The ProjectfeasibiltyStudy and Evaluation Aj - Chaiyawat Thongintr

Patcharagronn Promma
5031205155 Tourism
PATCHA electronic grill buffet

พัดชา หมูกระทะไฟฟ้า
5031205155 Tourism
Preface
Project feasibility study and evaluation course is promoting the leading of

knowledge to apply a business planning and study feasibility of business. The
subject is enhancing professional via deeply detail content according marketing,
operating and financing. The course target on thinking process and equation to
meet the completely object.
This project is PATCHA buffet grill restaurant which providing the useful
information which collect, manipulate, store and disseminate to support open a
business for real life.
We expect this project could be useful for students and interested person
who has to study, research and guideline to open the business.
5031205155 Tourism
Table of content
5031205155 Tourism
Chapter 1: introduction
5031205155 Tourism
Background and significance of the project
A grill plate buffet business is affected in many reasons both direct and
indirect. First, pork cost is currently increased. The cost was up from 100-110 per
kilogram to 120-135 baht per kilogram within one year. In the information pork
sellers predicted that pork cost still increases in this level to next year.
Entrepreneur has to shoulder more cost. This business is not the same another
restaurant that food prices are variable according raw material as each plate can
computing cost and profit. But buffet is fixed price when the raw material cost is
variable and price up that will be more affected and difficult to control and
compute the real cost and profits. So, I have to more consideration many factors
especially variable cost. Many entrepreneurs said consumers and the profit are
decrease. So, many stakeholders concern this business begin to decline but truly
cause of these problems occur from overall economic condition in last year and
continues affected this year. So, it isn’t affected only this business but all of
business both direct and indirect.
PATCHA is electronic grill pan buffet restaurant. This present a new

innovation that improves and develops from charcoal stove to electronic pan
provides more tasty and safer to consumers. I see an opportunities of this
business in Chiangrai and I analyze it is possible to investment. This business, in
5-6 year, many marketers said Mau-Ka-Ta is just a business that boom in and out
rapidly in food market. But they were wrong. In the present day Mau-Ka-Ta is still
one option restaurant to dine and meeting. Before I do a business I will think
about the most significance is marketing. I will analyze the possible about 3
mains of marketing are market size, market growth and market share. When I
analyze 3 main of marketing I perceive it is possible to investment in Chiangrai.
In the truly, Mue-Ka-Ta market is a red ocean that fulfill of competitors but
electronic pan is never and PATCHA will be first electronic grill leader and
achieved in the consumer mind. Moreover, I survey 2-3 restaurants of the same
product/service as currently buffet market leader is more weak point that
PATCHA could be opportunities to interrupt and step to be leader in the future.
5031205155 Tourism
Project objective
- to study the feasibility and opportunities of electronic grill pan in

Chiangrai
- to understand management and operation of this business
- to form the basis of ongoing plans for marketing and operations
- to improve and enhance a buffet market in Chiangrai
- to motivate buffet market for rejuvenation
- to research and obtain the important information of this business and
promote to interest persons
- to analyze market and environment factor which effected of business
- to analyze consumer behavior via collect the data
Benefits of project
- To be more systematically working, thinking and analysis
This is a benefit which I can learn from this project. The good process
working occurs from good systematic thinking, operating and analysis.
- To know the feasibility of this business
After I do this project, I could be know an opportunity and possible to open

and success this business in Chiangrai.
- To analyze marketing and environmental factor
I can analyze marketing about consumer behavior, target group, and

positioning. And including environmental factor which affected by using
managerial implement.
5031205155 Tourism
Activities
- Generate an idea
This process is taking knowledge and skill to make that content, form and
system according the project.
- Plan the project
This process is planning this project to be simple, accurate and accessible

form. It concerns coherence about operation, marketing and finance.
- Survey and gather the data
This process is concern the data that collect, manipulate and store to
transform be useful information for this project. The information must be
relevant, reliable and timely.
- Implementation
This process is using the proper technical management as SWOT analysis,

marketing mix and STP analysis to be more efficiency to eliminate errors and
complete the project.
- Evaluation
This process is feedback the information of this project. Moreover, it has a

following and feasibility as this business could be successful.
5031205155 Tourism
5031205155 Tourism
Operations Methods April May
Week Week Week Week Week Week Week Week

1 2 3 4 1 2 3 4
1. Study about Mue-Ka-Ta business in Chiangrai.
2. Survey the market by using questionnaires and use the
information about my product.
3. Study and plan organization management in details.
4. Do the marketing analysis.
5. Study and analyze the technical feasibility process.
6. To do financial analyze in 3 years.
7. Study and analysis risk of Thai dessert business in Bangkok.

