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are willing to carryout the task; must put in effort, work harder in other to achieve the results. For
this purpose Visafone and Zain Nigeria has been chosen as a case study.
1.2 RESEARCH PROBLEM
Most organizations have to struggle with the problem of low productivity, poor attitude to work
and lack of enthusiasm among workers. This has been identified as the problem of the working
environment both in the public and private sector. It is believed that people are frustrated because
they are no incentives and promotion from those at the top management.
It is very important that steps are taken to find out what people need, what inspires them and
what motivate them to higher productivity.
Then this research would stirrup the following question:
1. How does motivation affect workers productivity?
2. What are workers motivators and how available are they?
3. Would the workers be ready to risk their lives for the organization?
1.3 OBJECTIVES OF THE STUDY
1. To find out how motivation can lead to workers productivity.
2. To know the workers motivators and how they can be easily identified.
3. To determine the level at which the workers are committed to the organization.
1.4 RESEARCH HYPOTHESES
1. Null Hypothesis: There is no relationship between motivation and workers productivity
Alternative Hypothesis: There is a relationship between motivation and workers
productivity
2. Null Hypothesis: Workers motivators cannot be easily identified
Alternative Hypothesis: Workers motivators can be easily identified
3. Null Hypothesis: Workers are not committed to the organization
Alternative Hypothesis: Workers are committed to the organization
LITERATURE REVIEW
From the days of Taylor, F.W to date, the most demanding problem in production/operation
management is how managers should relate to deal with employees for maximum productivity.
Motivation for a long time, has occupied the center stage in many studies and research works.
This is due to the fact that it is an undying factor, in the working life time of a person. It
determines the attitude a worker adopts towards his work. A well motivated worker, puts in his
best, in his place of work and the organization, is better for it.
The explanation of theories of motivation is rooted in theories of behaviour which comprise the
variables of instincts, needs, rewards, cognition, and job characteristics. There is a casual
relationship among these variables from the basis of theories of behaviour and subsequently
theories of motivation. Therefore, the question borders on how to foster competence, how to gain
commitment, how to maintain motivation and how to spur the loyalty of the workforce in the
system, more so, in most companies the relationship between the management and labour have
been antagonistic violent or antipodal.
In this chapter, we shall review related literature on works of motivation as been sponsored by
different intellectual and behavioural scientists. The various motivational tools identified by the
authors and their importance to the employees and employers shall be of added advantage.
Motivation is very vital to the advancement of the organizational goals. Many writers and
behavioural psychologist have made attempts at the definition of motivation and words
synonymous to it. The word motivation comes from the Latin word "movere", which means to
move. Robbins (1997) sees motivation as the willingness to do something and it is conditioned
by his actions ability to satisfy some need for the individual. Vroom (1964) defined motivation
as a process of governing choices made by persons or lower organisms among alternative forms
voluntary activity. Stoner and Freeman (1997) stated that motivations are those factors that
course, channel and sustain behaviour. Akinmayowa (2006) defined motivation as the natural
audience for a person to develop the will to work and improve productivity without any element
of force or coercion.
The term motivation theory is concerned with the processes that describe why and how human
behaviour is activated and directed. It is regarded as one of the most important areas of study in
the field of organizational behaviour. The act of directing and controlling a group of people for
the purposes of coordinating and balancing the group towards accomplishing a goal beyond the
scope of individual effort is known as management. Hence, it is obvious, that managers cannot
do these jobs without knowing what motivates people. Many businesses today strive to uncover
motivating factors that will help them achieve success within their industry. An in-depth
knowledge of motivational theory helps someone to become a better manager.
Extrinsic motivation comes from outside of the performer. Extrinsic motivation drives me to do
things for tangible rewards or pressures, rather than for the fun of it. Money is the most obvious
example, but coercion and threat of punishment are also common extrinsic motivations. Social
psychological research has indicated that extrinsic rewards can lead to over-justification and a
subsequent reduction in intrinsic motivation. Extrinsic incentives sometimes can weaken the
motivation as well.
