SCHOOL OF BUSINESS AND ECONOMICS

Master of Science in Business Administration

Course Catalog Summer Semester 2016

Up-to-date information can be found at:

www.wiwi.rwth-aachen.de
www.campus.rwth-aachen.de
Please note that the information about the courses offered is intended as a guide only, it lays no
claim to completeness! You will find general information about the courses and examinations on
page 21. We highly recommend that you read this section attentively.

CONTENT
Advanced Energy Economics (5 CP) ..................................................................................................... 5
Advanced Macroeconomics (5 CP) ...................................................................................................... 5
Algorithmic Game Theory I & II (each 5 CP)......................................................................................... 5
Applied Economic Policy Evaluation (5 CP) .......................................................................................... 6
Behavioral Management Accounting (5 CP) ........................................................................................ 6
Consumer Centric New Product Development II (5CP) ....................................................................... 7
Development Economics (5CP) ............................................................................................................ 7
Development of IT-Standards (5CP) .................................................................................................... 8
Economics of Technical Change (5 CP) ................................................................................................ 8
Industrial Organization (5 CP) .............................................................................................................. 9
International Automobile Management (5 CP) ................................................................................... 9
Managing the Innovation Process (5 CP) ............................................................................................. 9
Marketing Management (5 CP) .......................................................................................................... 10
Microeconometrics (5 CP).................................................................................................................. 10
Organization Theory (5 CP) ................................................................................................................ 10
Process Management (5 CP) .............................................................................................................. 11
Quantitative Innovation Research (5 CP) ........................................................................................... 11
Service Marketing Innovation (5 CP) ................................................................................................. 12
Smart Grid Economics and Information Management (5 CP) ........................................................... 12
Strategy for the Information Economy (5 CP) ................................................................................... 13
White-Collar Crime (5 CP) .................................................................................................................. 13
GERMAN TAUGHT COURSES ..................................................................................................................... 14
Anbahnung, Gestaltung und Abwicklung von Vertrgen (5 CP) ........................................................ 14
3

Ausgewhlte Fragen des Internationalen Finanzmanagements (5 CP) ............................................. 14

Basismodul Wirtschafts-, Sozial- und Technologiegeschichte ........................................................... 14
Globalisierung der Weltwirtschaft (5 CP) ....................................................................................... 14
Einfhrung in Datatstream (5 CP) ...................................................................................................... 15
Human Resource Management & Industrielle Beziehungen (5 CP) .................................................. 15
Informationsmanagement (5 CP)....................................................................................................... 15
Informationskonomie (5 CP) ............................................................................................................ 15
Internationale Wirtschaftsbeziehungen (5 CP) .................................................................................. 16
Kombinatorische Optimierung in Produktion und Logistik (5 CP) ..................................................... 16
Logistikmanagement (5 CP) ............................................................................................................... 16
Management von Transportnetzen (5 CP)......................................................................................... 17
Mobile Business (5 CP) ....................................................................................................................... 17
Optimierung von Distributionsnetzwerken (5 CP) ............................................................................. 18
Principles of Marketing (5 CP)............................................................................................................ 18
Produktionsplanung und -steuerung (5 CP)....................................................................................... 18
Qualitative Forschungsmethoden (5 CP) ........................................................................................... 19
Revenue Management (5CP) ............................................................................................................. 19
Umweltkonomie (5 CP) .................................................................................................................... 19
Unternehmensbewertung (5 CP) ....................................................................................................... 20
Unternehmensentwicklung (5 CP) ..................................................................................................... 20
Wertschpfungscontrolling (5 CP) ..................................................................................................... 20
GENERAL INFORMATION ABOUT LECTURES, TUTORIALS AND EXAMINATIONS .............. 21

English taught courses

Advanced Energy Economics (5 CP)

(MSBWL-310/13)

Prof. Dr. Reinhard Madlener

Ever-expanding demand and limited supply will ensure the eventual collapse of the non-renewable fossil
fuel economy upon which the modern world is built. At the same time, unrestricted energy use, whether
through fossil or biofuels, is a significant contributor to escalating levels of CO2 and other pollutants. Research and investment in alternative sources of energy is growing rapidly, but informed opinion is sceptical
of the possibility that we will transition to an economic system built on renewable energy in the near future. In this course we deal with the use of economic theory, policy instruments and modeling to better
understand energy markets, and their salient aspects, and on developing a critical understanding of energy
and how it impacts our national and global economies.

Advanced Macroeconomics (5 CP)

(MSBWL-201/13)

Prof. Rdiger Bachmann

We start with an introduction into the formal treatment of the consumption decision of households and the
investment decision of firms. Then general equilibrium is introduced and the neoclassical growth model in
its infinite-horizon and overlapping-generation versions analyzed. Next, the neoclassical growth model is
applied to business cycle theory both in the real business cycle and the Neokeynesian variety. Monetary
and fiscal policy are discussed in these dynamic settings. The modern treatment of unemployment in macroeconomics will be expounded.
This class is a first introduction into the modern, mathematical treatment of macroeconomics. It functions
as a bridge towards the fully dynamic and quantitative approach that is now the hallmark of modern macroeconomics. The role of risk in economic decision making and its implications for macroeconomic dynamics in particular are discussed.

