Cad PDF

CT6 AND XT5
LAUNCHES
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Experience
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TABLE OF
CONTENTS
Graphics
Consumer
Experience
Promotion
Vehicle
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Resources
1.0 Experience
4.0 Consumer Experience
5.0 Test Drive
1.1 Introduction
1.2 Overview
1.3 Benefit

4.2 Guest List
and Invitation

5.1 Vehicle
Checklist
2.0 Planning

2.1 Timeline
2.2 Budget

3.1 Cadillac Dealer
Brand Standards

3.2 Logo lockups
3.3 Colours
3.4 Typography

4.1 Objective
4.3 The Event
6.0 Promotion
4.4 Run of Show
4.5 Floorplan

6.1 Social Media
Amplification
4.6 Vehicle Display

4.7 Food and
Beverage
3.0 Graphics
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Test Drive
3.5 Visual assets

4.8 Environment
Lighting, Audio,
Furniture and
Dcor

6.2 Promotional
Opportunities
7.0 Vehicle Details

7.1 CT6
7.2 XT5

4.9 Entertainment/
Music
8.0 Resources
4.10 Photo/Video
8.1 Contacts
4.11 Giveaways
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EXPERIENCE
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1.1
Experience
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INTRODUCTION
WELCOME TO
THE CADILLAC
DEALER GUIDE
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Cadillac was set in motion by a man whose bold, entrepreneurial spirit

was matched only by his obsession with precision, with excellence, and
with crystalline clarity of purpose.
Nearly 113 years after Henry Leland made his mark on the automotive
world, that bold entrepreneurial spirit that sense of daring is just as
essential as Cadillac begins its next chapter.
As we look forward, its okay to look back. We should be proud of our
rich heritage, but we should be channeling the spirit that created
Cadillac. As we begin a new chapter, we must do so with Lelands
obsessive quest for perfection.
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WHY DO WE
DARE GREATLY?
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Were on a mission. We want to build a luxury lifestyle brand. Cadillac

is the contemporary luxury lifestyle brand that inspires, not validates.
Unlike those me-too German imports, Cadillac defies traditional luxury.
How do we do this? Through passion. Passionate people want to be with
other passionate people. Passion is infectious. A passion for living life to
the fullest is contagious. To get invited into this subculture, we need to
be wholly passionate and wholly supportive. We must inspire and enable
them to follow their dreams. We must Dare Greatly.
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WHY DO WE
DARE GREATLY?
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To outwit luxury, we need to treat traditional automotive luxury as our

archenemy. Well focus on three distinct pillars that build Cadillac as an
authentic lifestyle brand:
FASHION CULINARY DESIGN
To see the latest Dare Greatly content, visit Dare-Greatly.ca
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WHY DO WE
DARE GREATLY?
Consumer
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This guide and the associated event templates have been developed to
help you and your dealership host successful events for the upcoming
CT6 and XT5 launches. The success of these vehicles is critical to
achieving brand goals set for 2016 and beyond.
To aid in the unveiling of these vehicles, you are encouraged to hold
local events at your local dealership or Brand appropriate off-site
locations in order to introduce your loyal customers and potential new
customers to the latest offerings from Cadillac.
This guide is here to help and provide ideas; however, you know your
market. Localize your event to obtain maximum value and impact.
Please use these helpful tips, suggestions and ideas, as well as the
provided CT6 and XT5 dealership event assets. Do not hesitate to
reach out to your partners here at Cadillac, or agency partners, such as
Momentum, to assist you in hosting a successful launch event.
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OVERVIEW
CT6
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With its bold silhouette and long, low proportions, the CT6 represents
an entirely new approach to premium automotive luxury. Its exterior
presence, elegant and spacious interior and significant technological
innovation is uniquely Cadillac.
Cadillacs pristine craftsmanship is even more evident on the inside.
Hand-cut-and-sewn interiors are taken to another level on the CT6, in
keeping with the exacting standards of the prestige sedan buyer. Rich
layers of materials and finishes include real exotic woods, carbon fibre,
high gloss piano black, satin chrome, and a wide range of colours.
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1.2
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OVERVIEW
XT5
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The 2017 XT5 is in fact completely new, with a sophisticated

interpretation of the Cadillac design language. Surfaces flow across
the car more smoothly, while its form is still punctuated by a few crisp
edges. Details such as the grille and bright finishes on the exterior are
new, emphasizing greater depth and refinement.
The interiors design is about precision and ingenuity in modern
craftsmanship. Youre surrounded by real wood, aluminum and carbon
fibre trim. All leather and cloth is cut and sewn by hand. XT5 offers a
wide array of colour and trim options, allowing you to choose from a
range of styles.
11
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DO YOU
DARE
GREATLY?
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At Cadillac, we dare greatly. Because we

believe that only those who dare drive
the world forward. And more people with
that entrepreneurial spirit in Canada
are choosing Cadillac than ever before.
In fact, Canada is Cadillacs third largest
market worldwide. And these stunning
new vehicles are just two reasons why.
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BENEFIT
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The objective of these launch events is to help move Cadillac from

a luxury car brand to a luxury lifestyle brand.
These launch events will allow and empower you to:
Create brand affinity and relevance amongst your customers
Drive demand and traffic at retail
Shift from outdated luxury to contemporary luxury
Set yourself apart from your competitors
Provide your customers with a truly Cadillac-inspired experience
at every touch point
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PLANNING
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2.1
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TIMELINE
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This timeline will help you manage the planning of your launch event.
Task lead times suggested on the next page are relative to the date of your event.
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TIMELINE
Resources
YOUR EVENT
6 Weeks
5 Weeks
4 Weeks
3 Weeks
2 Weeks
1 Week
Choose Cadillac
Brand Pillar
Customize Invitation
Secure Event Staff
Send Out Invitations
Compile Guest List
Book DJ/Talent
(if required)
Finalize Dcor/
Furniture Order
Send Out
Follow-Up Evite
Reminder Email
Sent Out
Confirm Food &

Beverage
Develop Test
Drive Route
Begin Social
Promotion
All Details
Confirmed
Hire Photographer
Confirm Vehicle
Layout
Create Event
Timeline
Determine Event
Package
Secure Venue
(if off-site)
Order Promotional
Giveaways
Organize Food &

Beverage
Compile Environment
Dcor List
Organize Signage
Hire AV Company
Confirm Event
Staff Wardrobe
Develop Social
Media Plan
Develop Run
of Show
Confirm Food &
Beverage Numbers
Order Signage
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2.2
Experience
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BUDGET
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The following budgets are an example of how best to spend the investment
available to you. In order to execute an event to the caliber of the Cadillac
brand we recommend reducing the complexity of your event and focusing
on each element done well. For example, if your budget does not allow for an
external catering company to serve canaps, serve only light refreshments.
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<$10,000 Minimal
$10,000 Hosting
$30,000 Experience
$50,000 Impactful
(50-100 Guests)
(50-100 Guests)
Minimal +
(100-150 Guests)
Hosting +
(150-200 Guests)
Experience +
Invitation
Valet Parking
Entrance
Media Wall
Distribution of digital invitation

to guests.
Valet parking provided to guests

utilizing dealership staff and
existing property.
Black carpet with traditional post

and rope entrance entrance lighting
along carpet.
Production of Cadillac and XT5

branded wall for photographer
and media.
Branding & Signage
Catering
Staging
Production of XT5/CT6 creative

into freestanding banner or
wall treatment.
Selection of canaps for guests

5 items per guest.
Staging for key speaker to introduce

the XT5 show XT5 TVC, brief talk
about features.
Wine
External supplier to provide audio

system and ambient lighting package.
Champagne
Glass of Champagne on arrival

not sparkling wine.
Served in Champagne flute.
Bottled Water
San Pellegrino still and sparkling water

served pre-chilled or on ice.
Background Music
Cadillac playlist to be played using inhouse/dealership system playlist will

be provided.
Audio & Lighting
White wine and red wine

on offer product and price guide
to be provided.
Furniture
Rental of cocktail/high tables

for guests.
Beer
Craft Beer selection served chilled

in bottles product and price guide
to be provided.
Entertainment/Music
Live DJ to perform profile criteria and

brief to be provided.
Catering
Selection of canaps for guests

4 items per guest.
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Dcor
Ambient dcor items such as florals,

tea light candles brief to be provided.
Photographer
Professional photographer to capture

the evening.
Activation/Production
Application of XT5 launch theme and

creative yet to be determined.
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GRAPHICS
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CADILLAC DEALER ADVERTISING LOGOS: SINGLE DEALER
DEALER ADVERTISING LOGO PRINCIPLES

DEALER ADVERTISING LOGO PRINCIPLES
3.1
CADILLAC,
DEALER
BRAND
STANDARDS
Within advertising
for Single
Single Dealers,
Within advertising
for
Dealer logos can no longer use the
Cadillac Script
or Crest
as part
Dealers, Dealer
logos
can
noof their
logo configuration.
longer useIf the
Cadillac Script
Cadillac is part of a Dealers legal name,
to beof
written
in the
Dealer brand
or Crest asit has
part
their
logo
font, as shown in the right column on
this page.
configuration.
PAST
These logo requirements are for print and

online advertising, not Dealer signage.
If Cadillac is part of a Dealers

For Single
lineto
Dealers,
approachin
is
legal name,
it has
be this
written
required for iMR reimbursement.
the Dealer brand font, as shown
in the right column on this page.
NOW
Required for iMR reimbursement
These logo requirements are for

print and online advertising, not
Dealer signage.
To download these assets, go to https://brand.cadillac.com

CADILLAC DEALER ADVERTISING COMPLIANCE GUIDE
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ADVERTISING LOGO RELATIONSHIPS

ADVERTISING LOGO RELATIONSHIPS
3.2
LOGO
LOCKUPS
The Cadillac and Dealer logo relationship

The Cadillac
and Dealer logo
is based on a flexible but clearly defined
alignment,
to address
relationship
is based
onclose
a and far
proximity, as well as horizontal and
layouts.
flexible butvertical
clearly
defined
CLOSE
PROXIMITY close
alignment,The
toCadillac
address
logo always sits to the
right
of
the
Dealer
logo.* as
and far proximity, as well
PROXIMITY
horizontalAFAR
and
vertical layouts.
more distant relationship is preferred
at all times.
CLOSE PROXIMITY
FAR PROXIMITY
Preferred
CLOSE PROXIMITY
The Dealer and Cadillac logo sit in

opposite corners the Cadillac logo
always on the upper right side.*
The Cadillac logo always sits to

the right of the Dealer logo.
FAR PROXIMITY
A more distant relationship

is preferred at all times.
To download these assets, go to

https://brand.cadillac.com
The Dealer and Cadillac logo

sit in opposite corners
the Cadillac logo always on
the upper right side.
*In certain environments, you may still see the Cadillac

logo on the top left (e.g., Cadillac.com and CadillacDealer.
com). When technologically feasible, these instances
will be corrected; for Dealer print & online advertising, all
logo rules in this document must be adhered to.
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ADVERTISING LOGO CLEARSPACE

AND ALIGNMENT
ADVERTISING
LOGO CLEARSPACE AND ALIGNMENT
Horizontal
Horizontal
3.2
LOGOS &
CLEARSPACE
CLEARSPACE
CLEARSPACE
CLOSEST PROXIMITY
The clearspace is the minimum breathing

room that has to be adhered to around
and between the Cadillac and Dealer logos.
The clearspace is the minimum

We define clearspace as X. X is equal to
breathing room
that has to be
the height of the Cadillac Crest.
The clearspaceand
has to be
at least 1X
adhered to around
between
around the Cadillac logo and at least 2X
Dealer logo.
the Cadillacbetween
andthe
Dealer
logos.
X=minimum required
clearspace
=X
This area has to be kept free of other

elements such as imagery, type,
graphics and other graphic elements.
We define clearspace as X.
A more
surrounding
white
X is equalto
thegenerous
height
of the
area exceeding the minimum 1X is
preferred wherever possible.
Cadillac Crest.
FAR PROXIMITY
ALIGNMENT
When the Cadillac and Dealer logo sit

Th
e clearspace
has to be at
next to each other, the Cadillac logo sits to
the right at all times.
least 1X around
the Cadillac
2X between the logos is the minimum
best representation
logo and atdistance.
leastFor2X
betweenof
both logos, a more distant relationship
always preferred.
the Dealerislogo.

