FALL 2010 AND WINTER 2011 CLASS SYLLABUS

PROGRAM: NUvention: Medical Innovation

TIME: Wednesdays, 6:00-9:00

LOCATION: Varies by week between:

Baldwin Auditorium, 1st Flr. Lurie Medical Center, 303 E. Superior St, Chicago
Kellogg Donald P. Jacobs Center, Room 1246, 2001 Sheridan Rd, Evanston
Please check schedule for exceptions.
FACULTY
DIRECTORS: Edward Voboril, Adjunct Professor, McCormick School of Engineering,
NUvention Chair
e-voboril@northwestern.edu
Clinton Francis, Professor, School of Law,
cwfrancis@law.northwestern.edu, 312-503-6484
David Johnson, Associate Dean for Research Operations, Feinberg School of
Medicine
davej@northwestern.edu, 312-503-7934
Alicia Loffler, Professor, Kellogg School of Management
a-loffler@kellogg.northwestern.edu, 847-467-1865
Michael Marasco, Clinical Associate Professor & Director, Farley Center for
Entrepreneurship and Innovation, McCormick School of Engineering,
mmarasco@northwestern.edu, 847-467-6347
David Mahvi, James R. Hines, MD Professor of Surgery, Feinberg School of
Medicine
d-mahvi@northwestern.edu, 312-695-2534
Patrick McCarthy, Heller-Sacks Professor of Cardiothoracic Surgery, Feinberg
School of Medicine
pmccart@nmh.org, 312-695-3114
Thomas Stat, Adjunct Professor, Mechanical Engineering, McCormick School of
Engineering and Partner, IDEO
tstat@ideo.com, 312-869-6000
William Sutter, Lecturer, Kellogg School of Management
w-sutter@kellogg.northwestern.edu, 847-491-3562
SUPPORTING
FACULTY: Timothy Calkins, Clinical Professor, Kellogg School of Management
t-calkins@kellogg.northwestern.edu, 847-467-3209

PROGRAM
COORDIANTOR: Joyce Gab Kneeland, Associate Director, Farley Center for Entrepreneurship
and Innovation, McCormick School of Engineering
joycegabkneeland@northwestern.edu, 847-467-4432

TEACHING
ASSISTANT: Christopher Ryan, christopherryan2008@u.northwestern.edu

CLINICAL
ADVISERS: See attached Faculty and Student List

PROGRAM

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OFFICE: Ford Engineering Design Center, 2133 Sheridan Road, Evanston, #2-331

TELEPHONE: 847-467-6347 Office

FACSIMILE: 847-467-4727 Fax

OFFICE HOURS: Each NUvention faculty member maintains office hours. Please contact them
directly to schedule an appointment.
PROGRAM
OVERVIEW: NUvention: Medical Innovation is an interdisciplinary experiencial learning
program designed to expose students to the entire innovation and
entrepreneurial life cycle. New medical technologies will evolve from basic
clinical needs. NUvention is designed to simulate how innovations become
businesses in the real world. Our primary goal is to walk through each of the
steps associated with bringing a medical innovation to the patient. In a very
compressed period of six months, student teams will be expected to work
through a number or product, intellectual property, regulatory and business
development steps as if they were part of an entrepreneurial or intrapreneurial
team. NUvention represents the most aggressive attempt to allow students to
create a start-up within the framework of a class.

The idea for NUvention: Medical Innovation originally came from students. Northwestern
administration and faculty have fully supported this course from design to
execution. Our faculty involvement goes beyond the individuals that will teach
each of the class sessions. We also have a number of clinical faculty that will be
advising each of the students teams.

NUvention involves a close partnership with companies that will be providing financial and
education support. NUvention Partners are companies that have assigned
representatives to work with the faculty and students to advise on curriculum and
provide feedback to faculty and students on the innovations developing within the
class.

We hope that the collective efforts of the students, faculty, and companies
involved in NUvention will establish a new benchmark for learning and
innovation.

