Ficha da Unidade Curricular

Ano Lectivo 2015/2016

Unidade Curricular Empreendedorismo e Inovao

Curso Mestrado em Engenharia e Gesto Industrial
Regime Nocturno
Unidade Tcnico-Cientfica Contabilidade, Gesto e Economia

Carga Total de Trabalho / Semanal

32.0

Ano curricular /
Perodo Lectivo

2 Ano Curricular / 1 Semestre

Horas terico/prticas

32.0

Frequncia

Obrigatria

N crditos (ECTS)

5.0

Idioma

Portugus

Pr-requisitos
Docente Responsvel Mestre Teresa Dieguez
Lecionao

Programa
Resultados de Aprendizagem
1. Induzir atitudes e comportamentos propcios ao desenvolvimento de uma cultura tecnolgica e empreendedora.
2. Fomentar a criatividade e inovao empresarial. Desenvolver projectos inovadores.
3. Conhecer instrumentos e ferramentas existentes de fomento ao empreendedorismo.
4. Usar um conjunto de instrumentos e ferramentas, de natureza tcnica e financeira, que dinamizem a passagem de ideias a
projectos e de projectos a empresas avaliando o risco.
5. Experienciar o empreendedorismo.
6. Detectar, analisar e avaliar oportunidades de negcio inovadoras.

Programa
1. Introduo ao Empreendedorismo
1.1. As abordagens do empreendedorismo
1.2. O papel do empreendedor
1.3. Caractersticas do comportamento empreendedor
1.4. Perfil do potencial empreendedor
1.5. Desenvolvimento das caractersticas empreendedoras
1.6. Elevador Pitch
1.7. Boas prticas empresariais
1.8. Empreender por um dia
2. Inovao e Empreendedorismo
2.1. Conceito de inovao
2.2. Tipologias e classificaes de inovao, inovao vs diferenciao
2.3. O processo de inovao
2.4. Inovao tecnolgica
2.5. Polticas nacionais e europeia para a inovao
3. Plano de Negcios
3.1. A importncia do planeamento de negcios
3.2. Plano de Negcios
3.3. Modelos de Planos de Negcios
4. Criao de Empresas
4.1. Estudo de viabilidade do negcio
4.2. Anlise do Mercado e Marketing
4.3. Anlise Financeira e Custo
5. Desenvolvimento Econmico e Crescimento Tecnolgico

Demonstrao da coerncia dos contedos programticos com os objectivos da UC

Pretende-se alargar o quadro de reflexo terica dos alunos de modo a que estes possam analisar de forma crtica e
fundamentada o contexto em que as empresas se inserem, nomeadamente, da envolvente externa empresa, a estrutura da
indstria em que est integrada e do seu mercado de referncia.
- Contedo Programtico (CP) 1 - Objectivo (Obj) 1 + Obj 5
- Contedo Programtico (CP) 2 - Obj 1 + Obj 2 + Obj 6
- Contedo Programtico (CP) 3 - Obj 1 + Obj 2 + Obj 3 + Obj 4 + Obj 5+ Obj 6
- Contedo Programtico (CP) 4 - Obj 3 + Obj 4 + Obj 5
- Contedo Programtico (CP) 5 - Obj 2 + Obj 3 + Obj 6

Metodologias de Ensino
Aprendizagem activa: aulas baseadas em trabalhos prticos realizados pelos estudantes em grupo, com a dinamizao do
professor e avaliao inter e intrapares.
Realizao de trabalhos aplicando as competncias desenvolvidas.

Demonstrao da coerncia das metodologias de ensino com os objectivos de aprendizagem da UC

As metodologias de ensino visam facultar aos alunos um quadro terico de reflexo estratgica atravs da exposio de conceitos,
tcnicas e modelos de gesto.Com a realizao de estudo de casos pretende-se a aplicao prtica da componente terica
aplicada realidade das organizaes.

Mtodos de Avaliao
Trabalhos (100%)

Descrio das diferentes modalidades de avaliao

Avaliao Distribuda: Participao em sala, elaborao de trabalhos e discusso dos mesmos em contexto de sala.
Avaliao Final: Trabalho terico e Plano de Negcios.

Clculo da Classificao Final

Avaliao Distribuda: 30% participao em sala; 30% elaborao de trabalhos; 40% Plano de Negcios
Avaliao Final: 100% - elaborao e discusso do Plano de Negcios

Melhoria de Nota de Avaliao

Elaborao e apresentao de Plano de Negcios.

Bibliografia
SARKAR, S. Empreendedorismo e Inovao, Lisboa, Portugal: Escolar Editora, 2010.
FERREIRA, M. Portugal, SANTOS, J. Carvalho, SERRA, F. Ribeiro, Ser Empreendedor - Pensar, Criar e Moldar a Nova Empresa,
1 Edio. Edies Slabo, 2008.
GASPAR, F. O Processo Empreendedor e a criao de empresas de Sucesso. Vena a crise, criando o seu prprio negcio. 1
Edio. Edies Slabo, 2009.