Algorithmic Game Theory I & II (each 5 CP)

(MSBWL-445/13)

Prof. Britta Peis

Introduction to Game Theory, the complexity of computing winning strategies for games in different forms,
algorithms for computing general Nash equilibria, congestion and potential games, complexity of pure equilibria in congestion games, selfish routing, price of anarchy, taxes and tolls, routing with methods from Evolutionary Game Theory, complexity of combinatorial auctions, mechanism design, incentive compatible
mechanisms, cost sharing methods.

Applied Economic Policy Evaluation (5 CP)

(MSBWL-409/13)

Jun.Prof. Jaewon Jung

The lecture addresses:

(1) Basic structure of CGE models,
(2) Tax reforms,
(3) Open economy trade models,
(4) Trade liberalization and economic integration,
(5) FDI and multinational enterprises,
(6) Overlapping generations (OLG) models,
(7) The real world applications

Please note that this is a limited course!

To improve decisions making, policy makers need better information on each alternatives efficiency and
distributional effects, requiring taking into account the interdependence among all agents and markets.
Especially, todays close economic interdependence among countries (globalization) is one of the main challenges of policy makers. Over the past decades, applied general equilibrium (or computable general equilibrium; CGE) has become an indispensable tool of modern quantative policy analysis and been widely used in
both academic and professional institutions all over the world. This course aims at providing basic concepts
and necessary tools to construct applied general equilibrium models to conduct economic (in particular
international trade) policy evaluation. The course consists of lectures and tutorials. In tutorial classes, students will learn the basic skills to develop applied Ge models and conduct simulations to evaluate particular
policy issues using GAMS, the undisputed software for applied GE and used all over the world.

Behavioral Management Accounting (5 CP)

(MSBWL-235/13)

Prof. Peter Letmathe

Prof. Robert Bhm

Planned contents:
Behavioral Controlling
Relevant aspects from other fields (neuroscience, psychology)
Corporate culture, social norms and individual behavior
Path dependencies and corporate decision making
Coordination of individual behavior
Coordination of group behavior
Cognition and Learning
Knowledge transfer and sabotage
Measurement of competencies and employee evaluation
Corporate Social Responsibility

Please note that this is a limited course!

Consumer Centric New Product Development II (5CP)

(MSBWL-286/13)

Prof. Dr. Hans-Willi Schroiff

This course deals with the development of consumer-centric innovation - mainly for fmcg businesses,
but the taught principles can be easily transferred to other businesses as well. The course is the continuation of the course Consumer Centric New Product Development I taught in the fall/winter
term.
It focuses on the monitoring of introduced new projects in the real marketplace and teaches how to
get this monitoring accomplished in an actionable and valid way. This involves the basic understanding of a launch plan, the KPIs needed for monitoring, information about the relevant data sources etc.
Furthermore, emphasis will be put on devising a feasible action plan to guarantee the projected sales
figures (as devised in the plan).
Assessment method: 30% Colloquium, 40% Score on Main Project Presentations, 30% Score on Mini
Project Paper

Development Economics (5CP)

(MSBWL-189/13)

Prof. Oliver Lorz

(1) Assessing Economic Development: Concepts and Measurement

(2) Theories of Economic Growth and Development
(3) Political Institutions and Development
(4) Poverty and Inequality
(5) Population Growth
(6) Environmental Quality
(7) Further Issues
(8) Development Policy
Upon successful completion of this course, students will be able to:
Describe main concepts of economic development. Apply theories of economic growth, international trade
and institutional economics to explain the unequal development of countries in the world economy. Discuss
political and economic issues related to developing countries. Critically reflect on strategies of development
policy.

Please note that this is a limited course!

Development of IT-Standards (5CP)

(MSBWL-208/13)

Prof. Kai Reimers

Organizations are the main buyers of information technology (IT) products. Such products are used to
build information systems which increasingly cross organizational boundaries. Information systems
consist not only of IT products, but also of organizational processes, knowledge and rules. Together,
they form the "nervous system" of organizations and networks of organizations. From a users point
of view, this means that IT products need to be integrated as components into larger systems; from a
vendors point of view, products need to be positioned so as to make their incorporation into larger
systems easy while also protecting competitive interests of the firm. The key to both these tasks is the
specification and possibly standardization of interfaces through which IT products are linked with
other products and systems, thus becoming part of systems themselves. Therefore, consideration of
possible participation in processes aimed at specifying and standardizing these interfaces becomes an
increasingly important task for vendors and user organizations alike (often, large vendors are also
users themselves). Thus, the field of IT standardization is well on its way towards becoming a general
management issue.

Economics of Technical Change (5 CP)

(MSBWL-312/13)

Prof. Reinhard Madlener

Economics of Technical Change addresses the core of economic growth, viz. the role of technological and
related organizational innovation and its economic impacts. This subdiscipline in economics, which focuses
on both research & development (R&D) and market diffusion, has found a completely new dimension in the
era of information and communication technologies (ICT). In this course, we shed light on how traditional
theories and methods can help to analyze phenomena of technical change and related issues (e.g. standards, patents) and where we can find parallels to earlier developments. An overview of the main interests
and more recent developments in this field of research will be given. A special focus is put on the impact of
ICT for innovation and productivity development, which incorporates network effects in particular. Further
topics encompass knowledge as a public good, path dependence and lock-in effects, standardization, competition, intellectual property and patent statistics, general purpose technologies, software licensing, as
well as policy and R&D funding aspects. Among others, we will also use game-theoretic approaches.