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The Dealer logo must align centered to

the Cadillac logo and may never be
taller than the 2X. Visually adjust the
Dealer logo in height as appropriate
(e.g., a very long and low Dealer logo
should be less tall than 2X). The goal is
to represent both logos equally.
Th
is area has to be kept free
of other elements such as
imagery, type, graphics and
other graphic
elements.
23
=X
Flexible relationship
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CADILLAC
CADILLAC
DEALERDEALER
ADVERTISING
ADVERTISING
LOGOS: LOGOS:
SINGLE SINGLE
DEALERDEALER
ADVERTISING
ADVERTISING
LOGO
LOGO
CLEARSPACE
CLEARSPACE
ANDAND
ALIGNMENT
ALIGNMENT
ADVERTISING LOGO CLEARSPACE AND ALIGNMENT
Vertical
Vertical
Vertical
3.2
LOGOS &
CLEARSPACE
PROXIMITY
PROXIMITY
In a vertical
In a vertical
alignment,
alignment,
the Cadillac
the Cadillac
logo logoCLOSESTCLOSEST
CLEARSPACE
FAR PROXIMITY
FAR PROXIMITY
is positioned
is positioned
above the
above
Dealer
the Dealer
logo. logo.
2X between
2X between
the logos
theislogos
the minimum
is the minimum
In a vertical
alignment,
the
distance.
distance.
For bestFor
representation
best representation
of
of
both logos,
bothalogos,
moreadistant
more distant
relationship
relationship
Cadillac logo
ispreferred.
positioned
is always
is always
preferred.
above the
Dealer
The
Dealer
The Dealer
logologo.
can
logo
never
canbe
never
wider
be wider
=X
=X
=X
=X
than the
than
Cadillac
the Cadillac
logo. Itlogo.
has to
It align
has to align
left andleft
right.
and right.
2 X between the logos is the

minimum distance. For best
representation of both logos,
a more distant relationship is
always preferred.
The Dealer logo can never be
wider than the Cadillac logo.
It has to align left and right.

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x
Flexible Flexible
relationship
relationship
CADILLAC
CADILLAC
DEALERDEALER
ADVERTISING
ADVERTISING
COMPLIANCE
COMPLIANCE
GUIDE GUIDE
24
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3.3
Experience
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COLOURS
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Colour helps evoke a reminder of a brands personality. The proprietary Cadillac

colour palette was created to arouse desire and express a dynamic sense of progress,
achievement and luxury.
Accent colours are used sparingly to create depth, energy and emotion. The Cadillac
accent colours Cadillac Gold, Red and Blue are used primarily in typography to
highlight important information, as well as in charts and graphs. Gray used with
one accent colour is the preferred colour scheme. Avoid using more than one accent
colour in the same layout. Black is used only when gray is unavailable.
The Cadillac colour palette is proprietary and must not be modified for any reason.
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3.3
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COLOUR
PALETTE
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White
Cadillac Dark Gray
Cadillac Gray
Cadillac Light Gray
Cadillac Gold
Cadillac Red
Cadillac Blue
Black
The Cadillac colour palette is proprietary and must not be modified for any reason.
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COLOUR
MIXES &
USAGE
Graphics
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Colours
Test Drive
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Pantone
CMYK
RGB
HEX
White
N/A
0/0/0/0
255 / 255 / 255
FFFFFF
Cadillac Dark Gray
Cool Gray 11 C / 433 U
18 / 0 / 0 / 82
75 / 75 / 75
4B4B4B
Cadillac Gray
Cool Gray 8 C / Cool Gray 9 U
8 / 0 / 0 / 52
120 / 120 / 120
787878
Cadillac Light Gray
Cool Gray 3 C / Cool Gray 3 U
2 / 0 / 0 / 20
200 / 200 / 200
C8C8C8
Cadillac Gold
4515 C / 4515 U
9 / 11 / 62 / 28
181 / 163 / 106
B5A36A
Cadillac Red
1955 C / 1955 U
9 / 100 / 54 / 43
138 / 21 / 41
8A1529
Cadillac Blue
7694 C / 2955 U
100 / 57 / 6 / 48
0 / 66 / 107
0426B
Black
Black C / Black U
0 / 0 / 0 / 100
0/0/0
000018
Pantone spot colours

for printed items
4 colour mixes
for printed items
RGB colour mixes

for online items
Hexachrome
colour mixes
for printed items
Ask your printer for assistance when needed and always request a proof before going into production.
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Color pairing
examples
Colour
pairing
examples
3.3
COLOUR
MIXES &
USAGE
The Cadillac accent
colours Cadillac Gold,
Red and Blue are used
primarily in typography
to highlight important
information, as well as
in charts and graphs.
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
Si conit quamdii peris los audendam publia

omnique quisn se viris tidiemus tenfectu



LOREM IPSUM DOLOR SIT AMET
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Rotienatu me tabesus estanum ne auco et. Sim

aucivasdam cessilis converemum atus aurox nit.
Fordii publis cla vocchumeis Nam sit ipsunto quist
volupture dolupta velles entiat am, te ium et dolor
se nat aut doluptincia planisi sequatur secturiatur
auta assinve ntecto. Haritaquia ditatqui dolupta
teniendaes vendus aut prem quam nonsequ
osandae dundit. Verivesulinum ium ocaes. Satiam
tur la ad auctant icientere porecio etil huis eriae
inatu me vo, peresimuro pata nondemusquam
meni publi, pro mur in iamenatum sesimil horsuni
hilibulla no. Reictorepedis rero quas aute mil ipsum
explam dolupta doluptatiae quodia il ma nos
nonsed eos cone.

nonsed eos cone.
Latilium nula pon non ser

utusque pribemquam in
sul vent. At pertusu
linteribem sidiussenia
nostidem nos iilne
quidere egiliu quidendet
reo, nonsci porecte
medenatque opterra
erbit vensulese fi rteris.

nostidem nos iilne
reo, nonsci porecte
medenatque opterra

nonsed eos cone.

nostidem nos iilne
reo, nonsci porecte
medenatque opterra

nonsed eos cone.

nostidem nos iilne
reo, nonsci porecte
medenatque opterra
Do not
not
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM





nonsed eos cone.

nonsed eos cone.

nostidem nos iilne
reo, nonsci porecte
medenatque opterra

nostidem nos iilne
reo, nonsci porecte
medenatque opterra

nonsed eos cone.

nostidem nos iilne
reo, nonsci porecte
medenatque opterra

nonsed eos cone.

nostidem nos iilne
reo, nonsci porecte
medenatque opterra
Tints (Only use in charts and graphs)
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100%
28
80%
60%
40%
20%
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nonsed eos cone.
Graphics

nonsed eos cone.

nostidem nos iilne
reo, nonsci porecte
medenatque opterra
Consumer
Experience

nonsed eos cone.

nostidem nos iilne
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Test Drive
Promotion
60%
40%

nostidem nos iilne
reo, nonsci porecte
medenatque opterra

nonsed eos cone.
Vehicle
Details

nostidem nos iilne
reo, nonsci porecte
medenatque opterra
Resources
Tints (Only
and
graphs)
Tints
(Use use
onlyinincharts
charts
and
graphs)
3.3
COLOUR
MIXES &
USAGE
The Cadillac accent
colours Cadillac Gold,
Red and Blue are used
primarily in typography
to highlight important
information, as well as in
charts and graphs.
100%
80%
100
80
60
20%
40
20
100%
80%
60%
40%
20%
100%
80%
60%
40%
20%
100
80
60
40
20
100
80
60
40
20
NEVER TINT ANY OF

THE CADILLAC GRAYS
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3.4
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TYPOGRAPHY
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Typography is much more than just a font. At Cadillac, weve hand-selected

complementary typefaces to further reinforce our brands personality, aid in
storytelling and support the other visual identity elements.
Consistent use of typography helps to increase brand recognition.
The Cadillac primary typefaces are Cadillac Sans and Cadillac Serif.
Cadillac Sans is a sans-serif font with multiple weights and should be used as
the dominant typeface for all headlines, subheads and callouts.
Cadillac Serif is an expressive serif font, which should only be used for body
copy, storytelling and quotes.
It is important that typography is handled sensitively, with a keen eye toward
keeping a layout clean and simple. The proper combination of Cadillac Sans and
Cadillac Serif will create a sophisticated look and feel that is consistent with a
luxury brand.
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TYPOGRAPHY
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CADILLAC SANS Cadillac Serif

Cadillac Sans Thin
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
123456789@#!%&
Cadillac Serif Regular

123456789@#!%&
Cadillac Sans Light

123456789@#!%&
Cadillac Serif Italic

123456789@#!%&
Cadillac Sans Regular

123456789@#!%&
Cadillac Serif Bold

123456789@#!%&
Cadillac Sans Medium

123456789@#!%&
Cadillac Serif Bold Italic

123456789@#!%&
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ALTERNATE TYPEFACES
Arial and Georgia are the Cadillac alternate typefaces. The clean and simple
design of Arial is the ideal replacement for Cadillac Sans, while the energetic
character of Georgia is well-suited as a substitute for Cadillac Serif. These
versatile typefaces are both standard system fonts and should be used across
all Microsoft Office applications for optimal legibility.
Cadillac Sans is used in Cadillac web applications for headlines, but not for
body copy. Use these alternate typefaces only when its not possible to use
Cadillac Sans and Cadillac Serif, our primary typefaces. For example, Arial
should be used for all editable (HTML) text in Web applications as well as
Microsoft Office applications, to ensure consistency when distributing files
across workstations and platforms.
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ARIAL Georgia
Arial Regular
123456789@#!%&
Georgia Regular
123456789@#!%&
Arial Italic
123456789@#!%&
Georgia Italic
123456789@#!%&
Arial Bold
123456789@#!%&
Georgia Bold
123456789@#!%&
Arial Bold Italic

123456789@#!%&
Georgia Bold Italic

123456789@#!%&
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VISUAL
ASSETS
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VEHICLE COVERS AND ADDITIONAL DCOR

Many dealerships will want a Cadillac-branded Vehicle Cover to use for vehicle
unveilings. The car cover will be used for both CT6 and XT5.
In addition to general dcor and the vehicle unveiling, there are multiple design options
to consider. External suppliers should be sought to create items such as:
Graphic prints of Cadillac vehicles or Cadillac-inspired and approved lifestyle imagery.
Cadillac logo holding slide on any digital platforms such as plasma screens internal
or external.
Updated Space Tower Graphic Panel.
Cadillac running footage or sizzle video for in-dealership screens.
If you would like to purchase Cadillac reveal covers, please email
Headquarters@cadillacpromotions.com
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CONSUMER
EXPERIENCE
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4.1
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OBJECTIVE
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To create an event that not only showcases the Cadillac product but demonstrates
the new Cadillac ethos contemporary luxury. This concept of contemporary luxury
should be applied to every element of the event down to the wait staff serving drinks,
to the way in which the photographer captures the evening.
Authentically ingrain the Cadillac brand in a credible way.
Deliver a premium cultural experience that demonstrates the Dare Greatly ethos.
Reflect the contemporary Cadillac lifestyle by appealing to those that pursue life
in a bold, irrepressible way.
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GUEST LIST
& INVITATION
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When compiling your guest list for the

event, keep in mind that this event is not
only for your loyal customers, but most
PRESORTED
FIRST CLASS
U.S. POSTAGE
PAID
BIRMINGHAM, AL
PERMIT #1
LO C A L C A D I L L AC D E A L E R
123 4 M A I N ST R E E T
A N Y TOW N U SA 55555
555- 555- 5555
W W W. LO C A L D E A L E R .C O M
YOU AND A GUEST ARE CORDIALLY INVITED

Please join us for an unveiling of the First-Ever 2016 Cadillac CT6
in an intimate VIP setting.
WHEN: Saturday, February 6th, 2016 6-9pm
WHERE: LOCAL CADILLAC DEALER
1234 Main Street / Anytown USA, 12345
DATE
EVENT DETAILS: Enjoy complimentary small plates, beverages, and live entertainment.
RECIPIENTS NAME
COMPANY NAME
STREET ADDRESS
CITY, STATE POSTAL CODE,
COUNTRY
Please RSVP by calling 1- 555-555-5555 or salesperson@localdealer.com