PROGRAM
OBJECTIVES: NUvention: Medical Innovation has been designed to accomplish the following
objectives:

• Understand how to innovate from need to prototype in the medical

technology space
• Translate innovations into business opportunities that can become
sustainable entities
• Learn the process associated with obtaining intellectual property
protection and regulatory approval
• Learn how to create business entities and allocate equity
• Develop design and prototyping skills to evolve an idea into a product

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• Present compelling arguments to convince subject matter experts and

financers to fund your idea
• Enhance student’s team building skills with individuals of diverse
professional backgrounds

LEARNING
APPROACH: NUvention is designed so that students will learn within and outside the
classroom. There are three main dimensions of learning:

Classes: We have a great diversity of students and faculty coming together

weekly to discuss topics relevant to medical innovation. Faculty experts will be
leading each class topic using a variety of teaching approaches from lecture to
case discussion. Guest speakers will be invited where appropriate. With 60+
students, we have a great opportunity for discussion where each student’s
background and experience can help enhance the learning. We have reduced
the number of lecture classes this year in recognition of the importance of team
meetings and faculty spending time with their team.

Team Assignments: Since innovation and entrepreneurship are never individual

efforts, most NUvention assignments will be performed collectively by the clinical
teams. Given the nature of the assignment, it is expected that the students with
the deepest expertise in the assignment area (i.e. clinical needs-Feinberg or
Prototyping-McCormick) will assume a lead role, but each team member still has
significant responsibilities for the deliverable. The team meetings/discussion and
work sessions leading to a completed assignment will be great learning
opportunities.

Clinical Shadowing/Advising: Each student team will be working with a

Feinberg clinical adviser in their specialty area. The first 3-4 weeks of NUvention
involves shadowing their adviser as they perform their duties including patient
rounds and surgery. The Feinberg students on the team will be coordinating the
shadowing for the entire team under the supervision of the clinical advisers. This
observation will be a critical learning dimension. As the teams work on each of
their assignments, the clinical specialist will be advising the team from the
medical perspective.

FACULTY
ROLES: Each student will interface with faculty in the following roles:

School Faculty Director: The faculty director from your respective school will
have primary responsibility for your learning in NUvention. He/She will be
available for any advising and will be assessing your performance with input from
all other faculty. All individual student grading will be coordinated by the school
faculty director.

Team Faculty Director: Each clinical team will be assigned one faculty director
that will be working closely with the team. This director will become very
knowledgeable of the team’s efforts and will be grading each team assignment.
Where the director is not an expert on the specific assignment, they will be
working with the faculty director that is to ensure each assignment is graded

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appropriately. Each faculty director will be advising 2-3 teams and grading their
team assignments.

Clinical Advisor: Each team will also be assigned a Feinberg faculty member
that is an expert in their selected clinical area. This person will be overseeing
their clinical shadowing and be their primary advisor for all medical areas. The
Clinical Adviser will provide grading input to the Team Faculty Director.

Supporting Faculty: A number of faculty subject matter experts will teach

and/or advise the student teams in areas like marketing, market research, design
and engineering. Each of these faculty will be in communication with the Team
Faculty Director on their efforts and their input will be factored into grading

STUDENT
ROLES: Students are expected to learn but also teach in this program. Each student has
a unique set of knowledge that they are expected to share with their team.
During a number of sessions, students will be presenting a topic to their teams
relevant to the program. Students will be driving certain aspects of deliverables
directly related to their skill sets, but are also expected to teach their team
members about that area while preparing deliverables. In other words,
Engineering students may be driving design and prototyping, but they are also
expected to teach their non-engineering team members about the processes
they are following.

STEERING
COMMITTEE
ROLES: The NUvention Steering Committee is composed of faculty and administration
from the four Northwestern schools that provides overall governance to the
NUvention program in the following areas:

• Curriculum Development
• Financial Oversight
• Intellectual Capital
• Liaison to School and NU Administration

A student representative from each school will be invited to certain Steering

Committee meetings to provide student input/feedback.