Job security,
More responsibility and authority,
Sense of belonging and recognition,
Job enrichment,
Better quality of work life,
Opportunity for growth and promotion,
Job rotation,
Money,
Job enlargement,
Work design,
Reinforcement,
Productivity,
Promotion.
1. Money: Adam Smith contended that the pursuit of self interest and the maximization of gain
are the prime motivations of people. Taylor agreed with this contention and believes that an
individual. However, this has been subjected to a lot of criticism. Maslow has money at the
lowest level of the hierarchy and shows other needs are better motivators to staff. McGregor
places money in his Theory X category and feels it is a poor motivator. Praise and recognition
are placed in the Theory Y category and are considered stronger motivators than money.
Motivated employees always look for better ways to do a job.
I.
II.
The average workplace is about midway between the extremes of high threat and high
opportunity. Motivation by threat is a dead-end strategy, and naturally staffs are more attracted to
the opportunity side of the motivation curve than the threat side. Motivation is a powerful tool in
the work environment that can lead to employees working at their most efficient levels of
production. Nevertheless, money is an urgent means for achieving a minimum standard of living.
However, there is also empirical evidence showning that money incentives, if wrongly applied
may not serve as a motivator.
2. Job Enrichment: This agrees in totality with Herzbergs Two Factor which emphasizes job
content as a very essential means of motivating workers. It involves improving the quality of life
of workers by giving workers freedom in work related issues. Workers are becoming increasingly
dissatisfied and frustrated by routine work, poor working environment, no challenging job and
are reaching negatively with output, restriction, poor work, absenteecism, high turn-over and so
on.
3. Job Enlargement: This involves better management of duties by adding new tasks, thus
making the job less specialized and monotoneous, and stimulating the development of new skills.
This is essentially horizontal enlargement.
4. Job Rotation: In this approach, staff is trained in a variety of skills, and moved from job to
job intervals in a determined or voluntary basis. Job interest is increased by opportunities to learn
and develop new skills. The move must not be too frequent or social relationships will be his
output.
5. Participation: This can be ensured by emploring such management by objectives (MBO).
Participation could be explained as being in the act. It instills in the workers mind a sense of
belonging and of pride, which ultimately boost his morale. It has to do with involving workers in
the decision making process. This according to various research result triggers the will to be
harder working and more committed to the realization of jointly set objectives. In order words, it
assits in fulfilling basic motivational conditions such as recognition. It also satisfied need for
affililiation and acceptance just as it gives a sense of accomplishment.
6. Promotion: This is ideal rewards for workers positive attitude to work which consequently
enhances his productivity level and ultimately increases profit. Besides the rewards of money, an
individual desires power and authority, and thus at a certain level will cease to be motivated by
money. He will at this point take positive pride in leadership position as well as greater authority
over decision making. When not given these, then the result continuously becomes clashes with
co-workers, he may be frustrated, demoralized. The reverse will be the case if he is promoted.
Applying proper motivational techniques can be much harder than it seems. Steven Kerr notes
that when creating a reward system, it can be easy to reward A, while hoping for B and in the
process, reap harmful effects that can jeopardize your goals.
b)
c)
d)
e)
f)
Restructuring jobs
g)
These are the basic strategies, though the mix in the final 'recipe' will vary from workplace
situation to situation. Essentially, there is a gap between an individuals actual state and some
desired state and the manager tries to reduce this gap.
Motivation is, in effect, a means to reduce and manipulate this gap. It is inducing others in a
specific way towards goals, specifically stated by the motivator. Naturally, these goals as also the
motivation system must conform to the corporate policy of the organization. The motivational
system must be tailored to the situation and to the organization.
Productivity in general is indeed difficult to express or to measure. It is however, possible to consider productivity in
terms of various basic resources used in organization (Akinmayowa, 2005).