5031205155 Tourism
8. To Summary the feasibility of wedding studio business in
Bangkok.
1.5 Time Frame (Table 1.1 time frame activities within April 2010- May 2010)
5031205155 Tourism
Chapter 2: Industry profile

5031205155 Tourism
Nature of industry
PATCHA is a Mue-Ka-Ta business which present electronic grill buffet pan.

It is emotional food because consumers fun when they grill and talking that
maybe in form of meeting. Regular consumers are family, couple and friend
which the most kind of couple all age level and women. Many people said Mue-Ka-
Ta isn’t just restaurant but it is meeting point at night with dinner. Normally,
Mue-Ka-Ta business is difficult to forecast number of consumers and what does
consumer prefer, especially it is a fixed price per heads that the profit is variable
with variable cost and the cost reducing. Seasonal is a factor which occasion day
is the popular of consumer exclude New Year day and Song Kran day make
people stay at home to celebration.
Situation of industry
Condition of Mue-Ka-Ta’s market is currently stable. Consumers prefer

consumption in a period of winter and rainy isn’t favorite or low season because
temperature condition is inconvenience. It is difficult to transportation as I
survey most of consumers take to the place by motorcycle. But on the other hand,
I launch electronic grill pan. It is in the period of booming. In first stage this
restaurant must strive to communication and promote for approach the
consumer mind and well-known. Because the consumers never seen electronic
buffet pans, they are just charcoal stove. They may be incredible. So, if I succeed
in communication aspect I think the consumer will know an electronic pan better
than charcoal stove.
5031205155 Tourism
Product/service
PATCHA’s good are divided 6 categories to prepare meat, vegetable,

barbeque sauce, finished food, dessert and beverage according tables below.
Meat
Raw material Name

Pork with sauce
Pork with black peppers
Tendered-Pork
Pork-Belly
5031205155 Tourism
Chicken with sauce
Chicken with Black

Peppers
Pork-Liver
Fish
5031205155 Tourism
Squid
Mixed-Pork
Tofu fish
Green noodles
Bean vermicelli
5031205155 Tourism
Bean curd
Sausages
Shrimp ball
Imitation crap stick
Pork lard
Butter (little smell and An offer choice to

taste ) increase smell and taste
5031205155 Tourism
PATCHA will add new 1-2 menus every month target on meet consumers
want. If any menu is popular is added. This is the way to meet consumer wants
increasingly and waste risk.
Vegetable
Raw material Name

Moring glory
Lettuce
Baby corn
Straw mushroom
5031205155 Tourism
Dessert
Name
Tub Tim Grob
Ecooucid
Chao Kuai
Coconut Jelly
5031205155 Tourism
Tapioca pearl
Coconut milk
Syrup
Ice cream
5031205155 Tourism
PATCHA uses outsource wholesaler to deliver dessert and ice cream day to
day. We emphasize popular menu and added new menu every month for market
effort and attract consumers.
Finished food
Name
Mixed with sausage,
shrimp ball and crap
stick
Mixed green noodles
Fried rice
5031205155 Tourism
PATCHA offer more choice added its appetizer food which consumers eat
before grill the meat. Finished food is surplus raw material cooked to transform
become the new food as delicious, clean and fresh.
Mue-Ka-Ta sauce
Ingredient
Suki sauce Smooth taste and quite
sweet
Barbeque sauce Intense taste and quite

spicy
5031205155 Tourism
Three flavor sauce( จิ้มแจ่ว ) Unique and exclusive

sauce
Flavoring - Pepper
- Garlic
- Lime
- Sugar
- Fish sauce
PATCHA desire cup sauce is smaller than the others because consumers
cannot eat much quantity, in the desired size we can save the sauce. This is one
way to reduce the cost and waste.
Fruit
Raw material Name

Mango
Water melon
5031205155 Tourism
Pineapple
PATCHA select fruits in season and easy to buy in local because fruits are
suitable price and not pay distribution too much. And these fruits are popular.
More, I promote local fruit like pineapple is famous and I can select directly from
the supplier
Beverage
Goods Name Price

Singha drinking water 15
Coke 15
5031205155 Tourism
Coke 1.5 liter 35
Leo beer 45
Singha beer 55
Ice 15
Price for consumer
 99 Bath per head for adult

 49 bath per head for kid (The height less than is 120 cm.)
PATCHA rule
1. Open on 17.00 – 23.00

5031205155 Tourism
2. Fine up individual 30 Bath if raw material is lap which could be over

consumption to be waste.
3. There isn’t sale beer to young people under than 20.
4. The pet is not allowing
5. No smoking
6. Don’t take any food home
Vision of your organization
PATCHA must gain market share 15% of all Mue-Ka-Ta restaurant in

Chiangrai.
Mission
- To promote PATCHA brand to be first one in customers mind.