ADVISORY
BOARD: The NUvention Advisory Board is composed of representatives (NUvention
Partners) from each of the medical device firms that have supported the
curriculum development of NUvention and other individuals that bring a unique
perspective to the program. Advisory Board members will be invited to
participate in certain classes including the elevator pitch and final business plan
presentations. They will be available to advise the faculty and student teams
over the course of the program as needed.

GRADING: Grading components include:

Individual Grade: 400 Points

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Assigned and determined by School Faculty Director

Team Grade: 600 Points

Assigned and determined by Team Faculty Director
Opportunity Pitch 150 points
Preliminary & Final Design 150 points
Business Plan Pres. 100 points
Business Plan 200 points
(Including Business Formation, Intellectual Capital and Regulatory Docs)

Final Grades will be calculated on the following scale as a framework but at the
final discretion of each School Faculty Director:

Total Points Grade Feinberg Grade

900-1000 points A Honors
800-899 points B Pass
700-799 points C Pass
600-699 points D Fail
Below 600 points F Fail

Feinberg student do not receive letter grades. All other students will receive letter
grades.

+/- grades will be available to students from schools that allow for them.

NUvention faculty will be grading according to the distribution/curve requirements

of their respective school for their respective student.

Students will receive feedback from their School and Team Faculty Director on
their performance at the mid point of each quarter and the end of the fall quarter.
All points earned will be posted on Blackboard.

All students will receive a Y-incomplete for the fall 2009 quarter. Upon
NUvention completion, the final grade will be applied to both quarters.

Students that are reimbursed by their companies for tuition costs can
request a letter with a grade from their schools’ faculty director at the end
of fall quarter.
STUDENT
CONDUCT: Every student is expected to abide by their individual school’s code of conduct.
Any alleged or actual violation of any code will be researched by the faculty
director from the student’s school. The highest level of ethical behavior is
expected from every NUvention student.

Since clinical shadowing will be occurring at NMH-Northwestern Memorial

Hospital, all NUvention students must abide by all NMH policies and submit to
NMH orientation as well as personal behavior and health disclosure requests.

TECHNOLOGY
USAGE: Students will be allowed to use laptops in the classroom for note-taking purposes
only during faculty-led case discussion and lecture.

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All laptops must be powered down during any guest speakers. No

exceptions!

All mobile phones/PDA’s must be muted during class.

Lack of adherence to these policies will impact a student’s class participation

grade.

STUDENT
EXPECTATIONS: The faculty and students of NUvention expect the following from each student:

• Preparation: Every student needs to come prepared for class and all
their out of class activities from team meetings to clinical shadowing.
• Presence: Attendance is required at every class as well as out of class
activity. Attendance sign in rosters will be circulated at each class. Any
planned absence must be discussed with your school faculty director.
• Promptness: Students are expected to be on time for class and any out
of class activity. All assignments must be submitted before established
deadlines.
• Participation: We are in a learning environment where both faculty and
students learn from each other. Your active participation in all class
discussions and team projects is critical to maximize each learning
opportunity.

PROGRAM
OUTCOMES: The NUvention faculty directors have established a very high standard for their
anticipated outcomes from this program. We expect every student will be able to:

• Drive the evolution of a clinical need through all stages of product and
business development
• Understand how intellectual property can be used as a business strategy
including patent searching and application
• Navigate the challenges of medical technology regulatory and
reimbursement approval
• Design and prototype a concept into a working device
• Develop a business plan that will serve as a business roadmap and
funding document
• Pitch a medical technology business to obtain funding

The NUvention faculty hope that some of the ideas developed within the class
may lead to start-up companies that the students launch upon class completion.

INTELLECTUAL
PROPERTY: Since some of the students and faculty efforts in NUvention may lead to the
creation of intellectual property, we have developed an Intellectual Property
Agreement that each NUvention student must execute to define student, faculty
and Northwestern University potential interests.

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