content

EAT
DRINK
CELEBRATE
OUR STORY

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<back

O U R C O N TA C T

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O U R E st a b l is h m ents

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OUR VISION

OUR
STORY

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EACH OF OUR
E S TA B L I S H M E N T S I S
UNIQUE AND MEMORABLE

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At ISMAYA GROUP we do more than serve guests.

Every one of our establishments embodies the
ISMAYA philosophy, providing a distinctive concept
in a unique location with an emphasis on excellent
food, superior service, and genuine value. The
result is a truly memorable dining and lounging
experience.

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Founded in 2002, The ISMAYA GROUP is a market

leader in conceptualizing, developing and operating
`an exclusive yet diverse group of restaurants and
bars in the region. Each of our establishments is
unique and memorable--so that you can visit one
every night of the week and discover something
new and engaging each time.

YEARS,

C E L E B R AT E

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WE STILL

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EVERY YEAR

TEN

Since our beginning, weve been fortunate to receive acknowledgements and awards from our customers and
industry peers. Our properties have been featured many times in leading medias such as CNN, BBC World,
Wallpaper, Surface, Reuters, Sydney Morning Herald, The Age, Australian Financial Review, Infrarouge, Destinasian,
The Jakarta Post, Jakarta Globe, Kompas, and have won culinary and design awards from many prestigious local
and international publications.

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DISOVERING & CREATING

SOMETHING NEW

AFTER

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Starting from the creation of BLOWFISH

Kitchen & Bar in early 2002, this original
restaurant & bar concept reflects the
companys commitment to presenting
innovative and creative ideas to the hospitality
industry. As a result of the tremendous success
that Blowfish experienced it led us to the
creation of many other exciting establishments
in Indonesia and the Southeast Asian region.

OUR VISION

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E A T.
C E L E B R AT E .

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DRINK.

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With this vision in mind, Ismaya Group

continues to create original and innovative
lifestyle concepts in major cities in Indonesia,
South East Asia and Internationally. So that
guests, wherever they are can...

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Established in 2003, ISMAYA GROUPs

vision is to be a leader in building strong
and everlasting lifestyle brands globally in
the lifestyle & hospitality industry. It is our
passion and objective to consistently create
an outstanding and memorable experience
every single time we touch a customer.

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EATT

Introducing SOCIAL HOUSE Jakarta, an exciting

Restaurant, Bar and Wine Post by Ismaya Group.
Surrounded by stunning views and warm alluring
designs, guests can experience an enjoyable one of
a kind dining experience in Jakarta.
At SOCIAL HOUSE you will embark on a journey that
enlivens the senses.
Casual conversations, exquisite woods, and natural
lighting, create a terrace-like ambiance that invites
you to be at ease. Take a stroll with our sommelier
and immerse yourself in our WinePost where you
over 300 wine labels.
Indulge in our delicious comfort cuisine from different
regions of the world, with special menus for every

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can hand select your choice from a fine selection of

part of the day. Experience our one of a kind VIP

From sunset on, relax in our open-air bar where you

can embrace the cool evening breeze along with our
delectable tapas creations, fine wine, and innovative

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and optional personalized live cooking experience.

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Private Room with a custom-made MIELE kitchen

cocktails.
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WELCOME TO
SOCIAL HOUSE

www.ismayagroup.com/socialhouse

SOCIAL HOUSE JAKARTA

OPERATION HOURS

www.twitter.com/SOCIALHOUSE

Grand Indonesia,East Mall. 1st Floor

RESTAURANT

www.facebook.com/socialhouse

Jakarta, Indonesia, 10310

Sunday - Thursday:

Jl. M.H. Thamrin no 1, Jakarta 10310

08.00 am 11.00 pm

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JAKARTA

Friday Sunday & Public Holidays:

Serve Breakfast Menu

SES: A/B+ (middle-high to higher class)
Gender: Female 55% - Male 45%
Age: 25+
Monthly income level: > IDR 8,000,000
Education: College-educated

Monday Friday: 08.00 am 3.00 PM

Psychographics
Occupation: urban housewives, young executives,
business owners
Family life: young single, young couple, young
family

Saturday Sunday (include Public

food enthusiasts, love good food, active and critical, love to socialize,
socialites, fun, hip, love to hang out with families, friends and even
colleagues,brand-conscious, anchored in popular culture, inclined for
sophistication, open minded, motivated by comfort.

Holiday): All Day

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DEMOGRAPHICS

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08.00 am - 12:00 pm

BAR / LOUNGE

Type of dishes // International

Seating capacity // (Jakarta) 160 seats,VIP
area 1 : max 28, VIP area 2: max 10, VIP
area 3: max 10, (resto), 60 seats, 150
standing (Lounge)

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // No

Average check // IDR 200.000 ++

Private Room // No

Outdoor seating // Yes

Delivery service // No

Valet Service // Yes (MallValet)

Reservation // Yes

Wi-fi // Yes

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Daily: 08.00am - 1.00am

DUBAI
SOCIAL HOUSE DUBAI
Ground Floor Dubai Mall
overlooking Fountain and Burj Khalifa
DUBAI

OPERATION HOURS
Serve Breakfast Menu
(Weekdays: 9am-12nn;
Weekends: 9am-4pm),
Lunch, Evening & Dinner Daily.
Cooking Classes with the Chef

next chapter>>

www.socialhousedubai.com

FEATURED IN:
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Social House DUBAI addresses the next best thing about eating - Eating with people. It is the
perfect space for friends to get together for a great meal and have an unequivocal fun and

Type of dishes // International

Seating capacity // (Summer) 302, (Winter)
334. Mall side: 74, KitchenSide: (S) 76, W
(82), Semi Outdoor: 26, Outdoor: (S)104,
W(130) VIP Room: 22

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // SAR 78.05

Private Room // No

Outdoor seating // Yes

Delivery service // No

Valet Service // Yes (MallValet)

Reservation // Yes

Wi-fi // Yes

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inimitable dining experience.

