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Report On
Refining Merchandising Procedure of H&M in AKH Fashion
Course Title: Project (Thesis)
Course Code: TE - 4214
Submitted By
Name
1 Saharear Jaman Dip
.
2 Md. Monjur-Ul-Karim
.
ID
121-23-2869
122-23-3089
Supervised By
Mohammad Abdullah Al Mamun
Assistant Professor, Dept. of Textile
This Report Presented in Partial Fulfillment of the Requirements for the Degree
of Bachelor of Science in Textile Engineering.
Advance in Apparel Manufacturing Technology
April, 2016
DECLARATION
We hereby declare that, this project has been done by us under the supervision of Mohammad
Abdulla Al-Mamun, Assistant professor, Department of Textile Engineering, Daffodil
International University. We also declare that neither this project not any part of this project
has been submitted elsewhere for award of any degree or diploma. We have submitted this
project to refining merchandising procedure of H&M in AKH FASHION and how much we
can learn during working on this project.
Serial
01.
02.
Name
Saharear Jaman Dip
ID
121-23-2869
Md. Monjur-Ul-Karim :
122-23-3089
Approval Sheet
This research entitled Refining Merchandising Procedure of H&M in AKH Fashion
prepared and submitted by Saharear Jaman Dip & Md. Monjur-Ul-Karim in partial
fulfillment of the requirement for the degree of BACHELOR OF SCIENCE IN TEXTILE
ENGINEERING has been examined and hereby recommended for approval and acceptance.
ACKNOWLEDGEMENT
First of all, we express our gratitude to our Almighty for blessing, approval, protection,
mental power & wisdom in all aspects of our lives & also for giving us the opportunities to
complete the industrial attachment successfully. Alhamdulillah.
We pay gratitude to the people of AKH FASHION. Those who have made significant
contributions to achieving hands of knowledge.
Daffodil International University has given us the opportunity to perform the internship with
AKH FASHION. We are deeply indebted to our supervisor Mohammad Abdullah Al Mamun,
Assistant Professor, Department of Textile Engineering, Daffodil International University.
Whose help, suggestions & encouragement helped us in all the time to research and writing
the report.
We would like to pay special thanks to Prof. Dr. Md. Mahbubul Haque, the Head of the
Textile Department, Daffodil International University, for giving us the opportunity to
accomplish the attachment. We also thank Prof. Dr. S.M. Mahbub Ul Haque Majumder,
Founder & Dean of FSIT and also to Professor Dr. M. Shamsul Alam, Dean of Faculty of
Engineering, Daffodil International University for their stimulating support and
encouragement.
We would like to express our sincere gratitude to Human Resource Manager of AKH
FASHION. who has allowed us to work in the organization.
We would like to thanks the Chairman, Managing Director, General Manager, Production
Manager, Merchandising Manager, Administration Manager for assisting us to gather
information about various processes and giving us scope for doing Internship in the factory as
well as for giving scope to work in their respective section.
DEDICATION
We know that every challenging work needs self-efforts as well as guidance of elders
especially those who are very close to our heart. We want to dedicate our thesis paper to our
sweet and loving father & mother whose affection, love, encouragement, hard-work & prays
of days & night make us able to complete this thesis.
No doubt about that we also want to dedicate this thesis paper to all of our dearest &
hardworking teachers, thesis supervisors who always encourage, support & suggested us to
make a better thesis paper.
ABSTRACT
The now-a-days textile field becomes very competitive & the buyer wants 100% quality
product. For this reason, it is very important to know about the latest technologies in the
textile sector. To produce a quality product as a textile engineer we must have a vast
knowledge about the production parameters & how to produce a high quality product. We
have observed that AKH FASHION produce high-quality fabric and fulfill the special
requirements of the different types of buyers by following different internationally
recommended standard method. We learn sample development, apparel costing, quality,
banking, buyer negotiation etc. We learn how much fabric required 1 dozen garments. How
much thread required for 1 dozen garments sewing & costing calculation etc. We have
learned many things such as different types of machines and their functions, techniques and
their productions & the management systems we have also learned how the desired product is
made ready for shipment from the starting to the end i.e. from merchandising to the
packaging. We have got an idea about the responsibilities of different departments of the
factory. So we think this project will help us in future.