Bibliografia Complementar
Guia Prtico do Empreendedor in http://www.ei.gov.pt/guia-empreendedor/
Manual IDI in http://www.innovationscoring.pt/images/conteudo/manual_idi.pdf
Innovation Scoring in http://www.innovationscoring.pt/
Modelo de Interaces em Cadeia in http://www.innovationscoring.pt/images/conteudo/modelo_cadeia.pdf
Guia Prtico de Planos de Negcio in http://www.iapmei.pt/resources/download/GuiaPraticodoCapitaldeRisco2604.pdf
Tidd, J., Bessan, J. and Pavit, K. Managing Innovation Integrating Technological, Market and Organizational Change. 2nd Edition.
John Woley & Sons, 2001
Hisch, R., Michael, P. and Sheperd, D. Entrepreneurship. McGraw-Hill, 2008

Observaes
teresadieguez@eseig.ipp.pt
teresadieguez@gmail.com
Gabinete: C114

Course Form
Academic Year 2015/2016

Course Entrepreneurship and Innovation

Degree Master Degree in Industrial Management and Engineering
Assessment plan Evening Classes
Technical and Scientific Unit Contabilidade, Gesto e Economia

Total Workload / Weekly

32.0

Theoretical/Practical Work (hours)

32.0

Academic year / Term

2nd Academic year / Winter

Semester

Attendance

Mandatory

Number of Credits
(ECTS)

5.0

Language

Portuguese

Prerequisites
Course Responsible
Teacher

Mestre Teresa Dieguez

Course Teacher

Syllabus
Learning Outputs
1. To induce favorable attitudes and behaviors facing the development of an entrepreneurial and technological culture.
2. To foster creativity and entrepreneurial innovation. To develop innovative projects.
3. To take knowledge of existing instruments and tools for promoting entrepreneurship.
4. To use a set of technical and financial instruments and tools in order to streamline the passage from ideas to projects and
projects to companies (evaluating the risk).
5. To experience entrepreneurship.
6. To detect, analyze and evaluate innovative business opportunities.

Syllabus
1. Introduction to Entrepreneurship
1.1. Approaches to entrepreneurship
1.2. The role of the entrepreneur
1.3. Characteristics of entrepreneurial behavior
1.4. Profile of the potential entrepreneur
1.5. Development of entrepreneurial characteristics
1.6. Elevator Pitch
1.7. Good business practices
1.8. Undertake for a day
2. Innovation and Entrepreneurship
2.1. The concept of innovation
2.2. Typologies and classifications of innovation, innovation vs. differentiation
2.3. The innovation process
2.4. Technological innovation
2.5. National and European Innovation
3. Business Plan
3.1. The importance of business planning
3.2. Business Plan
3.3. Models of Business Plans
4. Business Creation
4.1. Feasibility Study Business
4.2. Market Analysis and Marketing
4.3. Financial Analysis and Cost
5. Economic Development and Technological Growth

Show coherence between teaching methods and learning objectives of the course
It is intended to extend the theoretical framework of the students so that they can analyze critically and founded the context in which
firms are located, in particular, of the external to the company, the industry structure that is integrated and its reference market.
Syllabus (CP) 1 - Objective (Obj) 1 +Obj 5
Syllabus (CP) 2 - Obj 1 + Obj 2 + Obj 6
Syllabus (CP) 3 - Obj 1 + Obj 2 + Obj 3 + Obj 4 + Obj 5 + Obj 6
Syllabus (CP) 4 - Obj 3 + Obj 4 + Obj 5
Syllabus (CP) 5 - Obj 2 + Obj 3 + Obj 6

Teaching methodologies
Active learning: lessons based on practical work carried out by students in group, monitored by the teacher and evaluated by inter
and peers.
Performing works by applying the skills developed.

Show coherence between teaching methods and the course learning objectives
The teaching methods aim to provide students with a theoretical framework for strategic reflection through exposure of concepts,
techniques and management models. Conducting case study the aims are to apply the theoretical concepts to the reality of the
organizations.

Assessment Methods
Academic works (100%)

Description of the various assessment methodologies

Distributed Evaluation: Participation in class, writing papers and discussing of works in the context of the classroom
Final evaluation - elaboration and discussion of the Business Plan.

Calculation of final grade

Distributed Evaluation: Participation in class: 30%; writing papers: 30%; Business Plan: 40%.
Final evaluation - elaboration and discussion of the Business Plan.

Second chance Assessment

Preparation and presentation of a business plan

References
SARKAR, S. Empreendedorismo e Inovao, Lisboa, Portugal: Escolar Editora, 2010.
FERREIRA, M. Portugal, SANTOS, J. Carvalho, SERRA, F. Ribeiro, Ser Empreendedor - Pensar, Criar e Moldar a Nova Empresa,
1 Edio. Edies Slabo, 2008.
GASPAR, F. O Processo Empreendedor e a criao de empresas de Sucesso. Vena a crise, criando o seu prprio negcio. 1
Edio. Edies Slabo, 2009.

Other References
Guia Prtico do Empreendedor in http://www.ei.gov.pt/guia-empreendedor/
Manual IDI in http://www.innovationscoring.pt/images/conteudo/manual_idi.pdf
Innovation Scoring in http://www.innovationscoring.pt/
Modelo de Interaces em Cadeia in http://www.innovationscoring.pt/images/conteudo/modelo_cadeia.pdf
Guia Prtico de Planos de Negcio in http://www.iapmei.pt/resources/download/GuiaPraticodoCapitaldeRisco2604.pdf
Tidd, J., Bessan, J. and Pavit, K. Managing Innovation Integrating Technological, Market and Organizational Change. 2nd Edition.
John Woley & Sons, 2001
Hisch, R., Michael, P. and Sheperd, D. Entrepreneurship. McGraw-Hill, 2008

Notices
teresadieguez@eseig.ipp.pt
teresadieguez@gmail.com
Cabinet: C114