expocentre
Fairgrounds, Moscow. The CPM
is the most important key meeting point for the Russian fashion
market. It is held in Moscow
twice a year with over 15,000
and around 1000 brands in the
segments of womenswear, menswear, lingerie, swimwear, beachwear, legwear, childrens wear,
leisurewear and accessories.
7th September, One Mayfair, Lon-
KATHLEEN MORGAN
country manager,
Lejaby Group
MIRANDA FROST
marketing manager,
Charnos & Lepel
TARA SINNOTT
marketing manager,
By Caprice
returned in February.
to us in person.
better.
NEWS FLASH
GANT is launching a completely
new line of mens underwear for
AW11. The new collection was designed in adherence to the GANT
ethos of high quality American
sportswear with a European touch.
In addition to classic patterns and
colours, elements from the seasonal
GANT clothing collection will also
be reflected in some styles.
The range will encompass hip
briefs, trunks, boxer briefs and
t-shirts in a variety of materials.
Details such as comfortable, labelfree, smooth Jacquard waistbands
have also been incorporated for a
perfect fit.
For more
news visit
www.lingerieinsight.com
13
1
2
3
4
5
6
7
8
9
EDITORS CHOICE
GALLERY
COLLECTION
CiCi Pr showcases
brands at Jalouse
Charnos SS12
VIDEO
NEWS
Rosie Huntington-Whitely
in Nichole de Carle
LINGERIE TWEETS
Were very
y excited to hear that Victorias
coming
to the UK. Yayy!!!!
Secret
ret is co
o
@lingerie
@lingeri
i
Beach
ch Bunnies
Bun
Bu
for BOOBIES!
@Busts4Justice
# CEFOR
#RA
R
#RACEFORTHECURE
Maybe well run in
bikinis!!!
bikini
nis!!
s!!!
!
@ achB
@Be
B
@BeachBunnySwim
14
What?
The UK Lingerie Awards are the ultimate accolades
for the British intimate apparel industry
When?
The Awards kick off the Christmas selling season on
September 7th, 7.30pm late
Where?
The spectacular dinner and party will take place at
Londons hottest address
One Mayfair
www.uklingerieawards.com
GOL D
SP ON S OR S
Need for
SPEEDO INTERNATIONAL PRESIDENT DAVID ROBINSON TALKS TO
KAT SLOWE ON THE COMPANYS PLANS TO DOMINATE RETAIL AND
ITS SUCCESS IN SURFING THE WAVES OF ECONOMIC ADVERSITY.
1
Speedo
International
President David
Robinson
16
2
Speedo House
lobby area
17
Speedo House
The entrance to
Speedo House
19
new world
A brave
20
www.lingerieinsight.com
www.lingerieinsight.com // SEPTEMBER
SEPTEMBER 2011 / LINGERIE INSIGHT
1
Jamu Sandra
lingerie set in blue
and white
2
Jamu tie neck
banseau bikini
3
Anita Care lingerie
set in white
21
4
Nicola Jane one
piece swimsuit
5
Amoena Violette
lingerie set
22
/ ISSUE 01
MARCH 2010
.com
ionalje weller
www.p rofess
BUSIN E S S
PROFE S SIONA
& SWIMW E AR
FOR LINGE RIE
INTELL IGENC E
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NEW S , ANA LYSI
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JANUARY 2011 /
ight.com
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REVI EW
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YOU THE
NEWS ANALYSIS
We meet the
kingdoms queens
(of style, that is)
WWW.CARMIDD
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make the
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KEEPING UP
WITH THE
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28
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01
LILY P O C A LY
A
DONALDSON
LIFE
Middle
East
Edition
AED15 ISSUE
THE :
ABAYA
2011S
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AR
GE
GE A
HEALTH
4)
LOCAL (p2
RY 2011
EXERCIS
Dhs15
ON
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JANUARY
ISSUE VOL
FEB RUA
JANUARY 2011
A LEGEND
BECOME
JANUARY 2011
GYM AND
9 771817 142009
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AD: HIT TH
MUST RE
PUBLICATION
Eternal
Reign
ETERNAL REIGN FOUNDER AND ENTREPRENEUR
EMILY LIPTAK TALKS ABOUT HER NEW
LINGERIE BRAND ETERNAL REIGN AND HER
JOURNEY FROM LIFE AS A KOREAN ORPHAN
TO FORMING THE STARTING BLOCKS OF A NEW
BUSINESS EMPIRE.