ONLY A FULL
BELLY HAS THE ANSWER
TOKYO BELLY, is a new concept of modern Japanese bistro and sake bar. Whereas bring you a broad
experience of tasty Japanese cuisine. Design for young, dynamic crowd, along with new experience of
culture with fun modern twist spray paint dcor wall .
To fulfill your empty belly we served you fusion Japanese cuisine from delicious selection of ramen with
our specialty tontkotsu chicken broth soup, Signature sushi rolls, Japanese Curry, Omurice (Japanese

next chapter>>

drinking sake cocktail and classic. Tokyo Bellys interior concept will be a mixture of traditional Japanese

flavored fried rice wrapped in silky egg omelets with various yummy toppings and sauces) also J-Dog

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our signature sake cocktail , sake classic, unique variety mocktail, smoothies.

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new experience to hang out with friends, Tokyo Belly is a perfect place to chilled with good music and

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(Hot dog like nothing youve ever tasted before with variety of Japanese toppings). For those who likes

TOKYO BELLY
MODERN JAPANESE BISTRO & SAKE BAR

GRAND INDONESIA Shopping Town

East Mall Garden District Level 3A
Jl. M.H. Thamrin No. 1
Jakarta 10310
Phone (021) 2358 1090

OPERATION HOURS
Monday - Sunday
10am - 10.30pm

www.ismaya.com/tokyobelly
www.facebook.com/tokyobelly

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next chapter>>

www.twitter.com/tokyobelly

SES: A/B+ (middle-high to higher class)

Gender: Female 50% - Male 50%
Age: 17 40
Monthly income level: > IDR 3,000,000
Education: College-educated

Occupation: ollege student, first jobber,

entrepreneur,young executive, urban housewives
high school students, housewives
Family life: young single, young couple, young
family

People who really enthusiast with food, looking for good food with
new ambient, loves to socialize, up to date, modern, pleasure seekers

Type of dishes // Japanese

Seating capacity // 120 seats

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 110.000 ++

Private Room // Yes

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Psychographics

Outdoor seating // No
Delivery service // No

Valet Service // Yes (Mall Valet)

Reservation // Yes

Wi-fi // Yes

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DEMOGRAPHICS

FOOK : PROSPERITY
YEW : FRIENDSHIP
FOOK YEW Shanghai Bistro and Bubble Tea Lab is
a fun casual Chinese eatery inspired by the tasty
delicacies from the streets of Shanghai, set in an
old-fashioned Chinese-pop-style canteen.
FOOK YEW serves an exciting re-interpretation of
classic Shanghai comfort food highlighted by its
delicious SHENG JIAN BAO (Shanghainese Pan
Fried Bun) and fun beverage creations from its
innovative BUBBLE TEA LAB.
Open all day, from brunch all through late night,
the basic idea behind FOOK YEW is to present
a different kind of fun ambiance you have never
come across in other traditional Chinese bistros/
restaurants. The restaurant design integrates
zodiacs, Chinese movies, Kung-Fu characters,
Chinese Pop Art and many more as part of its
interior.

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various fun classic Chinese cliches such as Chinese

FOOK YEW is dashing, funky Chinese, unlike

remember its NOT MADE IN CHINA.

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anything youve ever experienced before. And

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cuisine, treat yourself to FOOK YEW.

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For the extraordinary experience in Shanghainese

next chapter>>

GANDARIA CITY
Mainstreet Ground Floor
Jl. Iskandar Muda 5 No. 8
Phone: +6221 2900-7897
OPERATION HOURS

SES: A/B+ (middle-high to higher class)

Gender: Female 50% - Male 50%
Age: 16 - 40
Monthly income level: > IDR 3,000,000
Education: College-educated

Monday - Thursday (11 am - 11.00 pm)

Psychographics
Occupation: college-students, first jobbers, young
executives,entrepreneurs, urban housewives
Family life: young single, young couple, young
family

Friday - Sunday (11 am - midnight)

Food enthusiasts, love good food, receptive to new ideas/things,

active and critical, love to socialize, price-sensitive.

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DEMOGRAPHICS

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Jakarta Selatan - 12240

www.ismayagroup.com/FOOKYEW
wwww.facebook.com/F00KYEW

Type of dishes // Chinese

Seating capacity // 126 seats

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 100.000 ++

Private Room // No

Outdoor seating // Semi-Outdoor

Delivery service // No

Valet Service // Yes (mall valet)

Reservation // No

Wi-fi // Yes

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www.twitter.com/FOOK_YEW

itchenette Restaurant & Crperie is a heartwarming concept from Ismaya Group, where

you are the heart and soul of our kitchen. Kitchenette

serves you home-cooked goodness, great coffee,
and various fresh off-the-kitchen comfort foods.

The kitchen is a country

in which there are always
discoveries to be made.

The interior of the dining area is filled with kitchen

dressings. Peek through our shelves and

cabinets, kitchen equipment and kitchen accessories,

youll find temptation in the form of sweet

integrated in a structured messiness; just like inside

luscious desserts. Enjoy them all with our

a familys kitchen. The space is also cozy, homey,

excellent range of coffee and tea, either

and casual. It portrays the friendly atmosphere that

hot or cold, by itself or as a base for many

you feel when entering a friends house/kitchen. This

other refreshing beverage selections from

concept works throughout the day - from brunch

our heart-warming kitchen.

and all throughout lunch, afternoon tea, dinner, to

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late night social drinks.