(MSBWL-213/13)

Prof. Dr. Thomas Kittsteiner

The course introduces the microeconomic tools, concepts and theory that help us to understand and
analyze competitive strategies and market structures. In particular optimal, strategies for R&D, technology adoption, networked markets and two-sided platforms are discussed. The course also provides
an introduction to the economic principles underlying the design of e-commerce platforms and auctions.
Students will learn
(1) how to develop and analyze strategies in the context of different market structures and competitors strategies
(2) how to apply microeconomic concepts to questions of optimal R&D investments, timing of technology adoption, auction and market design, networked markets
(3) the practical relevance of the insights gained by discussing case studies
(4) the limitations of theoretical modelling
(5) critical thinking in business contexts
(6) research-based problem solving
(7) to critically assess welfare implications of economic decision making

Please note that this is a

limited course!

Please note that this is a limited course!

Industrial Organization (5 CP)

International Automobile Management (5 CP)

(MSBWL-380/10)

Dr. Garnet Kasperk

The automotive industry is one of the most important industries not only for Germany but for many
other industrialized as well as developing countries. Three major developments challenge automotive
companies: the electrification of vehicles, globalization of the value chain activities and global competitive structures as well as changing mobility needs of customers.
The lecture will enable students to understand automotive market structures and key industry challenges. Strategies of key automotive players will be analyzed in order to identify the major competitive
strengths.

Please note that this is a

limited course!

Managing the Innovation Process (5 CP)

(MSBWL-264/13)

Prof. Frank Thomas Piller

This lecture follows the various activities along the stages of the innovation process on the level of an
innovation project. It provides participants with a decision structure along these stages. The main part of
the lecture provides an introduction into methods of gathering need information and creative problem
solving. A special emphasis is placed on evaluation methods for different stages of idea and concept
screening and selection. The second part of the lecture introduces the participants into the challenges of
organizing for innovation within an established firm and covers aspects of project management, overcoming internal inertia to change, team structures, and the role of promotors and champions for successful innovation.

Please note that this is a

limited course!

Marketing Management (5 CP)

(MSBWL-220/13)

Prof. Daniel Wentzel

The course aims to provide students with an in-depth view into the marketing planning and execution
process. This involves revisiting the tools that may be used for effectively planning a marketing strategy as well as the instruments that are used for executing that strategy. A special emphasis will be
placed on evaluating the assumptions behind the marketing planning process and on assessing the
effectiveness of specific marketing instruments from a psychological perspective. As part of the
course, we will transfer the theoretical knowledge gleaned in class to real-world case studies.

Microeconometrics (5 CP)
(MSBWL-221/13)

Prof. Almut Balleer

Estimation of linear and nonlinear models with cross-sectional and panel data;
OLS, instrumental variable estimation, fixed and random effects, binary choice models, selection models,
duration models;
Programming with STATA

Please note that this is a

limited course!

Organization Theory (5 CP)

(MSBWL-238/13)

Prof. Torsten-Oliver Salge

This course provides an introduction to organisation theory. This involves understanding the intellectual foundations, underlying assumptions and principal propositions of selected theories including for
instance behavioural theory, population ecology theory, institutional theory and the resource-based
view. As part of this course, participants will have the opportunity to become familiar with both classic readings in organisation theory and contemporary applications to innovation-related phenomena.
Classroom sessions will comprise a mixture of traditional lectures, paper discussions and student
presentations. Please note, that a detailed course outline and reading list will be made available in
L2P ahead of the first session.

10

Please note that this is a limited course!

Process Management (5 CP)

(MSBWL-507/13)

Prof. Thomas Rose

The lecture on process management will present concepts and tools for the capture, planning and
execution of processes. Starting with early workflow systems in the domain of office automation,
process management has moved to less structured and more complex application domains. Support
of engineering processes constitutes a typical application domain. Engineering processes show a
weakly determined but highly complex structure. They often further need customisations to specific
requirements of the product and the project. This course will introduce process management concepts that are instrumental for the support of engineering processes. The lecture addresses:
Process management requirements and concepts
Process management approaches and languages
Process management tools
Execution environments and exchange standards
Customisation concepts
Adhoc and emergent workflows

Quantitative Innovation Research (5 CP)

Please note that this is a

limited course!

(MSBWL-508/13)

Prof. Torsten-Oliver Salge

This course provides an introduction to the practice of empirical innovation research. Participants will
have the opportunity to specify a research question in the context of innovation management theoretically, to develop specific hypotheses and to test them empirically. For this purpose, a large innovation
database will be made available. Moreover, a weekly STATA workshop will be offered in the computer
lab during which participants will be trained in using the STATA package. As part of this workshop, participants will also perform their econometric analyses. In their essay and research presentation, students will be expected to present their initial research findings appropriately in both written and oral
form. Moreover, participants will have to discuss critically and constructively the essay of a fellow student.
Requirements: (1) Solid command of English (2) Basic knowledge of econometrics and innovation management (3) Active participation during lab sessions (4) Willingness to engage in intense literature research

11

Please note that this is a limited course!

