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Kayleigh Klajnscek

Bachelor of Public Relations


Energetic, outgoing, and creative individual with strong written and oral communication skills
Seeking a full time position


Social media savvy: Active user of Facebook, Twitter, Instagram and LinkedIn, managed the Guelph
Storm Hockey Clubs official Twitter feed, created Twitter and Facebook page and policy for Cambridge
Memorial Hospital
Team oriented: Concrete understanding of how to work within diverse groups, provide feedback in a
constructive manner, contribute by sharing expertise and information that can help the group achieve
desired outcomes
Deadline driven: Very organized, capable of successfully managing multiple tasks at once
Service minded: Understanding of customer service and capable of working with many different people,
dealing with a wide variety of issues, successfully negotiating to consensus, keen sense of confidentiality
Continuous learner: Takes on new tasks with energy, excitement, motivation and enthusiasm, thrives on
new challenges, enjoy expanding knowledge

Professional Experience
Waterloo Region Record, Kitchener, ON
December 2015 - Present
Reader Sales and Marketing Coordinator
Developed marketing strategies to increase readership for The Waterloo Region Record, GRAND
Magazine and Guelph Life Magazine
Created the single copy distribution strategy for the Waterloo Region Record in Guelph after the closing
of the Guelph Mercury
Helped increase circulation to become Canadas fastest growing newspaper in February 2016
Managed single copy sales of The Waterloo Region Record, GRAND Magazine and Guelph Life Magazine
including developing relationships with dealers, creating rack signage and flyers and store visits to ensure
vendor satisfaction
Planned and executed member events, community events and product booths at a variety of local
tradeshows, planned and managed various marketing initiatives including contests, such as Grocery Grab
and Score the Suite; and Newspapers in Education programs, including Pink Shirt Day
Managed The Waterloo Region Record kiosk program by developing recruitment strategies for Brand
Ambassadors, liaising with the outside kiosk sales team, point of contact for managers at kiosk store
locations, scheduling and ensuring signage and promotions remain fresh
Create ad strategies and graphics for subscription offers, therecordstore.ca sales, and other circulation
related advertisements and promotions
Designed, printed and distributed point of purchase material
Monitored and updated the @wrcommunity Twitter account, increasing followers and engagement
Maintained open communication with internal and external stakeholders

Kayleigh Klajnscek
Bachelor of Public Relations

Grand River Shows, Kitchener, ON

September 2015 December 2015
Event Assistant
Organized pre-event registration, vendor packages, promotional material distribution and inventory of
event supplies
Assisted in event set-up and tear-down, ensure events run smoothly, provided superior customer service
to vendors
Crisis management, ensured events ran smoothly, attended to small issues before they became crisis
Maintained open communication with vendors, ensuring they had everything they needed throughout
the show
The Guelph Storm Hockey Club, Guelph, ON
January 2014 - May 2014
Media Relations Assistant
In addition to game day duties (see volunteer experience), other tasks included updating the teams
website with post-game stats, rewriting player biographies and keeping them up-to-date, writing of
game stories for web
Worked with stakeholders such as Rogers Communications or Sportsnet on game days to ensure they
were provided the proper media information, also worked with game day sponsors and assisted with
community events
Supported media relations during the 2014 OHL Priority Selection, filmed videos for the website, and
ensured the scouts and coaches were kept up to speed with draft information as it was happening
Cambridge Memorial Hospital, Cambridge, ON
May 2013 - August 2013
Communications Intern

Assisted in day to day communications at Cambridge Memorial Hospital including weekly eCast
newsletter to over 2,500 employees and stakeholders

Annual report strategy, development, writing, editing and production

Answering and responding to Whats on your mind staff concerns and comments

Assisted in media relations and press release writing, photography

Conducted interviews in order to write feature stories for professional and hospital-wide publishing

Launched the official Facebook and Twitter account and developed the policy, including presentations to
Senior Management Committee to explain benefits and possible uses, including monitoring

Bachelor of Public Relations, with Distinction
2011 2015
Conestoga College, Kitchener, ON

Constantly developed written and oral communication skills, strategic thinking capabilities, and ability to
understand complex issues
Diploma of Applied Photography
Sheridan College, Oakville, ON

Comfortable using Adobe Suite programs, especially Adobe Photoshop

Knowledge and experience with both commercial and journalistic photography

2006 - 2008

Kayleigh Klajnscek
Bachelor of Public Relations
Professional Membership
International Association of Business Communicators, Waterloo
Canadian Public Relations Society, Toronto Student Member

2012 - Present
2011 - 2012

Volunteer Experience and Community Engagement

IABC Waterloo - Board of Directors, Waterloo, ON
2014 - Present

Co-Director, Member Events, responsible for the planning and execution of all chapter events, including
socials and professional development sessions
MasterCard Memorial Cup, London, ON

Assisted both local and national media in the media tent, ensured that media kits were printed and
stocked, game time stats were printed and distributed, and assisted in media accreditation
The Guelph Storm Hockey Club, Guelph, ON
2012 - 2014

Game day Media Relations Intern

Recorded online game statistics using the official LeagueStat website

Organized player interviews with Rogers Communications or Sportsnet

Updated official Twitter feed during games, saw a 20% increase in followers and engagement

Liaised with the Guelph Mercury Junior Reporter program (including dressing room tours and player

Other game operation duties as needed

KW Oktoberfest, Kitchener, ON
2011 - Present

Marketing Coordinator for the 5K Fun Run

Organized marketing material distribution strategies, wrote posts for the official Oktoberfest Twitter and
Facebook feed

Worked with committee to ensure the success of the event

Increased registrants by over 50% for the event in comparison to previous years
TEDxWaterloo, Waterloo, ON
2011 - 2013

Member of the PR team, developed key messaging, created engaging communication plans, assisted
with creating issues management plan, and worked with media during the day of the event

Employment History
Shakespeare Arms - Bartender/Server, Guelph, ON
2014 - 2016

Shift supervisor

Opening and closing the bar and restaurant, bartending and customer service, training new staff
members, handling large amounts of the restaurants money

Smart Serve certified

Boston Pizza - Bartender/Server, Guelph, ON

2011 - 2014

Turtle Jacks Muskoka Grill Bartender, Guelph, ON

2007 - 2010