In our kitchen, you will find a large selection of
galettes, crpes, salads, and many other comfort

buckwheat flour, natural ingredients, and a dash of

Indonesia Mall, Kitchenette is now serving

love. Our light sweet crpes are filled with every

you at Central Park Jakarta, Beachwalk Bali

delicious idea imaginable to satisfy your sweet

and soon Senayan City and other locations

tooth. Our salad bar provides freshly prepared salad

throughout Jakarta.

selections that can be served as a main course

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Having expanded from its first outlet at Plaza

or as a complement to our crpes, and they are

deliciously dressed with our special secret-recipe
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The basic premise behind Kitchenettes concept is to create
a social space, in the form of a restaurant/caf that portrays the
experience of dining inside a kitchen of a friend whose family
members love to cook. Usually inside a kitchen or around a dining
table is where families mostly interact. It is arguably the most
important room inside the house for social interaction. Kitchenette
aspires to bring a little nostalgia or flashback for its customers.

right in front of you and handcrafted with organic

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foods. Our savory galettes are freshly made to order

Central Park

BEACHWALK BALI

& Crperie

Tribeca Park Pavilion (Ground Floor)

Jalan Pantai Kuta - Bali 80361

OPERATION HOURS

Jl S. Parman Kav 28

P: 0361 8464 937

Monday - Thursday :

Plaza Indonesia

Jakarta Barat

Plaza Indonesia Extension 1st Fl.

P: 021 2920 0260

(10.00 - 10.30PM)

ismayagroup.com/kitchenette
www.facebook.com/k1tchenette
www.twitter.com/k1tchenette

next chapter>>

Kitchenette Restaurant

Friday - Sunday (10.00 - Midnight)

Jl. M.H. Thamrin Kav. 23 - 30

Jakarta 10310

SENAYAN CITY

P: 021 2992 3580

Ground Floor Jl. Asia Afrika 19

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P. 021 2932 0260

SES: A/B+ (middle-high to higher class)

Gender: Female 60% - Male 40%
Age: 18 40
Monthly income level: > IDR 3,000,000
Education: College-educated

Occupation: young executives, urban housewives,

college students
Family life: young single, young couple, older
couple

food enthusiasts, love good food, receptive to new ideas/things,

active and critical, convenience-oriented, love to socialize, in the
mainstream culture, like to be seen

Type of dishes // French; European

Seating capacity // Plaza Indonesia:
120pax, CP: 124pax, Bali: 148

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 100.000 ++

Private Room // No

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Psychographics

Outdoor seating // No
Delivery service // No

Valet Service // Yes (Mall Valet)

Reservation // Yes

Wi-fi // Yes

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DEMOGRAPHICS

Sugar, spice, and everything nice.

Wait for our opening,
to taste the dreamy surprise...

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G
SOO N
N
I
M
CO

A vintage New York style cafe

ambiance, combined with ingenious
Belgian chocolate desserts made by
true chocolatiers, creating a unique
urban concept attracting all pleasure
seekers.
Following a huge success in JakartaIndonesia, M Cafe the new cafe from
Magnum Ice Cream will soon set
its foot in many different countries,

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forward>

next chapter>>

creating a worldwide phenomenon.

next chapter>>
forward>

OPERATION HOURS

Twitter @MyMagnumID

East Mall Garden District

Monday - Thursday :

Facebook : Magnum

Level 3A

11am - 10pm

www.mymagnum.co.id

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GRAND INDONESIA Shopping Town

Jl. M.H. Thamrin No. 1

Type of dishes // Asian & Western

Seating capacity // 150 seats

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes (Grab&Go)

High Chair // Yes

Average check // IDR 50.000 ++

Private Room // No

Outdoor seating // Yes (Deck)

Delivery service // No

Valet Service // Yes (Mall Valet)

Reservation // No

Wi-fi // Yes

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Jakarta

OPENING SOON

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Brewing something fresh

for the city that loves to drink!

The atmosphere at SushiGroove is warm,

fun and inviting, relaxing and quite funky.
Incorporating tasty unique Japanese dishes,

SushiGroove is a trendy
yet casual sushi bar aimed
AT APPEALING to sushi and
Japanese food lovers of
all types and budgets

cool design, groovy hip music and a warm

friendly service; SushiGroove will take the
sushi-eating experience to a new level.
SushiGroove targets a market wanting quality
and value with a difference. This is the perfect
venue for a quick meal. There is no long wait
for food preparation, so it is the ideal location

In addition to our unique sushi menu, which

for the businessman on the run, the shopper

consists of 40 different items and most of them

wanting a quick fix, or even for those wishing to

unique to SushiGroove, we also serve a new

enjoy a movie. For those all-day diners who like

variety of Japanese dishes from small plates,

to dine and hang around, they can also do so

rice and noodles, japaghetti, nigiri sashimi, and

while enjoying our unique variety of beverages

set bento-box. With sushi roll prices starting

and mocktails. Relax, feel comfortable and

at Rp18,000,- and other hot food starting at

enjoy the music. Mingle amongst friends all the

Rp9,000,- SushiGroove will definitely prove to

while appreciating the delicious sushi creations

be a great value for everybody.

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SushiGroove is more
than just great sushi.
Its a very fun way to
eat!

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next chapter>>

on the long communal tables.

PONDOK INDAH MALL 2

MALL TAMAN ANGGREK

CITYWALK SUDIRMAN

MALL KELAPA GADING 3

GRAND INDONESIA

EMPORIUM PLUIT

PACIFIC PLACE

PARIS VAN JAVA

Ground Floor

Level 3

Level 4

GF # 05

Gourmet Walk - Ground Floor

Level 3A West Mall

Level 4

Level 5 (Urban Kitchen)

Ground Floor (Urban Kitchen)

Jl. HR Rasuna Said Kav. 62

Jl. Metro Pondok Indah

Jl. Let. Jend. S. Parman Kav. 21

Jl. KH Mas Mansyur No. 121

Jl. Bulevard Kelapa Gading

Jl.M.H Thamrin No.1

Jl.Pluit Raya Kawasan CBD Pluit

SCBD Lot 3 & 5

Jl. Sukajadi No. 137 139

Kuningan, Jakarta 12920

Pondok Indah, Jakarta 12310

Slipi, Jakarta 11470

Jakarta

Blok M, Jakarta 14240

Jakarta 10310

Jakarta

Jl. Jendral Sudirman

Bandung - 40162

P. 62.21.522.9955

P. 62.21.7592.1000

P. 62.21.560.9800

P. 62.21. 2555. 8553

P. 62.21. 4585.3650

P. 62.21 2358 0697

P. 62.21 6667 6336

Jakarta 12190

P. 62.22.820 63600

SES: A/B+ (middle-high to higher class)

Gender: Female 50% - Male 50%
Age: 15 40
Monthly income level: > IDR 3,000,000
Education: College-educated

Occupation: college students, first jobbers,

young executives, entrepreneur
Family life: young single, young couple,
young family

food enthusiasts, love good food, health-conscious, adventurous,

trendy, open minded, easy going, sociable, relaxed, pricesensitive.