Service Marketing Innovation (5 CP)

(MSBWL-509/13)

Prof. Frank Thomas Piller

The term services sector is a vestige from the industry area. Many of todays most significant services did not exist ten years ago. New business innovations and managerial practices are necessary in
todays knowledge-based economy. Service management and marketing theorists are elaborating a
paradigm shift from a goods-dominant logic to a service-dominant logic. Although we can still identify
significant differences in how we market and manage physical goods versus services (plural), reciprocal provision to service (singular) that permits value co-creation (business-to-business, business-tocustomer and even business-with-employee). Service singular is defined as The application of specialized competences (operant resources knowledge, skills and technology), through deeds, processes, and performances for the benefit or another entity and the entity itself whether it be directly or indirectly through services and/or physical products.
Classroom sessions are likely to comprise a mixture of traditional lectures, case/paper discussions
and student presentations. Please note that a detailed course outline and reading list will be made
available in L2P ahead of the first session.

Smart Grid Economics and Information Management (5 CP)

(MSBWL-315/13)

Prof. Reinhard Madlener

The course focuses on the economics and information management of energy markets. In particular, the
lecture will address the challenges posed by the integration of the growing number of renewable energy
sources into the current power infrastructure. The notion of distributed generation will be analyzed in the
light of how the current electricity networks can be extended by intelligent IT components to create "Smart
Grids" for energy production and consumption.
In the course, the following topics will be covered:
1. Electricity Markets
- Market Models, EEX (spot and futures market), OTC Trade, Market Coupling
2. Regulation
- Charges and Incentive Regulation, Network Congestion (Management)
3. Demand Side Management
- Smart Meter, Tariffs, Price Elasticity, Storage Systems, Electric Mobility
4. Modeling and Analysis of Energy Markets
- Multi-Agent Systems

12

Please note that this is a l

imited course!

(MSBWL-2294/13)

Please note that this is

a limited course!

Strategy for the Information Economy (5 CP)

White-Collar Crime (5 CP)

Prof. Thomas Kittsteiner

The first part of the course is concerned with strategic aspects of the provision of information goods
(such as music, software, product review, search results). Topics include the pricing of information
goods, versioning, rights management, network effects, lock-ins and standards wars. The second part
of the course covers the use and design of online market transaction mechanisms for business-toconsumer and business-to-business e-commerce. Topics include principles of market engineering,
design of standard (online) auction markets and multi-unit auction markets, reputation effects and
collusion in online markets. The course is split equally between lectures that covers the theoretical
background in an intuitive, non-technical way and case study discussions that relate theory to various
examples (such as the design of Googles ad-auctions and Microsofts strategy for internet search).

(MSBWL-480/13)

Prof. Peter Letmathe

Covering real-world cases, the students will learn about the causes, theories and the nature of whitecollar crime. Besides learning about different types of white-collar crime, individual, organizational
and societal consequences will be discussed. Taking different corporations as examples, opportunities and practical approaches to prevent white-collar crime show avenues how to deal with conflicts
of interest when corporate / individual success is at stake.

13

German taught courses

Anbahnung, Gestaltung und Abwicklung von Vertrgen (5 CP)
(MSBWL-478/13)

Prof. Christian Huber

Begrenzte Teilnehmerzahl

Inhalt der Vorlesung sind vertragliche Schuldverhltnisse. Neben dem Kaufvertrag werden daher u.a. auch
Werkvertrag, Bauvertrag (VOB), Anlagevertrag, Leasingvertrag und Darlehensvertrag besprochen. Im Zusammenhang mit dem Kaufvertrag wird auf die Besonderheiten des Handels- und der Verbrauchgterkaufs
hingewiesen. Auch die zentrale Frage der Gehilfenzurechnung wird besprochen. Schon bei Anbahnung des
geschftlichen Kontakts bestehen besondere Pflichten. Abweichend vom dispositiven Gesetzesrecht sind
Ausgestaltungen durch Individualvereinbarung oder AGB zugunsten einer Partei mglich. Viele Vertragsverhltnisse werden nicht wie von den Parteien vorhergesehen abgewickelt; auf die dabei
auftretenden Strungen wird besonders eingegangen.

Ausgewhlte Fragen des Internationalen Finanzmanagements (5 CP)

(MSBWL-293/13)

Prof. Dr. Astrid Salzmann

Inhalt: (1) Ein Zwei-Fonds-Theorem und das Exposure-Konzept (2) Hedging und Spekulation mit Forwards und Optionen (3) Hedging, Spekulation und Produktion (4) Kurzfristig revolvierendes Hedging
(5) Hedging bei internationalen Ausschreibungen (6) Praxisvortrge
Nach erfolgreicher Teilnahme an dieser Lehrveranstaltung sollen die Studierenden in der Lage sein,
fortgeschrittene Entscheidungsprobleme aus dem Bereich des unternehmerischen Whrungsmanagements quantitativ zu beschreiben und zu lsen. Auch sollen die Studierenden die besonderen Probleme bei der praktischen Anwendung quantitativer Kalkle kennenlernen.

