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STRATEGIC MANAGEMENT
SUBMITTED BY:
TANIYA WILLY
BBA (G)
AUD1537
STRATEGIC MANAGEMENT
What is Strategic Management?
Strategic management means formulation and implementation of the major goals and
initiatives taken by a companys Top Management on behalf of owners, based on
consideration of resources and an assessment of the internal and external environments in
which the organization competes.
MEANING
Strategic Management is all about identification and description of the strategies that
managers can carry so as to achieve better performance and a competitive advantage for their
organization. An organization is said to have competitive advantage if its profitability is
higher than the average profitability for all companies in its industry.
Strategic management is nothing but planning for both predictable
as well as unfeasible contingencies. It is applicable to both small as well as large
organizations as even the smallest organization face competition and, by formulating and
implementing appropriate strategies, they can attain sustainable competitive advantage.
IMPORTANCE
Strategies are usually derived by the top executives of the company and presented to
the board of directors in order to ensure they are in line with the expectations of
the stakeholders.
2
The implications of the selected strategy are highly important. These are illustrated
through achieving high levels of strategic alignment and consistency relative to both
the external and internal environment.
All strategic planning deals with at least one of three key questions:
"What do we do?"
"For whom do we do it?" and
"How do we excel?"
In business strategic planning, the third question refers more to beating or avoiding
competition.
c.
3) Strategy Implementation
The final step, strategy implementation is defined as the way in which we will translate our
strategy into actions. Strategic implementation requires careful planning and proper
deployment of your companys resources, careful handling of possible changes in your
organization structure and effective change management. Implementation of your strategy
can take place in several stages.
Middle managers are responsible for business units and major departments. Examples of
middle managers are department head, division head, and director of the research lab. The
responsibilities of middle managers include translating executive orders into operation,
implementing plans, and directly supervising lower-level managers. Middle managers
typically have two or more management levels beneath them. They receive overall strategies
and policies from top managers and the translate them into specific objective and programs
for first-line managers.
First-line managers are directly responsible for the production of goods and services.
Particularly, they are responsible for directing nonsupervisory employees. First-line managers
are variously called office manager, section chief, line manager, supervisor.
OUR MISSION
5
This is further underlined in our mission statement, which has four main elements:
1) We want to simplify the lives of our customers
2) We make our customers, employees and investors more successful
3) We make a positive contribution to the world
4) We always demonstrate respect when achieving our results
OBJECTIVES
The company is deeply proud of its contribution that is in their daily work. Everything that is
moved from one place to another needs the aid of logistics but behind this simple truth one
finds millions of stories. As the logistics company for the world, formed the backbone of
trade, ensuring that whatever needs to be delivered, gets delivered. A shipment placed in our
trust may include life-saving medicines, or a birthday present from a friend, or hold a
companys entire existence in the form of a prototype. They do not only deliver parcels and
packages, and make sure containers arrive at ports: we deliver prosperity, we transport health,
we power growth, and we deliver joy. Every day we connect people, improving their lives.
GOALS
Express deliveries worldwide; freight forwarding with planes, trucks, ships and trains;
warehousing services that go beyond just storage, but include everything from packaging to
repairs; international mail deliveries; customized and specialized shipping.
CORE COMPETENCIES
DHL ecommerce provides standard international parcel pick-up, delivery and return solutions
for business customers as well as e-commerce logistics and facilitation services. In its daily
business DHL Global Forwarding takes care of a variety of customers' logistics needs, from
standardized logistics operations and multi-modal transport solutions to highly individualized
industrial projects. DHL Supply Chain is the global market leader in contract logistics,
providing warehousing, managed transport and value-added services and offers solutions for
corporate information and communications management.