Type of dishes // Japanese Fusion

Seating capacity // 50 100
seats

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 100.000 ++

Private Room // No

Outdoor seating // No
Delivery service // Yes (Limited Area)

Valet Service // Yes (Mall Valet)

Reservation // Weekdays only

Wi-fi // Yes

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P. 62.21. 9448 4171

Psychographics

DEMOGRAPHICS

forward>

next chapter>>

www.twitter.com/sushigroove

www.facebook.com/sushigroove

www.ismayagroup.com/sushigroove
GEDUNG SETIABUDI ONE

Served hot on your table or have it to go. While youre at it, order a really
nice cold beer from our extensive range of beer brands. Thats what we call
it, folks the best feeling in the world. Pizza & Beer time with your family,
friends, colleagues, or just hanging out with yourself at the bar listening to
great music or watching the latest sports game.
At Pizza e Birra, we commit ourselves to serving you one of a
kind Pizza with a twist, inspired by the classic traditional, old
and new pizza pies, not to mention affordable and good value
prices that dont hurt your pocket. Surely, here you will find
one dining experience with a relaxing ambiance and the great

at old factories and warehouses.

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walls and kitchen fixture and decoration that you may only find

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an old warehouse with a modern feel. You can find old rustic

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taste of pizza and beer. The interior itself reflects a mixture of

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A delicious love
affair between
pizza and beer.

Plaza Indonesia Extension

Setiabudi One

Pizza e Birra Gandaria City

Pizza e Birra Central Park

Plaza Indonesia 5th Floor

Setiabudi One Ground Floor

Gandaria City Mall - Mainstreet

Tribeca Park Pavilion

Jl. Jend. Sudirman

Jl. HR Rasuna Said Kav.62

Ground Floor

Jl. S. Parman Kav. 28.

Jakarta, Indonesia

Jakarta Selatan

Jl. Iskandar Muda.

Jakarta Barat

P: 021 319 28070

P: 021 520 3230

akarta Selatan

P: 021 2920 0262

P: 021 2905 2953

Pizza e Birra Paris Van Java,

OPERATION HOURS

Bandung

Sunday to Thursday (10 AM 10PM)

PVJ Ground Floor

Friday to Saturday (10 AM - Midnight)

Jl. Sukajadi No. 137-139

Bandung

www.facebook.com/pizzaebirra

Occupation: college students, first jobers,

young executives, urban housewives,
entrepreneur
Family life: young single, young couple,
young family

food enthusiasts, love good food, receptive to new ideas/things, active

and critical, love to socialize, influenced by peer pressure, love to hang
out with families, friends and even colleagues,brand-conscious, anchored
in popular culture, inclined for differentiation and sophistication, open
minded and quick adaption with modern products.

www.twitter.com/ pizzaebirra

Type of dishes // Italian

Seating capacity // -

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Outdoor seating // No
Delivery service // No

Average check // IDR 150.000 ++

Private Room // No

www.ismayagroup.com/ pizzaebirra

Valet Service // Yes (Mall valet)

Reservation // Yes

Wi-fi // Yes

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Psychographics

SES: A/B+ (middle-high to higher class)

Gender: Female 45% - Male 55%
Age: 18 40
Monthly income level: > IDR 3,000,000
Education: College-educated

DEMOGRAPHICS

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forward>

next chapter>>

P: 022 8206 4123

TM

COMING SOON
Hot and cold
combination has
never been as good
as this!

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forward>

next chapter>>

TM

back to content

TM

JAPANESE
CASUAL

Pasta de Waraku is a a casual dining concept focused on Japanese Pasta Dishes

with a strong emphasis on Healthy Eating. With over 72 different Japanese Pasta items
and other signature dishes such as Japanese inspired Pizza and Baked Gratins, Pasta de
Waraku has introduced a new exciting menu offering that combines Italian traditional dishes
with Japanese ingredients and flavours.
All menu items are created by Japanese chefs using Japanese ingredients with Italian cooking
indulge in. Pasta de Waraku believes in providing healthier food that looks and tastes great,
all at affordable prices.

next chapter>>

methods; creating unique dishes that will excite pasta enthusiast with new combinations to

The restaurant decor is modern Japanese combining wood and bamboo wall treatment
against splashes of liberal red. One of the highlights of each Pasta de Waraku outlet are
favourite dishes; guests will be able to decide what theyll be eating even before they see
the menu. Pasta de Waraku is a perfect place for any occasion, from clamorous family

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the attractive window displays which showcase Japanese made replicas of the restaurants

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gatherings to casual business lunches.

PASTA DE WARAKU
JAPANESE CASUAL PASTa & CAFE RESTAURANT
PONDOK INDAH MALL 2

MAL TAMAN ANGGREK

Restaurant Row, Level 3

Level 2

Jl. Metro Pondok Indah Blok 3B

Jalan Letjen. S.Parman Kav. 21

Jakarta Selatan

Jakarta 11470

Phone. (021) 7592 0608

Phone. (021) 563 9590

GRAND INDONESIA Shopping Town

OPERATION HOURS

East Mall Garden District Level 3A

Monday - Thursday :

Jl. M.H. Thamrin No. 1

11am - 10pm

Jakarta 10310
Phone (021) 2358 0916

www.ismayagroup.com/pastadewaraku
www.facebook.com/pastadewaraku

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next chapter>>

www.twitter.com/pastadewaraku

food enthusiasts, love good food, receptive to new ideas/things, active and critical, love to socialize, price-sensitive.

