PATAGONIA PROVISIONS RELEASES A DOCUMENTARY DETAILING THE CRITICAL ROLE

FOOD WILL PLAY IN SOLVING THE ENVIRONMENTAL CRISIS

Unbroken Ground covers four areas of regenerative agriculture that aim to change our relationship to the land and
ocean; nationwide film tour starts June 22 in NYC.
SAUSALITO, California. (June 13, 2016) This summer, Patagonia Provisions will release Unbroken Ground a 25minute film that explores the critical role food plays in finding solutions to the environmental crisis. The vast majority of
our food is produced using methods that reduce biodiversity, decimate soil and contribute to climate change.
Patagonia Provisions believes that food can and should be be grown, harvested and produced in ways that restore the
land, water, wildlife and human health. Directed by Chris Malloy of Farm League, Unbroken Ground tells the story of
four pioneering groups and the people behind them leading the way with regenerative agriculture, restorative
grazing, new crop development and selective-harvest fishing.
The film starts with Wes Jackson, founder of The Land Institute, who through the development of perennial-grain crops
is working on a new type of agriculture that will save soil from being lost or poisoned. In the words of Yvon Chouinard,
Wes is doing the most important thing in agriculture in the last 10,000 years.
Moving to the Great Plains of South Dakota, Dan & Jill OBrien of Cheyenne River Ranch are working at the forefront of
restorative grazing. Having witnessed the environmental degradation that comes with cattle ranching for so many years,
the OBriens decided to bring the free-roaming buffalo back to their native homeland, offering an alternative to the
industrialized food system while also preserving the Great Plains.
In Washington States fertile Skagit Valley, Stephen Jones, director of The Bread Lab, is focused on diversified crop
development. Jones is developing diversity in locally grown organic grains to determine which perform well for farmers
and which are most suitable for craft baking, malting, brewing and distilling. Jones work was profiled in a highlyacclaimed New York Times Magazine piece in 2015.
Lastly, selective-harvest salmon fishing is highlighted through the work being done by Ian Kirouac, Keith Carpenter and
Riley Starks of Lummi Island Wild. Through a process called reef-netting, fishermen are able to harvest the targeted fish
species while allowing non-targeted species to be released unharmed. This technique has been used for thousands of
years by the First Nations people of Lummi Island. Lummi Island Wild Cooperatives mission is to promote the
respectful and responsible harvesting of wild salmon and to protect the environment for future generations of fish and
people.
Revolutions start from the bottom. They never start from the top, notes Patagonia founder Yvon Chouinard in the
film. At the bottom are these people who are willing to break the paradigm. Putting a small group together, all
believing in the same thing, all going in the same direction... you cant believe what we could accomplish with that.
We believe in the work and passion the people in Unbroken Ground bring to changing how food is produced, said
Birgit Cameron, director of Patagonia Provisions. As our business grows, were committed to developing partnerships
with likeminded farmers, ranchers, fishermen, scientists and chefs to create delicious food thats good for both people
and planet.

Unbroken Ground kicks off a nationwide summer tour on June 22 at Patagonia SoHo in NYC. The complete tour
schedule can be found here.
The full, documentary-style film will be available to view online at PatagoniaProvisions.com and Patagonia.com starting
August 1, 2016.
Visit Patagonia Provisions for more information and to view the trailer.
Press images can be downloaded here.
About Patagonia Provisions
In 2012, Yvon Chouinard launched Patagonia Provisions to offer ethically and sustainably sourced delicious food
products. Patagonia Provisions, based in Sausalito, California, is reexamining best practices in food sourcing, working
with like-minded advocates and producers to find solutions to the important environmental issues facing the food
industry. Wild Lummi Island Pink Salmon complements Patagonia Provisions growing line including Buffalo Jerky, fullycooked Wild Sockeye Salmon, Tsampa Soup, Green Lentil Soup, Black Bean Soup and three flavors of Fruit + Nut Bars.
About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified
B-Corporation, Patagonias mission is to build the best product, cause no unnecessary harm and use business to inspire
and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to
authentic product quality and environmental activism, contributing over $68 million in grants and in-kind donations to
date.
Press Contacts:
Wilder PR
Jessica Clayton, jessica@wilderpr.com
Coley Glasgow, coley@wilderpr.com