LO C A L D E A L E R
1234 MAIN STREET
A N Y TOW N U S A 5 5 5 5 5
555-555-5555
W W W. LO C A L D E A L E R .C O M
GMLX0086_16CT6_eventcard.indd 1
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importantly, for those customers who have

not yet experienced Cadillac. These sorts
of experiences are designed to change
perceptions among key local influencers
in your market with the hope of attracting
a more youthful audience.
Consider identifying and inviting local
influencers and VIP guests. For some,
offer a driving service to have them picked
up, driven to the event and brought back
home. Provide these influencers and VIPs
the flexibility to invite a number of their
friends and associates.
2/22/16 11:56 AM
YOU ARE CORDIALLY INVITED TO ATTEND A VIP LAUNCH EVENT
GMLX0086_16CT6_6x9 envelope.indd 1
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2/23/16 3:25 PM
All assets are available via DealerDirect and https://brand.cadillac.com
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When finalizing your list, understand

that you will typically have a 30% drop
off of attendees and an increase of this
drop off if you experience inclement
weather. Meaning, if you send out 100
invites, you should expect that not all
guests will accept the invitation and of
those that do accept, only 70 guests will
attend on the day/evening.
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When compiling your list, consider the

following customers/audience:
Current Cadillac customers
Customer leads from autoshow lead list
XT5/CT6 handraisers
Highly qualified, in-market consumers
matching XT5 and CT6 buyer profile
Consider buying a conquest
customer list
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At any level of investment, the arrival of guests should

be considered. For example, arrange for internal staff to
facilitate a valet service or engage a local valet company
and traffic management group to manage the arrival and
surrounding traffic. Other services such as a car wash
while guests are attending the event also create
a premium experience.
THE EVENT
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RUN OF
SHOW
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The following is an example of event timings. The arrival time for this event, as an example is
6:30 pm; however, this can be tailored to suit your guests and any local schedules.
6:30 pm
Guest arrival and valet service
Background music or DJ
Beverage service guests offered beverage on arrival
6:45 pm
Food service guests offered canaps (roaming tray service)
7:00 pm
Demonstrations and vehicle walk-around sessions to begin
7:30 pm Formalities Where possible, formalities should be kept to a minimum and focus
should be placed upon one-on-one interactions with guests. If a senior member of

Cadillac or a special guest is in attendance and speeches are required, they should
not exceed 5 minutes in total
8:00 pm Food service Guests offered dessert or final round of canap service
Beverage service to reduce and final drinks offered

Valet service on standby for departure of guests
8:30 pm
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Event close all guests to depart
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DEALERSHIP
4.5
FLOOR PLAN
SEATING AREA
OTTOMANS
SIDE TABLES
SEATING AREA
OTTOMANS
SIDE TABLES
VEHICLE DISPLAY
COCKTAIL TABLES
BAR
DJ
STAGE OR
ENTERTAINMENT
AREA
ENTRANCE
BLACK CARPET ENTRANCEWAY
POST AND ROPE

CHROME POST
BLACK ROPE
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PROJECT:
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CLIENT: >
DETAIL:
LOCATION:
Cadillac Dealer Guid

General Motors
Floor Plan example
n/a
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VEHICLE
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Only new Cadillac vehicles should be located within the showroom itself. Cadillac vehicles
of any kind should be within close proximity of the building or parking areas. Any other
GM brands should be located out of first guests sight or moved to an alternative location.
Ensure all displayed vehicles are activated as OnStar Demo to demonstrate OnStar
application capabilities and 4G LTE in Vehicle Wi-Fi.
Plan a full vehicle walk-around and demonstrate features and key technologies such as:
Award winning Rear Camera Mirror
Apple CarPlay/Android auto
Bose Panaray sound system
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FOOD AND
BEVERAGE
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Food, beverages and food service is one of the most important elements
to an event. It is the one experience that leaves the strongest impression
on a guest and often, if not always, the first thing that guests will recall
when talking about the evening.
We have created a moodboard of images to demonstrate the type of food
that should be served at your event in order to meet the Cadillac brand
standard. Engage a caterer that is familiar with serving this style of
canap and choose ingredients that are local and familiar to your guests.
Canaps should always be bite size in their portions allowing guests to
eat while standing and still socialize with your team and other guests.
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FOOD AND
BEVERAGE
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Service will also leave a lasting impression on your guests. It is not an

uncommon practice for a brand to request a certain demographic of wait
staff or server. A few simple words such as young, stylish, polished, wellgroomed or energetic can give caterers an idea of the image you would
like to portray.
Do this:
Dont do this:
Hand-passed hors doeurves

Contemporary ingredients
Buffet service or self-serve food

stations/platters
Carefully paired beverages
Cheap table wine

Low-end caterers
Dealers are responsible for checking local licensing permits

when serving alcohol.
Please use caution when serving alcohol.
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4.7
I.P.
CHECK IMAGE
FOR SIZE &
RESOLUTION
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4.8
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ENVIRONMENT
LIGHTING, AUDIO,
FURNITURE
AND DCOR
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The following imagery demonstrates a look and feel the event should
create for your guests. Local suppliers will be able to advise on products
and technology that can create this Cadillac experience.
Do this:
Dont do this:
Simple floral designs

Minimalistic furniture
Mood lighting
Intricate or gaudy table settings

Folding tables and chairs
Bright, fluorescent lighting
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ENTERTAINMENT/
MUSIC
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Music is used to set the mood of the event. It should be complementary to

your clienteles tastes while still aligning to the Cadillac brand. It shouldnt
be jarring or distracting, but a simple accompaniment to your event.
You may want to hire a band or a DJ, but ensure you know and vet their
playlist before their arrival.
Using Spotify is the simplest way of creating a playlist. If you go to
https://www.spotify.com/ca-en/ you can create your own account for
about $10/month.
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ENTERTAINMENT/
MUSIC
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Once youre set up, you have unlimited access to all the music available
through the app to create your own playlists. You can play it via your
computer or mobile app. Do not use the free version the ads are not
acceptable to hear during your event.
Potential Spotify Playlists:
Jazztronica
Fresh Finds: Hiptronix
Chillmatic
Essential Indie
Do this:
Dont do this:
Atmospheric house
Classical music
Jazz, soul
Rock & roll bands
Up-tempo indie
Offensive lyrics
Loud, over-the-top beats
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PHOTO/VIDEO
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Capturing the event through photography or videography is a great way

to share the experience with those that are unable to attend the event.
When engaging a photographer or videographer a shot list should be
developed to ensure every element of the event is captured.
Examples of these elements include:
Guests
Candid photos of guests viewing the vehicles

Guests
Candid photos of guests speaking to Cadillac staff

Guests
Candid photos of guests interacting with the vehicles and vehicle

features such as technology
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Vehicles
Photos of each vehicle on display with Cadillac or vehicle model

branding in shot
Speakers or Talent
Any key speakers or Cadillac staff demonstrating the vehicle or key

features
Event
Atmospheric photos of the event space including guests of the event

Food, Beverages, Dcor
Any partnership branding, wait staff or event dcor such as florals

etc.
Entertainment DJ or entertainment
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Here are some examples of giveaways that could be provided to your guests.
It is better to give guests a gift that you know they will want or know they
will use in their daily lives than a gift for the sake of giving. If an item of
high quality or use is not available to you, it is better to give nothing at all.
To order your Cadillac merchandise, go to https://cadillaccollection.com/,

or source unbranded products from high end boutique stores in your area.
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TEST DRIVE
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5.1
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VEHICLE CHECKLIST
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Below is a checklist for vehicle preparation. Please consult this list with
careful attention to ensure that the launch meets Cadillac standards.
INTERIOR
Check that the 4G LTE Wi-Fi is functioning

in demo mode
Seat belts check function/shoulder
anchorage is set to highest position
Seats check operation/upright and aligned/
set to mid-position
All head rests in down position and aligned
Adjustable steering wheel upright, retracted
and in centre position
Windows functioning correctly
Doors and locks functioning correctly
Child safety locks disengaged
Sunroof check operation
Interior lights check operation
Clock check setting
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Trip computer reset to zero

Climate control system check A/C and
heater/set to 21C (70F)
Fascia vents set to open, horizontal flow
Audio system set bass/treble/balance/fade
to mid-point
Bose Panaray ensure demo is functioning
Radio set AM stations to news, FM station
to appropriate genre for Cadillac audience
(see 4.9)
Satellite radio set to appropriate genre for
Cadillac audience (see 4.9)
Navigation system check operation
Rearview mirror set to ON
Door mirrors set to suit seat position
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Horn check operation

Console check operation
Sun visors stowed and locked
Warning lights
check ALL are off with engine running
Glove box check operation
All compartments empty of accessories
Fuel check octane/diesel
First aid kit
Keys left with onsite contact
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5.1
EXTERIOR
Check panels to have even gaps

Hood and trunk to have even gaps
Panels, roof, hood and trunk free of door
dings, dents or scratches
Hood and trunk to open and close in proper
working order
Doors to open and close in proper
working order
Doors and window seals to be
in optimal condition
Check function of wipers/washers,
exterior lights, high beam, fog lights
Tire pressures set to comfort settings
(see drivers door)
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CLEANING
Spare tire check tire pressure

Oil pan in place under engine
Battery disconnected and cables taped
Rim centre caps aligned
Vanity plate installed
Cadillac rings aligned on wheels
Alternate power source (if needed)
55
Interior/exterior ensure interior, exterior,

and wheels are spotless
Interior clean complete interior cleaning
including door jambs and trunk/vacuum
Under hood check for fluid spillage
Exposed tire treads wiped down
Rocks removed from tire treads
Carpeting vacuumed
Kick guards retouched
Ensure doorsill trim panels and door jambs
are retouched
Pedals retouched
Floor mats retouched
Rocker panels wiped down
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PROMOTION
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SOCIAL MEDIA
AMPLIFICATION
DIGITAL
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OVERVIEW
Social media can support your day efforts, get your guests talking and
extend the reach of the event far beyond those who attend. Here are some
tips to get you started on promoting your launch day event on social media.
HEADLINE GOES HERE

AND A SECOND LINE
LEARN MORE >
PRE-EVENT
HEADLINE GOES HERE

AND A SECOND LINE
HEADLINE GOES HERE
If open to the public, promote your event on social channels, making
sure to include the RSVP link for guests.
Subheadline goes here lorem ipsum

LEARN MORE >
Provide potential guests plenty of lead time; promote your event

at least 2 weeks before.
Subheadline goes here
LEARN MORE >
OUT-OF-HOME
HEADLINE GOES HERE

Subheadline goes here
< PREVIOUS
Dealership Cadillac
123 Maple St.

Anytown, USA 12345
DealershipCadillac.com
Share event updates via your social channels as plans for your
event develop.
Prepare your event team and vendors, such as your musical talent and
caterer with your dealerships social profile links and promotion plan.
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DURING EVENT
Encourage content creation: Help guests capture photogenic moments.