Type of dishes // Japanese

Seating capacity // 97 (GI), 108 (MTA),
86 (PIM)

Smoking area // No
Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 100.000 ++

Private Room // No

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Psychographics
Occupation: young executives, college students,
high school students, housewives
Family life: young single, young couple, young
family

Outdoor seating // No
Delivery service // No

Valet Service // Yes (Mall Valet)

Reservation // Yes

Wi-fi // Yes

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DEMOGRAPHICS
SES: A/B+ (middle-high to higher class)
Gender: Female 55% - Male 45%
Age: 20 34
Monthly income level: > IDR 3,000,000
Education: College-educated

Exceeding your expectations,

one bite at a time
Ismaya Catering Co. is Ismaya Groups dedicated catering company to address
the growing demands of premium catering services in Jakarta. Ever since 2009,
Ismaya Catering Co. has become a trusted Food & Beverage partner engaged by
its continuously growing client portfolio, from corporate events, private functions,
weddings, birthdays and elaborate large functions. The collective goal for the team

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is that every clients wishes are fulfilled and exceeding their expectations.

The Extensive menu selection is a combination of the best food and drink selections from Ismayas renowned bands,
such as: Pizza e Birras oven-baked thin crust pizzas, Blowfishs modern Japanese cuisine, Dragonfly and Puros
Spanish and Asian tapas menu, Kitchenettes home-cooked dishes, Sushigrooves signature sushi, Social Houses
comfort food inspired from worldwide regions, and of course, Ismaya Catering Co.s signature dishes, which include
Indonesian local favorites.

a venue for food testings as well. The gallery is comfortably designed to mimic a home space where clients can
view dining room decor, event pictures, and select dinnerware collections for their upcoming events.

The gallery is also partnered with a one of a kind cafe concept, which showcases
multi-colored coolers offering unique and distinctive beverages from all over the

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and gallery make it convenient for clients to meet with the catering team to plan for their upcoming events and as

next chapter>>

The gallery was created as an additional service to our guests. Located in Grand Indonesia Shopping mall, the cafe

and sweet treats.

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beans including single origin blends. Serving a menu from heavy meals to light bites

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world, such as full-range of beers. The caf also offers fantastic Indonesian coffee

next chapter>>

WEST MALL - Jakarta, Indonesia, 10310

@ismayacatering

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Grand Indonesia,East Mall. 5th Floor

www.facebook.com/ismayacatering

Jl. M.H. Thamrin no 1, Jakarta 10310

ISMAYA CATERING CAFE

www.ismayagroup.com/catering

OPERATION HOURS
Occupation: college students, first jobers,
young executives, urban housewives,
entrepreneur
Family life: young single, young couple,
young family

food enthusiasts, love good food, receptive to new ideas/things, active

and critical, love to socialize, influenced by peer pressure, love to hang
out with families, friends and even colleagues,brand-conscious, anchored
in popular culture, inclined for differentiation and sophistication, open
minded and quick adaption with modern products.

Type of dishes // Italian

Seating capacity // -

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 150.000 ++

Private Room // No

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Psychographics

SES: A/B+ (middle-high to higher class)

Gender: Female 45% - Male 55%
Age: 18 40
Monthly income level: > IDR 3,000,000
Education: College-educated

Outdoor seating // No
Delivery service // No

Valet Service // Yes (Mall valet)

Reservation // Yes

Wi-fi // Yes

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DEMOGRAPHICS

THE NEW ISMAYA

DINING CARD!
INSTANT PROCESS, INSTANT BENEFITS! NOMINAL VALUE
IN YOUR CARDS! BIGGER SAVINGS!

DOUBLE-UP REBATE on your birthday! Valid

for 7 days (D-Day + 6 Day Afterwards)
INSTANT process!
Exclusive 90% SURPRISES: Seasonal ID
exclusive promotions, benefits, and
giveaways!

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Our lifestyle card that provides special benefits, exceptional

birthday rewards, unique seasonal privileges and many
surprises at participating Ismaya Group outlets.

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With a selection of over 20 exciting locations,

your ID Card is welcomed at various ISMAYA
DINING outlets in Indonesia and at our
selected partner venues. Whatever the
occasion, you will find a restaurant that suits
your appetite.

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Be the first to receive updates and invites

to special food promotions, new menus and
events.

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Instantly get IDR 100.000 worth of rebate

value inside the card.

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SKYE serves international ethnic cuisine

focusing mostly on Hispanic food, with some
strong integration of Middle-Eastern, and Asian
countries delicacies. The menu was created by
the Executive Chef Tim Bartholomew (Australia),
a culinary prodigy coming out of 2-chefs hat
Bentley Restaurant & Bar in Sydney, giving a
unique twist to the usual East and West fare.
Located in the heart of the city, on the 56th
floor rooftop of BCA Tower - Grand Indonesia,
Thamrin, SKYE is established to be a Lifestyle
Resort in The Sky and an iconic landmark for
the city, providing a unique atmosphere for a
quick getaway for Jakartans from their daily

With its unique Southern-American influence

on its architecture and interior design, SKYE
is comprised of spacious indoor and outdoor

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hectic lives.

areas where it offers its patrons a one-of-a-kind

panoramic view of the citys horizons as they
of signature dishes and drinks. SKYEs outdoor
area is a bistro by day, lounge by night, while

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are invited to indulge in a sumptuous selection

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the indoor area is an all-day dining restaurant.

