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Venkata Rao
Mobile: 9966040069
Email: k.venkat2628@gmail.com

Data Science Consultant

Having 17 years of strong experience in Building Statistical Predictive models and

interpreting results and business problem solving.
Strong Programming skills in R WEKA, SPSS, SAS Base, SAS Macros, R programming
Proficiency in SAS DI & BI tools for ETL process and Web customizing analysis.
Strong Knowledge In DW , SAS DI & BI tools, SAS OLAP cube studio, SAS IMS , SAS EG,
Strong knowledge in Web applications such as SAS IDP, SAS WRS SAS Management
Proficiency in Qualitative and Quantitative Analytical Techniques for various domains.
Strong implementation knowledge in Advanced Data Analytics using SPSS, SAS, R and
Good implementing knowledge in Data mining tools R rattle, XL miner SAS E Miner,
Proficiency in Clustering, Associating, Classification CHAID PCA, Liner Model Logit model
Time series analysis using different methods like ARIMA multiplicative and addictive
Good proficiency in Big data analytics - CHAID, SVM, RF, J48 Pruning, Neural Network
Model validation and scheduling Deployment for Process Job.

MBA (MDP) from IIMC (Indian Institute of Management) Kolkata
SQC-OR ISI Indian Statistical Institute, Kolkata,
MBA Andhra University Vizag

Consulting Clients List for Advanced Analytics /Data Modeling 2014 -2015

IBM Bangalore SAS Foundation & Analytics Feb 22nd to 24th

ISBM Pune Business Analytics 8th 11th Feb 16
Mastek, Mumbai SAS Visual Analytics 6th to 7th Feb 2016
ISBM Pune Business Analytics 11th 12th Jan 16
ISBM Pune Business Analytics 21st 22nd Dec 15
IBM Bangalore Dec 2nd 2015 to Dec 5th 2015 on SAS Analytics
Deloitte SAS & R Business Analytics & Modeling SAS , R Sept 21 st to Sept 25th 2015
Deloitte SAS & R Business Analytics & Modeling Sept 7th to Sept 11th 2015
Cognizant Advanced Data Analytics SAS Aug 05th to Sept 5th 2015
Business Intelligence and Statistical Modeling for IFF March 12th to 17th 2015

Cognizant Advanced Data Analytics 18th Aug to 6th sept. 2014

Cognizant Advanced Data Analytics 23th july to 12 th Aug 2014
Cognizant Advanced Data Analytics 19th june to 10th july 2014
IBM Bangalore Data Analysis with SAS Base 17th to 19th Feb 1014
IBM Pune Data Scientist Training 27th to 29th Nov 2013
DELL International 10th to 12th Oct 2013 Bangalore on SAS JMP Modeling
GENPACT 23th to 27th Sept 2013 at Hyderabad SAS DI & Business Intelligence tools
IBM Bangalore 5th to 7th Aug 2013 Base SAS with predictive modeling
Met Life Insurance Noida, July 29th to Aug 2nd 2013 on SAS Base with Statistical

HP Chennai June 3nd to 5th 2013 SAS BI Tools

ICFAI Institute May 2nd one day guest seminar for MS 2 nd semester on Predictive
CMR Group March 5th 6th 7th Advanced Statistical Analysis & modeling Hyderabad
University of Wollongong in Dubai 20th Feb 2013 to 30th Mar 2013
IBM Bangalore Jan 4th 2013 on Regression Modeling using by SAS & SPSS

Work Experience

EXPERFY (Harvard Innovation Lab) Boston, USA

to till date
Data Science Consultant

Date: June 2015

Reachout Analytical Pvt Ltd , Hyderabad India

to till date
Director (Data Science Consultant)

Date: March 2010

As a Data Analytics Consultant was involved in various advanced analytical & Predictive Modeling
projects. Participated in more than 110 Projects from last 3 years . Effective in handling
compliance of various Quality measures , Customer/Client Relations .Innovative And strategized
business management capabilities . A brief description of some of the projects handled is as
1. Importance of HR effectiveness of retaining talent for Employees branding for Federation

of Indian Chambers of Commerce (FICCI). Delhi

practice in Scotland Market business strategies
Behavioral competence towards home appliance products of Sweden.
Quality of health care services for measuring Satisfaction levels of A1 Barah Hospital UAE
Impact of Global Economic Crises on Cosmetic products in DUBAI
Quality life (QOL) of Cancer patient, Centre for DNA Fingerprinting and Diagnostics CDFD.
Consumer Perception towards Healtlime 24X7.com Religare Healthcare & Diagnostic
Services Delhi.
Business Forecasting for hospitality through University of Wollongong in DUBAI
Public opinion about Celebrities perception in various occasions AP Film chambers

2. M-Commerce (Mobile Commerce)


HCL Technologies
Sr. Data Analyst

Dt: Jan 2008 to Dec 2009

Syntel Hyderabad
Statistical Modeler

Dt: July 2005 to Dec

CRIDA (Central Research Institute for Dry land Agricultural) Hyd Dt : March 2000
Research Associate


1. IIM Bangalore AIMS 10th International Conference from January 6th to 9th of 2013 on
Elevating Performance Management System through Knowledge Management by K.
Venkata Rao and Anjali Rai ISBN 978-81-924713-1-0.
2. IIM Ahmadabad 3rd International Conference on Advanced Data Analysis, Business
Analytics and Intelligence April 13th to 14th of 2013, f Customer Experience Adopting
Mobile Banking Services in India" by K. Venkata Rao & Anjali Rai.
3. IIM Bangalore 1st international conference on Business Analytics and intelligence 11th
-13th Dec 2013 Customer Experience adopting mobile banking services in india by
K.Venkata rao Anjali Rai
4. IIT Roorkee, International Conference on Research and Sustainable Business" March 8th
-9th , 2014 Assess Knowledge Management Practices by Enabling Taxonomy in Software
Firms by K.Venkata rao
5. IMT Ghaziabad Delhi AIMS 11th International Conference from December 21th to 24thth of
2013 on Consumer behavior in Adopting Mobile Banking Services in India by K. Venkata
Rao and Anjali Rai ISBN 978-81-924713-1-0.
6. International Journal of Engineering and Management Research (IJEMR) by K. Venkata Rao
and Anjali Rai
ctiveOrganization(405-411).pd. ISSN No. 2250-0758
7. IIM Bangalore 3st international conference on Business Analytics and intelligence 17th
-19th Dec 2015 A Study of Customer buying behavior & E commerce: A Data mining
Approach by K.Venkata rao B. Naveena Devi, Y. Rama Devi C. Rajeswara Rao,
8. IIM Bangalore 3st international conference on Business Analytics and intelligence 17th
-19th Dec 2015 Elevating Cross Functional Team for Knowledge Sharing In High
Performing Indian Organization by K.Venkata rao Dr. Anjali Rai,,

Personal Details

Marital status
Passport No

: K Venkata Rao.
: 28-Apl -1972
: Indian
: Married
: K1392824