jacob kutschenko

Brazilian and Israeli

CELL 054-393-4667 E-MAIL jacobbichel@gmail.com

PROFILE

My elaborate work experience contribute immensely to the way I function in the business arena. I have a
B.A in Psychology and M.A in Psychoanalysis with Cum Laude in both. In Brazil, At the same time, I worked
in a financial Business Consultancy, turning around loss-making companies. I studied Neurosciences at the
Hebrew University, Jerusalem, completing my thesis on the neuroeconomics in 2012, and completed my
M.B.A at Tel Aviv University in 2014. I also contribute on the SIT Innovation Team on Digital Marketing and the
use of design as a strategy tool in our work with clients as well as my technical and programming expertise.
I am a firm believer that an expert design requires an eclectic multidisciplinary approach. And although
maybe not directly connected with business I have also worked as a Clinical Psychologist with children,
helping them to cope with grief and meaningful loss.

EDUCATION

MBA, Business Consulting and Development

Tel Aviv University, Israel
Graduate Program, Neurobiology and Neurosciences
Hebrew University, Israel
M.A, Psychology
Estate University of Londrina, Brazil
B.A, Psychology
Estate University of Londrina, Brazil

LANGUAGES

Hebrew
Portuguese
Fluent
Mother Language

English
Fluent

Spanish
Fluent

2015
2011
2010
2008

French
Basic

EXPERIENCE Zionism in Animation (www.zionisminanimation.com), Israel

2016 - Present

Managing Partner
Involved in creating a global business strategy for the organization.

Systematic Inventive Thinking (www.sitsite.com), Israel

2014 - Present

Digital Marketing Director

Lead all digital marketing initiatives including search engine optimization, search engine marketing,
social media marketing, content marketing, email marketing, campaign landing page development,
retargeting and marketing automation.
Collaborate with reporting specialists and analysts to drive adoption of standard marketing
performance measures.
Delivered brand growth including 40% increase in site traffic, 43% increase in conversion.
Advise on interpretation of marketing data, including campaign and web analytics, and provide
insight and recommendations to global marketing teams.
Drove re-branding initiative and PR activities to build brand awareness. Measure and report
performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Consult with stakeholders to define standard reporting requirements, and work with Marketing
Operations and IT to implement changes and enhancements.
Work with external data suppliers regarding data accuracy and integrity.
Created effective content strategy with high engagement and user retention rate.
Art Director & Technology Strategist
Eliminate reliance on outside contractors by designing and producing marketing collateral and
display merchandising in-house.
UI/UX prototyping and designing.Conceptualize, visualize and design user experiences.
Generated or sourced relevant video, graphic, and audio elements to creatively convey the desired
message
Maximized communication efficiency through strict attention to detail in evaluating, prioritizing and
organizing content and information flow/architecture within interactive media.
Developed plans to update overall product and services architecture.
Developed innovative design strategies and maintained appropriate strategy documentations.
Designing & creating marketing & e-marketing materials on a range of projects.
Created several 2D Animations (After Effects CC) and edited Movies (Premiere CC)
Responsable for all new SIT branding implementation.
Involved in designing advertisements, brochures, handouts, flyers and online graphics.
Mentored and trained new artists on company style guide and pipeline workflow.
Innovation Consultant & Sketch Artist
Facilitation and Coordination of Workshops.
Project Support on the implementation of organizational and strategic Innovation Projects.
Elaboration of proposals for potential clients.
Created Ilustrations during workshops for big companies around the world.

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EXPERIENCE Shapiro (www.shapiro.com.br), Brazil

2006-2009

Graphic Designer
Worked with creative agencies to develop innovative creatives for direct mail & advertising.
Designed learning-materials like Professional Power-Points and Workbooks.
Producing graphic content for site re-skins, page layouts, email designs, site graphics.
Business & Marketing Consultant
Coordination of Seminars and Workshops.
Assisted director on the implementation of an organizational and strategic reform.
Developed yearly acquisition business plan, analyzed past results and managed marketing budgets.
Initiated reporting structure on marketing projects and executed reports to measure results.

Estate University of Londrina, Brazil

2006-2009

Clinical Psychology
The Psychological Clinic of University of Londrina offers low-fee individual counseling and
psychotherapy for adults and children from the community. Clients typically have difficulties
in areas such as depression, anxiety, relationship problems, grief and loss, and meaning of life.
Services are provided by advanced B.A and M.A student therapists who are supervised by very
experienced licensed psychologists. I helped children (7 years to 12 years old) to cope with loss,
death, and grief, using cognitive and psychoanalytic concepts.

Toyota, Brazil

2004-2005

Graphic Design and Web Development

Redesigned websites using HTML and Photoshop.
Monitored network applications through remote access.
Designed, and uploaded dynamic pages for an exciting user experience.

TECHNICAL
Design Softwares
KNOWLEDGE
Photoshop CC
InDesign CC
Illustrator CC
After Effect CC

Advanced
Advanced

Muse CC
Dreamweaver CC
Premiere CC

Advanced
Advanced

Audition CC

Advanced
Intermediate
Intermediate
Intermediate

Marketing Tools
Google Analytics
Linkedin Sales
Navigator
Google AdWords

Advanced
Intermediate
Intermediate

Abilities
Animations
Illustrations
HTML5, CSS 3 and
JavaScript

PERSONAL
INTERESTS

Advanced
Advanced
Intermediate

Reading and drawing are two activities that I particularly enjoy. I am Black Belt in Aikido and love listening to
jazz and playing 5 min bullet chess. I am also fluent in five and half languages including Aramaic.

jacob kutschenko
Do you want more information?

Brazilian and Israeli

CELL 054-393-4667 E-MAIL jacobbichel@gmail.com