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data labs

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data labs
BRAND GUIDE

THE ROLE OF THE BRAND GUIDE

This is a guide to the Teraflight Data Labs
Private Limited brand identity & personality.
This, should be adopted for all materials and
activations - whenever the consumer or a
third party will encounter and interact with the
brand. Considering the niche and specialized
nature of the companys positioning, we have
brought alive its character with visual commu-nication and packaging that resonates with
strength, agility, reliability and dynamism.
This identity has been created by deciphering
the brands most ownable & unique attributes,
which is a wonderful opportunity to build brand
awareness through effective iconography
and visual communication.

TERAFLIGHT BRAND DESIGN ATTRIBUTES

Teraflight as a brand has an extremely
modern, minimalistic style with powerful
typography and colour. With the imagery,
the idea is to disseminate a unique, linear,
symmetrical and balanced connotation in
the minds of all stakeholders.

PRIMARY LOGO

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A primary logotype has been created

that is attractive, meaningful yet simple.
The geometry and symmetry stand for
precision and accuracy in the operations
of the company.
The logo shape induces a sense of flight
and movement. The flexibility in using it
vertically or horizontally is the key feature
to fully appreciate and communicate
motion, action and progress.

The typeface used is Asgalt for Teraflight

in uppercase and Basic Title Font for Data
Labs. Together, they both look dynamic
and exemplify strength, eventually etching
the same feeling for the consumer.

PROPORTIONS OF THE LOGO

4.06 in

1.98 in

The logo shape and typeface need to

be centre aligned in all communications
in the vertical version. The Data Labs
unit always to be centred within the
frame of Teraflight. Making the size
bigger or smaller to be done in equal
proportion.

1.82 in

1.13 in

0.34 in

1.13 in

0.18

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0.62 in

0.61 in

0.62 in

4.06 in

In this particular size of the horiztonal

logo, a distance of 0.34 inches is applied
between the text and the plane logo unit.
Proportionate space always to be allowed
for text and shape to coexist harmoniously.
0.34 in

0.18

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0.62 in

0.31 in

0.61 in

6.4 in

0.62 in

1.82 in

0.31 in

6.4 in

0.6 in

MINIMUM CLEAR SPACE AROUND

0.6 in

0.6 in

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0.6 in

0.6 in

A minimum distance of 0.6 inches/

proportionate to height and size of
the logo - always needs to be
maintained to let room for the logo
to breathe and appear clean and
uncluttered.

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0.6 in

0.6 in

0.6 in

PRIMARY COLOUR

63 %

56 %

M 1%

G 195 %

0%

0%

242 %

Teraflights main and only brand colour is a shade close to

Pantone 2985 U (with miniscule change in the shade while printing).
Inclusion of this colour will appear in most of the brand commun-ications. The accurate shade of Cyan is in percentages above.

TYPOGRAPHY: TEXT

HEADINGS IN
ASGALT
SUBHEADLINES IN
BASIC TITLE FONT
Body text in Typograph
Pro Ultralight, Ultralight
Italic, Light, Light Italic,
Semibold, Semilbold
italic, or Extrabold.

Body text option two

is Asgalt in lowercase.

Teraflight Data Lab Private

Limiteds approved chouse
of headline/main font is
Asgalt in uppercase.
As subheadlines - Basic
TItle Font will be used for
branded communication on
the website and otherwise.
Both fonts are available to
download on Dafont.com.
The acceptable body font
for Teraflight Data Labs is
Typograph Pro Family.
This can be purchased
from myfonts.com. For
descriptive/copy purpose,
Teraflight has the option to
choose between Typograph
Pro in different weights or
Asgalt in lowercase.

ON BLACK AND DARK BACKGROUNDS

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The logo will be inverted

to change the text and plane
unit from black to white in case
of black or dark backgrounds.

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SECONDARY LOGO USAGE

The element of blue will always be present in all of Teraflight communications
in some capacity. An alternative way to represent the brand visually is with
the brands Cyan as background and logo unit+typeface in full black or white.

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CORRECT USAGE(S) OF LOGO

4.

1.

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2.

In isolation of Data Labs.

5.

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DATA LABS

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3.

In isolation of the text

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The accurate way to use the full logo in black

or brand blue background.

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UNACCEPTABLE LOGO USAGE

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Adding blue colour in other text is
incorrect.

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Playing with the colour of the main
logo unit or Tera.

Dont play around with the logo units.

T
H
G
FLI b s

a
dat

la

Dont angle or tilt the logo.

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Dont use just the text in isolation
of the plane unit. The reverse,
however is acceptable.

Dont fill up the insides of the

plane unit.

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PHOTOGRAPHY FOR THE BRAND

Teraflight Data Labs as a brand aims to use black and white images. This is in instances
where the communication/design is in direct control of the company and not a third party.
A mix of aerial shots, office shots, project shots, employee shots, website look & more;
ideally treated in monochromatic fashion. The intention is to highlight the logo and colour.

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Dont use just the text in isolation

of the plane unit. The reverse,
d a however
t a l a bissacceptable.

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PHOTOGRAPHY FOR THE BRAND

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TONE OF VOICE

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CONFIDENT

POWERFUL

PRECISE

FRIENDLY

PREMIUM

SIMPLE

EARNEST

POSITIVE

COOL

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BRAND EXTENSION PROSPECTS

Looking ahead in the future, Teraflight will have
multiple opportunities to branch out the brand,
collaborate, partner up or extend into areas of
expertise complementary to its growth.
In the happy case of such an extension(s), the current
visual identity of the brand is conducive to modifying and
adapting for the product in question. Teraflights Blue and
positioning of Data Labs, despite being prominent and per-ceptive attributes of the brand - leave us with great
scope and potential to experiment with them in order
to contribute to an extended identity.