Basismodul Wirtschafts-, Sozial- und Technologiegeschichte

Globalisierung der Weltwirtschaft (5 CP)
(MSBWL-204/13)

Prof. Paul Thomes

Die Studierenden werden mit historischen Ausprgungen grundlegender volks- und betriebswirtschaftlicher
sowie technologischer und gesellschaftlicher Prozesse vertraut gemacht. Die Inhalte richten sich nach dem
jeweiligen Semesterschwerpunkt (bspw. Deutsche Wirtschafts- und Sozialgeschichte nach 1945, Geschichte
der Globalisierung, Geschichte des Welthandels).
Die Veranstaltung vermittelt berblicks- und Orientierungswissen ber die jeweiligen historischen Perioden
und Forschungsfelder. Die Studierenden erwerben Kenntnisse grundlegender wirtschafts-, sozial- und technikhistorischen Anstze sowie ihrer Anwendung. Die Auseinandersetzung mit historischen Prozessen und
Fragestellungen soll die Studierenden befhigen, Problemkomplexe zu identifizieren, zu kontextualisieren
und methodensicher zu analysieren.

14

Begrenzte Teilnehmerzahl

Einfhrung in Datatstream (5 CP)

(

Prof. Dr. Rdiger von Nietzsch

Im Rahmen der Lehrveranstaltung wird die Arbeit mit der Software Datastream vorgestellt und den
Teilnehmern anhand von Beispielen und selbst zu bearbeitenden Aufgaben der Umfang der Datenbank und ihre Bedienung vermittelt.
Nach erfolgreichem Absolvieren sind die Teilnehmer in der Lage, (1) einzuschtzen, ob bentigte
Daten, z. B. fr ihre Abschlussarbeit, in Datastream vorhanden sind, (2) diese selbst aus Datastream
zu beziehen, (3) die Qualitt der Daten einzuschtzen und (4) diese in sinnvoller Weise zu nutzen.

Human Resource Management & Industrielle Beziehungen (5 CP)

(MSBWL-211/13

Prof. Dr. Christian Grund

Analyse der institutionellen Rahmenbedingungen der betrieblichen Personalpolitik wie beispielsweise Sozialversicherungssysteme, Gewerkschaften und Arbeitgeberverbnde, Betriebsrte, Kndigungsschutz und
Diskriminierung.
Es wird den Studierenden ein vertieftes Verstndnis der personalwirtschaftlichen Rahmenbedingungen
vermittelt. Es werden modelltheoretische und empirische Methoden erlernt, die auf relevante Probleme
angewendet werden knnen. Die Studierenden lernen die Bedeutung dieser Rahmenbedingungen fr die
Unternehmenspolitik zu beurteilen.

Begrenzte
Teilnehmerzahl

Begrenzte Teilnehmerzahl

Informationsmanagement (5 CP)
(MSBWL-214/13)

Prof. Dr. Kai Reimers

Dieses Modul beschftigt sich mit der Gestaltung der Informationsinfrastruktur von Unternehmen
und verwendet dazu zwei Perspektiven, eine entscheidungstheoretische und eine praktiktheoretische. Aus einer entscheidungstheoretischen Perspektive lsst sich das Informationsmanagement
unterteilen in strategische und operative Aufgaben. Zu den strategischen Aufgaben zhlt die langfristige Planung der Informationsinfrastruktur durch die Festlegung von allgemeingltigen Gestaltungsparametern, zum Beispiel unternehmensinternen Standards, sowie die strategische Auswahl von
Projekten zur Entwicklung von bestimmten Informationssystemen. Zu den operativen Aufgaben wird
allgemein die Implementierung von Informationssystemen sowie deren Betrieb gerechnet. In dem
Modul werden verschiedene, in der Literatur vorgeschlagene Verfahren fr das strategische und operative Informationsmanagement vorgestellt und kritisch diskutiert.

Informationskonomie (5 CP)
(MSBWL-405/13)

Prof. Thomas Kittsteiner

Der Kurs befasst sich mit der Analyse von strategischen Situationen unter Unsicherheit. Neben einer Einfhrung in die notwendigen spieltheoretischen Konzepte, behandelt der Kurs Marktversagen
bei unvollstndiger Information, moral hazard und adverse Selektion, das Design von guten
Markt- und Auktionsregeln und verwandte Themen.

15

Internationale Wirtschaftsbeziehungen (5 CP)

(MSBWL-216/13)

Prof. Oliver Lorz

Ursachen relativer Preisvorteile, Faktorausstattung und Handel, Produktdifferenzierung und Handel, Empirische Anstze zum Auenhandel, Multinationale Unternehmen, Geldmarkt und Wechselkurs.
Die Studierenden lernen die wichtigsten Einflussgren der internationalen Arbeitsteilung kennen und
werden in die Lage versetzt, die Auswirkungen des Handels fr die beteiligten Unternehmen und Volkswirtschaften einzuschtzen.