As a matter of fact, motivation has a good effect on the productivity of an organization, that is,
its employees are properly motivated, coached and receive the right attension. Use simple
productivity improvement tools and techniques are rewarded in an appropriate way. If employees
are properly motivated there will be increased volume in the productivity that is to reach the
wider market, better quality, better output, better benefits to customers unit cost, must profit or
more sales will be accomplished.
However, 15%, or over four million employees, are not happy with work. And this
dissatisfaction is having an effect on business; higher absence, higher staff turnover and low
productivity are all a result of poor motivation.
Though it has been emphasized that monetary motivation enhances workers performance (hence
increases productivity) in developing countries like Nigeria. Monetary motivation only increase
productivity where the gains from the improved productivity are shared equitable and fairly
among the employees, consumers and even the government. Employers can share through better
returns on investment and upgraded technical capacity that should increase competitiveness in
the market, consumers can share through goods and services of better quality and lower prices
and government can share through possibility of investing gains in better infrastructure, better
services in more employment opportunities and in reducing social inequality. Non monetary
incentives such as praise to respected superior, respects from colleagues for meeting agreed
production targets have been found to be very effective motivators. In work situation, respect for
employees has been observed to increased productivity considerably. Emphasis on moral
motivation started the movement for more employees to cooperate regardless of monetary
motivation. One of the observed components of Japanese economic success is the employees will
to work. Japanese employees do not regard their work as a means to earning income rather as an
opportunity to belong to a team of producers and opportunity to use intelligence, aptitude
creativity and ability.
Non-negative reinforcers that have enhanced the productivity in organizations include those that
strengthen employees positive values and attitude, especially when they include publicity. This
non-monetary reinforcer includes employee participation in decision making, the quality of the
working life, working conditions, these motivational tools have been observed significantly.
2.5 TELECOMMUNICATION
A changing environment emerged from the early 1990s in the telecommunication industry based
on the awareness that the sector had become the engine of growth for national economies.
Advances in microelectronics, the commercial exploitation of communication satellite from the
early 1970s, fibre optic systems, and ever smaller and cheaper micro computers encouraged new
information and telecommunication service providers to enter into a field traditionally the
domain of PTTs -the national monopoly operators. (Olawale Ige, May 17, 2003)
Revenue from Telecom services alone was estimated at USD2.5 trillion as at 2004.
telecommunications industry, the number of telephone lines has grown from about 400,000 to
approximately 30 million users. In addition to increasing the teledensity ratio in the country,
telecom industry have created employment and spurred growth in ancillary industry. The
Nigerian government is taking the telecommunications industry seriously and has launched a
satellite into orbit.
Operators
Technology
Subscribers
Ownership
1
2
MTN
Glo Mobile
GSM
GSM
(in millions)
28.751 [154] (Sept 2009)
20.10
[155]
(December
MTN (76%)
Globacom
3
4
5
6
Zain
Starcomms
Mtel
Etisalat
GSM
CDMA2000 1X
GSM
GSM, GPRS
2008)
14.646 [156] (June 2009)
1.16 [157] (December 2008)
0.150 [158] (June 2007)
0.400
[159]
(December
7
8
Multilinks Telkom
Visafone
CDMA2000 1X
CDMA2000 1X
2008)
1.99 [160] (December 2008)
3.00 [161] (June 2009)
Telkom 75%
Visafone
Source: www.ametw.com
A revolution has indeed taken place in the Telecom industry in Nigeria. Nigeria has become one
of the fastest growing markets in the world for mobile communications.
It all started in year 2001 and by 2004 the network has grown from 0.5m lines to 10m lines;
representing a 20 fold increase in 3 years.
METHODOLOGY
The essence of this study is: To find out how motivation can lead to workers productivity, to
know the workers motivators and how they can be easily identified, to determine the level at
which the workers is committed to the organization.
