Secret Society Mastermind

FACEBOOK CAMPAIGNS & ADS

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

Welcome back!
Howd you like the video on Direct Mail Marketing
Campaigns?
Huge props to Spencer for sharing this super valuable &
potent content.
Today is an absolute monster of a video in a monster of a
week. We are going to be looking at Facebook campaigns and
ads.
Ill show you how to create your own Facebook ads by using
one of our current clients as an example. During this video
we will create a campaign that will absolutely smash it.
Very happy to start the week called Marketing Blitz
Lets jump straight into it.

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

FACEBOOK ADS:
Currently in the marketing content weve covered:

1.

Stealth Emails

2.

Direct Mail Campaigns

Note: These should always be part of your overall marketing process and
can also be managed by assistants.
Today I want to show you how to create ads in an easy and simple
way and Ill do this by using a case study of one of our actual clients,
Thomas Rolland - a mens stylist in Melbourne.
Thomas Rolland One Key Fan:
- Male
- 25-55
-

Professional / business person

Lead Magnet
Once you have people hitting your landing page, you will want to have
a strong call to action. In cases like this, one of the best things you can
do is offer what is called a Lead Magnet
A lead magnet attracts leads by offering something for free in
exchange for their email address.
Example: Offering a free consultation.
Note: Lead Magents need to be something high value and usable.

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

Sales Funnel: Thomas Rolland.

1.

See Facebook ad offering free style guide.

2.

Landing page matching the offer from the ad.

3.

Lead Magnet delivery.

- Form: Recent photo upload and demographic information.

4.

Phone Call.

5.

Quick coffee consult

$398.00 AUD

First sales point

6.

Full wardrobe audit and shop.

$1110.00 AUD

Main Sale

Targeting men, 25 - 55 in Melbourne.

Note: Itsreally important yourFacebook ad offer matches

your landing page.

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

FACEBOOK WORKING
PROCEDURE:
Note: Disable any ad-blockers you have on your browser
- Go To Power Editor

- Download Existing Campaigns

- Create a campaign & Ad Set & Ad

Recommended: Place the date in the name of your ad
so its easier to remember.

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

- It will take you to the Ad Campaign, you wont need to change

anything here, so click on View Ad Set

Recommended: Have and test, 5 different headings ad copyfor

yourcampaign, leaving everything else in the ad the same.
- Set the budget you have for this Ad Set.

- Set when you want the Ads to begin

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

- Edit the Audience

Location (Where they live)

Age (How old they are)

Gender (Male / Female)

Language (What they speak)

NOTE: it can be beneficial to leave this blank as not

everyone fills this information out

Likes / Dislikes (What pages / people they follow and like)

Recommended: Keep your targeting local and specific. Better to

be super focused on your targeting than broad.

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

- Choose what device you want the Ad to be show on

- Generally we leave the Optimisation and Pricing as it stands

FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

- The Ad Set is now complete, so its time to move onto the

Ad - Click on View Ad

Note: Connect your Facebook page to the ad.

- Choose what page you want to attach the ad to

- Choose what kind of ad you want to make

- Ad with Image / Video

- Ad with multiple images / videos in a carousel

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FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

- Fill out the Text / Headline / Page description to

get the most copy you can.
Note: Featurebenefit Copy.

- Choose your image(s)

Note: Images need to be less than 20% text

- Add a Call To Action button if you want.

- Choose a Facebook tracking pixel

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FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

- Upload the changes.

This allows you to ad the 5 copies you have created.

- Once uploaded Facebook will process the ad and

either approve or deny the ad.
So long as you dont use too aggressive techniques you should be ok

Facebook Design Recommendations

Use these guidelines to design an ad that looks good everywhere it
appears on Facebook. The recommended image size ensures your
image always looks high quality. The recommended text length is how
many characters of ad copy could be displayed on smaller screens.

Recommended image size: 1,200 x 628 pixels

Image ratio: 1.9:1

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Your image may not include more than 20% text.

See how much textis on your image.

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FREEDOM WORKSHEET / FACEBOOK CAMPAIGNS & ADS

BRINGING IT ALL TOGETHER:

1. Come up with 5 different ad copy headlines to test on
your Facebook campaign

2. Create a Facebook ad campaign