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correct logo

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CITY OF BOULDER

Brand Style Guide

DRAFT - May 18, 2016

INTRO
The purpose of this style guide is to identify the Citys primary brand symbol
and clarify when and how it is used in selected applications. These guidelines
were developed by a cross departmental team with the City Managers
support. The goal is to create a clear, consistent and recognizable visual brand
image for the whole City of Boulder organization.
To this end, the brand team will continue to research and develop additional
brand guidelines and applications for the citys highest visibility print and
electronic communications, materials, and displays.
You will be alerted by Communications as new guidelines are added to
enhance the citys brand.
Thank you for supporting the City of Boulder brand!

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Yvette Bowden & Patrick von Keyserling

Brand team leaders

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City of Boulder, CO

Correct Logo

Logo Specs

4-5

Donts

Fonts

Business Suite

8-14

Example - Forms, Social Media

14-16

Brand Guidelines

LOGO

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This is the correct primary logo

for the City of Boulder as of May 2016

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Approved alternate logos

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These logos may be used in graphic applications such as videos, signs, and vehicles. They should NOT be
used on stationery, business cards, email signatures or other applications addressed in this guide.

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City of Boulder, CO

Brand Guidelines

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Logos not to be used

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OPTIONAL DEPARTMENT LOGOS

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City of Boulder, CO

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Brand Guidelines

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These logos may be used in graphic applications at each departments discretion for departmentspecific applications such as posters, flyers, documents or reports.

R
RY & A

LOGO DOS

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Logo on Colored Background

(note outline around the logo)

*This is the default logo

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A boundary around the logo protects its prominence. The logo

should be a set distance from text, photos and other design
elements. The minimum boundary is 2x the height of the logo type.

Logo on Image

2x

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To ensure legibility, the logo should never be

reduced to an unreadable size
Minimum Size .5 for print and not less than
50px for the web

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City of Boulder, CO

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.5
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Brand Guidelines

LOGO DONTS

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City of Boulder, CO

Brand Guidelines

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DONT Use the logo without the double outline

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DONT Change fonts

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DONT Add drop shadows to the logo

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DONT Squish or stretch the logo

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FONTS
PRIMARY BODY & HEADLINE
FONTS:
These are the primary fonts to be used for all body and
headline text. Italic font may also be used in body text. Arial
is primarily used for electronic communication such as email,
powerpoint, pdf. Times New Roman should be used for all
print media such as publications, memos, etc.

Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
abcdefghijklmnopqrstuvwxyz

Times New Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
abcdefghijklmnopqrstuvwxyz

GRAPHIC HEADER FONTS:

This font to be used by city graphics staff and contractors only for
city design and graphics projects.
In case the Primary fonts are not available, use these system fonts:

Whitney Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Whitney Semi-Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Whitney Condensed Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
*All Whitney fonts available for free download at fontsov.com

Times New Roman Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
abcdefghijklmnopqrstuvwxyz

WEB FONTS:
Trebuchet MS

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

*Standard system fonts

Berlin Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz

Stentiga

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
(only Boulder in web header)

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Font selections and use guidelines

to be finalized by brand committee in 2016.

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City of Boulder, CO

Brand Guidelines

USAGE EXAMPLES:

BUSINESS SUITE

LETTERHEAD

Page 2

CO

Body font: Times New Roman

M U N I C AT I

City of Boulder
Communication

BACK

1777 Broadway, Boulder CO 80302

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1777 Broadway, Boulder CO 80302

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City of Boulder, CO

bouldercolorado.gov

Brand Guidelines

bouldercolorado.gov

O: 303-441-3200

O: 303-441-3200

USAGE EXAMPLES:

BUSINESS SUITE

Memo

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City of Boulder
Communication

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To:
From:
Date:
Re:

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Brand Guidelines

USAGE EXAMPLES:

BUSINESS SUITE

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BUSINESS CARDS

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City of Boulder
Communication
Patrick von Keyserling
Communication Director

O: 303-441-3000
D: 303-441-4959
E: vonkeyserlingp@bouldercolorado.gov
1777 Broadway | Boulder, CO 80302
bouldercolorado.gov
FRONT

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O: The main office line is optional.

D: A direct office line or cell phone number.
E: Email@bouldercolorado.gov

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Brand Guidelines

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USAGE EXAMPLES:

BUSINESS SUITE

O: 303-413-7200
E: bowdenY@bouldercolorado.gov
3198 Broadway | Boulder, CO 80304

Yvette Bowden
Director

AI

O: 303-441-3440
D: 303-441-3440
E: winfreet@bouldercolorado.gov
66 S. Cherryvale Rd. | Boulder, CO 80303
bouldercolorado.gov

Tracy Winfree
Director

O: The main office line is optional.

D: A direct office line or cell phone number.
E: Email@bouldercolorado.gov

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City of Boulder
Police

O: 303-441-3337
D: 303-441-3337
E: testag@bouldercolorado.gov
1805 33rd Street | Boulder, CO 80301
bouldercolorado.gov

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City of Boulder
Open Space & Mountain Parks

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O: 303-441-3000
D: 303-441-4959
E: vonkeyserlingp@bouldercolorado.gov
1777 Broadway | Boulder, CO 80302
bouldercolorado.gov

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David Farnan
Director

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Greg Testa
Police Chief

City of Boulder
Community Vitality

Patrick von Keyserling

Communication Director

PA

O: 303-441-3104
E: FarnanD@boulderlibrary.org
1001 Arapahoe Ave. | Boulder, CO 80302

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M U N I C AT I

boulderlibrary.org

City of Boulder
Communication
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boulderparks-rec.org

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Library & Arts

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City of Boulder
Parks & Recreation

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BUSINESS CARD FRONT OPTIONS (2 ONLY)

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O: 303-413-7300
D: 303-413-7300
E: winterm@bouldercolorado.gov
1500 Pearl St., Suite 302 | Boulder, CO 80302
bouldercolorado.gov

Molly Winter
Director

Paper: 80# cover (white) FSC and/or recycled

Font: Whitney or Arial
Color: front (black) PD & Fire only (color)
back (blue)
Size: Standard business card.

