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General profile
In USA:
In UK:
In France:
In South Africa:
In Germany:
Strength statistics
STRENGTH STATISTICS
Cities 150
Target market:
In Lilliput, the market is targeted kids only. The
segmentation is done according to the age group. It
starts from age of 3 months to 12 years.
Service/store atmosphere:
The atmosphere of Lilliput is created by putting
wallpapers of kids wearing Lilliput's dress or
accessories. Window displays, dresses arranged
systematically
Product assortment
The products are categorized in 6 categories:
Infant
Toddler
Boys
Girls
Icon wear
Party wear
Accessories
Infants
Toddlers
Boys
Girls
Icon wear
Party wear
Accessories
Price:
The pricing of Lilliput dresses and accessories
are decided by the management (Sanjeev Narula).
The price of the dresses varies according to the
age group of kids.
The pricing of Lilliput dresses and accessories is
done by odd pricing of “5”. The difference in
pricing of age group is gap of Rs. 100.
After the apparels are launched, the price of it is
reduced after 2-3 months by keeping offers.
Discount for Lilliput loyal customers
Tie-up from Related to % of discount Tie up for
Till now 2 TV advertisements have been done where the kids wear
is promoted by a fashion show.
Lilliput has also promoted their kids wear through movies like
“Bhootnath” and “Love Story 2050”.