Share the experience: Assign a team member to capture your own photos
or videos to upload in the moment to generate conversation online as
your event is happening.
Engage in the conversation: Positively respond to guests, followers and
dealers across the country celebrating alongside your dealership by
Liking, commenting or sharing positive photos or feedback.
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POST EVENT
Whether your event is private or open to the public, recap your event by
creating a photo album on Facebook and share it publicly so your guests
can view it.
Search social media platforms for your dealership/event name. Like,
Comment or Share positive photos or feedback from your guests on
your social channels. Be sure to get the sources permission to use their
content before sharing it yourself.
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PROMOTIONAL
OPPORTUNITIES
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Consider a partnership with a local high-end business that meets the

Cadillac brand pillars:
FASHION CULINARY DESIGN
All partnerships no matter the scale or level of involvement must be

approved by Cadillac brand management.
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Do this:
Dont do this:
Partner with a local chef/restaurant,

local pastry chef, chocolate boutique
Partner with a winery or micro brewery
or high-end liquor provider for tastings
(consider food/drink pairings)
Dont partner with chain

restaurants, suppliers
No mass market food samplers
(Costco Sandwiches)
If offering alcoholic beverages, consider partnering with local taxi or

ride services (keys please) to ensure safe ride home
Visit media.cadillac.ca and media.cadillac.com to see how were talking

about Cadillac, where were going, and general content you can leverage
to live the Dare Greatly ethos.
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7.1
THE 2016
CADILLAC CT6
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ESSENCE
OF CT6
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TRIM &
OPTIONS
CT6
THE 2016 CADILLAC CT6
The first-ever CT6 marks Cadillacs longawaited return to the global prestige
sedan segment.
The entirely new, lightweight architecture
gives drivers spirited performance and
precision handling. Multiple high-tech safety
features and state-of-the-art advancements
take drivers to a higher threshold of
involvement. The CT6 has classic long and
low proportions that signal the return of the
sophisticated luxury sedan.
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THE 2016
CADILLAC CT6
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OF CT6
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TRIM &
OPTIONS
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The CT6 is produced with an

Advanced Chassis System, which
delivers an engaging driving
experience with segment-best
ride, handling and isolation
qualities. At its core, the all-new
Fusion Frame design features one
of the industrys most advanced
body structures, an aluminumintensive architecture composed
of 11 different materials built with
unique manufacturing processes. It
is this mix of materials and patented
technologies that allows the CT6
to achieve strength, performance
and efficiency levels practically
unmatched among the worlds
elite luxury performance sedans.
Cadillac CT6 makes drivers and

their passengers more aware of their
surroundings via available advanced
telematics and infotainment
systems. For the driver, there is the
latest Cadillac CUE system with
a 260 mm (10.2-inch) touchscreen
and touchpad featuring capacitivetouch and handwriting-recognition
capabilities. For passengers, there
is available OnStar 4G LTE
Wi-Fi. In addition, the CT6 includes
a number of advanced safety
features, ensuring that the driver is
connected to everything happening
in and around the vehicle.
Craftsmanship and technology are

seamlessly interwoven in the Cadillac
CT6. Designers have delivered a bold,
elegant and spacious interior expressed
in curated environments and in surface
sculptures featuring authentic materials
and exquisite details like Cadillacs
signature cut-and- sewn interiors.
The available Bose Panaray Sound
System makes use of 34 strategically
positioned speakers and innovative
technologies. Available Quadzone
climate control and extended comfort
seats with five massage settings, plus
an available UltraView panoramic
power sunroof spanning front and
rear seats, further enhance both the
driving and riding experiences
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CADILLAC CT6
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OF CT6
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3.6L V6 Engine
CT6 is built with new engineering

methods and materials to develop
a lighter, stronger car powered by a
choice of three powerful and efficient
Cadillac engines.
The mid-level 3.6L V6

engine is expected to be
the most popular CT6
engine and is paired
exclusively with all-wheel
drive. This new engine features
2.0L Turbo Engine
335 horsepower and combines Active
The 2.0L turbo engine is the base
Fuel Management with stop/start
powertrain, but impressive power and technology to conserve fuel.
efficiency features means its anything
3.0L V6 Twin Turbo Engine
but standard. Its 295 lb.-ft. of torque
is greater than standard engines in
The available 3.0L V6 Twin Turbo
5 Series, A6 and E-Class. Automatic
stands out as the most powerful and
stop/start technology and direct fuel most advanced CT6 engine. With
injection helps this engine deliver
404 horsepower and 430 lb.-ft. of
an estimated 7.6 L/100 km on the
torque, the CT6 provides effortless
freeway. The 2.0L turbo is available
acceleration while passing or
with rear-wheel drive only.
expressway merging. This available
powerplant is the only six-cylinder
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TRIM &
OPTIONS
engine to combine turbocharging

with Active Fuel Management and
stop/start technologies to conserve
fuel. Two advanced, low-inertia
turbochargers create a broad
torque curve that is conveyed to
the driver through a feeling of
responsive, sustained power across the
entire power band.
8-Speed Automatic Transmission
This paddle-shift, eight-speed

transmission improves off-the-line
acceleration while providing better fuel
economy. Smaller steps between gears,
compared to a six-speed transmission,
keep the engine within its optimal
power range, making the most of its
horsepower and torque to optimize
performance and efficiency.
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TRIM &
OPTIONS
AGILE
Fusion Frame
Active Chassis System
Luxury means no compromise.

CT6 offers an array of luxury
features and a spacious cabin that
will indulge luxury customers, but
customers will also enjoy a real
connection to the road with CT6s
spirited performance and precision
handling. This is the essence of CT6s
innovative lightweight construction,
which gives it the space of a larger
vehicle with the driving dynamics
and response of a smaller sedan.
The worlds most advanced frame

uses 13 high-pressure die castings
and 11 different materials, joined
with patented methods into a
single frame. The result is a classleading body stiffness that generates
excellent driving characteristics
without compromises to
safety, comfort or quality.
To maintain a balanced, responsive

ride, the available Active Chassis
System monitors all four wheels
independently to adjust the suspension
at each wheel, as needed, within
milliseconds. The system is enhanced
with active-on-demand all-wheel drive,
seamless 4-wheel steering, Magnetic
Ride Control and 3 performance
driving modes Tour, Sport, and Snow/
Ice which change the cars driving
character to suit the drivers personal
driving preference. The end result
is unprecedented maneuverability
and high-speed stability.
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Active Rear Steering
Magnetic Ride Control
At low speeds, available active rear

steering automatically steers the
rear wheels in the opposite direction
of the front wheels to dramatically
shorten the turning circle and make
parking and slow-speed maneuvering
through traffic much easier. At
highway speeds, the rear wheels steer
in the same direction to assist with
smooth and stable lane changes and
emergency maneuvers. Active Rear
Steering improves handling in snow
and ice conditions.
Reading and reacting to the road up

to 1,000 times every second, available
Magnetic Ride Control provides
the precise amount of control for
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maximum performance and the

smoothest ride in all conditions.
Magnetic Ride Control offers
unparalleled responsiveness and
driver control.
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Available Surround Vision
In addition to being fun to drive,

the Cadillac CT6 Sedan comes with
multiple advanced features designed
to keep customers connected while
they enjoy the drive. The CT6 Sedan
is packed with advanced, technologysupported safety features including:
A 360-degree camera system

projects a birds-eye view of the
areas immediately around the CT6
onto the CUE screen to help reduce
blind spots. It helps when driving
in and out of tight spots, and is
automatically activated when in
Reverse or on-demand when in Drive.
Improved sight and safety while

driving at night is made possible
with special infrared sensors that
help identify people and large
animals. The system can detect
pedestrians and highlight them in
yellow. If a large animal is detected,
it will be highlighted and animal
caution will be displayed.
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vision at night and increases visibility

compared to a traditional mirror. A
water-shedding hydrophobic coating
is applied to the camera to keep it
clean in order to maintain visibility
regardless of the driving conditions.
Available Rear Camera Mirror
A high-resolution, streaming video

rearview mirror improves the field of
vision in the CT6 by an estimated
300 percent, or roughly four times
greater than a standard rearview
mirror. It also eliminates any rear seat,
rear pillar or passenger obstructions,
allowing the driver an unimpeded
view of the lanes behind. It enhances
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OnStar 4G LTE Wi-Fi
The Cadillac CT6 can be transformed

into a powerful Wi-Fi hotspot ,which
supports up to 7 mobile devices that
keep occupants connected while in
the vehicle, or within 15 metres
(50 feet) around the vehicle.
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The touchpad also allows control of

CUE features while the driver rests an
arm on the centre console rather than
touching the screen.
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Android Auto (Late Availability)
Android Auto is built around

Google Maps, Google Now and the
ability to talk to Google, as well as a
growing audio and messaging app
Apple CarPlay
ecosystem that includes WhatsApp,
Apple CarPlay takes the iPhone
Skype, Google Play Music, Spotify,
features youd want to access while
and podcast players. A full list of
260 mm (10.2-inch) Cadillac CUE
driving and puts them on the vehicles
supported apps is available at g.co/
Touchscreen with Touchpad
display in a smart, simple manner.
androidauto.
Performing much like a smartphone
This allows drivers to make calls, send
with large icons, the LCD screen in the and receive messages and listen to
CT6 reacts faster when scrolling and
music right from the touchscreen or
recognizes handwriting to simplify
by voice via Siri. Apple CarPlay
inputting contact or destination
supported apps include Phone,
information. Capacitive technology
Messages, Maps, Music and
responds to swipe, pinch or
compatible third-party apps. A full
spread gestures common to most
list of those apps can be found at
popular smartphones and tablets.
Apple.com/iOS/CarPlay.
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Available Front Pedestrian Detection

and Braking
Using a camera to constantly scan

the road ahead for pedestrians, this
technology alerts the driver and, if
necessary, can automatically brake the
CT6 to avoid a collision or reduce harm
caused by crashes.
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action using a flashing light on the

instrument panel, gentle vibrations in
the driver seat or a signal tone.
Available Rear Automatic
Braking System
The CT6 adds a level of safety for

driver and passengers with the Rear
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Automatic Braking System. It helps to

avoid or reduce the harm caused by
crashes when the vehicle is backing
up. If the system detects that the
vehicle is backing up too fast to avoid a
crash with a detected obstacle, it may
automatically brake the CT6 to
a complete stop.
Available Lane Keep Assist with

Lane Departure Warning
When sensors detect the CT6 is

drifting from one lane into another,
the Lane Keep Assist system engages
the electric power steering to give
a momentary nudge and prevents
crossing the lane markings, aligning
the vehicle in the lane. The Lane
Departure Warning system encourages
the driver to take corrective
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luxury in feel and appearance. CT6 is

also the first Cadillac to include Plus
The craftsmanship of the CT6 has
Pad Application, providing nearly an
been taken to an even higher level.
Euro-design contours are shaped to
inch of cushioning to enhance overall
The hand-stitched, cut-and-sewn
support and cradle an occupants body,
interior is tailored with opulent details. helping to reduce fatigue on long trips. comfort. In cold weather, Cadillac-first
woven-in seat heating elements heat
Authentic wood, metals, carbon
Luxurious skins and trim accents on
quickly and efficiently.
fibre and leather appear throughout.
seating surfaces convey unrivalled
Customers will experience new levels
20-way adjustable front seats on
of comfort inside and outside their
Platinum ensure nearly everyone
CT6 Sedan.
can find their desired seating
position. Available massage is
World-Class Seating Comfort
perhaps the ultimate comfort
Occupant comfort is the essence
feature, providing five different
of luxury and CT6 indulges all
programs from which to choose.
passengers with world-class seating.
Built with the latest scientific research
in the field of comfort, the refined
specialty seats in the CT6 combine
premium, dual-density material
INDULGENT
with dynamic pressure technology to

support and cushion occupants.
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Rear passengers may have

the finest seats in CT6, with
benchmark levels of comfort
and luxury. Available adjustable
seat travel, lumbar adjustment,
reclining seatbacks, massage
programs, heated/cooled
surfaces and integrated rear-seat
entertainment media controls
ensure everyone is comfortable
and in control.
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Best-in-Class Storage and

Rear Leg Room
The CT6 has a spacious rear

seat with 1.026 m (40.4 inches)
of leg room. The trunk offers
433 litres (15.3 cu. ft.) of space,
roomy enough for luggage, golf
clubs and other large items,
keeping the interior of the CT6
clear for passenger relaxation.
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Exquisite Materials and