Table of Content
1. Introduction..........................................................................................................................1
1.1 Aim of The Project...........................................................................................................1
1.2 Objective of The Project...................................................................................................2
1.3 Scopes of The Project.......................................................................................................3
1.4 Limitations........................................................................................................................3
2. Literature Review.................................................................................................................4
2.1 Definition of Merchandiser..............................................................................................4
2.2 Qualities of A Merchandiser.............................................................................................4
2.3 Function of A Merchandiser.............................................................................................5
2.3.1 Responsibilities of Senior Merchandiser...................................................................5
2.3.2 Activities of Junior Merchandiser..............................................................................6
2.4 Process Flowchart of Merchandising:..............................................................................7
2.5 Knit Fabric........................................................................................................................8
2.5.1 Name of Some Knit Fabric........................................................................................8
2.5.2 Count, GSM & Stitch Length....................................................................................8
2.5.3 Most Common Knit Readymade Garments...............................................................9
2.6 Merchandising Procedures.............................................................................................10
2.6.1 Inquiries...................................................................................................................10
2.6.2 Quoting Prices..........................................................................................................10
2.6.3 Proto Samples..........................................................................................................11
2.6.4 Order Placement......................................................................................................12
2.6.5 Package for Factory.................................................................................................13
2.6.6 Lab Dip / Print Strike Off........................................................................................13
2.6.7 Size Set Samples......................................................................................................14
2.6.8 Sample Accessories..................................................................................................15
2.6.8.1 Accessories............................................................................................................16
2.6.8.2 Button....................................................................................................................17
2.6.8.3 Zipper....................................................................................................................18
2.6.8.4 Carton....................................................................................................................19
2.6.9 Pre-Production Samples...........................................................................................20
Daffodil International University - 7
1. Introduction
RMG (Ready Made Garment) is very important and helpful for our Bangladesh. Bangladesh
has emerged as a key player in RMG (Ready Made Garment) sector since 1978. Textiles and
clothing account for about 85% of total export earnings of Bangladesh. Out of which, 75%
comes from the apparel sector which covers the major products of knit and woven shirts,
blouses, trousers, skirts, shorts, jackets, sweaters, sports wears and many more casual and
fashion items. The sector currently employs approximately 1.5+ million workers, mostly
females from underprivileged social classes. We have completed this report on the basis of all
the department of RMG sector such as merchandising department, commercial department,
production department, supply chain department, human resource department, compliance
department, MIS department, and relevant organization like BGMEA, BKMEA, export
promotion bureau, yarn suppliers, Chittagong Port, insurance company, shipping company.
So by completing this report we get an overall idea about RMG sector, so its carry more
value than any books. We preferred this attachment in AKH FASHION, which is a 100%
export oriented knit composite industry. For continuing the study of internship in AKH
FASHION we almost worked all the sections of this company and tried to find out the
activities, planning and many other things as well. In context, we have discussed about these
things deliberately to let you know about.
Identify the additional services that the existing companies are going to avail.
foreign currency.
A large number of foreign currencies is earned by garments & textile sector around
75% -80%.
There are a large number of merchandising personnel working in textile & its sub-
sector.
The purpose of this project to establish a combination between our general education
line & practical life with various article, documents,& calculation.
We hope this project will give a way to learn merchandising which will help in the future to
lead our textile & garment sector.
1.4 Limitations
Some of the limitations of the report are,
Due to confidentiality, the Buying House restricts disclosing some important data.