- To promote PATCHA is good alternative way to dine out.
- To promote PATCHA is leader of this market
- To promote PATCHA is quality, clean and safety of brand awareness.
- To promote PATCHA is motivating this market to rejuvenation.
Strategy
PATCHA is not competition with low price and variety. I emphasize reduce
and control the raw material cost and offer better service. I focus on value for
money and keep the brand.
Corporate level
 Product development
5031205155 Tourism
PATCHA draw the outstanding of electronic grill pan to be a choice for

consumers and attract them which difference and enhance in the existing market.
In food aspect, we are not emphasizing of variety because it will be increase cost
when full but popular menu is a good choice for a restaurant. Moreover, we offer
new menu every month for market effort.
Business level
 Differentiation
PATCHA present the differentiation of this business and market. We offer

many difference to consumer. First of all, grill plate is electronic not charcoal
stove for respond our image is safety. Second, butter is a one choice for
consumers which want smell more than just solve brunt meat on plate. Third,
sauce is responded the variety demand of consumer which difference as age,
favor and sex.
 Image differentiation
PATCHA is an image of better safety, modern and service. We attention

consumers orientation which show them we care about safety and provide better
service to increase more convenience. Moreover, this business is modern looking
as clean, warm and timely will be attract present consumer and next generation.
Functional level
 Human resource management
PATCHA value the better service which employees are significance. So,
Training is heart of a continuous effort designed to improve our employee
competency. We train employees by on-the-job training. A manager must monitor
evaluate the performance of every employee and then gradually teaching if they
were wrong. Moreover, there are monthly meeting.
 Advertisement
PATCHA is advertizing via leaflet by use an outsource company. Leaflet

provides the information to inform about our electronic grill pan qualifies, price
and location. This ad hires the company to spread and distribute all in front of
5031205155 Tourism
school, government place, night braza and weekend road fair a week before open
a restaurant and opened 3 weeks. This is an appropriately cost but highly
efficiency to approach the most our consumers meets to couple, friend group and
family.
 Functional management
Job Responsibilities Working hour
A - Supervise the flow : 8 hour

manager&cashier processing of each duty 15.00 – 23.00
- Contact to the supplier
- Responsible for cash,
revenue and expenditure
and day to day accounting
- Control and check stock
Cook - Do everything about food : 8 hour

- Prepare the vegetable and 15.00 – 23.00
the raw material
- Flavor the meat
- Cook the food
- Add and shift overall raw
material
Waiter-full time, - Greet the consumer and give : Full time

part time the advice 7 hour
- Take an electronic grill pan 16.00 – 23.00
- Serve the convenience to : Part time
consumers
6 hour
- Clean on table and place
16.00 – 22.00
- Full time waiter train part
time waiter
Dish washer - Wash all equipments and : 6 hour

tools 17.00 – 23.00
5031205155 Tourism
Chapter 3: Market feasibility study
Market analysis
General environment analysis

5031205155 Tourism
This project do the market of business by analyzes the potential and

opportunity of 3 marketing.
 Market size
Number of Chiangrai population is 1,227,317
Number of Chiangrai’s city population is 223,936
PATCHA expect 15% of Chiangrai’s city population is our customers

approximately 33,590.
Chiangrai market size is high because Chiangrai population is high and

almost of them is our target group.
 Market growth
In the information and statistic of Internal Trade of Chiangrai inform trend

of economic does well because the people have began more confidence as
political effected overall people is spend money increase. Economic expand will
go up 3.3 – 5.3 % in 2010. PATCHA will gain the advantage also.
 Market share
Number of Mue-Ka-Ta in Chiangrai’s city is high about 6 restaurants and

mostly is small size which just 2 are big more than 50 seats. On the other hand,
existing of Mue-Ka-Ta market isn’t any electric grill pan. I analyze all of Mue-Ka-Ta
restaurant is our competitors but no any electric grill pan. So, we are leader of
this market.
Competition analysis
5031205155 Tourism
Competitor analysis
Major competitors in this market of PATCHA
1. Paa Nag (ป้านางหมุกระทะทอง)
Paa Nag is a well-known buffet restaurant that opens for a long time. There
are many restaurant around and nearly resident area. It is warm atmosphere and
many consumers every day.
S-strength W-weakness
- Open for a long time and be - Less staff to serve consumers
leader - Non-organization culture such as
- Well-known buffet restaurant staff isn’t wearing restaurant
uniform
- Non-stock goods
O-opportunity T-treat
- Place in surrounding resident - Difficult and confused to access
area - Economic recession
2. Fah Sai (ฟ้าใสหมูกระทะ)

5031205155 Tourism
Fah Sai is a buffet brands those broader consumers. A place locates on

economic centre that people are crowding some customer are tourist. There are
many buffet restaurants as people call buffet road but this restaurant gain more
market share.
S-strength W-weakness
- More well-known branch in - Expensive price per head
Lumphang, Phayao and - Expensive land rent cost
Chiangrai - Non-stock goods
- Good location in business centre
- Broader parking space
- Some consumers is tourist
- Convenience to access - More competitor surrounding
- Economic recession
5031205155 Tourism
3. Prayfah (ปลายฟ้า)
Prayfah is a small restaurant which not emphasizes quantity but variety.

