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Economic Environment
Global Marketing Management by
Lee & Carter, Keegan & Bhargava,
Business Line, www.ilo.org,
2. Command allocation
State decides what to produce
Little reliance on marketing mix variables
Distribution handled by Government
Eg. Cuba, Ukraine, Iran, Venezuela, etc.
3. Mixed system
Mix of the above
Eg. Taiwan, UAE, Brazil, India, Sri Lanka, China, etc.
(based on economic freedom score by www.heritage.org, 2009
MOSTLY UNFREE:
Russia, India, Nigeria, China, Brazil, Egypt,
REPRESSED:
Iran, Iraq, North Korea, Cuba etc.,
Lower-middle-income countries
7% of world population
7% of world GNP
Rapidly industrializing and urbanizing
Rising wages but lower than advanced countries
Basket cases
Are countries with serious economic, social and political
problems making them unattractive for investment and
operations
Low income, no growth, civil strife
Eg. Ethiopia, Mozambique
Political Union
EU + political harmony + centralized government policies
US and Canada
Andean group
Southern cone common market
CARICOM
Central American Integration System (SICA)
Thank you