COMPETITIVE REVIEW

Company

Filinvest Land
Inc.

Ayala Land Inc.

Overview

One of the
Philippines
conglomerate
leading real estate
developers,
providing a wide
range of real
estate products to
customers from
diverse income
segments.
From
Php120, 000 to
Php 4M
above
Metro Manila
Rizal
Bulacan,
Batangas
Cavite
Laguna
Cebu
Davao
General Santos
City in South
Cotabato
province.

The largest
property developer
in the Philippines,
operating prime
commercial spaces
throughout the
country.

SMDC (SM
Development
Corporation)
SM Development
Corporation
(SMDC) is a
trailblazer in the
middle market
residential
condominiums.

From
Php 2.5M to
Php 15M above

From
Php 1.5M to
Php 10M above

Pricing

Propertie
s

Cavite
Alabang,
Bacolod
Bulacan
Cagayan De Oro
Cebu
Davao
El Nido
Iloilo
Makati
Pampanga
Quezon City
Laguna
Taguig

Metro Manila
Makati
Pasay
Pasig
Taguig
Paranaque
Tagaytay
On going projects
in Visayas and
Mindanao

DMCI

Vista Land and

Lifescapes

DMCI Homes, the

country's leading
developer of qualitycrafted residential
projects.

Vista Land is the

leading
homebuilder in the
Philippines,
provides a wide
range of housing
products to its
customers across all
income segments.

From
Php 1.49M to
P8.49M above
Bagio
Boracay
Cebu
Las Pinas
Makati City
Mandaluyong
Metro Manila
Muntinlupa
Paranaque
Pasay City
Pasig City
Quezon City
Taguig

From
Php 4.0M
to Php 12.0M
above
Antipolo
Batangas
Bulacan
Cagayan
Camarines
Cavity
Cebu
Davao
General Santos
Iloilo
Isabela
Laguna
Leyte
Misamis Oriental
NCR
Negros
Pampanga
Pangasinan
Rizal
South Cotabato
Tarlac

PROJECTED COMPETITORS:

1. Ayala Land
Ayala Land, Inc. is the largest property developer in the Philippines, operating
prime commercial spaces throughout the country. It is owned by the Ayala Corporation.
Ayala Land develops residential, retail, office, hotel, and leisure components, within
growth centers across strategic areas around Philippines. It is the real estate arm of Ayala
Corporation, the countrys oldest and one of its largest conglomerates. From an internal
division of Ayala Corporation, it was spun off and incorporated in 1988.
2. SMDC
SM Primes wholly-owned residential developer, SM Development Corporation
(SMDC) is a trailblazer in the middle market residential condominiums. SMDC
develops primary homes that attract customers looking for conveniently located,
aspirational, yet affordable residences. Its customer focus helped SMDC develop a
business model that aims to turnover units at the fastest rate in the sector, without
compromising quality. The projects offer five-star amenities such as grand lobbies,
Olympic-sized swimming pools, function rooms, jogging paths and libraries, among

others, that address the customers' needs and aspirations for a convenient and
healthier lifestyle.
3. DMCI Homes
DMCI Homes is the real estate arm of DMCI Holdings, Inc. through its wholly
owned subsidiary DMCI Project Developers, Inc. (PDI). It was incorporated and
registered with the Securities and Exchange Commission (SEC) on April 27, 1995. It
ranked #146 in the Business World Top 1000 Corporations for 2014. Through continuing
research, DMCI became a pioneer in several advanced construction application
technology in the Philippines. Taking this into account, DMCI enjoys the patronage of
both new and repeat institutional clients whose businesses have benefited from DMCIs
on-or-ahead-of-schedule completion philosophy.
4. Vista Land And Lifescapes
Vista Land and Lifescapes, Inc. is a real estate company in the Philippines. It is
owned by Manny Villar, a senator of the Philippines. Its condominium projects are
primarily built in Metro Manila. It is the only real estate firm in the Philippines to operate
on a nationwide scale with projects present in Luzon, Visayas and Mindanao islands. The
companys mall units is planning to develop malls in all its horizontal residential projects.
Operating through its five distinct subsidiaries, Vista Land is the one of the leading
homebuilder in the Philippines. Vista Land provides a wide range of housing products to
its customers across all income segments.
Despite this strong competition their efforts in up-scaling towards a more highend market aside, Filinvest Land remains committed to providing more accessible
housing options for the average Pinoy. It has developed over 2,100 hectares of land, and

provided home sites for over 110,000 families, which makes it one of the largest home
providers in the Philippines today. FLI has substantial experience in developing and
introducing new formats to the residential real estate market. The Company intends to be
at the forefront of market changes by continually innovating and introducing new project
formats to anticipate and meet market demands. Recent innovations includes:
(a) Homes situated on small lots designed to be expanded vertically
through the addition of a second storey without requiring the occupants to
vacate the home while the second storey is being added.
(b) The Entrepreneurial Village or Asenso Village concept which
is the result of a collaborative effort with the Government to allow
entrepreneurs with small- and medium-size businesses to live and work in a
residential development with access to Government agencies that assist small
businesses.