Accuracy of the secondary data depends upon the accuracy of the secondary source as
2. Literature Review
2.1 Definition of Merchandiser
The main role of garments merchandiser is to collect export order (export L/C), produce the
garments, export the garments and earns profit, to perform those functions successfully needs
lot of knowledge, experience and tremendous effort for a merchandiser. The term
merchandising is defined as below:
lurid and should having face to face conversation with the buyer.
Planning Capability: Merchandiser should be capable of planning, based on the
planning the order is to be followed. If the planning is not done properly it will
should think about the decision to be taken and to act in a right way.
Loyalty: Loyalty is an essential character of human beings. Especially for the business
he should e co-operative.
Monitoring Ability: Merchandiser should monitor to expedite the orders.
Other Qualities: Education, Experience, Situational Management, Ability to Evaluate,
Order getting ability (That is the merchandiser is known by actual rate of raw
materials, so that he can negotiate perfectly with buyer. In this way, the possibility of
Sample development
Price negotiation
Order conformation
L/C opening
Opening summery
Sourcing
Material collection
Production planning
Production monitoring
Quality assurance
Arrange final inspection
Arrange shipment
Sample development
Price negotiation
Pre-production meeting
Shipment
Single Jersey
Single Jersey Slab
Fleech
Interlock
Pique
22 Rib
11 Rib
21 Rib
Pointed Rib
Mesh
T-Shirts
Polo Shirts
Ladies Wear
Sports Wear
Tank Tops
Kids Wear
Sackets
Trousers etc.
packing.
The merchandiser must make sure that the factory specializes in the item being priced
& has worked with the client before.
Selection of supplier should be based on their previous performance, efficiency,
delivery etc.
If it is a new client then the merchandiser must discuss the inquiry with the dept. head
before sending out the inquiry(s).
In the case of a new factory, a factory evaluation should be conducted as per the set
standards. Only Synergies sourcing approved factories can be used for pricing,
ambling, etc.
2.6.2 Quoting Prices
1. Prices must be sent within 1-2 days of receiving the inquiry.
2. All inquiries must be entered in to the new development sheet.
3. Based on the lowest price the merchandiser must order proto sample.Min.2 pieces
must be ordered. One sample for the customer and one office sample.
4. Before quoting any prices to the customer .The merchandiser should get all prices
approved by head of the Merchandising or Managing director.
5. If renegotiation is required then involve the requirement then involve the dept. head,
Head of merchandising and Managing Director so that the best prices are finalized with
the factories.
6. Final quoted price must be updated on the new development sheet.
2. Forward the specification sheets/Pattern to the selected supplier with all the
explanation of specifications & technicalities on as & when received basis & update
records.
3. Ensure timely availability of fabric.
4. Follow up with the supplier to provide the sample latest within 2 days for local
accessories & fabrics, in case of imported items maximum 12 days.
5. Upon received of the sample from the supplier thoroughly check the styling,
measurement (if any) ,stitching ,quality of the fabric, fabric construction/GSM, hand feel,
washing standard, finishing of the sample & accessories if any and ensure compliance of
the samples as per customers specifications.
6. The department head will give final approval.
7. At least 3 pieces of each sample should be developed. One for merchandisers, one for
the customers and one for the suppliers for future references.
8. Prepare proto sample checking sheet & attach with the check list (Format Attached).
9.
10. Forward the sample as & when received basis & advice customer accordingly with
all the details of dispatch.
11. Follow with the customers for approvals/comments.
12. Once approved advice supplier as well as Head of Quality Control.
13. Update Order Checklist, format enclosed.
14. Update the excel sheet accordingly, format enclosed.
3. A complete PO package must be prepared and sent to the factory within 24 hours of
receipt of order from customer with a copy of PO to Commercial Department.
4. Prepare a project production plan & forward the same to the Head of Quality Control
& to the related supplier. The schedule comprises of expected dates for fabric Quality
Check, ILC, IPC, MPC, & FRI.
