Product 1: Camry LE 2016

Product
Quality

Camry LE 2016
Fuel Economy
25
(City)
Fuel Economy
35
(Highway)
Horsepower
178@6000
Torque
170@4100
Driver MultiStandard
Adjustable
Power Seat
Overall Height
57.9 Inches
(In)
Overall
190.9 Inches
Length (In)
Overall Width
71.7 Inches
(In)
Interior
102.7
Volume (cu.
ft)
Fuel Capacity
17.0 Gallons
Engine
Displacement

Price

Accord Sedan LX CVT

27
38
185@6400
181@3900
Not Available

57.7 Inches
191.4 Inches
72.8 Inches
103.2

17.2 Gallons

2494

2356

$23,905

$23,740

Image

Target
User
-

Distributio
n

The Camry LE is very much targeted

at the upper class post-secondary
educated 35-54 year old.
Employed full-time
Have a HH income of $50,000+
Married with children between 12-18
years of age

Toyota distributes its products through

Toyota owned dealers and independent
dealers (OpenRoad, Jim Pattison)

The Accord Sedan LX CVT is

very much targeted at the
upper class post-secondary
educated 35-54 year old.
- Employed full-time
- Have a HH income of $50,000+
- Married with children between
12-18 years of age
Honda distributes its products through
Honda owned dealers and
independent dealers (OpenRoad, Jim
Pattison)

Warranty

Product
Quality

Basic Warranty Miles: 36000

Basic Warranty Months: 36
Anti-Corrosion Warranty Months: 60
Altima Sedan 2.5S
Fuel Economy
27
(City)
Fuel Economy
38
(Highway)
Horsepower
182@6000
Torque
180@4000
Driver MultiOptional
Adjustable
Power Seat
Overall Height
57.9 Inches
(In)
Overall
191.5 Inches
Length (In)
Overall Width
72.0 Inches
(In)
Interior
101.9
Volume (cu.
ft)
Fuel Capacity
18.0 Gallons
Engine
Displacement

Price

Basic Warranty Miles: 36000

Basic Warranty Months: 36
Anti-Corrosion Warranty Months: 60
Sonata Sport
24
35
185@600
178@4000
Standard

58.1 Inches
191.1 Inches
73.4 Inches
106.1

18.5 Gallons

2488

2359

$23,395

$24,000

Image

Target
User
-

Distributio
n

Altima Sedan 2.5S is very much

targeted at the upper class postsecondary educated 35-54 year old.
Employed full-time
Have a HH income of $50,000+
Married with children between 12-18
years of age

Nissan distributes its products through

Nissan owned dealers and independent
dealers (OpenRoad, Jim Pattison)

Sonata Sport is very much

targeted at the upper class
post-secondary educated 35-54
year old.
- Employed full-time
- Have a HH income of $50,000+
- Married with children between
12-18 years of age
Hyundai distributes its products
through Hyundai owned dealers and
independent dealers (OpenRoad, Jim
Pattison)

Warranty

Basic Warranty Miles: 36000

Basic Warranty Months: 36
Anti-Corrosion Warranty Months: 60

Basic Warranty Miles: 60000

Basic Warranty Months: 60
Anti-Corrosion Warranty Months: 84

Product 2: Corolla LE 2016

Corolla LE

Product
Quality

Fuel Economy
(City)
Fuel Economy
(Highway)
Horsepower
Torque
Voice
Activated
Controls
Overall Height
(In)
Overall
Length (In)
Overall Width
(In)
Interior
Volume (cu.
ft)
Fuel Capacity

29

Civic Sedan LX CVT

30

38

39

132@6000
128@4400
Standard

143@6500
129@4300
Not Available

57.3 Inches

56.5 Inches

182.6 Inches

179.4 Inches

69.9 Inches

69.0 Inches

97.5

94.6

13.2 Gallons

13.2 Gallons

1798

1798

Engine
Displacement
Price

$19,570

$20,125

Image

Target
User

Thirty to sixty year-old business

professionals
Concerned more with saving money.

Multi-ethnic
Image conscious
Young urban professionals
under 30 years old
Environmentally conscious

Distributio
n
Warranty

Product
Quality

Toyota distributes its products through

Toyota owned dealers and independent
dealers (OpenRoad, Jim Pattison)
Basic Warranty Miles: 36000
Basic Warranty Months: 36
Anti-Corrosion Warranty Months: 60

Honda distributes its products through

Honda owned dealers and
independent dealers (OpenRoad, Jim
Pattison)
Basic Warranty Miles: 36000
Basic Warranty Months: 36
Anti-Corrosion Warranty Months: 60

Focus SE Sedan
Fuel Economy
27
(City)
Fuel Economy
40
(Highway)
Horsepower
178@6000
Torque
170@4100
Voice
Standard
Activated
Controls
Overall Height
57.7 Inches
(In)
Overall
178.5 Inches
Length (In)
Overall Width
71.8 Inches
(In)
Interior
90.7
Volume (cu.
ft)
Fuel Capacity
12.4 Gallons
Engine
Displacement