3.2 APPROACHES TO RESEARCH DESIGN
A research design is a plan that guides the researcher in the various stages of the research
process. It defines the population been studied, the sample size etc. Generally, research design
may be experimental, a survey, an observation, or a case study. This study will adopt a survey
design.
Survey design has to do with systematically gathering information from respondents for the
purpose of understanding and/or predicting some aspect of the behaviour of the population of
interest. (Yomere and Agbonifoh, 1999) The population of interest here is gotten from
Telecommunication Companies in Nigeria. The survey design is used here because it is the best
method for capturing information that is of ssubjective manner.
3.3 POPULATION OF THE STUDY
Population of study refers to the group about whom we want to be able to draw up a conclusion.
It is the totality of objects or elements being studied and to which the generalization of our result
will apply.
Since the study covers Telecommunication Companies in Nigeria, all Telecommunication
Companies in Nigeria will therefore constitute the population of the study. As at July, 2009 the
Telecommunication Companies that were registered with Nigerian Communications Commission
(NCC) were eight (8) in number. (See Table 2.1 for a comprehensive list).
3.4 THE SAMPLING FRAMEWORK
A sample is a subset of the population selected for the study in place of studying the entire
population. Sampling has to do with selecting a sample. The methods that are usually adopted
when choosing a sample can be categorize into two namely; Probability Sampling Method and
Non- Probability Sampling Method.
The Probability Sampling Method is sub-divided into Simple Random Sampling, Systematic
Sampling, Stratified Random Sampling and Multi-Stage Cluster Sampling. Non-Probability
Sampling Method on the other hand is sub-divided into convenience Sampling, Judgmental
Sampling and Quota Sampling.
The sampling method that has been adopted for this study is random sampling. The reason for
adopting this method is that not all Telecommunication Companies have an office in Edo State.
As such, two of the telecommunication have been selected out of the six existing
telecommunication in Nigeria. The sample is therefore made up of;
Visafone and Zain.
We selected Zain because they represent the oldest amongst the six(6) Ttelecommunication
Companies( since they have survived since 2003) when Nigeria first startrd using mobile phones.
Visafone on the other hand was selected to represent the new breed of Telecommunication
Companies.
3.5 METHOD OF DATA GATHERING
Data is the raw material for information. There are basically two sources from which data can be
gotten. They are Primary sources and Secondary sources.
Primary sources are those sources with already made data. Primary sources therefore
encompass surveys, experiments, etc. Secondary Sources include reports of various institutions
(for instance, the NCC report), libraries, etc.
We will however be using primary data from primary sources because, the issue being treated
(Motivation for Workers Productivity: The Telecomm. Experience) is a subjective one and as
such already made information does not exist.
The data for this study will be collected using questionnaires that will be administered to
workers; mainly observing workers ie top, middle and front line managerial workers and also
foremen.
3.6 DESCRIPTION OF THE RESEARCH INSTRUMENT
The research instrument that will be used is Questionnaire. A questionnaire is a document
containing a set of questions for soliciting information from respondents on the subject matter of
the research investigation (Yomere and Agbonifoh, 1999). It contains questions to be answered
completely by the respondents. It is particularly useful where the researcher wants to obtain
answers to the same set of questions from several people.
Since the data been sought is of a complex nature, the questionnaire will be a combination of
open and close-ended questions. Open-ended questions allow respondents to express their
answer as they please without any restrictions. It is used in this research because it will enable us
obtain salient information that were not previously thought of.
Closed-ended questions are those in which respondents are given options that will adequately
cover the possible range of their response. Closed-ended question that will be used in the
questionnaire are dichotomous questions and liker-type questions.
3.7 METHOD OF DATA ANALYSIS
Data analysis has to do with converting a series of recorded information (data) into descriptive
statements and/or inferences about relationships. The data that will be collected from both the
structured and unstructured sections of the questionnaire will be grouped with a view to attaining
the objectives that have been put forward.