24
med Alis daughter Laila as her inspiration, respecting anyone with the
ability to break records and tear down
boundaries. While she may not wish
to own the biggest business, it seems
she does want to run the best, and not
just for reasons of personal ego.
I would hope to have achieved a
level of achievement where I could
make a difference, she says. I want
to start setting up charities and start
donating, and making a difference
in regards to education, doing what
Microsoft does, giving computers to
schools, giving money to fun Arts...
I know in Afghanistan, in Pakistan,
that a lot of women there are being
suppressed, so if they do say no to a
date or to a marriage that has been set
up, they get acid poured on their face.
I want to create a charity where I pay
for these womens surgeries.
Liptaks biggest legacy may not be
her burgeoning business empire or
even her likely success, for the success of this ambitious entrepreneur
is in little doubt. No, her legacy is
more likely to be the empowerment of
women - acting as a perfect example
of what you can achieve from humble
beginnings.
I came up with Reign, she says,
fi nally, because every woman has
her own domain. We all have our
own small kingdom. And, who is the
matriarch of every single family? The
woman. That is how I came up with
Reign. I am not about too big, I am always about just enough. Those are my
favourite two words, just enough.
2&3
Emily Liptak
models her brands
Allure set.
25
CHRISTMAS / REPORT
Decking
the Halls
LINGERIE INSIGHT TALKS TO A SERIES OF DISPLAY
EXPERTS, BRANDS AND RETAILERS TO DISCOVER THEIR
PLANS FOR THE FESTIVE SEASON.
1
A Christmas tree
in Selfridges
department store
2
Gossard Ego Boost
in a new black
colourway
26
REPORT / CHRISTMAS
3
Angela Knight
Lingerie interior
4
Inside Tallulah
Lingerie
5
Lascivious design
for Selfridges, this
Christmas
performers. I do a lot
of bespoke lingerie
ngerie
and costume
commissions,, so Ill
be focusing a lot on
stumes
designing costumes
6 showgirls and
for
www.lingerieinsight.com / SEPTEMBER
ER 2011 / LINGER
LINGERIE
RIIE
E IN
INS
INSIGHT
SIG
SIG
GHT
HT
27
CHRISTMAS / REPORT
TALLULAH LINGERIE,
CROSS STREET, ISLINGTON,
LONDON
Director Nicola Adams: We will be
havin
having a couple of events. One will be in
the b
beginning of December, the whole
of ou
our street - Cross Street - opens late
and w
we serve mulled wine and invite our
maili
mailing lists to each others stores. We
also h
have local press covering the night.
We will be holding a Christmas
birth
birthday party at the end of November
(Tallu
(Tallulah will be 8), and we invite to this
our very
v loyal and special customers,
offeri
ering them fizz to drink and
chocolates and cakes to nibble on, whilst
offering a thank you discount. Our
customers get excited with this discount,
as we never have sales!
With regards to decorating Tallulah,
its always fairy lights in abundance,
and white feathers, mistletoe and pine
branches. It always looks magical. I love
the Christmas decorations - we dont go
full on until our street event.
SELFRIDGES
Lingerie buyer Helen Attwood: We
have put our efforts, this season,
into ensuring we are accessible to
every customer. We want to ensure
that a customer can visit the lingerie
department at Christmas and walk
away with a gift for anyone of any
age, from a quick stocking filler to
something slightly more personal.
Selfridges works extremely hard on
the production of Christmas and we
have an amazing team that works on
this all year around.
Our Christmas theme, this year, is
white, so we have worked with many
designers on products that will only
be available to buy from Selfridges.
The exclusives include product from
Stella McCartney, Henry Holland, Elle
Macpherson, Made by Niki, Nichole
de Carle, Damaris, Lascivious, Hanky
Panky and Beautiful Bottoms.
We started
thinking about
our Christmas
2011 product
back in
November
2010.
6
Sugarlesque
Boutique interior
shot
7
AW11 lingerie set
from Evedent
28
REPORT / CHRISTMAS
MARLIES DEKKERS
M
D
Designer
Marlies Dekkers: Marlies
D
Dekkers is inspired by creativity and
m
muses for Autumn Winter 2012 and is
ccelebrating strong women in our recent
h
history.