5. Prepare a projected sample plan & forward the same to the related supplier with a
copy to the Head of department.
6. Within 11 day of receipt of a new order the merchandise manager must call for a preproduction internal meeting. The following people must attend this meeting:
(a) Head of operation.
(b) Merchandise manager.
(c) Acct. related Merchandiser.
(d) Head of QA dept.
(e) QA Personal.
(f) Internal QA personal.
7. At the meeting the merchandiser will issue all information with regards to the order.
This information includes:
(i)
PO sheet copy.
(ii)
Spec. sheet with all related information.
(iii)
Lab dip card, print network, trims card etc
(iv)
Original fabric swatch(if available)
(v)
Proto sample
Original PO sheet.
Spec. Sketch and workman sheet.
Color print network, lab dip, original fabric swatch card and original trim card.
Original sample (if available)
3. Follow up with the supplier for prompt delivery of lab dips latest within 5 days.
4. Obtain maximum number of lab dips from the suppliers minimum 3 per color.
5. Upon receipt of lab dips from the suppliers, match lab dips against customer
specifications via visual test or if required by the customer via lab test.
6. Receive Lab Dips Format sheet from our Lab & attach with the checklist, format
attached.
7. Head of department will give the final prior sending the samples to the buyers.
8. Forward the lab dips to the customer along with the lab test report on as & when
received basis. Make sure the buyer receives the lab dips as per their requirement.
9. Follow with the customers for approvals /comments.
10. On approval inform supplier.
11. Update order checklist, format enclosed.
12. Update the excel sheet accordingly, format enclosed.
11. Upon received the approval advise supplier and Quality control Head.
12. Update order checklist, format enclosed.
13. Update the excel sheet accordingly, format enclosed.
Obtain actual production schedule from the supplier. Make sure the schedule is in accordance
with the shipment date.
2.6.8.1 Accessories
Specimen local accessories list:
Local accessories suppliers are available in Bangladesh. Qualities are varying according to
market place & price. Some companies are buyer nominated.
For example: 1) Platform
2) Bright trim etc.
Approx. price range:
Hanger
: 1.65- 2.50 dollar
Papers hang tag
: 10 cent -1 dollar
Price tag
: 10 cent 60 cent
Poly bag
: 30 cent 1 dollar (Depending on size & thickness)
Carton
: 65 cent 1.5 dollar
(Note: price is varying according to market price)
Trims:
Sewing thread
Button
Rivet
Hole button/Check button
Zipper
(Note: The price is depend on the basis of zipper quality that is cotton, nylon, polyester etc)
2.6.8.2 Button
40 Line = 1 inch = 2.54cm=25.4 mm
1. Line= 0.635 MM
1.
Pearl
2.
Horn button: It is also polyester button)
3.
Chalk
4.
Logo
5.
Polyester
2. Imitation leather
3. Polyester imitation button
4. Nylon button
5. Alloy button
6. Brass fashion button
7. Jeans button
8. Snap button: 2 ports & 4 ports
9. Press button
10. ABS button
11. Polymat button
12. Cord button
13. Handicraft button
14. Fabric covered button
15. Coconut button
16. Wooden button
17. Real shell button
18. Rhine stone button
19. Snap button mother of pearl
2.6.8.3 Zipper
1) DEPEND ON END
A. Open end zipped
a) Right insertion of sleeve & left puller
b) Left insertion of sleeve & right puller
button
AZO Free
NICKEL Free
Non magnetic
Non toxic
Zipper teeth are not shrinking so zipper tape S/B shrink free.
FBRIC S/B max 3% Shrinkage otherwise garment
Like wavy & difficult for the zipper slider
To go up & down.
2.6.8.4 Carton
The accessories which are used for garment packing during garment shipment to buyer are
called packing accessories. Packing accessories are depended on garment packing and folding
etc which is instructed by buyer.
