SUBMITTED BY:TEHSEEN GHAFOOR

STUDENT ID
CLASS

:7788

BBA-7 (A)

SUBMITTED TO : SIR FAISAL SULTAN

S.N
o

Name of the
Strategy

Market Penetration

Market Penetration
Product Development

Market Penetration

Market Development

Market Development

Product Development

Market Development

Market Penetration

Forward Integration

10
11

Retrenchment
Retrenchment

12

Divesture

13

Liquidation

14

Backward Integration

15

Forward Integration

16

Horizontal Integration

17

Market Penetration
Product Development
Market Development

18
19

Market Development
Related

Reason

Ufone is doing consumer promotion which increases its sell.

Value meals are considered in product development since its new
product for McDonald and decreasing price is consumer
promotion which increase the sales that is why its Market
Penetration.
Since Master foam by showing the high value of its foam is
basically doing consumer promotion which increase the sales
that is why its Market Penetration.
Since launching of new pack is SKU for Kurkuray that is why it
is Market Development.
Since exporting are done for the purpose of grabbing the
attention of new customers in new market that is why it is
Market Development.
Since its a Same business and new product for Pepsi Co. that is
why it is Product Development.
Since Aquafina is launching new SKU that is why it comes in
Market Development.
Since Bisconi is doing trade promotion which increase the sales
that is why it comes in Market Penetration.
Since Omore is focusing on ice cream careers which are
basically acquiring of Market intermediaries that is why it is
Forward Integration.
Decreasing of workforce comes in Retrenchment strategy.
Reduces operations also come in Retrenchment strategy.
If the company starts selling of fixed assets it comes in Divesture
strategy.
Winding up the operations simply means Liquidation by a firm.
Starts developing of peckaging refer the process of acquiring
suppliers that is why it comes in Backward Integration.
Opening of outlets refer the process of acquiring the market
intermediaries that is why it comes in Forward Integration.
If any one firm taken over by any other then it is Horizontal
Integration.
Cheaper in price means consumer promotion which comes in
Market Penetration, Smaller in size is SKU for KFC and
launching of Mini zinger is Product Development for KFC.
Launching of new Flavors comes In SKU for the Pizza-Hut that
is why its Market Development.
Launching of new sandwiches which are in Italian style refers

Diversification
20

Forward Integration

21

Unrelated
Diversification

22

Market Development

that the firm is focused in its core business that is why it comes
in Related Diversification.
Developing of E-Commerce portal refers that MCB is focused in
providing convenience to its customers that is why it is Forward
Integration.
Since the Pizza hut is launching food which is not related to its
core business that is why it comes in Unrelated Diversification.
Opening of new outlets refers the process of same product, new
market, that is why it is Market Development.

23

24

Related
Diversification

25

Outsourcing

26

Market Development

SZABIST is launching new programs and the Higher education

is the core business of SZABIST that is why it is Related
Diversification.
Since KSBL is granting its responsibilities of IT to the third
party that is why it is Outsourcing.
Starting of operations refers the process of Same product, New
market that is why it is Market Development.

Question No : 2
S.N
o

Porters Competitive
Force

Threats of substitute product

Bargaining power of customer

Bargaining power of
immediate customers

Bargaining power of supplier

Bargaining power of supplier

Rivalry among the firm

Threats of new entrants

Reason
Since Gourmet is also offering products of food and
beverages to its customers that is why it is Threats of
substitute product.
Since Gourmet have strong customer loyalty that is
why the bargaining power of customer for gourmet is
high in Punjab.
Fewer distributors for gourmet means it has a low
Bargaining power of immediate customers as compare
to the Pepsi co.
Influencing of WAPDA can results high Bargaining
power of supplier for K-Electric.
Manufacturing of bottles and caps by Pepsi Co.
Pakistan results High Bargaining power of supplier.
Having a intense competition with Maju and PAF Kiet
comes in Rivalry among the firm.
Stagnation in telecom industry of Pakistan means that

Bargaining power of
immediate customers

Bargaining power of
immediate customers

10

Bargaining power of supplier

the Entry barriers for new entrants are low that is why it
comes in Threats of new entrants portion.
Having lesser ice cream careers by Omore refers that
Omore has low Bargaining power for its immediate
customers.
Influencing of Whole-sellers and retailers results high
Bargaining power of immediate customers for English
Biscuit Manufacturers.
Having less vendors by Kasbit means that the
Bargaining power of supplier for Kasbit is Low.

Question No : 3
S.N Components
o
1

Philosophy,
Technology,
Self Concept.

Self Concept

Concern for public image,

Concern for Employees,
Concern for survival, growth
& profitability

Philosophy

Self concept,
customers,
Philosophy

Reason
The firm is trying to develop a Research
based culture because the firm believes that
through this it can make its education system
more competitive and better.
The firm is isolating its self in top ranked
telecom company that is why its self concept.
The firm is trying to pay concern towards the
share holder equity, betterment product
quality and the firm claiming that by the help
of its Stake holders it can provide the desired
value.
It is the source of Inspiration
Since the firm is sustaining in the competitive
market that is the self concept, the firm also
appreciating the support of customers and
the firm finally talking about its belief.

Question No: 4
S.
No

Factors

Threat

Threat and
weakness

Reason
Strong criticism from the customers can result the
McDonald to decrease in its profitability which is the threat.
Decreasing in the revenue in the present is the weakness and
the same scenario in the future is the threat for Mobilink
Pakistan.

Strength

Opportunity

Threat

Opportunity,
Weakness

Strength

Weakness

Threat

10

Strength

Having a loyal customer is the Strength for UBL Pakistan

because they can be switched.
Since it is the opportunity for Royal Ice and Spice that if
they decrease their prices can result in increasing of 12%
market share.
Since the change can occur in the customer demand in
future that is why its Threat for Pizza business.
Opening of the campuses can be the high consideration for
Bacon House but since the school is reluctant and
considering the issue of security and political conditions in
the present is the Weakness for the school.
Having a Foundation in the back hand means that the
University is financially strong that is why it is the Strength
of Dada-Bhoy.
Since the Bata Pakistan has lesser number of customers as
compare to its competitors is the weakness for Bata
Pakistan.
Due to the political instability the banks can face the issues
and problems in future that is why it is Threat for the
banking sectors in Pakistan.
EBM if has the strong R&D department as compare to its
rival means that it is the Strength for the firm.