Craftsmanship
Seven available interior combinations

match custom stained exotic
wood species with custom woven
carbon fibre elements and Galvano
chrome accents. The result? A rich,
understated interior environment
that pleases the senses.
Concierge Welcome Lighting
When the CT6 senses the driver

approaching, its door handles, parking
lamps, LED headlamps and taillamps
automatically light up as a welcoming
gesture. The system provides
increased visibility and security.
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Available UltraView
Panoramic Sunroof
With the largest sunroof in a luxury

sedan, the newly designed dualpanel sunroof is also one of the
quietest sunroofs on the market. Its
the first sunroof with independent
first- and second-row sunshades that
provides 100% light blockage, which
can be controlled independently to
accommodate different preferences
for front and rear occupants.
Available Clean Air Technology
Advanced ionization technology

keeps the air throughout the Cadillac
CT6 pure and clean. The premium
feature is a step up from standard
cabin air-filtration systems.
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Whisper Quiet Architecture
Noise and vibration inside the CT6

are dramatically reduced thanks
to the double high-strength steel
architecture that forms a cocoonlike environment and bank vault
levels of quietness. It promotes easy
conversation for more pleasurable
road trips. Additionally, Bose
noise cancellation takes input from
interior-mounted microphones and
sends opposite-tuned frequencies
through the sound systems speakers
to cancel out undesirable sounds.
Available Bose Panaray
Sound System
Providing the best audio quality

ever imagined for an automobile
cabin, this world-class system uses
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an impressive 34 specially tuned

strategically placed speakers for
exceptional dynamic range and
clarity. Its the first automotive
application of design and technology
elements from Bose home
entertainment and professional audio
products with proprietary, vehiclespecific settings and tuning to create a
stunning listening experience in every
seat. Download Bose Panaray demo
from the brand centre.
Available Quadzone
Climate Personalization
The driver and front and rearseat passengers can personalize

temperature and airflow for each
seating position using the CT6s
secondary full-HVAC system.
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Available Rear Seat Infotainment
Articulating, 254 mm (10-inch),

high-definition screens one on
the back of each front seat retract
into the front seatback. The system
responds to Blu-ray playback
and connects to occupants digital
devices, such as smartphones and
tablets. The screen tilts to make
viewing easier and will remember
that position until set to a new one.
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Available Rear Seat USB and

HDMI ports
CT6 is the industry-first HDMI port,

when paired with 4G LTE Wi-Fi by
OnStar, to run Google Chromecast
and other streaming services.
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A variety of technology ports enable

passengers to view video content
from a variety of sources. The USB
ports allow charging of devices
in a secure and relaxed setting.
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COMPETITIVE COMPARISON
Comparing the new Cadillac CT6 with other premium

luxury sedans is a matter of superior agility, connectivity
and indulgence. In fact, the CT6 is one of the worlds
lightest and most agile full-size luxury performance

sedans. Select the photograph of each competitor to learn
what sets Cadillacs new luxury sedan apart.
MERCEDES-BENZ E-CLASS
AUDI A6
BMW 5 SERIES
The E-Class continues to provide its

traditional, sophisticated technology,
an elegant interior and solid
construction. Its ride is said to be
smooth, but lacking the agile handling
characteristics experienced in the
Cadillac CT6.
The 2016 Audi A6 received a slightly

refreshed styling and infotainment
system updates for 2016. A6 has a
reputation for good performance and
roominess, yet CT6 has more powerful
engines, larger dimensions and more
interior and cargo room than A6
with a lower curb weight.
While the CT6 dimensions and

spaciousness are on par with
BMWs short-wheelbase 7 Series,
its approximate weight, agility and
efficiency are more closely matched
with the 5 Series.
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COMPETITIVE COMPARISON CT6 KEY ADVANTAGES
Available 400-hp 3.0L Twin Turbo

with Active Fuel Management and
stop/start technologies
World-first available dual power

retractable screens with HDMI
streaming capability
Available Industry-first 360-degree

Surround Vision with Surround
Vision Recorder
Fusion Frame technology
Available massaging seats for all

outboard positions
Available Enhanced Night Vision
Available Active Chassis System

featuring Active Rear Steering and
Magnetic Ride Control
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Available 34-speaker Bose

Panaray Sound System
77

with high-resolution, live
streaming video
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The following chart matches some key features of the top-of-the line CT6 Twin Turbo Platinum
all-wheel drive model against comparably equipped models.
CT6 Twin Turbo Platinum
Mercedes-Benz E400 4Matic
Audi A6 3.0T Prestige
BMW 550 xDrive
Engine
3.0L Twin Turbo 6-cylinder

404 hp/430 lb.-ft. of torque
3.0L biturbo 6-cylinder

3.0L Turbo 6-cylinder

4.4L Twin Turbo 8-cylinder

Transmission
8-speed automatic
7-speed automatic
8-speed automatic
8-speed automatic
Drive system
AWD with Active Chassis

including Active Rear Steering;
20-inch, 5-split spoke
aluminum wheels
4Matic AWD
18-inch, 5-spoke alloy wheels
quattroTM all-wheel drive

18-inch, 5-V-spoke
design wheels
xDrive
17-inch, bright alloy wheels
Connectivity
Cadillac CUE Information

and Media Control System;
OnStar with 4G LTE
COMAND system with central

controller mbrace Entertain
MMI navigation plus with voice

control system;
Audi connect with Wi-Fi
Hotspot/4G LTE
BMW Online with MyInfo and

BMW Apps
Climate Control
Quad zone
Dual zone
Quad zone
Dual zone
Available Audio System
Bose Panaray Sound

System with 34 speakers
Harman Kardon LOGIC7

sound system with 14 speakers
Bose Surround Sound System

with 14 speakers
Harman Kardon Surround Sound

with 16 speakers
Sunroof
UltraView panoramic
power sunroof
Available panoramic
power sunroof
Power sunroof
2-way glass sunroof
Seating
Heated and ventilated front seat

cushions and seatbacks;
heated rear outboard seats
Heated and ventilated

front seats
Heated and ventilated

front seats
Heated and ventilated front

seats; heated rear seats
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COMPETITIVE COMPARISON CT6 also compares favourably to vehicles outside its primary competitors. Audi A8 and BMW
SECONDARY COMPETITORS
7 Series are slightly larger and more expensive than CT6; however, CT6 is much lighter with
Cadillac
CT6
audi
A8L
BMW
7 Series
Weight, lb.
Length, in.
Wheelbase, in.
Width, in.
Leg room
(f/r), in.
Trunk volume,
cu. ft.
Active Rear
Steering
1,654 (3,657)
5,182 (204)
3,109 (122.4)
1,880 (74.0)
1.077/1,026
(42.4/40.4)
433 (15.3)
2,025 (4,464)
5,268(207.4)
3,122 (122.9)
1,948 (76.7)
1,051/1,090
(41.4/42.9)
402 (14.2)
1,916 (4,225)
5,237 (206.2)
3,211 (126.4)
1,900 (74.8)
1,051/1,128
(41.4/44.4)
515 (18.2)
Available
Not available
Not available
Enhanced
Night Vision
Surround
Vision Recorder
Available Audio
Available
Available
Not available
Available
Not available
Not available
Bose Panaray
Sound System
with 34 speakers
Burmester with
13 speakers
Bowers & Wilkins

with 16 speakers
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comparable room and content. This gives CT6 the room and presence
of larger competitors with the handling, performance and agility of
smaller sedans with no compromise in weight and fuel efficiency.
AUDI A8
The 2016 Audi A8 L presents

an extended wheelbase, yet is
just a 13 mm (half-inch) longer
than CT6. Despite similar
dimensions, CT6 weighs
366 kg (800 pounds) less than
A8 L, yielding agility and
performance advantages that
reward the driver.
79
BMW 7 SERIES
The 7 Series is BMWs flagship sedan.

It is 55 mm (2 inches) longer than CT6
and uses Carbon Core technology to
save weight. CT6 responds with Fusion
Frame technology that is nearly
257 kg (600 pounds) lighter than
7 Series. CT6s available V6 is more
powerful and includes AWD, an
available feature on 7 Series V6.
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RECOMMENDED SPEC: CT6 LUXURY 3.6L AWD
POWERTRAINS
CT6
LUXURY
2.0L Turbo 265hp

Rear Wheel Drive, 8sp AT
1SA $61,245*
1SC $66,170*
3.6L V6 335hp
All Wheel Drive, 8sp AT
1SB $63,570*
3.0L V6 Twin Turbo 404hp

All Wheel Drive, 8sp AT
PREMIUM LUXURY
PLATINUM
1SD $68,480*
1SF $71,735*
1SH $94,620*
*Excludes DFC
of $1950
1SE $73,105*
1SG $76,340*
1SH $99,220*
OPTIONAL
INCLUDED
INCLUDED
INCLUDED
OPTIONAL
INCLUDED
INCLUDED
Included w/ above
INCLUDED
INCLUDED
Comfort Package
Included w/ above
OPTIONAL
INCLUDED
Rear Seat Pkg w/RSI & Quadzone
OPTIONAL
OPTIONAL
INCLUDED
Bose Panaray Sound System
OPTIONAL
OPTIONAL
INCLUDED
Active Chassis Pkg w/ MRC, ARS, 20"
OPTIONAL
OPTIONAL
INCLUDED
OPTIONAL
INCLUDED
INCLUDED
20" Platinum INCL
Driver Awareness & Convenience Pkg
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Enhanced Vision Pkg

UltraView Panoramic Sunroof
Included w/ above
Driver Assistance Pkg w/ N.V.

19" Aluminum Wheel (incl. w/3.6 & 3.0TT)
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CT6 STANDARD FEATURES
CT6
Interior
Handcrafted cut-and-sewn
interior with genuine wood
deco trim
Leather seating surfaces
14-way adjustable front seats
with 2-way lumbar
Cadillac CUE with 260 mm
(10.2 in.) diagonal display,
natural voice recognition and
Apple CarPlayTM
Bose 8-speaker premium
audio system
OnStar with 4G LTE and built-in
Wi-Fi hotspot
Wireless charging for
portable devices
8" colour digital driver
information display
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LUXURY
Mechanical
8-speed automatic
transmission w/ Stop/Start
LED high beam/low beam
headlamps and LED signature
light blades
18" aluminum wheels (2.0T)
19" aluminum wheels (3.6L)
Exterior
19" UltraBright machined
wheels (3.6 & 3.0TT)
Power decklid with hands-free
gesture control
Illuminated door handles and
Concierge Lighting
Cornering lamps
Safety
8 Air bags
Rear vision camera
Front and rear ultrasonic
park assist
Interior
Designer wood and carbon fibre
deco trim
Illuminated sill plates
81
Comfort and Convenience

features
Navigation
Bose 10-speaker surround
sound system
Heated front seats
Heated steering wheel
4-way power lumbar control for
front seats
Memory (Driver and Passenger)
360 degree SurroundVision
camera system
Automated Parking Assist*
Power folding mirrors*
Rear window sunshades
Advanced Theft Deterrent
package
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CT6 STANDARD FEATURES
PREMIUM LUXURY
Comfort and Convenience features

UltraView panoramic sunroof
Rear Camera Mirror
Head Up Display
305 mm (12 in.) reconfigurable full-colour
digital instrument cluster
360 degree camera video recording system
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PLATINUM
Exterior
Platinum-specific front grille
Platinum-specific 20" wheels with
chrome inserts
Metallic paint credit included
Comfort and Convenience features

Rear Seat Package
Bose Panaray Sound System
Active Chassis Package
Drivers Assistance Package
Interior
Distinct Platinum interior colours and
deco trim
Semi-Aniline full leather seats
Sueded headliner
Extended Comfort 20-way adjustable seats
with 5 massage programs
Articulating rear seat: recline, cushion tilt,
upper back adjust, manual headrest
up/down, 4-way power lumbar
Rear seat heat, ventilation and massage
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PAINT
7.1
RED PASSION TINTCOAT (WA-405Y) (G1E)
MOONSTONE METALLIC (WA-380A) (GA6)
DARK EMERALD METALLIC (WA-387A) (GC8)
DARK ADRIATIC BLUE (WA-410Y) (G1M)
CRYSTAL WHITE TRICOAT (WA-140) (G1W)
BLACK RAVEN (WA-8555) (GBA)
RADIANT SILVER (WA-410Y) (G1M)
GRAPHITE METALLIC (WA-810T) (GLJ)
STELLAR BLACK METALLIC (WA-384A) (GB8)
WHEELS
< PREVIOUS
18 MULTI-SPOKE ALUMINUM WITH

BLADE SILVER PAINTED FINISH
19 MULTI-SPOKE ALUMINUM WITH

STERLING SILVER PREMIUM PAINTED FINISH
19 ULTRABRIGHT MACHINED ALUMINUM

MULTI-SPOKE WITH PEARL NICKEL POCKETS
Standard on CT6 and Luxury RWD models
Standard on CT6 AWD models.