Poly bag, carton board, tissue paper, hanger, scotch tape, gum tape, carton etc are part of
packing accessories.
Packing should be varying (as per buyer garment packing instruction) in different orders as
per instruction of buyer garment packing. The number of carton garments it is weight on
depend carton quality.
Understand quality of carton follow 3 ply, 5 ply, 7 ply. The number carton is high ply number
it is very much it is hard and strong. The frights depend on dimension of the export carton
and the air frights depend on dimension on the export carton or gross weight of the carton.
Type Of Carton :
Depend on paper:
1. Khaki carton or Brown carton
2. Duplex carton
3. Box carton
Depend on stitching :
1. Stitching carton
2. Now stitching/Gum pasting carton or Metal free carton
Depend on ply:
1. 3 ply cart
2. 5 ply carton
3. 7 ply carton
Depend on liner:
1. Both side liner carton
2. Out side liner carton
Depend on size:
1. Master carton
2. Inner carton
Carton Measurement :
( L+W )( W + H ) X 2 CM
FORMULA (1)
100 X 100
(Without Wastage)
3. Upon received the samples from the supplier forward the same to lab for lab test & match
these against customer specifications.
4. Thoroughly see the color standard, color fastness, shrinkage, GSM/construction, hand
feel, fabric quality, knitting tension, Lycra etc.
5. Receive Dye Lot sample format sheet from lab, format attached.
6. Head of the department will give the final approval prior sending the samples to the
buyers.
7. Update order checklist, format enclosed.
8. Update the excel sheet accordingly, format enclosed.
buyers.
7. Update order checklist, format enclosed.
2.6.12 Production
1. Once sampling is completed Head of concern Merchandiser forwards the order file to
the Head of the Quality Control along with the approved sample & a copy of
projected production schedule. Make sure the file is forwarded at least 5 days before
start of actual production.
2. A meeting should be conducted between the Head of Merchandising Department,
Concern
Merchandiser,
Head
of
Quality
Control
&
Quality
Control
7. Obtain daily production status from Quality Control & forward the same of IT for
updating the Web Site latest by 11:00 every morning.
8. Obtain reports of all the inspection conducted i.e. Fabric Quality Testing, ILC, IPC,
MPC& FRI for every order from quality control & keep a copy for record.
9. Visit the supplier at least during one inspection.
10. Make sure that FRI is conducted at least 2 days before the shipment date.
11. Once FRI is ok, inform buyer.
12. Update order checklist, format enclosed.
13. Update the excel sheet accordingly, format enclosed.
2.6.13 Shipment /Salesman Sample
1. Inform Head of Quality of Control for Shipment Sample.
2. Obtain 2 sets of shipment samples from the Quality Control Department of all sizes
covering all colors or as specified by the customers. One or two pieces to be provided
to concerned Merchandiser & all remaining to Manager Administration. In case where
buyer requires shipment samples receive one complete set from quality control.
3. Shipment Samples should be available to the merchandisers the next day of FRI.
4. Upon receipt of samples, conduct a thorough check & match these against customer
specifications.
5. Thoroughly check
the
getup,
styling,
stitching
fabric
quality,
fabric
2.6.15 Documentation
1. Conduct regular follow up with commercial department & supplier for the timely
delivery of all the below mentioned documents to the buyer.
a. Packing list
b. Commercial invoice
c. GSP
d. Country of origin certificate
e. Annexure III for Mexico Shipment (must be obtained 1 month prior shipment)
f. Country of origin certificate attested from Argentinean Embassy in India for
Argentina Shipment (must be obtained 1 month prior shipment)
g. Bill of Lading/Master Airway Bill is sent from suppliers bank to buyers bank only.
h. Inspection certificate.
2. All these documents are required to be sent to the buyer first via email or fax & then
original via courier.