Begrenzte Teilnehmerzahl

Kombinatorische Optimierung in Produktion und Logistik (5 CP)

(

Prof. Dr. Britta Peis

Anhand ausgewhlter Beispiele aus Produktion und Logistik werden kombinatorische Algorithmen
vorgestellt und analysiert, deren Effizienz insbesondere auf der den betrachteten Problemen zugrunde liegenden Struktur basiert.
Die Studierenden erwerben Fertigkeiten zu Entwurf und Analyse von effizienten Algorithmen fr
grundlegendende Optimierungsprobleme, die im Zusammenhang mit Produktion und Logistik auftreten knnen. Dabei werden sie insbesondere ihre Kenntnisse aus der linearen Optimierung einsetzen
und vertiefen knnen.
Voraussetzungen: Grundkenntnisse in der linearen Optimierung und der algorithmischen diskreten
Mathematik (z.B. durch die VL "Quantitative Methoden")

Begrenzte Teilnehmerzahl

Logistikmanagement (5 CP)
(MSBWL-610/10)

Prof. Grit Walther

In der Lehrveranstaltung wird eine Einfhrung in die Logistik, ihre betriebswirtschaftlichen Grundlagen, Methoden und Entwicklungstrends gegeben. Im Einzelnen werden Beschaffungs-,
Produktions-, Distributions- und Entsorgungslogistik behandelt und in eLogistics eingefhrt.
Nach erfolgreichem Absolvieren sollen die Studierenden in der Lage sein
(1) die wichtigsten Denkweisen und Arbeitstechniken der Logistik zu kennen und anzuwenden,
(2) Methoden und Modelle der Unternehmenslogistiken zu kennen und mit Hilfe von IT-Tools im
Unternehmen anzuwenden
(3) IT-Tools der eLogistics zu beurteilen und erfolgreich einzusetzen

16

Management von Transportnetzen (5 CP)

(MSBWL-283/13)

Prof. Heribert Kirschfink

Folgende Inhalte sind geplant:

Transportnetze, Abgrenzung operativer Aufgaben gegenber Planungsaufgaben, Organisation des

Verkehrs, Nachhaltigkeit, Managementaufgaben

Verfahrensgrundlagen zur Datenanalyse, Datenqualitt, Statistik, Netzmodellierung

Wirkungsmodelle zur Entscheidungsuntersttzung und Prognose, Nutzen- und Kostenbewertung,

Modellierung von Umweltauflagen und Wetterbedingungen

Geodaten-Infrastrukturen, Ortungsdienste

Strfall -Erkennung, -Analyse, -Management

Geschftsprozessmodellierung, Workflow-Management, Qualittsmanagement

Informationsverbreitung, Systemarchitekturen, Service-Orientierung

bung zu

Verkehrsnetzen

Datenqualitt

Datenanalyse

Routing in Netzen

Engstellenanalyse

Geschftsprozessanalyse

Begrenzte Teilnehmerzahl

Mobile Business (5 CP)

(MSBWL-2291/13)

Dr. Jrgen Karla

1. Einfhrung
2. Mobile Technologien
3. Endgerte
4. Mobile Applications
5. Erfolgsfaktoren im Mobile Business
6. Geschftsfelder im Mobile Business
7. Mobile Geschftsprozesse und Anwendungen
Studierende lernen, Mobile Business-Technologien und -Anwendungen zu analysieren und daraus
resultierende Potentiale und deren Umsetzung in Geschftsmodellen aus betriebswirtschaftlicher
Perspektive fundiert und unabhngig zu beurteilen.

17

Optimierung von Distributionsnetzwerken (5 CP)

(MSBWL-612/13)

Prof. Hans-Jrgen Sebastian

(1) Strategische, taktische und operationelle Netzwerkplanung;

(2) MIP-Gemischt ganzzahlige Optimierungsprobleme;
(3) Netzwerkdesign und Service-Netzwerkdesign Probleme;
(4) Standortprobleme (Standorte in Netzwerken, Hub-Konfigurationen in Netzwerken, Location-Routing
Probleme);
(5) Kapazitierte Mehrgternetzwerkfluss-probleme;
(6) Routing und Scheduling Probleme
Kenntnis quantitativer Methoden fr die strategische, taktische und operationelle Planung von Distributionsnetzwerken, Kennenlernen von Distributionsnetzwerken aus der Praxis, insbesondere postalische Distributionsnetzwerke und KEP Logistik, Fhigkeit zur Anwendung von Optimierungsmethoden und von Softwaretools zur Durchfhrung von Case Studies

Begrenzte Teilnehmerzahl

Please note that this is a

limited course!

Principles of Marketing (5 CP)

(MSWIWI-1108/14)

Prof. Dr. Daniel Wentzel

Introduction into marketing management Focus topics: - Understanding the behavior of consumers
and organizations - Designing, executing, and interpreting market research - Developing a marketing
strategy and a competitive positioning Shaping market offerings through the 4P Focus topics: - Product management and design - Branding and brand architectures - Positioning and pricing - Developing
communication strategies - Building distribution models - Marketing in different industries Practical
exercise: Case studies and development of own marketing strategy on the basis of real technologies/innovations.