Available on CT6 RWD models
Standard on CT6 Luxury and

Premium Luxury AWD models.
Available on Luxury RWD models
83
20 ULTRABRIGHT MACHINED ALUMINUM

MULTI-SPOKE WITH
MANOOGIAN SILVER POCKETS
20 5-SPLIT SPOKE ALUMINUM WITH

MANOOGIAN SILVER PREMIUM PAINTED
FINISH AND 5 CHROME INSERTS
Available on CT6 Luxury and

Premium Luxury AWD models.
Standard on CT6 Platinum models.
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JET BLACK
FABRICS
LEATHER SEATS WITH CHEVRON PERFORATED INSERTS
JET BLACK ACCENTS
JET BLACK
LEATHER SEATING SURFACES
JET BLACK ACCENTS
CINNAMON
JET BLACK ACCENTS
LIGHT NEUTRAL
JET BLACK ACCENTS
LIGHT PLATINUM
JET BLACK ACCENTS
CINNAMON
JET BLACK ACCENTS
JET BLACK
SEMI-ANILINE FULL-LEATHER SEATS WITH CHEVRON PERFORATED INSERTS
JET BLACK ACCENTS
VERY LIGHT CASHMERE
MAPLE SUGAR
ACCENTS
LIGHT PLATINUM
JET BLACK ACCENTS
SEMI-ANILINE FULL-LEATHER SEATS WITH CHEVRON PERFORATED INSERTS
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To learn more about CT6, you can access the How Things Work
videos under the Product/Source tab on the Center of Learning:
https://www.centerlearning.com
Download CT6 quick reference here.
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THE 2017 CADILLAC XT5
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XT5
Why just raise customer expectations
when you can surpass them? Meet the 2017
Cadillac XT5. By combining smart, spacious
interiors, unsurpassed safety systems and
technologies with a striking exterior design,
this all-new luxury compact crossover
keeps drivers and passengers connected to
the outside worldand a thrilling driving
experience whatever their lifestyle.
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How did Cadillacs designers and

engineers create the new standard
in luxury compact crossovers? By
creating the perfect balance between
sophisticated design and technology
with unsurpassed versatility
in safety and spaciousness.
DESIGN & TECHNOLOGY
The Luxury car buyers value design

and style above all. So the XT5
delivers with striking new, bold,
chiseled styling with dramatic
proportions on the outside, and
exquisite craftsmanship and
materials on the inside. The result?
A crossover that suggests a work
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of art, one that stands apart

distinctly from its competition.
The XT5s sophisticated
technological designs add to
the sense of luxury, and create
an exquisite driving experience.
Riding on a completely new and
unique chassis and structure,
the new crossover embodies
Cadillacs expertise in creating
lightweight, agile driving
dynamics. XT5s construction
features laser welding techniques,
ultrahigh- strength steel and
advanced computer engineering.
These innovations reduce mass
and bulk, resulting in improved
interior space and fuel efficiency.
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Everywhere you look, versatility

defines the all-new XT5. From
its efficient, spacious features to
its advanced passive and active
safety systems, the XT5 cabin
seamlessly adapts to a variety of
user requirements. It can yield up
to 63 cu. ft. of cargo space, or
transport up to five people
depending on how the seats are
configured. The noteworthy
40-20-40 fold-down rear seats with
cargo area releases allow users to
adjust the space as required.
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High-tech equals high safety in

the XT5 thanks to an ingenious
network of radar systems and
cameras that monitor road
conditions and alert drivers to
possible collisions. Features like
Side Blind Zone Alert and Front
Pedestrian Braking also keep
drivers, passengers and the
people around them feeling safe
and secure*.
*Safety features are no substitute for the drivers responsibility to operate the vehicle in a safe
manner. The driver should remain attentive to traffic, surroundings and road conditions at all times.
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Sophisticated Exterior Design
Customer feedback helped build

the XT5, too. Suggestions for design
refinements, luxury appointments,
technology advancements and
comfort improvements informed its
development. The all-new crossover
builds on the spacious SRXs exterior
dimensions with a more chiseled,
sophisticated look thats sure to turn
heads. Its generously sized interior
packs advanced features to keep
customers safe, comfortable and
always connected. For these reasons
and more, the XT5 represents
the next chapter in elevating the
Cadillac brand showcasing a bold,
distinctive, sophisticated design with
superb driving dynamics.
The XT5 features a strong

visual presence and lightweight
construction. There is a lean,
taut, liquid quality to the surfaces
with flowing, uninterrupted
lines separated by crisp edges.
Proportionally, its superiorly
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balanced with a planted stance,

more visual width and a longer
wheelbase than SRX. The front and
rear overhangs are short, and theres
a thinning of surface everywhere
especially in the front-wheel-to-hood
relationship, forward pillars and side
surface.
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Electronic Precision Shift
A new 8-speed automatic transmission, including the

first electronically controlled transmission shifter
application ever featured in a Cadillac, comes standard
in the XT5. Employing a joystick- like device, Electronic
Precision Shift allows drivers to go from Park to Drive
in one quick motion for a sportier experience. From an
interior design and engineering perspective, this shift by
wire technology reduces noise and vibration, and allows
further use of the cabin space including a 1.5-litre storage
area in a pass-through located in the lower front centre
console. Drivers can also use paddle shifters mounted on
the steering wheel to control the transmission.
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Safety, comfort and convenience all come standard in

the XT5. And thanks to an array of new technologies
and a wide range of standard or available applications,
customers can now customize their driving experience
like never before.
Cadillac CUE Infotainment
U.S. model shown.
The standard next-generation Cadillac CUE systems

more powerful processor enables quick system
startup, voice recognition, navigation searches and
media playing. Cadillac CUE contains a collection
of information and entertainment choices, enhanced
3D GPS navigation, and phone integration with Apple
CarPlay and Android Auto. Activate its features with
the touch or swipe of the screen, by voice-activated
technology or steering wheel controls.
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Apple CarPlay and Android Auto
Another ahead-of-the-pack first for the XT5, its among

the first vehicles equipped with this seamless application
of car/phone integration. Its a smarter, safer way to use an
iPhone (Apple CarPlay) or an Android device (Android
Auto, available Q2 2016) while driving by putting the
phones capabilities right on the Cadillac CUE 203mm
(8"), full-colour, high-resolution LCD touch screen.
Occupants can now access their phones navigation
capabilities, make calls, send and receive text messages,
and listen to music while on the road. A full list of those
apps can be found at Apple.com/ios/carplay and g.co/
androidauto.
Available BOSE Studio Surround Sound 14-Speaker
System with Amplifier This concert hall quality system
includes an advanced level of Active Noise Cancellation
(ANC) technology to deflect unwanted sounds with
opposite tuned frequencies. ANC microphones are located
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at all four outboard positions to capture and monitor

noises. The result? A whole new level of interior
audible quality.
U.S. model shown.
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Active Fuel Management
The all-new, powerful, fuel-efficient and quiet, highfeature 3.6L direct injection V6 in the XT5 includes Active
Fuel Management cylinder deactivation technology. This
tested and proven system seamlessly and automatically
switches to a fuel-saving 4-cylinder mode under low or
moderate loads to optimize fuel efficiency. The engine
returns to full power as needed.
Wireless Charging
Staying connected means staying in charge. Achieve

both with this integrated wireless charger for compatible
mobile devices, now standard in the XT5. A slotted port
located at the front of the centre armrest allows for fast
5-amp charging.
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OnStar 4G LTE Wi-Fi
OnStar 4G LTE built-in Wi-Fi hotspot, standard for a

3-month trial (or 3GB, whichever comes first), enables up
to seven devices to connect to the Internet with a strong,
fast and reliable connection.
Available Tri-zone Climate Controls
Whether its the driver, right-front passenger or rear

passengers, the XT5 offers automatic tri-zone climate
controls with individual settings for each occupant to
customize their individual environment to their perfect
comfort setting.
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Brand new architecture. World-class versatility. A high

positioning of the driver seat provides a commanding
view of the road, while its long wheelbase and wide
stance results in enhanced rear knee room, exceptional
outward visibility, more cargo space and outstanding
rear seat flexibility.
Spacious
A feeling of space is the ultimate luxury. Designed from

the inside out for maximum flexibility without sacrificing
room, the XT5 never feels cramped or crammed. The
cabin accommodates up to 1,783 litres (63 cu. ft.) of
storage space or up to five occupants depending on the
rear-seat configuration. With the rear seatbacks upright,
there is a generous 850 litres (30 cu. ft.) of cargo space
behind the second row.
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Increased Rear Knee and Legroom
40-20-40 Fold-Down Rear Seats with Cargo Area Releases
The XT5s architecture delivers outstanding second-row

leg (1,003mm 39.5") and knee room. The longer wheelbase
opens up an additional 81mm (3.2") of rear-seat legroom,
as compared to the SRX. Plus, the Adjustable Rear Sliding
Seat easily glides up to 140mm (5.5") forward to permit
more cargo room, and backwards for more passenger
legroom. The rear seats also recline 12 degrees with six
stop positions for even greater passenger comfort.
Depending on the size of the cargo, one or two

sections can be folded down and still accommodate
rear passengers. Or, for optimal flexibility, lay all
three seats completely flat to create up to 1,783 litres
(63 cu. ft.) of cargo room. The middle section folds
down to accommodate larger items for increased
versatility. Individual fold- down releases are
located on top of the rear seat, with new releases
in the cargo area for extra convenience.
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Cargo Management System
Hands-Free Power Liftgate
Except in the 1SA model, a rear compartment Cargo

Management System comes standard in the XT5. The
system features an adjustable cargo fence and two locking
retainers to easily organize and store items. The cargo
fence can be removed or stored under the floor. An underfloor storage area keeps belongings hidden from sight, and
a retractable cargo shade further improves cargo security.
Open or close the liftgate with a simple kicking motion

at the rear driver side corner. This hands-free feature is
now exclusively included on Platinum models. All XT5
models include programmable memory height that
can be set for easy reach, or to accommodate areas like
garages with low ceilings.
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Safety is built into its DNA, from the ground up. From the array of safety-oriented technologies to basic structural
designs below its striking exterior, the XT5 delivers peace of mind to drivers and their passengers. Every day
Rear Camera Mirror
Exclusively available on Platinum, this high-resolution,

streaming video rearview mirror improves the XT5s field
of vision by an estimated 300 percent when compared to
a standard rearview mirror. It also eliminates any rear
seat, rear pillar or cargo obstructions, allowing the driver
an unimpeded view of the lanes behind. A watershedding
hydrophobic coating helps keep the camera clean and
visibility clear regardless of driving conditions.
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Advanced Twin-Clutch All-Wheel Drive System

with Disconnect
The XT5s available all-wheel drive system sets the

pace and exceeds expectations in the luxury crossover
segment. The system delivers exceptional performance
in wet, snowy or icy conditions, and helps keep the vehicle
stable in dry weather. A twin-clutch design allows the
transfer of up to 100 percent of available torque to either
the front or rear axle. Additionally, the electronically
controlled rear differential, in the rear drive unit, can
direct up to 100 percent of available torque to either rear
wheel to improve performance on road surfaces where
theres more water, ice or snow on one side of the road
than the other. The systems disconnect feature can
also disable the rear drive unit, essentially converting
the XT5 to front-wheel drive for improved fuel efficiency
and reduced emissions.
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Available Active Safety Systems*
XT5s long list of standard and available features helps

keep drivers and passengers safe and alert. Highlighted
features include:
A sophisticated network of radar and cameras that
monitor roads and alert drivers to possible collisions.
Available Automatic Parking Assist that helps drivers
parallel and perpendicular park.
Available Surround Vision that provides the driver
with an overhead birds-eye view of the areas
around the vehicle.
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Available Lane Change Alert with Side Blind Zone