3. Receive acknowledgement of documents from buyer.
3. Methodology
3.1 Minimum Requirements of H&M
3.5.2 Costing
3.9 Sampling
3.9.1 Initial Sample
At first buyer sends us a sample detail, then we make a sample, just to make sure that the
style is perfect, that is called initial sampling. In initial sampling color or fabric is not a
matter.
3.11 Production
3.11.1 Pre-Production (PP) Meeting
After preparing pre-production sample and before production, a meeting is held after getting
pre-production sample approval; this meeting is called Pre-production (PP) Meeting. After
getting pre-production approval we take the comments of buyer and do this meeting with
factory manager, cutting master, production manager, finishing in charge, merchandiser and
other people who are involved in production. On the basis of the comment of buyers there we
discuss what they have to do, not to do and how they have to do the production etc.
3.11.2 Production
1. Once sampling is completed Head of concern Merchandiser forwards the order file to
the Head of the Quality Control along with the approved sample & a copy of
projected production schedule. Make sure the file is forwarded at least 5 days before
start of actual production.
2. A meeting should be conducted between the Head of Merchandising Department,
Concern
Merchandiser,
Head
of
Quality
Control
&
Quality
Control
3.12 Inspection
After completing the production inspection is done by the system of AQL.
AQL: A statistical measurement of the maximum number of defective goods considered
acceptable in particular sample size.
AQL (Acceptable Quality Level) Chart
A description of the goods in general terms not inconsistent with that in the letter
of credit.
Identifying marks and numbers, if any
The name of the carrying vessel
The ports of shipment and discharge
The names of shipper, consignee( if not made out to order) and name and
the beneficiary that if the required documents are presented and the terms and conditions are
complied with payment will be made.
Confirmed Letter of Credit
Confirmed Letter of Credit is a special type of L/C in which another bank apart from the
issuing bank has added its guarantee. Although, the cost of confirming by two banks makes it
costlier, this type of L/C is more beneficial for the beneficiary as it doubles the guarantee.
Sight Credit and Usance Credit
Sight Credit states that the payments would be made by the issuing bank at sight, on demand
or on presentation. In case of usance credit, drafts are drawn on the issuing bank or the
correspondent bank at specified usance period. The credit will indicate whether the usance
drafts are to be drawn on the issuing bank or in the case of confirmed credit on the
confirming bank.
Back to Back Letter of Credit
Back to Back Letter of credit is also termed as countervailing Credit. A Credit is known as
back to back credit when a L/C is opened with security of another L/C. A back to back credit
which can also referred as credit and counter credit is actually a method of financing both
sides of a transaction in which a middleman buys goods from one customer and sells them to
another. The parties to a back to back letter of credit are:
1.
2.
3.
The buyer and his bank as the issues of the original Letter of Credit.
The seller/manufacturer and his bank.
The manufacturers subcontractor and his bank.
The practical use of Credit is seen when L/C is opened by the ultimate buyer in favor of a
particular beneficiary, who may not be actual supplier/manufacturer offering the main credit
with near identical terms in favor as security and will be able to obtain reimbursement by
presenting the documents received under back to back credit under the main L/C . The need
for such credits arises mainly when:
1. The ultimate buyer nit ready for a transferable credit.
2. The beneficiary does not want to disclose the source of supply to the openers.
3. The manufacturers demand on payment against documents for goods by the
beneficiary of credit is short of the funds.
effected.
7. Substitute the name of the applicant (the middleman) for that of the first beneficiary
(the buyer).
Sweden
Country
Short Code
SE
2.
Norway
NO
NO/ON
3.
Denmark
DK
DK
4.
Great Britain
GB
GB
5.
Switzerland
CH
CH
6.
Germany
DE
DE
7.
Belgium
BE
BE
8.
USA
USA
US/OU
9.
Spain
ES
ES
10.
Poland
PL
EE/OE
11.
Canada
CA
CA
12.
China
CN
CN
13.
Online China
OB
CN/OB
14.
Hong Kong
HK
HK
15.
