Advertising

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Complete each sentence with the best word.

2,

c6)

lf a cetebr ity ...?.n49.f t.-e.f... a product, they say how good it is in advertisements.

a)

6)

ln

b)

persuades

[aunches

c) endorses

Bittboards, those large signs used for advertising, are often called '
in British Engtish.

o
v

a)

b)

leaflets

slogans

c)

hoardings

Manufacturers of toiletries and cosmetics frequently offer

customers to try out their new products.

a)

b)

samples

b)

public

5 .............
a)

posters

point-of-sale

c) eye-catching

ofsports or arts events can be a powerful method ofadvertising.

b)

Research

Endorsement

c) Sponsorship

lf you hear about a new product from a friend or relative, this is catted
'. . . . . . . . . . . . . . . . . . . . . . . .

advertising'.

a) word-for-word b)

c)

...... for

Advertising done at the place where a product is sold is called '.........

advertising'.

a)

commercials

free

mouth-to-mouth

c)

word-of-mouth

Outdoor advertising is growing rapidly due to the rising cost of TV

a)
A

b)

commercials

...............

pubticity

c)

research

advertisement is one that causes a lot of public discussion and

disagreement.

a)

b)

viral

controversial

c) subtiminaI

'Beanz Meanz Heinz'has become one of the most famous advertising

...... ever.

a)

slogans

b)

banners

c)

mailshots

10 The company was forced to withdraw its advertisement because many people found

b)

c) original

Match each verb on the left with two phrases on the right.

to differentiate

a) between two products

b) a product
c) somebody's imagination
d) a message to somebody
e) one product from another

to communicate

f)

somebody'sattention

g)

an advertising campaign

h)

with somebody

to [aunch
to capture

20

offensive

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ADVERTISING

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Choose the correct item from each pair to complete the letter.
schedule

l@easure_in

date and time

further information

take advantage of

we encLose

futt detaits

look forward to

we could arrange for

am pleased to

We woutd be very grateful

We are detighted

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Ms Glenda Munroe
Purchasing Manager
United Freight Agencies

Liverpool
Dear Ms

Munroe'

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Department'
As Head of our Customer Service
of
featuring our exciting new range
i.{:..t enclosing our latest catalogue'
currently
at the most competitive prices
office equipment and furniture
on the market.

of our products *ou'O Ot"-if you could let us know which

an
we have this information' ""' """
of particular interes! to you' Once
carry out a
visit your comPany in order to
exPert from our sales staff to
you' entirely
for
produce a unique office solution

detailed needs analysis and

free of charge.

of our special offers'At

Our expert would also give you

Spica

customers more than just discounts'

Office Solutions we offer our regular
free trial period for all electrical
For example,there is a two-month
and much more'
equipment, including photocopiers'
lf you would like

tou

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...5 a

us
visit from our exPert' please inform

of a suitable

We look forward to hearing from you'

Yours sincerelY,

ban

Coslello

Ben Costello

Sales Manager

22

Write a repty to Mr Costetto in which you:

a

thank him for the catalogue

describe what kind of office equipment / furniture you are interested in

accept his offer of a visit from an expert

suggest a time and date for the visit.

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