Alert that provides side mirror alerts to help drivers
avoid a vehicle detected in their side blind spot, or
a vehicle that is rapidly approaching their blind spot.
Available Low-Speed Front Automatic Braking that
can automatically apply brakes to help reduce a
collisions severity under certain conditions.
Available Front Pedestrian Braking that will
automatically apply the brakes to help reduce the
severity of a collision with a pedestrian under
certain conditions.
*Safety features are no substitute for the drivers responsibility to operate the vehicle in a safe manner.
The driver should remain attentive to traffic, surroundings and road conditions at all times.
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Available Advanced Security Package*
Designed to help prevent thieves from accessing the XT5, this

available system combines mechanical and electronically controlled
equipment, including:
Theft-deterrent alarm system with dedicated power source and a
Power Sounder audible alarm thats different from the XT5s horn.
Inclination sensor that activates an alarm during unauthorized
jacking and/or towing.
Intrusion sensor that monitors the interior for movement.
Steering column lock that prevents steering without the
appropriate fob or key.
Lock shields that can help prevent thieves from
prying doors open.
Locking wheel lugs to help prevent wheel theft.
*Safety features are no substitute for the drivers responsibility to operate the vehicle in a safe manner.
The driver should remain attentive to traffic, surroundings and road conditions at all times.
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XT5 stands out in the ultra-competitive compact luxury crossover segment. See how by selecting a primary competitor
vehicle below. As these rivals vary by location, you can also view secondary competitors and their specifications.
LEXUS RX 350
BMW X3
ACURA RDX
AUDI Q5
MERCEDES-BENZ GLC
SECONDARY
COMPETITORS
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COMPETITIVE COMPARISON XT5 KEY ADVANTAGES
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2017 CADILLAC
XT5
2016 LEXUS
RX 350
XT5 offers more. More power. More comfort. More

craftsmanship. More control. More of what todays discerning
customers demand in a compact luxury crossover, including:
Engine
3.6L V6
3.5L V6
Transmission
8-speed automatic
8-speed automatic
3.6L V6 engine
Horsepower/Torque
310 hp/271 lb.-ft.
295 hp/268 lb.-ft.
Rear Camera Mirror
L/100km, city/highway
12.9/8.9 (FWD)
12.2/8.9 (AWD)
Available Advanced Twin-Clutch

All-Wheel Drive System with Disconnect
Curb Weight, kg (lb.)
1,808 (3985) (FWD)

1,931 (4257) (AWD)
1,990 (4387) (AWD)
Wheelbase, mm (in)
2,858 (112.5)
2,789 (109.8)
Greater rear-seat legroom
Length, mm (in)
4,813 (189.5)
4,890 (192.5)
68mm (2.7") - longer wheelbase
Width, mm (in)
1,905 (75.0)
1,895 (74.6)
Height, mm (in)
1,676 (66.0)
1,720 (67.7)
Headroom (front), mm (in)
975 (38.4)
1,001 (39.4)
Headroom (rear), mm (in)
914 (36.0)
993 (39.1)
Legroom (front), mm (in)
1,046 (41.2)
1,120 (44.1)
Legroom (rear), mm (in)
1,003 (39.5)
965 (38.0)
Cargo Volume, max. (L/cu.ft.)
1,783 (63.0)
1,594 (56.3)
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2017 CADILLAC
XT5
2016 AUDI Q5
2.0T
Engine
3.6L V6
2.0 L 4-cylinder
Transmission
8-speed automatic
8-speed automatic
Horsepower/Torque
310 hp/271 lb.-ft.
220 hp/258 lb.-ft.
12.9/8.9 (FWD)
12.0/8.5 (AWD)
1,808 (3985) (FWD)

1,931 (4257) (AWD)
1,855 (4090) (AWD)
Sliding and reclining rear seat with greater legroom
Wheelbase, mm (in)
2,858 (112.5)
2,807 (110.5)
Available Safety Alert Seat
Length, mm (in)
4,813 (189.5)
4,638 (182.6)
Available LED headlights
Width, mm (in)
1,905 (75.0)
1,897 (74.7)
Greater interior cargo room
Height, mm (in)
1,676 (66.0)
1,656 (65.2)
51mm (2")-longer wheelbase
975 (38.4)
968 (38.1)
914 (36.0)
950 (37.4)
1,046 (41.2)
1,041 (41.0)
1,003 (39.5)
950 (37.4)
1,783 (63.0)
1,623 (57.3)
Two words: superior power. While the XT5 comes standard

with a 3.6L V6 engine, the Audi Q5 only offers a four-cylinder
engine in most models and an available 3.0L V6 engine on the
top model still with less power than the XT5.
Want more XT5 advantages? How about:
Wireless charging
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2017 CADILLAC
XT5
2016 BMW X3
28i
Engine
3.6L V6
2.0 L 4-cylinder
Transmission
8-speed automatic
8-speed automatic
Horsepower/Torque
310 hp/271 lb.-ft.
241 hp/258 lb.-ft.
12.9/8.9 (FWD)
11.1/8.4 (AWD)
1,808 (3985) (FWD)

1,931 (4257) (AWD)
1,845 (4068) (AWD)
Sliding and reclining rear seat
Wheelbase, mm (in)
2,858 (112.5)
2,809 (110.6)
Advanced Cadillac CUE user interface
Length, mm (in)
4,813 (189.5)
4,658 (183.4)
Standard power tilt and telescoping steering column
Width, mm (in)
1,905 (75.0)
1,882 (74.1)
Height, mm (in)
1,676 (66.0)
1,679 (66.1)
Greater interior cargo room with rear seats raised
975 (38.4)
1,034 (40.7)
914 (36.0)
993 (39.1)
1,046 (41.2)
1,013 (39.9)
1,003 (39.5)
927 (36.5)
1,783 (63.0)
1,792 (63.3)
Like the other German exports, BMWs standard engine

offers limited power. Customers are stuck with a 2.0 litre, fourcylinder engine unless theyre willing to pay much more for
an expensive 6-cylinder model.
Wireless charging
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2017 CADILLAC
XT5
2016 Mercedes-Benz
GLC300
The newly introduced Mercedes-Benz GLC doesnt even offer

a V6 engine. Customers are stuck with an underwhelming
2.0 litre, four-cylinder engine.
Engine
3.6L V6
2.0 L 4-cylinder
Transmission
8-speed automatic
9-speed automatic
Horsepower/Torque
310 hp/271 lb.-ft.
241 hp/273 lb.-ft.
12.9/8.9 (FWD)
11.1/8.5 (AWD)
Wireless charging
1,808 (3985) (FWD)

1,931 (4257) (AWD)
1,735 (3825) (AWD)
Wheelbase, mm (in)
2,858 (112.5)
2,873 (110.6)
Length, mm (in)
4,813 (189.5)
4,656 (183.3)
Width, mm (in)
1,905 (75.0)
1,890 (74.4)
Height, mm (in)
1,676 (66.0)
1,638 (64.5)
975 (38.4)
960 (37.8)
914 (36.0)
978 (38.5)
1,046 (41.2)
1,036 (40.8)
1,003 (39.5)
947 (37.3)
1,783 (63.0)
1,600 (56.5)
Sliding and reclining rear seat

Advanced Cadillac CUE user interface
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2017 CADILLAC
XT5
2016 ACURA
RDX
Engine
3.6L V6
3.5 L V6
Transmission
8-speed automatic
6-speed automatic
8-speed automatic transmission
Horsepower/Torque
310 hp/271 lb.-ft.
279 hp/252 lb.-ft.
12.9/8.9 (FWD)
12.4/8.6 (AWD)
Wireless charging
1695 (3737) (AWD)
Sliding and reclining rear seat with greater legroom
1,808 (3985) (FWD)

1,931 (4257) (AWD)
Wheelbase, mm (in)
2,858 (112.5)
2,685 (105.7)
Length, mm (in)
4,813 (189.5)
4,684 (184.4)
Width, mm (in)
1,905 (75.0)
1,872 (73.7)
Height, mm (in)
1,676 (66.0)
1,651 (64.0)
975 (38.4)
983 (38.7)
914 (36.0)
983 (38.7)
1,046 (41.2)
1,067 (42.0)
1,003 (39.5)
947 (38.3)
1,783 (63.0)
1,736 (61.3)
While the Acura RDX offers a standard V6 engine, its still

smaller and less powerful than the XT5.
173mm (6.8")-longer wheelbase

Hands-free Power Liftgate
Adaptive suspension
Available Surround Vision
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COMPETITIVE COMPARISON SECONDARY COMPETITORS

2017
CADILLAC
XT5
2016
ACURA
MKX
2016
INFINITI
QX50
2016
LEXUS
NX
2016
VOLVO
XC60
2016
BMW
X4
2016
LAND ROVER
Discovery Sport
2016
JAGUAR
F-FACE
2016
PORCHE
MECAN
Engine
3.6L V6
310 hp/
271 lb.-ft.
3.7L V6
303 hp/
278 lb.-ft.
3.7L V6
325 hp/
267 lb.-ft.
2.0L
Turbocharged
4-cylinder
235 hp/258 lb.-ft.
2.0L
Turbocharged
4-cylinder (FWD)
240 hp/258 lb.-ft.
2.0L
Turbocharged
4-cylinder
240 hp/260 lb.-ft.
2.0L
Turbocharged
4-cylinder
240 hp/250 lb.-ft.
2.0L
4-cylinder Diesel
180 hp/318 lb.-ft.
3.0L
Twin-turbo V6
340 hp/
339 lb.-ft.
Transmission
8-speed
automatic
6-speed
automatic
7-speed
automatic
6-speed
automatic
8-speed
automatic
8-speed
automatic
9-speed
automatic
8-speed
automatic
7-speed
automatic
2.0L 4-cylinder,
Supercharged and
Turbocharged
302 hp/295 lb.-ft.
3.0L
Turbocharged
6-cylinder
300 hp/300 lb.-ft.
3.0L
3.0L V6
Supercharged
360 hp/
369 lb.-ft.
V6
340 hp/332 lb.-ft.
2.7L Turbocharged
5-cylinder
250 hp/266 lb.-ft.
3.0L Performance
Turbocharged
5-cylinder
360 hp/343 lb.-ft.
3.6L Twin-turbo
3.0L Supercharged V6
V6 400 hp/
380 hp/332 lb.-ft. 406 lb.-ft.
Optional Engine
2.7L EcoBoost
V6
335 hp/
380 lb.-ft.
Optional Engine
< PREVIOUS
Test Drive
Drive Type
FWD/AWD
AWD
AWD
AWD
AWD
AWD
4WD
AWD
AWD
Wheelbase,
mm (in)
2,858 (112.5)
2,858 (112.5
2,880 (113.4)
2,659 (104.7)
2,774 (109.2)
2,809 (110.6)
2,741 (107.9)
2,875 (113.2)
2,807 (110.5)
Length,
mm (in)
4,813 (189.5)
4,826 (190
4,745 (186.8)
4,630 (182.3)
4,643 (182.8)
4,671 (183.9)
4,590 (180.7)
4,732 (186.3)
4,681 (184.3)
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Experience
7.2
Planning
Graphics
Consumer
Experience
DESIGN & TECHNOLOGY
XT5 MODEL AND OPTION PACKAGING AND PRICING
Test Drive
VERSATILITY
XT5
LUXURY
3.6L V6 310hp,
Front Wheel Drive, 8sp AT, Stop/Start
1SA $45,100*
1SC $49,250*
3.6L V6 310hp
Twin-Clutch All Wheel Drive, 8sp AT, Stop/Start
*Excludes DFC
of $1950
FREE-FLOW OPTIONS
Navigation System &

BOSE 14-Spkr Studio Surround Audio
$1,250
Driver Awareness Package $795

LED Headlamps with Cornering Lamps
$1,035
Vehicle
Details
Resources
TRIM OPTIONS
RECOMMENDED SPEC: XT5 LUXURY 3.6L AWD
POWERTRAINS
UltraView Panoramic Sunroof
Promotion
PREMIUM LUXURY
PLATINUM
1SD $52,120*
1SF $59,830*
1SH $68,595*
INCLUDED
INCLUDED
INCLUDED
OPTIONAL
INCLUDED
INCLUDED
OPTIONAL
INCLUDED
INCLUDED
OPTIONAL (requires Nav)
INCLUDED
INCLUDED
Advanced Security Package
$570
OPTIONAL
OPTIONAL
INCLUDED
Tri-Zone Climate Control &