Turkey
TR
TR
16.
Japan
JP
JP
17.
Russia
RU
RU
18.
South Korea
KR
KR
19.
Malaysia
MY
MY
20.
Chile
ZZ/CL
ZZ/CL
21.
Thailand
TH
TH
22.
Mexico
MX
MX
23.
Croatia
HR
HR
24.
Singapore
SG
SG
25.
ME
ME
26.
IX-65
IX-65
IX-65
27.
Italy
OF
A3
28.
Indonesia
ID
ID
29.
Australia
AU
AU/XX
30.
Peru
PE
PE/TT
31.
Serbia
RS
RS
32.
Philippines
PH
PH/PP
33.
India
IN
IN/QQ
Color Name
Blue
Purple
Green
Sand
Yellow
White
Pink
Light Brown
Olive
Red
Light Green
Light Orange
Sticker Color
Export License
In Hong Kong export license are needed for all garments and textile products. The licenses
are issued by the Trade Department.
This is the person whose name appears on the bill of lading or airway bill as the party who
has contracted the carrier to dispatch the goods.
SHIPPING MARKS
These are marks essential to identifying cargo and linking that cargo with specific documents.
Because the marks are important as identifier, the marks and member should be as possible
as. Shipping marks include the abbreviated name of buyer, reference number, destination,
package number, and container number (if applicable).
GARMENT ON HANGERS(GOH)
The garments are packed into the container on hangers.
Product name
Consumption
1.
Basic t- shirt
125 meter
2.
175
3.
Tank top
50 meter
4.
250 meter
5.
300-450 meter
6.
150 meter
7.
125 meter
8.
350 meter
Plain m/c
1 needle
2.5 inch
Plain m/c
2 needle
5 inch
Over lock
3 needle
13.25 inch
Over lock
4 thread
16.75 inch
Over lock
5 thread
18.75 inch
Flat lock
3 thread
16.75 inch
Flat lock
5 thread
22.25 inch
Per operation
Generally 7 inch
Adequate training facilities provided for personnel for development. Should follow
a specific inventory costing method, in the context of rising trend in raw materials
price.
They should determine yearly inventory cost like ordering cost, carrying cost
acquisition cost separately.
For purchasing raw materials, AKH FASHION should follow acquisition procedure
strictly.
AKH FASHION should analyze the balance sheet through various ratios for
determining efficiency, profit-earning capacity, financial solvency etc.
AKH FASHION should develop merchandising system and strictly. They should
determine optimum level of inventory.
A specific department for training and research, which will provide adequate
training and research facilities for personnel for development.
5. Conclusion
During my internship program I tried to gather as much as information as possible to
illustrate a clear-cut image about the importance of the merchandising and marketing section
of AKH FASHION and the value of the H&M Buyer for the garments industry. The guiding
principle of the company is to develop and maintain strong, secure relation with buyers and
suppliers. The study will disclose present scenario of H&M merchandising system and
Practices at AKH FASHION. The topic Refining Merchandising Procedure of H&M in
AKH FASHION. gave me an opportunity to have an exposure to the working environment
and on the job experience in merchandising of AKH FASHION. In Bangladesh we specially
means by Merchandising the merchandising of garments. A merchandiser is the most
important person in a garment. All works in garments factory under the direction of a
merchandiser. So merchandising is a challenging profession in a garments factory or area. If a
merchandiser can shipment the product properly, the buyer will be pleased on him and will
get more order from them. So development of the merchandising profession will develop the
textile area of Bangladesh.
Thesis Location
Company Name
Factory Location
Head Office
:
:
Reference(s)
http://www.akhfashions.com/company-profile/akh-knitting-dyeing-ltd/
https://en.wikipedia.org/wiki/Merchandising
www.businessdictionary.com/definition/merchandising.html
apparelmerchandisingworld.blogspot.com/.../knit-costing-formula.html
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