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A LIFSTYLE SANCTUARY
AMONG THE CLOUDS

SKYE BISTRO & LOUNGE

BCA Tower Level 56
Jl. M.H. Thamrin No.1
Jakarta Barat

www.facebook.com/SKYE.jakarta
www.twitter.com/SKYE_56
www.ismayagroup.com

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next chapter>>

FEATURED IN:

Occupation: young executives, college students,

entrepreneurs, business owners, expatriates
Family life: young single, young couple

Love good food, receptive to new ideas/things, active and critical,

convenience-oriented, love to socialize, in the mainstream culture,
like to be seen, inclined to claim self existence, hip, modern,
young and have vibrant lifestyle.

Type of dishes // Chinese

Seating capacity // 126 seats

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 100.000 ++

Private Room // No

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Psychographics

SES: A/B+ (middle-high to higher class)

Gender: Female 60% - Male 40%
Age: 19 35
Monthly income level: > IDR 10,000,000
Education: College-educated

Outdoor seating // Semi-Outdoor

Delivery service // No

Valet Service // Yes (Gandaria City Valet)

Reservation // No (until further notice)

Wi-fi // Yes

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DEMOGRAPHICS

Dragonfly is known as one of Jakartas hot

spots and after being open for 8 years it is still highly

recognized as one of the leaders in the F&B (Food &
Beverages) and Entertainment industries. In spite of
that, Ismaya Group continues to be forward thinking.
We keep developing our event concept in order to
bring a fresh, more cutting edge experience to all
past, present and future Drangonflyers, which will
ultimately ensure that Dragonfly retains its title as
the best, top caliber F&B and entertainment venue
in Indonesia for many years to come.
The food at Dragonfly is a combination of Asian
and Spanish tapas, which people can enjoy while
socializing, relaxing and listening to the music in our
awesome ambiance.
The interior design of Dragonfly can be described as
Modern Asian incorporating among other elements,
warm wood, contemporary wall lighting, high ceilings
and its signature elegant and alluring leaf pattern.
These elements are combined seamlessly to create
a warm, sophisticated ambiance, which epitomizes
the essence of Asian design with a modern take
on traditional elements. The ambiance lends itself
cocktail bar or the red-hot late night party venue
that it has become famous for being. The clubby
soundtrack of disco, funky house, 80s 90s and

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perfectly to either an early evening chill-out

deep house spun by an eclectic mix of resident

DJs totally rounds off the experience to create the

The name DRAGONFLY itself is chosen to represent

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ultimate clubbing destination.

people with a certain buzz, people with sociable

character and vibrant lifestyle. For them DRAGONFLY

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the people that this establishment caters to, i.e.

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is their nest.

OPERATION HOURS

www.facebook.com/dragonflyclub

Graha BIP Jl Jend Gatot Subroto 23

LOUNGE/BAR

www.twitter.com/clubDRAGONFLY

Jakarta 12930

Wednesday, Friday, Saturday:

www.ismayagroup.com/dragonfly

Phone +62 857 10 8000 03

18.00-04.00

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DRAGONFLY

next chapter>>

FEATURED IN:

SES: A/B+ (middle-high to higher class)

Gender: Female 60% - Male 40%
Age: 21 40
Monthly income level: > IDR 10,000,000
Education: College-educated

Occupation: young executives, entrepreneurs,

urban housewives, business owners, expatriates
Family life: young single, young couple

open minded, hip, fun, receptive to new ideas/things, active

and critical, convenience-oriented, love to socialize, in the
mainstream culture, financially settled, like to be seen, and
have vibrant lifestyle.

Type of dishes // Various

Seating capacity // 100 (lounge),
300 seating + standing

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 100.000 ++

Private Room // No

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Psychographics

Outdoor seating // Semi-Outdoor

Delivery service // No

Valet Service // Yes (Gandaria City Valet)

Reservation // No (until further notice)

Wi-fi // Yes

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DEMOGRAPHICS

With its avant-garde design, it will stimulate

and awaken the senses. Refined and sensuous,
cuisine, created by executive chef Hugo
Adrian of San Francisco, integrating western
ingredients and techniques with traditional
Japanese cooking.

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BLOWFISH specializes in modern Japanese

Japanese design elements into its edgy and

modern decor, creating a unique nightlife

award - winning contemporary J apanese

restaurant and bar ,

experience. All in all, BLOWFISH is an

exuberant celebration of the best of Japanese
food, design, and lifestyle.

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B L O W F I S H , the highly acclaimed and

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BLOWFISH incorporates stunning ethnic

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Connected to the restaurant, the lounge at

Jl Jend Gatot Subroto Kav 42

Jakarta 12710 Indonesia

OPERATION HOURS
RESTO:

THE WORLD BOOK 2008

City Plaza at WISMA MULIA

W O R L D B A S E D O N C O O L R E S TA U R A N T T O P O F

O N E O F T H E C O O L E S T R E S TA U R A N T S I N T H E

BLOWFISH KITCHEN AND BAR

Lunch
Monday to Friday (11.30 14.00)
Dinner
Monday to Tuesday (18.00 22.30)
Wednesday to zSaturday (18.00 23.00)
LOUNGE:
Friday & Saturday (22.00 04.00)

www.blowfish-puro.com
www.ismayagroup.com/blowfish

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next chapter>>

www.facebook.com/blowfishjakarta

Type of dishes // Japanese

Seating capacity // 84 seats
(resto), 114 person (lounge),
800-900 standing

Occupation: young executives, college students,

entrepreneurs, business owners, expatriates
Family life: young single, young couple

Smoking area // Yes

Waiting staff // Yes

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SES: A/B+ (middle-high to higher class)

Gender: Female 60% - Male 40%
Age: 19 35
Monthly income level: > IDR 10,000,000
Education: College-educated

Psychographics
Love good food, receptive to new ideas/things, active and critical,
convenience-oriented, love to socialize, in the mainstream culture, like
to be seen, inclined to claim self existence, hip, modern, young and
have vibrant lifestyle.

