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CUSTOMER
ENGAGEMENT
AND COMMERCE
AGROSUPER
mobile
In store/
branch
contact
center
digital marketplace
goods
IoT
social
sms/
notifications
Search
kw/ads
agent
tools
APIs
Core Operations
Customer Engagement and Commerce
Marketing
Commerce
Customer
SAP Customer
Marketing
Engagement
Optimization
Engagement
Management
Intelligence (CEI)
Order
Management
Experience
Mgmt
Master
Data
Omni-Channel
Commerce Logic
Platform
SAP HANA
SAP ERP
SAP SCM
SAP CRM OP
Mantenerse en juego
Foco Interno
Ganando el Juego
Cambiando el Juego
Foco en el cliente
Tctico
EXPERIENCIA
distintiva al Cliente
EFICACIA en mis
Canales
INSIDE-OUT
EFICIENCIA en mis
Canales
INSIDE-OUT
OUTSIDE-IN
PUBLIC
SAP HANA
Live
Nuevas versiones/funcionalidades
cada quarter
PUBLIC
Asequible
Mobilidad
HTML5
Usabilidad
Colaboracin
Predictivo Offline
Industria Belleza
CRM Integracin
Anliticos
Futuro
Tiempo Real
Integracin Outlook
Simple
Seguridad
SAP Cloud for Customer Diseado teniendo en mente las necesidades del
negocio
Herramienta SIMPLE y
AMIGABLE
Venta Colaborativa
Mejor
PRODUCTIVIDAD del
ejecutivo
Reportera en Tiempo
Real
Integracin
Nativa
SAP CRM
CRM Cloud
2015 SAP SE or an SAP affiliate company. All rights reserved.
PUBLIC
5. Predictivo
6. Colaborativo
7. Integrado
8. Seguro
9. Mirada de futuro
10. Tecnologa Lder
2015 SAP SE or an SAP affiliate company. All rights reserved.
PUBLIC
PUBLIC
Costo HW Nuevo
Costo Upgrade
Implementacin Movilidad
Adecuaciones en usabilidad
>
Renta mensual
Costo implementacion
- Costo Mantenimiento On Prem
Costo de Mantenimiento
CRM
C4C
PUBLIC
Algunas pantallas
11
Visit Planner
12
Customer Service
Customer
13
INTEGRACIN
On-premise Solutions
Cloud Solutions
Cloud + CRM
Two-tier CRM
Cloud + ERP
Cloud for
Customer
Cloud for
Customer
Subsidiaries
Headquarters
SAP CRM
SAP CRM
SAP ERP
SAP ERP
SAP ERP
Cloud for Customer, CRM, and ERP can all run in HANA Enterprise
Cloud
Confidential
19
Account
Hierarchy
Employee
Sales Org
Hierarchy
Products
Accounts &
Contacts
Installation Points,
Regist. Products
Work Ticket
Opportunity
Quotation
ATP & Credit
Limit Check
Sales Order
SAP ERP
Currency
conv. rates
Customer
Hierarchy
Employee
Sales Org
Hierarchy
Materials*
* Including Customer
Material Info Records
Accounts &
Contacts
Functional Locations
Equipments
Quote Inquiry
Pricing
Order Inquiry
Quote
Sales Order
Deliveries
Customer Invoice
Internal Order
Goods Movement
Timesheet (CATS)
Adv. Shipment
Goods Issue
Return
Goods Receipt
Billing Request
Invoice
Confidential
20
Accounts
Product
Category
Sales Org
Hierarchy
Marketing
Attributes
Territories
Social Media
Profiles
Campaign
Header
Opportunity
Activities
Ticket
Sales Quote
Installation Points,
Regist. Products
Promotion
Lead
Sales Order
SAP CRM
Product
Business
Partner
Product
Category
Sales Org
Hierarchy
Marketing
Attributes
Territories
Social Media
Profiles
Campaign
Activity
Pricing
Opportunity
Ticket
Sales Quote
Functional Locations
Equipments
Promotion
Lead
Sales Order
Real-time integration of master data (accounts, prospects, competitors, contacts, account hierarchy,
territory assignment, products, employees, social media profiles)
Real-time integration of transactional data (campaign header, leads, opportunities, activities, service
requests)
Integration of attachments bi-directional for opportunities, attachments for leads from CRM to Cloud
Integration of marketing attribute definitions (CRM -> C4C) and marketing attributes assignments to
customers
Real-time call to from C4C oppty, quote, order to CRM pricing supporting the full pricing flexibility of CRM
pricing
2013
SAP AG. All rights reserved.
21
Confidential
Cloud-based multi-tenant
technology for real-time process
integration and data integration
iFlows
(prepackaged
integrations)
Open APIs
and
deployment
choice
To provide choices to
customers, in addition to
offering our own integration
technologies, SAP also certifies
connectors developed by thirdparty integration platforms like
MuleSoft, Cast Iron, and Boomi
ERP
NetBase
Savo
CRM
Snap Engage
Cloud for
Sales
MindTouch
Cloud for
Social
FanAppz
Jam
Cloud for
Service
BW
Marketo
Social
Media
Analytics
Inside View
Vendavo
Lotus
Notes
Outlook
Xactly
Manufacturing
Retail &
Wholesale
Media, Sports,
Entertainment,
Travel
Services &
Public Sector
Muchas Gracias
Gabriel Ugarte
Sales Specialist
Customer Engagement and Commerce
gabriel.ugarte@sap.com
Felipe Silva
Business Solution Advisor
Customer Engagement and Commerce
felipe.silva01@sap.com