These two concepts lend themselves
w
well to powerful and inspired windows
th
that have a touch of a je ne sais quoi and
d
displays that look like they have been
ttouched by the muse.
The feel of the collections is very
eeclectic. The stories celebrate strong
aand diverse women that have come
fr
from all walks of life and are unique and
b
beautiful in their own way, just like the
ra
ranges.
The jeweled colours of Lady Astor, the
G
Gibson Girls and Vita Sackville (ruby,
sa
sapphire and emerald) are perfectly
ooff set by the steely faux noir and the
d
diamonds of the Consuelo Vanderbilt
ccollection.
The use of studded Xmas baubles will
GOSSARD
Gossard managing
director Tony Jarvis:
We are not retailers,
9
so all we can do is
help people. We will
work with retailers if
they have got a concept
or a theme. I think you
have to create a theme and
you have to make sure that
the stories come through. We
are happy to work with retailers
on promotional opportunities.
We have Allure and that is very much
aimed at the Christmas market. Ooh La
La, at that time of the year, always does
very well. Ego Boost will also be out in
black in November.
Product is number one and obviously
working on packaging, but more and
more what we are doing is tailored. We
will talk to retailers and their marketing
teams. If they have got a specific style,
we can help them with colours and give
them some support. They have their
marketing goals and plans, and we try to
fit within them.
8
Marlies Dekkers
AW11 campaign
imagery
9
Dirty Pretty Things
bodysuit
29
Lizzie
BUSY
FORMER MODEL AND WAG LIZZIE CUNDY TALKS TO KAT SLOWE ABOUT LIFE AFTER DIVORCE AND
HER NEW SWIMWEAR COLLECTION FOR SANDSTORM BOUTIQUE.
1&2
Lizzie Cundy wears
a dress from her
new range and
works behindthe scenes of her
photoshoot. Image
by Paul Carroll
30
nastily.
It was this divorce that pushed Cundy
to act on a long buried ambition to create
her own swimwear collection. After
life as she knew it came to abrupt end,
Cundy proved her strength of character
by quickly finding a direction for her
energies.
I thought, you know what, this has
al
always
been something I have wanted to
do, she says, and I probably would not
do
have been able to do it if I hadnt had my
ha
split.
sp
After her separation, Cundy visited
Barbados and was pictured in the press
B
wearing a series of different bikinis. It
w
was at this point the idea for her next
w
project struck.
pr
I thought, there is a lot of attention
here, she describes. Everyone kept
he
asking me, where did you get that bikini?
as
want that. And, I was like, Jesus,
I really
r
I should do this, so that is where the idea
came from.
Swimwear is only the latest in a
number of ventures which Cundy has
been involved in. She has acted as fashion
guru for This Morning, appeared on
Sky News and worked as a Red Carpet
reporter on ITVs The Movie Show
formerly entitled ITV at the Movies
- which has been running for the past
four years. Cundy was also the host of
Wedding TVs cult show WAGS World
and So Would You Dump Me Now?
The former WAGs new swimwear
range received its first big publicity after
Cundy was papped wearing her own
designs on a yacht in Cannes. She was
on the boat, filming for OK TV and The
Movie Show when the shots were taken.
A photographer was also present, taking
pictures for Sandstorm Boutique.
We were very lucky, Cundy says.
We were next to Leonardo DiCaprio on
the boat and there were so many
paparazzi. He was on the next
door boat. We had the
best boat in the
3
Lizzie Cundy poses
in a cut out one
piece on a diving
board. Image by
Paul Carroll
4
Model wears Blue
Lagoon monkini.
Image by Paul
Carroll
31
MODA / REVIEW
MODA REVIEW
LINGERIE INSIGHT BRINGS YOU A SELECTION OF NEWS AND IMAGES FROM THE EXHIBITORS OF LAST
MONTHS MODA TRADE SHOW IN BIRMINGHAM.
Polish nightwear brand Vanilla Underwear is targeting the UK market, this year, in a bid to increase its
number of exports.
The brand is looking to enter into independents and
family department stores with its new SS12 range.
Owner Marek Pastwa said: I think there is a gap
for the kind of nightwear that we offer now. It is very
sophisticated, very well designed and uses very high
quality materials.
We want as many foreign customers as possible
and we are now focussed on developing exports.
The response at Moda to the brands SS12 collection
was reportedly very positive, with a lot of customers
placing orders.