In analyzing these data, descriptive statistics will be used. To be more specific, the percentage
frequency method as well as Tables will be used in analyzing the data obtained.
4.3 TESTING OF HYPOTHESIS
In the introductory chapter of this study, we formulated some hypothesis to guide the conduct of
this study. We shall, in this section, attempt to test these hypothesis in order to determine their
acceptability and unacceptability--hence, it is after that that a reliable conclusion could be drawn.
The following hypotheses are to be tested:
1. Null Hypothesis: There is no relationship between motivation and workers productivity
Alternative Hypothesis: There is a relationship between motivation and workers
productivity
2. Null Hypothesis: Workers motivating factors cannot be easily identified
Alternative Hypothesis: Workers motivating factors can be easily identified
3. Null Hypothesis: Workers are not committed to the organization
Alternative Hypothesis: Workers are committed to the organization
The hypothesis would be tested using the chi-square statistical tool, which is given as:
For One Way Classification
X2
(O e)2
e
X2 = chi- square
Where;
e = expected frequency
Using a level of significance of 0.05 (5%) the computed chi-square value
X2cal > X2tab
we reject Ho
we accept Ho
eij
X2 = chi- square
Oij = observed frequency
k = no. of columns
r = no. of row since the expected is not given,
we reject Ho
we accept Ho
HYPOTHESIS 1
One Way classification
Table 7.1 The computational details of the 1st hypothesis
Responses
Oe
(O e)
(O e)2
Yes
48
No
2
Total
50
Source: Field Survey
25
25
50
23
-23
17
(5.5)
3
(19.5)
Extrinsic
Male
22
(5.5)
(19.5)
Female
11 =
39 25
50
19.5
12 =
11 25
50
5.5
21 =
39 25
50
19.5
22 =
11 25
50
5.5
eij
Table 7.2 The computational details of the 2nd hypothesis
529
529
21.16
21.16
42.32
Responses
Intrinsic(Male)
Extrinsic(Male)
Intrinsic(Female)
Extrinsic(Female
)
Total
Source: Field Survey
d.f = (2-1)(2-1) = 1
Oij
eij
(Oij- eij)
(Oij- eij)2
17
8
22
3
19.5
5.5
19.5
5.5
-2.5
2.5
2.5
-2.5
6.25
6.25
6.25
6.25
(Oij- eij)2
eij
0.32
1.14
0.32
1.14
2.92
we accept Ho
NB: The data gotten from open question 26 of the questionnaire were classified into intrinsic and
extrinsic.
The factors that were identified as
Extrinsic are;
Intrinsic are;
Good pay
Welfare packages
Career growth
Promotion
Recognition
(O e)2
Oe
(O e)2
Yes
49
No
1
Total
50
Source: Field Survey
25
25
50
24
-24
576
576
23.04
23.04
46.08
we reject Ho
The study is aimed at examining motivational techniques for workers productivity: the telecom
experience. Two major operators in the industry namely Visafone Nigeria Limited and Zain
Nigeria were used for the study. A total of 50 respondents were sampled through the instrument
of the questionnaire.
The sampled respondents were selected by lottery method (a variant of the sample random
sampling method). This was done to at least minimize the incidence of bias in the sampling
process. To actualize the research objective three hypotheses are stated and tested. There are;
1. There is a relationship between motivation and workers productivity.
2. Workers motivators can be easily identified.
3. Workers are committed to the organization.
The above hypotheses were evaluated with the aid of Z-test for population proportion at 5% level
of significance. The research result revealed the following:
a) That the proportion of respondents in the sampled companies motivated by pay is quite
significant.
b) That the proportion of respondents in the sampled companies motivated by extrinsic
motivation is appreciable
That the proportion of respondents in the sampled companies committed to work is high.
5.2 SUMMARY OF FINDINGS
From the study, it was revealed that companies in the telecommunication sector take due
cognizance of workers productivity. The research finding reveals that motivation has great
significant impact in the productivity of workers. Other research finding includes:
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