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The model includes four factors that are essential to competitive advantage in a country.
1. Firm strategy, structure and rivalry this relates to how organisations are
managed within the industry in this country. The creation of companies and
competition is also important under this.
2. Factor conditions this refers to the countrys factors of production, which might
include labour, natural resources, infrastructure and land.
3. Demand conditions this is related to the amount of demand that there is for the
services and/or products of an industry within a particular country.
4. Related and supporting industries these are the types of industry which are
required for any particular industry to operate successfully.
How are companies structured here? Are they more family-orientated? Hierarchical?
Factor conditions
Does the country have the skilled workforce required for the industry you are wishing
to enter?
Are there any unusual techniques that have been developed that could be leveraged
for competitive advantage?
Demand conditions
It does not assess your abilities to succeed in the country the four
characteristics may be strong, but your company may still fail by not taking full
advantage of the opportunities that are available.
Other factors may influence success there may be events that could not have
been predicted, such as new technological developments or government
interventions.