Take Away // Yes

High Chair // Yes

Average check // IDR 150.000 ++

Private Room // No

Outdoor seating // No
Delivery service // No

Valet Service : Yes

Reservation : Yes

Wi-fi // Yes

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DEMOGRAPHICS

next chapter>>
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<back
back to content

The new reconstructed Puro is now a Lounge that

sports a dark and seductive look, austere yet sexy,
classy and hip at the same time.

Puro Lounge
next chapter>>

City Plaza at WISMA MULIA

Jl Jend Gatot Subroto Kav 42
Jakarta 12710 Indonesia

OPERATION HOURS
LOUNGE:
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Friday & Saturday (22.00 04.00)

www.blowfish-puro.com
www.facebook.com/blowfishjakarta

Type of dishes // Various

Seating capacity // 84 (Resto)
114 (Lounge), 800 - 900 (Standing)

Smoking area // Yes

Waiting staff // Yes

Take Away // Yes

High Chair // Yes

Average check // IDR 150.000 ++

Private Room // No

Outdoor seating // No
Delivery service // No

Valet Service // Yes

Reservation // No (Recommended)

Wi-fi // Yes

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<back

www.ismayagroup.com/blowfish

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forward>

next chapter>>

next chapter>>
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Ismaya Live is the live / touring division of Ismaya Group, formed to channel the
Groups passions for promoting exciting entertainment and live performances. It
aims to be the number one trusted partner for sponsors to connect their brands
with their audiences through Ismaya Live events..

ISMAYA LIVE is the latest project by the Ismaya Group, it

is our mission to gradually become the industry leaders in
Indonesias Live Music and Entertainment Event by bringing
in on-demand artists from all over the world and to become
the #1 partners for Sponsors to promote their products
and brands to their consumers through our events.
Our diversified events portfolio consists of leading worldrenown acts from many different genres, from Katy Pery
(Pop), David Guetta, (Electronic), Yeah Yeah Yeahs (Indie),
Bloc Party (Rock), Suede (Britpop), 2PM (K-Pop), and so
many more.
IsmayaLive annual festivals are also one of most awaited
events in the region. D.W.P (Djakarta Warehouse Project)
is the nations biggest and leading dance music festival,
with more than 23,000 people attending in 2012 in 1 day.
Jakarta Culinary Festival is the nations leading culinary
lifestyle festival, with over 40,000 people attending each
of the last 2 years. Also, because of our passion in nonmainstream music, Love Garage is also the countrys
biggest Indie Music Festival, and in 2012 pulled in almost
8000 people.

ROYKSOPP

2PM

BEBEL GILBERTO

SUEDE

CUT COPY

ZEE AVI

JAMES YUILL

EMPIRE OF THE SUN

TWO DOOR CINEMA CLUB

KINA GRANNIS

YEAH YEAH YEAHS

TAIO CRUZ

BAG RAIDERS

LIL JON

BLOC PARTY

THE TEMPER TRAP

THE DRUMS

SHONTELLE

M.I.A

BEN FOLDS

LADYTRON

RUSSELL PETERS

DAVID GUETTA

STEVE ANGELLO

RASMUS FABER

SIMIAN MOBILE DISCO

JUSTICE

CALVIN HARRIS

PETE TONG

A-TRAK

AVICII

MARK RONSON

MARTIN SOLVEIG

JAZZY JEFF

AXWELL

GROOVE ARMADA

BOB SINCLAR

DASH BERLIN

SEBASTIAN INGROSSO

KASKADE

DIGITALISM

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<back

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KATY PERRY

next chapter>>

www.ismayalive.com

forward>
<back
back to content

DJAKARTA WAREHOUSE PROJECT (DWP) is Indonesias

biggest & leading annual dance music festival,
consistently featuring a selection of International and
Indonesias best electronic artists / djs in one-of-a-kind
dramatic dcor, and completed with the best quality
production of sound, lights and music.

next chapter>>

Indonesias Biggest
Dance Music Festival

next chapter>>

EMMA HEWITT

CALVIN HARRIS,

BRODINSKI

LIFELIKE

COSMIC GATE

PAUL VAN DYK

GESAFFELSTEIN

KASKADE

CHUCKIE

KNIFE PARTY

LATE NIGHT ALUMNI

BOB SINCLAR

DASH BERLIN

MARKUS SCHULZ,

NINA KRAVIZ

BOTTLESMOKER

FERRY CORSTEN

A-TRAK

ANGGER DIMAS,

LADYTRON

DAVID MORALES

Since its incarnation in 2009, the attendances of Electronic Dance Music lovers at D.W.P have grown rapidly. 2009 pulled in 3000

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CYBERJAPAN

people, 2010 pulled in 5000 people, 2011 pulled in 9000 people, and the latest in 2012 pulled in a strong 23,000 people over 1 day.
2012-edition of D.W.P featured the massive line-up of Avicii, Calvin Harris, Paul van Dyk, Knife Party, Markus Schulz, A-Trak, Porter

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PORTER ROBINSON,

Robinson, Brodinski, Gesaffelstein, Late Night Alumni, Nina Kraviz, Angger Dimas, Cyberjapan, and 20 of Indonesias leading EDM local
heroes.
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AVICII

One Month of Good Food,

Good Drinks, and Good Fun!