Good point of this is not crowed and annoy. It responds consumers who want to
make all of restaurant to celebration and occasion.
S-Strength W-weakness
- Low cost - Over-variety of goods
- Small size of restaurant - Service delay
- Variety goods - Small size make not customer
attention
- Non-competitor in area - Economic recession
5031205155 Tourism
Customer analysis
These charts are a statistic survey report to find consumer behaviors with
Mue-Ka-Ta. It is an online survey via age of 19 – 28 years.
1. How long do you have Mue-Ka-Ta a month?
The aim of this question is to knowing and forecast the consumer’s eating
frequency and come to a restaurant a month.
Result of the report chart:
PATCHA know half of overall consumers eat Mue-Ka-Ta every month.

Moreover we know consumers eat Mue-Ka-Ta a month likes a meeting.
2. Who you prefer to eat with?
The aim of this question is knowing and analysis consumer quantity and
provides things to meet the demand of main group and each group.

5031205155 Tourism
The main consumer of PATCHA is friend (group is more than 3 not a child)
as we know the average of this group is 5 persons and the family is always 4
persons.
3. What is the first do you concern?
The aim of this question is knowing and analysis what the significantly of
the attention we pay and what the important factor to attract the consumers
concern. These things will take PATCHA development, improvement and
response the restaurant along with consumers demand.
Service is not main factor because the most is friends (group) a lot of
person and be personally. Parking is not effected consumers because
approximately 80% take by motorcycle. It doesn’t more space.
4. What sweet do you prefer?

5031205155 Tourism
The aim of this question is development of the product to meet the

consumers demand to find out popular sweet which consumers eat. It helps to
ensure sweets will be eating up for waste reducing.
PATCHA could be finding out the sweet which consumers prefer to meet
their satisfaction and rid to unpopular.
5. What is the food do you prefer (more select)?

5031205155 Tourism
The aim of this question is to know things of consumers prefer for increase
the quantity and find things is not popular will out of the product menu and offer
new more attracted and reduce waste each day.
PATCHA provide demand of consumers and search the appropriate price

to could be the profit.
6. Do you have to eat salad?

5031205155 Tourism
The aim of this question is most or less of consumers eat salad. Every Mue-
Ka-Ta restaurant has salad and sushi. And I want to know why consumers eat
salad in meat grill restaurant.
On survey approximately 1 of 4 consumers eat salad but the most is

woman and not willing to eat salad as they or she said if any restaurants don’t
have salad, they or she is not attention. On the other hand, it is one choice and
variety concept of these restaurants.
7. Do you have to eat ice cream?
The aim of this question is to know the value to cost an ice cream.
Almost every consumers eat an ice cream and eat it after full. An ice cream
is rapidly eating up and to be required. This is a good cost of variety.
5031205155 Tourism
8. What beverage do you have to drink?
The aim of this question is to know alternative revenue beside raw

material. I can analysis of quantity per table and price.
The most of consumers drink Coke as more price as water. It is increase

taste of food.
 Statistic of consumers
This is an example of survey and count number of consumers a week. It is a

useful number of consumers each day.
Wed-
Mon-Tue Thu Sat-Sun
Families 7 5 6 18
Couple 18 19 17 54
Group of
people(ex.friends ) 30 26 28 85
Total 55 50 51
Wed-
Mon-Tue Thu Sat-Sun
Male 82 92 96 270
Female 110 87 91 288
Chidren 10 7 10 27
Total 202 186 197
5031205155 Tourism
Time : 18.00 - 21.00
Company analysis
I use SWOT analysis to evaluate advantage and disadvantage of PATCHA.
S - Strength
- To provide electronic grill plate that improve problems of charcoal stove

at all
- To launch as first to be prime choice in consumer mind
- Electronic grill pan looks more modern and care the customer about safety
- Electronic grill pan makes consumers more rapid full, when PATCHA
makes speed eat. It could be increase a head per a round. It means we could
increase empty seat and pull more new consumers
W - Weakness
- New restaurant is not well-known to consumers

- Electronic grill pan is not popular in Chiangrai yet
O - Opportunity
- Mue-Ka-Ta continues still flavor especially in winter