Produktionsplanung und -steuerung (5 CP)

(MSBWL-615/13)

Prof. Grit Walther

Die Veranstaltung stellt etablierte Methoden des Produktionsplanung und -steuerung vor und gibt
einen berblick ber neuartige Entwicklungen. Es werden strategische, taktische und operative Planungsaufgaben in Anlehnung an die APS-Matrix behandelt. Die Planungsaufgaben werden anhand
praxisnaher Einfhrungen motiviert und die Konzepte und Modelle anhand von Fallbeispielen erlutert. Die Studierenden praktizieren in bungseinheiten die Anwendung der vermittelten Methoden.
Zudem wird eine Einfhrung in eine Optimierungssoftware gegeben und die in der Vorlesung behandelten Modelle implementiert.

18

Qualitative Forschungsmethoden (5 CP)

(BSBWL-499/10)

Prof. Stefanie Paluch

Vermittelt werden Aspekte der qualitativen Forschungsmethodik (u.a. Leitfadenerstellung, Teilnehmerakquise, Interviewdurchfhrung) und der Datenanalyse (u.a. Transkription, qualitative Inhaltsanalyse nach
Mayring, softwaregesttzte Datenanalyse mit Hilfe von Nvivo oder MaxQDA) Auerdem werden weitere
Anstze (u.a. Interviewformen) im Bereich qualitativer Forschungsmethoden besprochen.
Nach Abschluss des Kurses sollen die Studierenden in der Lage sein, selbstndig eine qualitative empirische
Studie zu planen, durchzufhren und auszuwerten, z.B. im Rahmen ihrer Master-Arbeit. Es wird auch ein
Grundverstndnis fr qualitative Forschungsmethoden geschaffen. Die Vorlesung dient damit primr dazu,
das erforderliche Methodenwissen zur Schaffung einer informatorischen Basis fr komplexe MarketingEntscheidungen zu vermitteln.

Revenue Management (5CP)

(MSBWL-408/13)

Prof. Catherine Cleophas

Revenue Management (dt.: Erls-/Ertragsmanagement, auch: Yield Management oder Price and Revenue
Optimization) befasst sich mit der Formulierung und Lsung von taktischen und operativen Problemen der
Preisfestlegung mit Mitteln des Operations Managements. Es basiert auf dem umfangreichen Einsatz quantitativer computergesttzter Planungsverfahren mit dem Ziel, erlse zu maximieren. Die mageblichen Instrumente sind Preisdifferenzierung, Kapazittssteuerung und berbuchung.
Hauptanwendungsgebiete des Revenue Managements sind im Dienstleistungssektor Fluggesellschaften,
Autovermietungen sowie Hotels und Restaurants. Weitere Anwendungsbereiche liegen im Peak-Load Pricing bspw. fr Energieversorger und Markdown Management fr den Einzelhandel.

Umweltkonomie (5 CP)
(MSBWL-316/13)

Prof. Reinhard Madlener

Angesichts zahlreicher nach wie vor ungelster oder neu hinzu tretender Umweltprobleme und daraus resultierender umweltpolitischer Herausforderungen hat die Umweltkonomik als Teilgebiet der Wirtschaftswissenschaften auch im 21. Jahrhundert eine wichtige Bedeutung. Beispiele fr umweltpolitische
Regulierungen neueren Datums sind die Einfhrung des europaweiten Handels mit CO2Emissionszertifikaten oder die in Deutschland eingefhrte kologische Steuerreform. Die optimale Ausgestaltung solcher Regelungen und deren bertragung auf weitere Mrkte mit Regulierungsbedarf sind fr
die effiziente Erreichung der gesetzten Umweltziele und eine effiziente Ressourcenallokation unabdingbar.
Die Umweltkonomie leistet einen wesentlichen Beitrag zum Verstndnis und damit auch zur Akzeptanz
umweltpolitischer Manahmen und bildet die Grundlage fr eine explizite Bercksichtigung der Kostenund Nutzenaspekte des Umweltschutzes in volks- und betriebswirtschaftlichen Betrachtungen. Die Lehrveranstaltung vermittelt ein grundlegendes Verstndnis verschiedener Umweltprobleme aus konomischer
Sicht und behandelt die wichtigsten umweltpolitischen Instrumente unter verschiedenen praxisrelevanten
Rahmenbedingungen. Den Studierenden werden letztlich auch einige grundlegende Kenntnisse ber die
konomische Teildisziplin der konomie der endlichen Ressourcen sowie verschiedene Methoden zur Messung von Umweltschden und -nutzen vermittelt.

19

Begrenzte
Teilnehmerzahl

Unternehmensbewertung (5 CP)
(MSBWL-234/13)

Prof. Wolfgang Breuer

Es werden die theoretischen Grundlagen moderner Unternehmensbewertung fr den vollkommenen und den unvollkommenen Kapitalmarkt errtert. Dabei werden auch Spezialfragen wie die Bewertung mittelstndischer Unternehmen und Mglichkeiten zu einer nachhaltigkeitsorientierten
Unternehmensbewertung diskutiert. Die vermittelten Konzepte werden anhand praktischer Beispiele
anwendungsnah vertieft und immer wieder vor dem Hintergrund der theoretischen Grundlagen kritisch hinterfragt.