JCF

(Jakarta Culinary Festival) is a one-month long festival that covers

a multitude of new and exciting F&B related events from raw

materials to finished products. It is a perfect event for all Jakarta foodies to taste,
learn, and experience various food creations from many culinary experts, restaurants,
and high-quality products from different F&B suppliers. There are many goals for
JCF, amongst them building a stronger culinary community in Indonesia, offering an
tourism industry in Indonesia.
JCF is organized by Ismaya Catering Co. together with Ismaya Live. On organizing JCF,
Frans Widjaja, JCFs Managing Director, comments: Organizing a festival like this is

next chapter>>

educational forum for exchange amongst culinary enthusiasts and contributing to the

fun yet very complexin terms of matching the artists (chefs) schedules, matching
government, hotel, airlines, the media, and the list goes on. The preparation also
requires a lot of finesse as were dealing with many people from all over the world

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the support from sponsors and various partners, not just F&B-related, but also the

and teamwork. Its like building a massive puzzle where we have to gather everything
and put every piece in its place at the right time. Were very fortunate that we have a

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who are experienced and well known in the industry. It takes a lot of time, patience

growing Ismaya Group family as well as culinary trade partners who have a common
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vision to support the growth of the festival.

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next chapter>>

Vindex Tengker

George Colambaris

Staying true to the original concept, JCF 2012 is a one-month festival

that features tantalizing fun filled culinary events at various venues. It
was kicked off with a Grand Opening Expo, featuring Indonesian and
International chefs performing cooking demos, partner venues offering
a taste of their restaurant menus, delicious food and beverage suppliers
showcasing their latest and greatest products, trade experts offering
educational classes, and many more. JCF is a perfect event for all Jakarta
next chapter>>

www.jakartaculinaryfestival.com

International master chefs and Indonesias culinary stars, as well as high-

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quality products from different F&B suppliers.

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foodies to taste, learn, and experience various food creations from

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Mario Batali

If you are after a culinary

journey with a twist at
reasonable prices, Kitchenettes
food and homey atmosphere will
not disappoint. -JAKARTA GLOBE

JAKARTA CULINARY FESTIVAL

ITS More than just making mouths
water, the festival gives visitors a
chance to learn about the latest
trends in the culinary world.

-THE JAkART POST

BLOWFISH
Blowfish is arguably one of
the most happening places in
Jakarta. This is a place to be
seen, where people can chill
out in style, dressed to kill.

-THE JAkART POST

SOCIAL HOUSE
Tasty asian-fusion dishes and good
wines matched with views of bustling
Jalan Thamrin below.

-SUPER FUTURE

SOCIAL HOUSE
SOCIAL HOUSE: A wonderful spot
at which to sip a cocktail while
watching the sun set over the city
streets and the sky grow dark
behind the well-lit fountain.

DRAGONFLY

MAGNUM CAFE

Dragonfly makes it long-standing

favourite among the hip crowd
and keeps it at the forefront of
the industry

MAGNUM CAFE: The new incarnation of

the cafe riffs on just about every
trend now taking hold in Jakarta.

-DestinAsian MAGAZINE

-JAKARTA GLOBE

DRAGONFLY
DRAGONFLY : Glistering
in the dark in Jakarta
-WALLPAPER THAI

MAGNUM CAFE
The Magnum Cafe in
Indonesia received a
healthy response, with
longer lines than Krispy
Kreme doughnuts.

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KITCHENETTE

-BANGKOK POST

SOCIAL HOUSE
DUBAI
Good food quality and
really nice atmosphere.
Great casual spot.

-TabletHotels.com

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All in all, Blowfish is an

exuberant celebration if the
best of Japanese food, design and
lifestyle // Jakartas swankier
establishment..! -DestinAsian MAGAZINE

SKYE : The Jakartabased restaurant

group Ismaya has
quietly assembled an
impressive portfolio,
and its latest
venture Skye, on the
rooftop of Jakartas
BCA Tower, is no
exception. -WALLPAPER

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BLOWFISH

SKYE

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PEOPLE HAVE
BEEN TALKING ABOUT US

FROM PRINT TO SCREEN,RADIO TILL

INTERNET, THEY SAY....

DRAGONFLY: Inside this super-trendy bastion of VIP cool,

strobes and columns of blue, red and gold light keep things
pulsing. Celebrity DJs are an act in and of themselves.

-FROMMERS

JAKARTA
CULINARY
FESTIVAL 2012
A wonderful event,
gathering celebrity
chefs and culinary
experts, presenting
delicious treats and
food bazaar in one
place. -JAKARTA GLOBE

SOCIAL HOUSE

This trendy but laid-back loungestyle cafe is perfect for a relaxing

meal and a bottle of wine. -FROMMERS

DRAGONFLY
fetchingly stylish and seductively
intimate. -LIFESTYLE + TRAVEL

SOCIAL HOUSE
Social House, the name says it all. This
place is undoubtedly home to all things
social in Jakarta. -TIMEOUT JAKARTA

SOCIAL HOUSE DUBAI (UAE)

BLOWFISH
funkadelic restaurant with an avant-garde ethos and excellent
modern Japanese cuisine. Attached to the restaurant is a supertrendy bar of the same name with raging DJs, club-standard black
furniture and walls, funky lighting and plenty of beautiful people.

-Frommers

SOCIAL HOUSE: The chic, pale woodclad Social House is

one of the citys coolest hangout spaces. -Travel and Leisure Asia

AND MANY MORE...

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SOCIAL HOUSE JAKARTA

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The success of the cafe, which features the iconic

chocolate-coated ice cream on a stick, is a tribute to
the rising power of the middle-class, empowered by
robust demand and growing investment in the farflung archipelago. -Reuters

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MAGNUM CAFE

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When you cant decide whether youre craving for

something Asian or Western, hit this affordable
all-day Eclectic in Dubai Mall, which whips up an
almost overwhelming variety of international
cuisines all decent, some exeptional. The decor
is an amazing blend of classy and rustic with
wooden crates and merchandise-stocked shelves
galore, but an open plan means you might have
mall-goers staring at you while you eat, so try to
snag a table with great views of Dubai Fountain.
P.S. NO alchohol. -ZAGAT

Head of Public Relations : kikiutara@ismayagroup.com

Group Marketing Manager : febby@ismayagroup.com

Membership Department : 0818 99 4343 (Mon Fri, 9am 6pm)

Recruitments : ismayagroupcareer.wordpress.com