- Location is on well-known road and easy accessibilities.
T - Treat
- When PATCHA is growth, many competitors should be emulated and

change stove to be electronic grill pan. Then we lose some market share
- In the future, the cost will be increase
- Economic condition recession
3 outstanding of PATCHA
This is an outstanding of PATCHA which this project wants to be primary

push and support to achieve consumer mind. When consumers are talking about
PATCHA, 3 things which as first they will imagine is electronic grill pan, barbeque
5031205155 Tourism
sauce and better service. Those are things which we could be attract new
consumers and keep their loyalty.
1. Electronic grill pan
PATCHA present the differentiation and respond safety aspect.
2. Barbeque sauce
All off Mue-Ka-Ta restaurant is similar barbeque sauce and no outstanding.

In fact, sauce makes a difference. PATCHA offer outstanding sauce is special and
secrete. Especially, three favor sauces mixed as sweet, sour and salty in one. We
will promote PHATCHA is not using monosodium glutamate which show
consumers as we pay more attention although detail about consumer’s heath.
3. Better service
Mue-Ka-Ta in Chiangrai is not good enough in service aspect. Many

entrepreneurs think to increase hire staffs is increase hire. It shoulders the cost.
In fact, if they has not sufficient service to consumers. The late service will
happen as greet, serve and bill. So, I will emphasize on good service and training
staff to have service mind. When the consumer deserved better service, they feel
convenience and more satisfy attracted to come again.
STP analysis
PATCHA’s positioning is electronic buffet grill restaurant in Mue-Ka-

Ta market target on B or B+ level which emphasize on family, couple and friends.
From survey information, approximately 80% consumers come to a restaurant by
motorcycle and this group is main consumers. In the truly, either high or low
class (buying power) are not affected to this business too much because we are
fixed price.
5031205155 Tourism
Consumer target group
Friend
Family
Couple
Marketing mix strategy
 Product
- Fresh and hygiene meat and vegetable
PATCHA care health of consumers. All of meat and vegetable have to fresh,
hygiene and come from creditable resources which guarantee safety in this
dinner.
- Appetizing finished food
PATCHA take some material which over-demands to transform be finished

food. This is an appetizing food which when consumers could be pre-eat before
grill the meat. It cans reduce waste and the cost.
- Delicious with sauce
All of Mau-Ka-Ta is similar taste. So, some place attract by variety of material,
some place attract by low price, some place attract by environment and
decoration. But sauce is one of PATCHA attention to be outstanding because if
sauce is good the food is more delicious.
- Offer fruit and sweet
Some Mau-Ka-Ta restaurant hasn’t fruit and over sweet variety. PATCHA offer
fruits along with season and easy to find in the local, popular and appropriate
price. The fruit in season and local finding is reducing the cost because fruits
which difficult finding is expensive and more pay of distribution. In the same too
5031205155 Tourism
much variety of sweet is increase the cost and the waste. So, we offer sweet to
consumer only popular and make sure it will be eating up.
 Price
PATCHA compute 89 bath per head for adult and 49 bath per children
height is not over 120 centimeter. We cannot competition to another with low
price but emphasize on value for money. This concept is when consumers feel is
not value, they think expensive but if they feel is more value, they think it is
cheap. Although, PHATCHA is new which someone said we must reduce the price
for competition to another. But we will emphasize communication or advertizing
co-with more value. This is a good strategy which it make me unspoiled our
positioning and the profit.
 Place
PATCHA locate center of business area on Mue-Ka-Ta road as people said. It

is a well-known area which many Mue-Ka-Ta restaurant could be attract to new
consumer and tourist. Although, there are many Mue-Ka-Ta restaurant but
PATCHA gain the advantage. It is a good point which we will outstanding because
we difference, we are one electronic grill pan there.
 Promotion
Coming 4 person reduce 50% for 1 person. This promotion is taking for
rainy season on August and September because rain affects transportation. We
show off 50%, big interesting in their emotion but in fact, we reduce at 25%.
Example, 4 people pay for 356 Bath, we reduce 44.5 Bath to 311.5 is just 25% of
all.
5031205155 Tourism
PATCHA uniform
Front Back
POLO shirt
- PATCHA screen
- Write with blue tab for clean meaning
Cost
5031205155 Tourism
12 pieces: 2200 bath per dozen
Advantage of restaurant uniform
- support organizational culture

- Approach customer awareness and brand loyalty
- promote specialist in this business
- Reduce maze and confusion of operation including on practice
5031205155 Tourism
Sales forecast/profit estimation
Sale forecast years

Jan Feb Mar Apr May JulJun Aug Sep Oct Nov Dec Total
Year
1 801,206 748,602 749,001 785,202 748,109 749,900 756,103 746,707 735,003 737,604 756,405 802,607 9,116,449
Year
2 803,603 749,506 756,102 784,307 749,004 748,106 763,004 743,002 746,102 735,205 763,706 818,708 9,160,355
Year
3 815,007 757,309 751,506 795,108 749,209 750,102 749,805 745,806 748,208 749,901 761,103 827,644 9,200,708
Marketing expense
PATCHA is advertizing in form of leaflets by use an outsource company. This ad distributed at all of school, government
place, night braza and weekend road fair a week before open a restaurant and opened 3 weeks.
Feature: Paper 1 side; size A5 with only white and black color
2,000 pieces: 1,000 Bath.