Unternehmensentwicklung (5 CP)
(MSBWL-206/13)

Prof. Christine Habring

In der Veranstaltung wird die Entwicklung von Unternehmen aus konomischer Sicht analysiert. Dabei wird
es zum Beispiel um folgende Themen gehen:
Horizontale und vertikale Integration
Unternehmenszusammenschlsse und deren Herausforderungen
Entscheidungen von Managern im Hinblick auf die Entwicklung des Unternehmens
Joint Ventures
Outsourcing: Make or Buy?
Rolle von Corporate Governance

Wertschpfungscontrolling (5 CP)
Begrenzte Teilnehmerzahl

(MSBWL-236/13)

Prof. Harald Dyckhoff

Die Veranstaltung gibt einen berblick ber ausgewhlte Instrumente und Methoden des industriellen Controllings, der Programmplanung sowie der internen Unternehmensrechnung. Im Zentrum
stehen Methoden und Instrumente zur bergreifenden Koordination sowie zur Messung und Bewertung industrieller Leistungsprozesse. Letztgenannte bauen insbesondere auf der Linearen Optimierung auf.
Die Veranstaltung dient primr dazu, das erforderliche Methodenwissen zur Beurteilung industrieller
Leistungsprozesse sowie zur Koordination von Unternehmensteilsystemen zu vermitteln. Damit die
Studierenden in der Lage sind, die vorgestellten Methoden und deren Anwendungsvoraussetzungen
kritisch zu hinterfragen, werden die Grundlagen des rationalittsorientierten Controllings zur Effektivitts- und Effizienzsicherung sowie die Grundlagen der Modellierung betrieblicher Leistungsprozesse
erarbeitet. In begrenztem Mae werden die Studierenden auch mit der Frage vertraut gemacht, wie
forschungsbasiert neue Problemlsungsanstze hergeleitet werden knnen.

In addition to the courses of the School of Business and Economics mentioned above there are
offers from the Language Center (Sprachenzentrum) and the Center for Creative Writing (Zentrum
fr Kreatives Schreiben) of the RWTH. You can for example attend a German Language Course or
improve your academic writing skills in the course Schreiben fr internationale Studierende. For
further information have a look at the course offer at their websites.
20

General Information about lectures, tutorials and examinations

Dear Students,
Before you make any decisions about the following modules please be aware that you should
make yourself familiar with the RWTH campus system.
First of all, you should become acquainted with the following terms:

Lectures (Vorlesungen) are given by professors and contain general subject

matter.
Tutorials (bungen) serve to complement and expand on the contents of the
lectures. They are given by academic staff of the respective Chair.
Examinations (Klausuren): In order to get your studies at RWTH Aachen University accredited
by your home university, you will need to take some examinations.
You will be enrolled for these examinations by the Exchange Office. You have
to fill out the exam enrollment sheet and hand it in or send it to the Exchange
Office.

Office hours:

Monday
Thursday

09:00-12:00 and 14:00- 15:00

09:00-12:00

For successful participation in the examinations, it is imperative that you have visited the lectures
regularly and have also expanded on the contents of the lectures by reading the recommended
literature. If you have any questions regarding the contents of an examination, the lecturers for the
corresponding subject are available during their respective consultation hours.
Oral examinations usually consist of a professor or one of his/her assistants together with a group
of two or three other students. They last about one hour (i.e. about 20 minutes per student). Written examinations usually last about 60 to 90 minutes. To register for the examinations, please fill
out and sign the examination enrollment sheet and deliver it to the Exchange Office by November
15 (for the winter semester) and Mai 15(for the summer semester).
If there are any changes on your part concerning the exams you have registered for, please give
notice two weeks before the exams take place at the latest. Please note that we will have to record
a 5.0 (F) grade in your Transcript of Records if you have failed to give us due notice about not taking the examination.

21

How do you get information about your courses?

Campus provides an overview of all lectures offered by the School of Business and Economics.
You will get to the overview if you click on Prfungsordnungen -> MSBWL/13. One example is
visualized by the following pictures:

22

Then click on the title of the listed lectures (e.g. Advanced Microeconomics) to receive detailed
information, such as lecture description, credits etc.:

It is important to distinguish the summer semester (SS) from the winter semester (WS) listed next
to Turnus Start, because this is relevant for whether the related lecture is scheduled or not. In the
example, it can be noted from the designation WS that the lecture Advanced Operations Research only takes place during the winter semester. Please also note the course unit code listed
next to Referenz (e.g. MSBWL-101/13), which you will need in order to fill out your Learning
Agreement:

23

After you have decided which lectures and tutorials you want to attend, you will still need information concerning where and when they will take place.
Therefor please look at the box below the title Prfungsleistungen:

Lecture

Tutorial

Exam

24

If you want to know when and where the lecture takes place, you just have to click on the course
title with Vorlesung (Lectures). You can do the same for the tutorials (bung) and the exams
(Klausur).

If you have further questions please do not hesitate to contact us!

Stefanie Spatafora
Email:

exchangehiwis@wiwi.rwth-aachen.de

Phone number:

+49 241 80 93345

Room 619, Templergraben 64

25