Академический Документы
Профессиональный Документы
Культура Документы
InternalStrengths&Weaknesses
Strengths
1.Focusontechnologyandinnovation(High)
2.ProductdifferentiationUniqueproductbasedonpatented
technology(High)3.HeavyinvestmentinR&D(High)
4.Largestbrownshoesmanufacturerintheworld(High)
5.Strongdistributionnetwork(Moderate)
6.Solidfinancialposition(Moderate)
7.Widefootwearproductrange(High)
8.UniquesellingpointBreathingShoes(High)
9.Patentextendedandappliedtoapparel(Low)
10.LargeandloyalcustomerbaseinEurope(Moderate)
11.LowcostManufacturingoutsourcedtothirdpartiesinAsia
(Moderate)12.Highprofitability(Moderate)
13.CollaborationwithItalianandInternationalUniversitiesand
researchcenters(Moderate)14.Youngentrepreneurialcompany
(Moderate)
Weaknesses
1.WeakpresenceinemergingmarketsofIndiaandChina(High)2.
Weakpositioninsportsfootwearsegment(High)
3.Dependenceonthirdpartymanufacturerscontrolandqualityrisks
(Moderate)4.Competitivepositionbasedonasingleinnovation
(High)5.Flatteningsalesgrowth(High)
6.Lowcapitalinvestment(Moderate)
7.WeakpresenceinhighendNorthAmericanmarket(Low)
8.Lowdiversificationintoperipheralproductandsportsequipment
segment(Moderate)
ExternalOpportunities&Threats
Opportunities
1.EmergingmarketsinIndiaandChinaforaffordable,midprice
rangeshoes(High)2.Opportunitytodevelopproductssuchasbags,
sportswearapparelandsportsequipment(Moderate)3.Opportunity
todevelopproductsforhighpricerangeUSmarket(Moderate)4.
Webbasedtechnologiesfordesignandsaleofshoes(High)5.
StrongappealforItalianbrands(High)
6.Growingapparelmarket(Low)
Threats
1.Worsteconomicrecessionintheworld(High)
2.MaturefootwearmarketinEurope(High)
3.Increasingrivalryamongcompetingfirms(Moderate)
4.Increasingleveragebybuyers(Low)
5.StrongentrenchmentbyNikeandAdidasinChina(High)6.Easy
imitabilityofproductandprocess(Moderate)
7.Marketdemandtaperingoff(High)
8.WeakbrandascomparedNikeandAdidasinsportswear
segment(Moderate)