Heated Outboard Rear Seats
$720
OPTIONAL (requires Nav)
OPTIONAL
INCLUDED
$3,195
OPTIONAL
OPTIONAL
20" Midnight Silver Aluminum Wheel
$660
OPTIONAL
20 Platinum INCL
Compact Spare Wheel/Tire
$435
OPTIONAL
OPTIONAL
OPTIONAL
Trailering Package
$655
OPTIONAL
OPTIONAL
OPTIONAL
Driver Assist Package
< PREVIOUS
OPTIONAL
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Experience
KEY FEATURES
PEG
7.2
Planning
Graphics
Consumer
Experience
DESIGN & TECHNOLOGY
Test Drive
VERSATILITY
Promotion
Vehicle
Details
Resources
TRIM OPTIONS
XT5 STANDARD CONTENT SIGNIFICANT UPGRADE OF STANDARD CONTENT OVER SRX

XT5
$45,100 +DFC
LUXURY
PREMIUM LUXURY
Mechanical
3.6 L V6 310hp/270 lb-ft torque*
8-speed automatic transmission*
Precision Electronic Shifter*
Stop/Start and Displacement on Demand*
Variable-effort electric power steering*
Interior
Leatherette seating surfaces
Okapi real wood deco trim*
Cut & sewn interior trim
40-20-40 split fold-down,
sliding rear seat*
Exterior
LED front signature light blades*
18" aluminum wheels
Satin painted roof rails
Dual exhaust
Convenience, Technology, Safety

Passive Keyless Access*
and push-button start
Power liftgate*
Rear view camera*
Ultrasonic rear park assist*
8-way power driver/
6-way power pass seats*
PLATINUM
Power adjustable steering column*

5.7" color driver information display
CUE featuring 8" touch-screen, faster
processor, media streaming, voice
recognition, Apple CarPlay, Android Auto*
8-Speaker Bose audio system
Wireless charging*
Remote start*
Universal door opener remote*
7 airbags including drivers knee airbag*
*New features not previously on base SRX
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PEG
7.2
Planning
Graphics
DESIGN & TECHNOLOGY
Test Drive
VERSATILITY
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Vehicle
Details
Resources
TRIM OPTIONS
XT5 LUXURY INCLUDED CONTENT RECOMMENDED SPEC: XT5 LUXURY 3.6L AWD
XT5
LUXURY
$49,250 FWD / $52,120 AWD
Mechanical
Available twin-clutch advanced AWD*
KEY FEATURES
Consumer
Experience
Exterior
UltraView panoramic sunroof*
18" bright machined aluminum wheels*
Satin aluminum roof rails*
Interior
Leather seating surfaces*
Uplevel wood and aluminum deco*
Ambient lighting
(IP & console light pipes, footwells)*
Rear cargo shade and cargo fence*
*Content added above previous trim level
< PREVIOUS
PREMIUM LUXURY
PLATINUM

Side Blind Zone Alert
Lane Change Alert
Rear Cross-Traffic Alert
Ultrasonic front and rear park assist
Enhanced seating
8-way power passenger seat
Power adjustable lumbar support
Extendable driver thigh support
Memory package
Heated front seats
Heated steering wheel
Auto-dimming inside rear view mirror
Auto-dimming o/s driver side mirror
Power-folding o/s mirrors
RainSense automatic wipers
110
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Experience
PEG
7.2
Planning
Consumer
Experience
DESIGN & TECHNOLOGY
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VERSATILITY
Promotion
Vehicle
Details
Resources
TRIM OPTIONS
XT5 PREMIUM LUXURY INCLUDED CONTENT

XT5
Exterior
20" Sterling Silver wheels & tires*
LED headlamps & cornering lamps*
Illuminated o/s door handles*
Interior
Enhanced Ambient lighting
(light pipes on door trim)*
PREMIUM LUXURY
$59,830 AWD
LUXURY
Mechanical
Adaptive suspension damping*
KEY FEATURES
Graphics
PLATINUM

Side Driver Awareness Package*
Forward Collision Alert*
Front Pedestrian Detection*
Low-Speed Automatic Braking*
Lane Keep Assist / Lane Departure
Warning*
Following Distance Indicator*
Safety Alert Seat*
IntelliBeam Automatic High Beam*
Navigation system*
Premium BOSE 14-speaker
Studio Surround audio system*
Ventilated front seats*
*Content added above previous trim level
< PREVIOUS
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Experience
PEG
7.2
Planning
Graphics
DESIGN & TECHNOLOGY
Test Drive
VERSATILITY
Promotion
Vehicle
Details
Resources
TRIM OPTIONS
XT5 PLATINUM INCLUDED CONTENT

XT5
LUXURY
Mechanical
Enhanced comfort rear suspension*
KEY FEATURES
Consumer
Experience
Exterior
Platinum-specific front grille and
through-fascia dual exhaust*
Platinum-specific 20" polished wheels*
Front/rear stainless steel skid plates*
Illuminated front sill plates*
Metallic paint credit included*
Interior
Platinum colors and deco trim*
Opus semi-aniline full-leather seats*
Extended leather interior
(IP, door trim, arm rests, console,
head restraints, horn pad*
< PREVIOUS
PREMIUM LUXURY
PLATINUM
$68,595 AWD
Sueded headliner*
8" digital instrument cluster*
Premium floor mats*
Convenience, Tecnology, Safety
Rear View Camera Mirror*
360-degree SurroundView camera
with camera wash*
Heads-Up Display*
Tri-Zone HVAC*
Heated outboard rear seats*
Hands-free gesture control tailgate*
Advanced Security Package*
112
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Experience
7.2
Planning
Graphics
Consumer
Experience
DESIGN & TECHNOLOGY
Test Drive
VERSATILITY
Promotion
Vehicle
Details
Resources
TRIM OPTIONS
XT5 AVAILABLE SAFETY TECHNOLOGY PACKAGES
Driver Awareness
Package $795
Forward Collision Alert

Front Pedestrian Detection*
Driver
Assist $3195
Advanced Security
Package $570
Full Speed Range Adaptive

Cruise Control
Low-Speed Automatic Braking*
Advanced Forward Collision

Alert
Lane Keep Assist with Lane

Departure Warning*
Advanced Front Pedestrian

Detection*
Following Distance Indicator*

Safety Alert Seat
Advanced Collision Mitigation

Braking
IntelliBeam Automatic High

Beam Control
Automatic Front and Rear

Braking
Trailering
Package $655
Shielded theft-deterrent alarm

system with dedicated power
source and siren
Trailer Hitch Receiver
Ultrasonic Intrusion Sensor
Transmission Oil Cooler
Trailering Wiring Harness
Tilt sensor that activates an

alarm during unauthorized
jacking or towing
Locking Wheel Lug Nuts
Steering Column Lock
Automatic Safety Belt

Tightening*
Automatic Park Assist
(Parallel and Perpendicular)*
*New features not previously on base SRX
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Experience
Planning
Consumer
Experience
Graphics
DESIGN & TECHNOLOGY
Test Drive
VERSATILITY
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Vehicle
Details
Resources
TRIM OPTIONS
PAINT
7.2
RED PASSION TINTCOAT (WA-405Y) (G1E)
RADIANT SILVER (WA-410Y) (G1M)
DARK GRANITE METALLIC (WA-121V) (GXG)
DARK ADRIATIC BLUE (WA-410Y) (G1M)
CRYSTAL WHITE TRICOAT (WA-140) (G1W)
STELLAR BLACK METALLIC (WA-384A) (GB8)
SILVER COAST METALLIC (WA-102V) (GWT)
WHEELS
18" ALUMINUM WITH BLADE

SILVER PAINTED FINISH
18" ALUMINUM WITH BRIGHT MACHINED

FINISH AND LIGHT ARGENT ACCENTS
20" ALUMINUM WITH STERLING

SILVER PAINTED FINISH
Standard on XT5
Standard on XT5 Luxury
Standard on XT5 Premium Luxury
20" ALUMINUM WITH ULTRABRIGHT

MACHINED FINISH WITH MIDNIGHT
SILVER ACCENTS
20" ALUMINUM FULLY POLISHED FINISH

Standard on XT5 Platinum.
Available on XT5 Premium Luxury
< PREVIOUS
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Experience
Planning
Graphics
Consumer
Experience
DESIGN & TECHNOLOGY
Test Drive
VERSATILITY
Promotion
Vehicle
Details
Resources
TRIM OPTIONS
INTERIOR TRIM OPTIONS
7.2
Luxury /
Premium Luxury
XT5
Sahara Beige with

Jet Black Accents
< PREVIOUS
Luxury /
Premium Luxury
Luxury /
Premium Luxury
Luxury /
Premium Luxury
Cirrus with
Dark Titanium Accents
Carbon Plum with

Jet Black Accents
Jet Black
115
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Graphics
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Experience
DESIGN & TECHNOLOGY
Test Drive
VERSATILITY
Vehicle
Details
Resources
TRIM OPTIONS
XT5 PLATINUM
Platinum grille and aluminum skidplate
< PREVIOUS
Promotion
116
Platinum premium materials
Jet Black
Maple Sugar
Bronze Carbon Fibre
Satin Rosewood
NEXT >
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Experience
Planning
TO LEARN
MORE ABOUT
XT5
Graphics
Consumer
Experience
Test Drive
Promotion
Vehicle
Details
Resources
To learn more about XT5, you can access the How Things Work
videos under the Product/Source tab on the Center of Learning:
https://www.centerlearning.com
Download XT5 quick reference here.
< PREVIOUS
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8.0
< PREVIOUS
Experience
Planning
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Consumer
Experience
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Details
Resources
RESOURCES
118
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8.1
Experience
Planning
CONTACTS
Graphics
Consumer
Experience
Test Drive
Promotion
Vehicle
Details
Resources
Cadillac Canada Western Region:
Kevin Duriaux
kevin.c.duriaux@cadillac.com
Cadillac Canada Central Region:
Don Moloney
don.moloney@cadillac.com
Cadillac Canada Eastern Region:
Dominique Boucher
dominique.boucher@cadillac.com
Cadillac Brand Center (assets): https://brand.cadillac.com/login/
DealerDirect Team: support@gmdealerdirect.ca or 1-888-464-2748
Promotional material: cadillaccollection.com
< PREVIOUS
119

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CT6 AND XT5

4.0 Consumer Experience

5.0 Test Drive

3.2 Logo lockups

4.3 The Event

4.4 Run of Show

4.6 Vehicle Display

3.5 Visual assets

Cadillac was set in motion by a man whose bold, entrepreneurial spirit

Were on a mission. We want to build a luxury lifestyle brand. Cadillac

To outwit luxury, we need to treat traditional automotive luxury as our

To see the latest Dare Greatly content, visit Dare-Greatly.ca

The 2017 XT5 is in fact completely new, with a sophisticated

At Cadillac, we dare greatly. Because we

The objective of these launch events is to help move Cadillac from

Secure Event Staff

Send Out Invitations

Compile Guest List

Confirm Food &

Organize Food &

Distribution of digital invitation

Valet parking provided to guests

Black carpet with traditional post

Production of Cadillac and XT5

Branding & Signage

Production of XT5/CT6 creative

Selection of canaps for guests

Staging for key speaker to introduce

External supplier to provide audio

Glass of Champagne on arrival

San Pellegrino still and sparkling water

Cadillac playlist to be played using inhouse/dealership system playlist will

Audio & Lighting

White wine and red wine

Rental of cocktail/high tables

Craft Beer selection served chilled

Live DJ to perform profile criteria and

Selection of canaps for guests

Ambient dcor items such as florals,

Professional photographer to capture

Application of XT5 launch theme and

CADILLAC DEALER ADVERTISING LOGOS: SINGLE DEALER

DEALER ADVERTISING LOGO PRINCIPLES

These logo requirements are for print and

If Cadillac is part of a Dealers

These logo requirements are for

To download these assets, go to https://brand.cadillac.com

CADILLAC DEALER ADVERTISING LOGOS: SINGLE DEALER

ADVERTISING LOGO RELATIONSHIPS

The Cadillac and Dealer logo relationship

The Dealer and Cadillac logo sit in

The Cadillac logo always sits to

A more distant relationship

To download these assets, go to

The Dealer and Cadillac logo

*In certain environments, you may still see the Cadillac

CADILLAC DEALER ADVERTISING COMPLIANCE GUIDE

CADILLAC DEALER ADVERTISING LOGOS: SINGLE DEALER

ADVERTISING LOGO CLEARSPACE

The clearspace is the minimum breathing

The clearspace is the minimum

This area has to be kept free of other

2 X between the logos is the