The brand currently operates in Belgium, France,
Italy, the Czech Republic, Dubai, Saudi Arabia, German, Russia, Finland and Denmark.
Vanilla Underwear offers products from S to XXXL
and chemises from an A to D cup.
REVIEW / MODA
CLAUDETTE MAKES UK
LAUNCH
Lingerie brand Claudette made its official launch at Moda, last month.
The label, which is available in sizes A to G, introduced a series of new
styles at the show.
These included the Perfect Cotton collection and a neon mesh group,
which will start shipping in November, and the Luxe Lace and Sophia lines.
The brand also made its official launch in the US in August at the
Curve Las Vegas show.
Claudette brand development director Bok Goodall said: We had a
fabulous response from several key independent store buyers... The price
points seemed to be well positioned for the UK market.
For the Spring 2012 collections , buyers responded favourably to our
ivory lace and tonal marquisette groups . We look forward to our US
launch at Curve Las Vegas next week.
Georgia Gorsley, the Miss England 2007 winner and girlfriend of McFlys
Danny Jones, modelled swimsuits for Elite Swim at Moda, last month.
Elite Swim is the UK distributor of Aguaclara, Baku Australia, Ginja,
Hurley and Saha.
Horsely, who has a modelling contract with MOT, was introduced to
Elite Swim after Aguaclara sponsored the Miss England competition,
and has continued working with them since.
She is huge a fan of the brands and regularly tweets on Aguaclara. She
is also responsible for introducing the McFly boys to Waxx Underwear,
which is distributed by sister company Elite Apparel.
Elite Swim managing director Jaqui Copley said: Georgias a really
nice, down to earth girl. She is very professional and modest. Everything
looks beautiful on her and shes an asset to the team.
33
MODA / REVIEW
MYABLUE TO EXPAND
OVERSEAS
REVIEW / MODA
NATURANA CELEBRATES
THE OLYMPICS WITH NEW
RANGE
4
1
NEON, Damaris
& Mimi Holliday
2
BLACK, Rosy
Lingerie
3
COLOUR
BLOCK, Rasurel.
4
THE 9 TO 5,
Jockey
5
HERITAGE
SWIM, Maryan
Mehlhorn.
6
PIRATES, Roidal
7
TRIBES, CYELL
www.lingerieinsight.com / SEPTEMBER 2011 / LINGERIE INSIGHT
35
PLAYTEX
&
PORTAS
MARY PORTAS SPEAKS TO LINGERIE INSIGHT ABOUT HER NEW
STORE, HER COLLABORATION WITH LINGERIE BRAND PLAYTEX AND
HER THOUGHTS ON THE FUTURE OF HIGH STREET RETAIL.
36
THERES SOMETHING
ABOUT MARY: 6 THINGS
YOU MAY NOT KNOW
ABOUT THE QUEEN OF
SHOPS
1
Mary Portas
2
Delicate
Embroidery set in
ivory
3
Satiny Lace set in
black
4
Delicate
Embroidery set in
mink and pink
37
Desire
Object of
38
LINGERIE / SHOWCASE
DECO BY FREYA
The
T newest addition to the Deco
ATOMIC BY MADE BY NIKI
c
collection
for SS12 the moulded
ins
e
eeks
inspired by a Galaxy far away and seeks
p
push-up
pad for added uplift,
to e
o
ood.
evoke a supernatural, futuristic mood.
w
while
seam free moulds and a low
Ma
i
Made by Niki has sought to broaden its
ib
ibility
under close fitting clothing.
cap
i
iffercapsule collections, all focusing on differ-
c
colours,
including Ocean, Black
a Nude.
and
R
RRP:
30
No
November, and Atomic, launching in
C
Contact:
Eveden, 0153 676 0282
Jan
January.
fr
freyalingerie.com
RR
RRP: bodice, 189, knicker, 79
Co
Contact: Made by Niki, 0185 843 21411
ma
madebyniki.co.uk
www.lingerieinsight.com / SEPTEMBER 2011 / LINGERIE INSIGHT
39
SHOWCASE / SWIMWEAR
RRP: TBC
triumph.com
tatjana-anika.com
427 8115
or high-waisted
lisablue.com.au
briefs and a
co-ordinating kaftan. It
is available in
a 36-46, DD-HH
cup, and a UK size
16-26.
RRP: 30 - 66
Contact: Eveden, 0153
676 0282
elomilingerie.com
40
40