5031205155 Tourism
5031205155 Tourism
Conclusion
PATCHA is buffet grill restaurant in Chiangrai which our goal expects to a

leader of Mue-Ka-Ta market. We develop an innovation of pan and offer quality of
food, sweet and fruit. We target on family, group friend and couple. We is market
by using leaflet to distribute each place to meet our target. Our outstanding
gained advantages of 3 things are electronic grill pan, sauce and service.
Consumers will satisfaction with our products as emphasize clean, safety and
quality. Our good point of us is present the better for customers, we show them
about more attention and more respond their wants or needs. We are not
competition on cost leadership and variety but we are significant of value for
money, it means the cost is not affected to consumers mind because they see
quality, safety and appropriately price. Although, PATCHA is high price than some
competitors on the other hand they will feel more value. Our restaurant pays a lot
of attention about marketing information according consumers behavior and
environment factors. It helps me to analyze consumer and we can know
opportunity and success from it. I think this part is the most importance for a
business because it concern consumer, employee and operation. It is a heart of
business
5031205155 Tourism
Chapter 4: Technical feasibility study

5031205155 Tourism
Production and operations analysis
Product characteristics
Price: 1,990 Bath
Specification, dimension, life time
- Size 360 mm. diameter cooking plate

- Barbeque/grill
- Detachable non-stick coated cooking
- Plate for easy cleaning
- Adjustable temperature control knob
- Oil drippings exist into drip tray for easy cleaning
- Cooking plate with cool touch handle
- Cool touch base with handle
Life time of a grill pan: 10 years maximum

5031205155 Tourism
Feathers
 Figure
More space grill and boil
A grill plate is flat-slope and has small pot. It is more space to grill and boil
which make the meat and vegetable consistent ripped. Moreover, platform is
Teflon which burned meat cannot on a plate.
Plate for easy cleaning
Teflon plate is easy cleaning which this is a good point to extended using
and keep a heat. It has also oil drippings exit into drip tray which no dirty and
easy to throw away.
 Convenience
More safety
PATCHA present electronic grill pan. It drives with electronic power which
little electricity waste. In the future, the consumer will realize which we are
electronic Mue-Ka-Ta. We are safety and safety is us. They will more confident and
satisfy with a new engine which drive they to feel of value for money.
Adjustable temperature control knob
This is an advantage as more difference as charcoal stove. The consumer

will satisfy if they could be control heat power. It is easy to do and understanding.
Example, when they are seat with hungry, they could be up the heat to be strong
for grill. And when they full they could be adjust appropriate low.
Cool touch handle
A plate is desired in special which protect the consumers touch when they
are grilling. Especially caring, the children.
Little release grill smoke

5031205155 Tourism
Grill smoke is a one big trouble of Mue-Ka-Ta business. PATCHA is caring to

consumers which this is an electronic pan to reduce annoyed smoke. It makes an
increase the convenient and more the consumer’s satisfy.
Location
PATCHA is located on Soncong Road which more people and traffic crowed
nearly night braza and many hotels around there. We think this is a good place
because this road has many Mue-Ka-Ta restaurant and well known called “ Mue-
Ka-Ta road. It located economic zone could attract traveler also. A good point is
not hard to communicate about location to consumers much more.
Facility layout/ facility management

5031205155 Tourism
PATCHA has number of tables which all employees must know it because
they serve a pan and beverage each. Moreover, we separate zone of duty to each
employee for know their service area.
Machine/tools/equipments
Kitchen Quantity Cost

Refrigerator Contain meat 1 42000
and vegetable
on each
shelves
allocate the
cool level
Gas stove 1 800
4-Tiers 1 5000
Slatted Shelf
5031205155 Tourism
Work table 1 6500
Twin sink 1 8200
Portable 48 330
table
Tools Quantity Cost