Price

Cruze LS Auto
22
35
185@6400
181@3900
Not Available

58.1 Inches
181.0 Inches
70.7 Inches
94.6

15.6 Gallons

1992

1796

$19,390

$19,695

Image

Target
User

Thirty to sixty year-old business

professionals
Concerned more with saving money

Thirty to sixty year-old business

professionals
Concerned more with saving
money

Distributio
n
Warranty

Ford distributes its products through Ford

owned dealers and independent dealers
(OpenRoad, Jim Pattison)
Basic Warranty Miles: 36000
Basic Warranty Months: 36
Anti-Corrosion Warranty Months: 60

Automotive

Sub-compact and compact cars,

mini-vehicles
Mid-size, luxury, sports and
specialty cars, Recreational and
sport-utility vehicles, Pickup trucks
Minivans
Trucks
Buses

Brand:
4Runner, Alphard, Aqua, Avensis, Camry,
Century, Corolla, Crown, Estima, Etios,
FJ Cruiser, Fortuner, Hiace Highlander, Hilux,
Innova, Isis, Land Cruiser, Mark X Noah, Passo
Pixis, Prius, Ractis, RAV4, Regius, Ace, REIZ,
RX330, Scion tC, Sequoia, Sienna, Tacoma,
Tundra, Vellfire, Vitz Voxy, Wish Yaris

Financial Services
Retail financing
Retail leasing
Wholesale financing
Credit cards
Housing loans
Insurance services

Chevrolet distributes its products

through Chevrolet owned dealers and
independent dealers (OpenRoad, Jim
Pattison)
Basic Warranty Miles: 36000
Basic Warranty Months: 36
Anti-Corrosion Warranty Months: 72

Others:
Intelligent transport systems
Information technology and
telecommunications
Other businesses

Brands

Intelligence
Transport

Financial

Automotive

Ford Motor Company

USD in 000s
2012-03
2013-03 2014-03
Revenue
133,559,0 146,917,
144,077,
00
000
000
Gross profit
17,405,00 23,867,0
16,353,0
0
00
00
Net income
5,613,000 11,953,0
1,231,00
00
0
Table 3. The income statistics of Ford Motor Company
USD in 000s
Revenue
Gross profit
Net income

Honda Motor Co., Ltd.

2012-03 2013-03 2014-03
96,581,00 104,8890 121,436,
0
00
000
24,649,00 26,894,0 28,310,0
0
00
00
2,570,000 3,899,00 6,446,00
0
0

2015-03
149,558,0
00
23,063,00
0
7,373,000

2015-03
111,137,0
00
24,993,00
0
4,679,000

Table 4. The income statistics of Honda Motor Co., Ltd

General Motors Corporation
2012-03
2013-03 2014-03
2015-03
152,256,0 155,427,
155,929, 152,356,0
00
000
000
00
Gross profit
10,813,00 18,054,0
13,808,0 18,302,00
0
00
00
0
Net income
9,687,000 3,949,00
5,346,00 6,188,000
0
0
Table 5. The income statistics of General Motors Corporation
USD in 000s
Revenue

Strengths
Global platform consolidation and
affordable mobility are fundamentals
of sustainable growth
High brand value due to strong market
share in several regions
Powerful portfolio of automotive
products allows Ford to have
competitive advantage
Strong research and development
capabilities allow company to
manufactures innovative and creative
new vehicles.
Strengths
General Motors Corporation has
strong positions in North America and
China, which allows company to have
sustainable business growth.
New product development can be
enhanced by powerful technological
capabilities

Strengths

Weaknesses
Brand image could negatively affected
due to frequent product recalls
Ford can lose its market share due to
decline in unit sales.

Weaknesses
Future growth prospects can be hurt
by the stagnation of revenues and
profitability
Pension obligations that are
underfunded can negatively affect
financial position
Brand image can be damaged due to
frequent product recalls
Weaknesses

Honda Motor Co., Ltd has diversified

product portfolio as a strength
It also has extensive production and
sales network
Another strength is its strong research
and development

One of the weaknesses that can affect

Honda in a long-term is its high
pension costs and other postretirement benefit obligations.
Its brand image can be damaged by
brand image.

The Earliest Trademarks of Toyota

The Toyoda trademark registered on

July 27, 1935. The automobiles were
developed as models by the
automobile department of the Toyoda
Automatic Loom Works, Ltd. Later,
this department becomes Toyota
Motor Company.

Toyota Trademark Chosen by Public Contest

In July 1936, the automobile
department of the Toyoda Automatic
Loom Works, Ltd completed its first
passenger car under a public design
logo.

New Toyota mark and logo

In 1937, Toyota Motor Company was
founded.
The new Toyota mark and logo were
introduced in 1989.
This mark has been used as a
corporate emblem to this day.
The inner horizontal and vertical
ellipses represent the letter T (for
Toyota),
The outer eclipse indicates advanced
technology and its infinite potential
for growth.

The earliest trademarks of Toyota

- The Toyoda trademark registered on July 27,

1935. The automobile was produced by the
automobile department of the Toyoda Automatic
Loom Works, Ltd. Later, this department becomes
toyota Motor Companys