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Pantone 549C

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City of Boulder, CO

Brand Guidelines

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USAGE EXAMPLES:

BUSINESS SUITE

BUSINESS CARD REVERSE SIDE OPTIONS

Case # P

Downtown University Hill

Parking Services Economic Vitality
Street Permits

osmp.org

BACK (OPTIONAL) - Existing dept. logo/co-brand

BACK (OPTIONAL) - Clarifying dept. scope

Mission
Boulder Parks & Recreation Department will promote
the health and well being of the entire Boulder
community by collaboratively providing high quality
parks, facilities and programming.
BACK (OPTIONAL) - Dept. Mission

boulderchannel8.com

BACK (OPTIONAL) - Division specific

O: The main office line is optional.

D: A direct office line or cell phone number.
E: Email@bouldercolorado.gov

Front Desk

303-441-3300

Dispatch

303-441-3333

Property

303-441-3340

Patrol

303-441-3315

Detectives

303-441-3330

Community Services

303-441-3322

Victim Services

303-441-4048

Traffic Problems

303-441-4339

Animal Control

303-441-1874

Comments

303-441-3312

BACK (OPTIONAL) - Official required document (POLICE)

Arts & Culture

Library Maker Space

BACK (OPTIONAL) - Major dept. initiative

Paper: 80# cover (white) FSC and/or recycled

Font: Whitney or Arial
Color: front (black) PD & Fire only (color)
back (blue)
Size: Standard business card.

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Pantone 549C

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City of Boulder, CO

Brand Guidelines

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USAGE EXAMPLES:

EMAIL SIGNATURE

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First Lastname
Title Here

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City of Boulder
Parks & Recreation

O: 303-413-7200
C: 303-413-7200 (optional)
lastnamef@bouldercolorado.gov

NAME & TITLE: Arial Bold

LOGO: Link to
bouldercolorado.gov/parks-rec

CONTACT INFO: Arial Regular

Boulder Parks & Recreation

3198 Broadway | Boulder, CO 80304
boulderparks-rec.org

Additional information is NOT permitted.

Including but not limited to:

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City of Boulder, CO

- Divisions
- Units
- Mission Statements
- Quotes
- Photos
- Icons
- Emoticons
- Additional Logos

Brand Guidelines

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USAGE EXAMPLES:

FORMS

City of Boulder Parks & Recreation Group Volunteer

Acknowledgment of Risk and Release

Boulder Parks & Recreation | Group Volunteer

Acknowledgment
of Risk & Release
3198 Broadway, Boulder, CO 80304 303-413-7245
Project/Park/Group:

Date:

Main Contact:
E-mail:
Mailing address:

City:

Primary Phone:

mobile:

State:

Zip:

This form is an acknowledgment of risk and release for a group volunteer project for the City of Boulder Parks and
Recreation. All of the undersigned agree and understand the following:
1. I will follow instructions according to my placement and perform my service to the best of my ability.
2. I acknowledge that there are dangers and risks incurred as a result of participating in activities connected or associated with
volunteering; and I knowingly assume all risk for any injuries, death, damage or loss to my person, including but not limited
to: falling down, tripping, bumping; back, bone, joint, head, neck, muscle or spinal injuries or strains; cuts, scrapes; choking;
allergies; heat stroke, heat exhaustion, sunburn or other injuries; and/or any damage or loss sustained to my property.
3. In the event of any emergency, I authorize City of Boulder officials to secure from any licensed hospital, physician and/or
medical personnel any treatment deemed necessary for my immediate care, including ambulance transport. Further, I agree
that I will be responsible for payment of any and all medical services rendered.
4. I waive and relinquish all claims I may have as a result of my participation as a volunteer against the City of Boulder and its
officers, agents, servants and employees.
5. I act only as a civilian volunteer and do not function as an employee, agent or representative of Parks & Recreation and/or
the City of Boulder.
6. I give permission for media coverage of myself and/or my minor child/ward to be disseminated for public relations purposes.
7. This Acknowledgement of Risk and Release is valid for a period of 5 years from the date executed below.

VOLUNTEER RIGHTS
While serving as an Authorized Volunteer for the benefit of, and involved in the activities at the request of, the City of Boulder,
Department of Parks & Recreation, volunteers are provided the protection of the Colorado Governmental Immunity Act Section
24-10-101 (et. seq.) and are subject to the applicable provisions of the Act. The Act does not cover any willful and/or wanton
behavior including, but not limited to, sexual harassment, racial or gender discrimination, drug and/or alcohol use.
I acknowledge and understand the City of Boulder Parks & Recreation risk and release. This acknowledgment of risk and release
shall not be modified orally. All minors signature must be accompanied by the signature of the parent or guardian.

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Group Contact Name (printed)

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City of Boulder, CO

Brand Guidelines

Signature

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USAGE EXAMPLES:

SOCIAL MEDIA

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City of Boulder Parks

& Recreation
Government Organization

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One Large Awesome Image: Change Frequently

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Brand Guidelines

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USAGE EXAMPLES:

FLYER/POSTER TEMPLATE

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City of Boulder
Human Resources
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City of Boulder, CO

Brand Guidelines

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