Fry pan 1 155
Food pan 28 300
Cooking pot 1 269

5031205155 Tourism
Kettle 48 69
Scoop ice 1 55
cream spoon
Block 2 30
Chopping 2 110
knife
Kitchen knife 2 85
wood handle
Kitchen knife 2 30
5031205155 Tourism
Peeling knife 2 22
Barbarian
Basin 6 79
Flatware 1 263
keeping tray
Flipper 1 30
Ladle 1 15
Meat tong 16 40
5031205155 Tourism
Ladle on tray 3 11
Vegetable 50 25
basket
Ice bucket 50 15
Equipment Cost
Plate 15 dozen 28 per
dozen
Melamine 56 dozen 37 per

plate dozen
cup 30 dozen 33 per

dozen
5031205155 Tourism
Sauce cup 15 dozen 14 per

dozen
Ice tong 4 dozen 40 per

dozen
Chinese ladle 50 36
wooden hand
Suki Yaki 50 47
serve
Chinese 15 dozen 28 per

spoon dozen
Tumbler 15 dozen 85 per

dozen
5031205155 Tourism
Bamboo 1 pack 180

chopstick
Toothpick 1 pack 85
Tissue box 48 50
Tissue 1 dozen 120
Wall fan 8 800
Office room
Equipment Cost
Desk 1800
Chair 1080
5031205155 Tourism
Cashier machine 25000
Wood Table 1400 per set
Toilet
Equipment Quantity Cost

Wash basin 2 1200
Wash spray 5 280
Water closet 5 1600
Bowl pee 3 850

5031205155 Tourism
Tissue box 5 70
Cost of investment
Pre-operating cost
Pre-investment cost
Prices Units Total
Building 1,014,700.00 1.00 1,014,700.00
Land rental cost 3

450,000.00 years 450,000.00
Electric system 35,000.00 1.00 35,000.00

Total pre-operation
cost 1,499,700.00
Investment cost
Investment Cost
Equipment: Prices Units Total
5031205155 Tourism
Office
Desk 1,800.00 1.00 1,800.00
Chair 1,080.00 1.00 1,080.00
cashier machine 25,000.00 1.00 25,000.00
Total 27,880.00
Advertizing cost
Leaflet 1,000.00 1.00 1,000.00
Total 1,000.00
Equipment
refrigerator 42,000.00 1.00 42,000.00
gas stove 800.00 1.00 800.00
4-tiers slatted shelf 5,000.00 1.00 5,000.00
work table 6,500.00 1.00 6,500.00
twin sink 8,200.00 1.00 8,200.00
portable table 330.00 48.00 15,840.00
fry pan 155.00 1.00 155.00
food pan 300.00 28.00 8,400.00
cooking pot 269.00 1.00 269.00
kettle 69.00 48.00 3,312.00
scoop ice cream spoon 55.00 1.00 55.00
block 30.00 2.00 60.00
chopping knife 110.00 2.00 220.00

kitchen knife wood 170.00
5031205155 Tourism
handle 85.00 2.00
kitchen knife 30.00 2.00 60.00
peeling knife Barbarian 22.00 2.00 44.00
basin 79.00 6.00 474.00
flatware keeping tray 263.00 1.00 263.00
Flipper 30.00 1.00 30.00
ladle 15.00 1.00 15.00
Meat tong 40.00 16.00 640.00
ladle on tray 11.00 3.00 33.00
vegetable basket 25.00 50.00 1,250.00
ice bucket 15.00 50.00 750.00
plate 28.00 15.00 420.00
melamine plate 37.00 56.00 2,072.00
cup 33.00 30.00 990.00
souce cup 14.00 15.00 210.00
lce tong 40.00 4.00 160.00

chinese ladle wooden
hand 36.00 50.00 1,800.00
suki yaki serve 47.00 50.00 2,350.00
chainese spoon 28.00 15.00 420.00
tumbler 85.00 15.00 1,275.00
bamboo chopstick 180.00 1.00 180.00

5031205155 Tourism
toothpick 85.00 1.00 85.00
tissue box 50.00 48.00 2,400.00
tissue 120.00 1.00 120.00
wall fan 800.00 8.00 6,400.00
wood table 1,400.00 48.00 67,200.00
Total 180,622.00
Total investment cost 1,708,202.00
Operating cost
Utilities cost
per month
Electric 15,200
Water 700
Telephone
expense 180
Total Utilities
cost 16,080
Direct Labor Cost

Baht Position Total
General manager&cashier 9000 1 9,000
Cook 6000 2 12,000
Waiter - full time 6000 2 12,000
Waiter - part time 4500 4 18,000
Dish washer 5000 3 15,000
Total direct labor cost 66,000
5031205155 Tourism
Management analysis
Administration cost
per month
Electric 15,200
Water 700
Telephone expense 180
Salary 66,000
Total administration cost 82,080
Conclusion
PATCHA is located on economic area of city and a place is more space of

eating and parking. We emphasize clean, open and warm because all of it is wood
except toilet. Moreover, there is little playground to respond children and parents
on family group. The location of restaurant is well known of consumer and
people crow and more restaurants around. We attend about the cost of labor, raw
material and overhead because this business is fixed price. So, we should control
and reduce the price but contain the quality with acceptable price. This part is
importance to know all of our expense before open a business and reduce the
risk.
5031205155 Tourism
Chapter 5: Financial analysis

