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SPRIN G /S UMMER

2 016
Knowing your ancestry, respecting your
origin and previous generations who
developed and refined trade and craft.
This is a great asset when tradition is
merged with the volatile and unpredictable nature of the fashion industry. We
have chosen to present the 2016 spring
and summer collection against a historic
and seductively beautiful Swedish background Gotland.
An island in the middle of the Baltic Sea
that has been a lively trading place ever
since Viking times. The city of Visby,
with its fairy-tale landscape of a bailey,
handsome stone houses and church
towers, was founded in the Middle Ages.
At this time, there was already a well
functioning European market by way of
the Hanseatic League. Today, nearly 1000
years after the foundation of the Hanseatic League, at Oscar of Sweden we also
buy our most important goods in Europe.
All our fabrics are from Italy, Austria and
Switzerland. Quality is timeless.
The unique natural light on the island
of Gotland is also perfect for the 2016
focus on colours and patterns. We work
with strong statements from the most
dressy to the most casual. Apart from
the favourite colour of blue, we will see a
lot of yellow, orange and red. Within the
red spectrum there are also new nuances
such as raspberry tones. The patterns
represent everything from bicycles to
billiard balls. Playful and elegant, well
dressed with a twist. The stark landscape
on the island of Gotland is also a perfect
complement to our new, earthy series
Linen Edition.

2 | OSCAR OF SWEDEN

OSCAR OF SWEDEN | 3

# 8745

4 | OSCAR OF SWEDEN

# 8708

OSCAR OF SWEDEN | 5

# 8746

6 | OSCAR OF SWEDEN

# 8739

OSCAR OF SWEDEN | 7

# 8739

8 | OSCAR OF SWEDEN

OSCAR OF SWEDEN | 9

# 8745

# 8733

10 | OSCAR OF SWEDEN

OSCAR OF SWEDEN | 11

# 8749

12 | OSCAR OF SWEDEN

OSCAR OF SWEDEN | 13

# 8734

14 | OSCAR OF SWEDEN

# 8742

OSCAR OF SWEDEN | 15

# 8702

16 | OSCAR OF SWEDEN

# 8730

OSCAR OF SWEDEN | 17

# 8736

# 8734

18 | OSCAR OF SWEDEN

# 8749

OSCAR OF SWEDEN | 19

# 8728

20 | OSCAR OF SWEDEN

OSCAR OF SWEDEN | 21

WALL STREET

# 8700-013

URBAN TREND

# 8701-233

# 8709-010

# 8705-340

# 8704-118

URBAN CITY

# 8713-135

# 8710-154

# 8716-220

# 8715-033

# 8711-218

22 | OSCAR OF SWEDEN

# 8734-010

# 8737-015

# 8739-340

# 8738-319

LINEN EDITION

# 8743-318

# 8741-320

# 8740-015

# 8747-228

# 8748-034

# 8748-084

# 8748-075

# 8748-012

LINEN EDITION

# 8720-114

# 8723-254

# 8724-330

# 8725-293

URBAN TREND

# 8729-313

# 8734-062

PITTI TREND

URBAN SUMMER

# 8718-254

# 8735-120

GENOA TREND

# 8748-032

CITY SUMMER

# 8727-274

# 8728-335

# 8730-315

# 8728-306

# 8751-010

CASUAL SUMMER

# 8752-275

# 8755-240

# 8766-235

# 8768-218

OSCAR OF SWEDEN | 23

canada

Altitextil Canada Inc.


511 Castlefield Ave. ON M5N 1L7 Toronto
Phone: +1 416 565 7950
c.altinius@rogers.com
the netherlands

Verloop Agenturen
Dorpsstraat 68, 2995 XJ Heerjansdam
Phone: +3178684 0764
info@verloopagenturen.nl
ireland

Richard Flanagan, Reef Fashions


70 Waterloo Road, Dublin 4
Phone: +353 87 997 9969
richard@reeffashion.com
finland

Selected Brands Finland OY


Tietjntie 2, 02130 Espoo
Phone: +358 400411 179
jaakko.katajainen@sbfi.fi
norway

Erland Fagernes Bottegrd & Livar Ask


Norsk Moteforum Room 316
Sjlyst Plass 3, 0278 Oslo
Erland: Phone: +47 950 27844
erland@eb-tekstilagentur.no
Livar: Phone: +47 994 83542
livar@lyse.net
belgium

Dyco nv/sa
Fashion Park
Boechoutlaan 107
1853 Strombeek-Bever
Phone: +32 2 263 21 41
tj@dyco.be

REKYL. PHOTO: MIKAEL KENTA. STYLING, HAIR & MAKEUP: JOHANNA GERTLER. LOCATION: GOTLAND.

| united kingdom
Oscar of Sweden AB
Klintegatan 12, 506 40 Bors, Sweden
Phone: +46 33 108580
info@oscarofsweden.se
sweden