5031205155 Tourism
5031205155 Tourism
Profit/loss statement
5031205155 Tourism
Cash flow
5031205155 Tourism
5031205155 Tourism
5031205155 Tourism
Chapter 7: Summary
This project study feasibility and evaluation the success of a business. It

motivates the student to be more professional which good of management,
marketing and finance by using implementation, skill and knowledge. Moreover,
it trains and enhance thinking process to general an idea could be apply the
information both primary and secondary to meet an objective.
PATCHA is Mue-Ka-Ta businesses which present product development in

existing market. We are emphasis of value for money. We are leader of this
market because we are first present electric grill pan is more safety, tasty and
convenience to be new trend in next generation of Mue-Ka-Ta market. Our plan is
responded wants and needs of customer and show outstanding are variety
popular menu, better sauce and service. Our vision is an electric grill pan to be
leader of Mue-Ka-Ta market as has 30% of market share and to be one first choice
buffet which consumers remember. We emphasize brand more than other
because we want morebrand awareness and royalty in consumers mind but we
are not advertising because word of mouth is the beasty of marketing ads.
PATCHA believe our product is the best and acceptable of consumers.
The income of PATCHA is acceptable and does well if we are leader of this
market. Although, we are expensive than other but we are better and factors of
economic is increase well. This business is difficult to forecast consumers and
income because we are fixed price, so it is necessary to reduce the cost. We
expect to return investment within 5-6 years and want to expanse to other
province.
5031205155 Tourism

The ProjectfeasibiltyStudy and Evaluation Aj - Chaiyawat Thongintr

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

The ProjectfeasibiltyStudy and Evaluation Aj - Chaiyawat Thongintr

Загружено:

Авторское право:

Доступные форматы

Patcharagronn Promma

PATCHA electronic grill buffet

Project feasibility study and evaluation course is promoting the leading of

Background and significance of the project

PATCHA is electronic grill pan buffet restaurant. This present a new

- to study the feasibility and opportunities of electronic grill pan in

- To be more systematically working, thinking and analysis

- To know the feasibility of this business

After I do this project, I could be know an opportunity and possible to open

- To analyze marketing and environmental factor

I can analyze marketing about consumer behavior, target group, and

- Plan the project

This process is planning this project to be simple, accurate and accessible

- Survey and gather the data

This process is using the proper technical management as SWOT analysis,

This process is feedback the information of this project. Moreover, it has a

Operations Methods April May

Week Week Week Week Week Week Week Week

1. Study about Mue-Ka-Ta business in Chiangrai.

2. Survey the market by using questionnaires and use the

information about my product.

3. Study and plan organization management in details.

4. Do the marketing analysis.

5. Study and analyze the technical feasibility process.

6. To do financial analyze in 3 years.

7. Study and analysis risk of Thai dessert business in Bangkok.

8. To Summary the feasibility of wedding studio business in

Chapter 2: Industry profile

PATCHA is a Mue-Ka-Ta business which present electronic grill buffet pan.

Condition of Mue-Ka-Ta’s market is currently stable. Consumers prefer

PATCHA’s good are divided 6 categories to prepare meat, vegetable,

Raw material Name

Pork with black peppers

Chicken with sauce

Chicken with Black

Imitation crap stick

Butter (little smell and An offer choice to

Raw material Name

Mixed green noodles

Barbeque sauce Intense taste and quite

Three flavor sauce( จิ้มแจ่ว ) Unique and exclusive

Raw material Name

Goods Name Price

Coke 1.5 liter 35

 99 Bath per head for adult

1. Open on 17.00 – 23.00

2. Fine up individual 30 Bath if raw material is lap which could be over

Vision of your organization

PATCHA must gain market share 15% of all Mue-Ka-Ta restaurant in

- To promote PATCHA brand to be first one in customers mind.

PATCHA draw the outstanding of electronic grill pan to be a choice for

PATCHA present the differentiation of this business and market. We offer

PATCHA is an image of better safety, modern and service. We attention

 Human resource management

PATCHA is advertizing via leaflet by use an outsource company. Leaflet

Job Responsibilities Working hour

A - Supervise the flow : 8 hour

Cook - Do everything about food : 8 hour

Waiter-full time, - Greet the consumer and give : Full time

Dish washer - Wash all equipments and : 6 hour

Chapter 3: Market feasibility study

General environment analysis

This project do the market of business by analyzes the potential and