Lasmanerasdeoptimizartuestrategiacomercialparacelulares

Forthefirsttime,mobiledevicesoutnumberpeople.Thismilestoneunderscores
onecrucialfactforentrepreneurs:asthenumberofmobiledevicesrises,so
dotheirimportance.
Eightyfivepercentofconsumersbelievetheirmobiledevicesareessentialto
dailylife.Clearly,themobileinterfaceiscrucialforconsumers,andthesavvy
businessesthathopetoconnectwiththemincreasinglychoosetodosovia
smartphonesandtablets.Amobilestrategycanhelpcompaniesofallsizesreach
morecustomersandhelpmaintainastrongindustryadvantage.
Related:DoYouNeedanAppforThat?TakeThisQuiztoFindOut.
Butcreatingamobilestrategyinvolvesmorethanbuildinganapp.Agreat
strategyensuresthatyourinperson,mobileandtraditionalonlineexperiences
communicateacohesivemessagethatmotivatescustomerstointeractwithyour
business.Herearesevenwaystomaximizeyourmobileefforts:

1. Align your strategies.

Youmightbetemptedtojumponthismonthstrend,butifthatfaddoesntalign
withyourgrowthstrategy,itsworthless.Mycompany,forinstance,has
developedamobilestrategytomeetourgoaltobetterconnectwithcustomers.
Alsokeepinmindthattheaveragepaidapponlybringsin$500amonthin
revenuetoadeveloper.Thatamountisawasteoftimeformostbusinesses,so
ensureyourappisanythingbutaveragetomakeyourmobilestrategy
worthwhile.

2. Design great experiences.

Focusondeliveringacustomerexperiencethatenablesuserstointeractwith
yourbrandinnewandexcitingways.Themajorityofusersexpecttheirappsto
loadwithintwoseconds,and85percentofuserspreferanapptoamobile
website.Youveprobablyexperiencedthefrustrationsofviewingamobile
websitewithadistortedlayoutanddifficultnavigation.Sodevelopyourappwith
thegoalofalleviatingthesefrustrations.

3. Use application programming interfaces.

APIsallowtwosystemstocommunicatewitheachother,whichhelpsyouavoid
buildingfeaturesfromscratch.Upto75percentofTwitterstrafficisaresultof
itsAPI,meaningmuchofitsusergrowthstemsfromthirdpartyapps.Think
abouthowyoucanleveragetheexistingusernetworkofotherappstogrowyour
userbase.
Related:3WaystoGrabanEarlyPieceofthe$500BillionOpportunityin
MobileMarketing

4. Make your strategy scalable.

Thesmartphonemarketisforecastedtogrowbymorethan10percenteveryyear
forthenextfourorfiveyears,andthenumberofmobileappdownloadsis
projectedtodoubleinthenextthreeyears.Giventheserates,yourmobile
strategymustbeflexible,soallowandplanforrapidgrowth.

5. Foster a streamlined experience.

Alignyourmobileexperiencewithyourwebpageexperiencesouserscanswitch
betweendevices.Only16percentofuserswilltryabuggyappmorethantwice,

sothetransitionshouldbesmooth.Spotify,forexample,hasaseamlessmobile
anddesktopcomponent.Ifusersarelisteningtoasongduringtheircommute,
theycanpickupwheretheyleftoffwhentheysitdownattheirdesktop.

6. Build a strong team.

Abarebonesappcancost$10,000todevelop,anddevelopingagraphics
intensiveappcancostmillions.Havingasolidteamofdevelopersiscriticalto
buildingsuccessfulapps.Aninhousedevelopmentteamisastart.Itllgiveyou
thetechnicalchopstoexecuteyourplan,andyouwonthavetogobackand
forthwithanoutsidecontractortogetafeatureimplemented.

7. Secure your customers data.

Ifyouhandleclientdata,informationsecurityiscrucial.Implementdata
encryption,andaddresscustomerprivacywhenyouconsultwithcloudvendors.
Withanincreaseinbringyourowndevicepractices,thearrayofdevicesand
platformsmakesyouvulnerable,sodoeverythingyoucantosecureconfidential
dataandgiveyourcustomersthepeaceofmindtheydeserve.
Flipboardisanexampleofabrandthatseffectivelyimplementedamobile
strategy.Thedigitalmagazineiscompletelymobile.Inmanyways,it
transformedmagazinereadingintoanenjoyableexperienceforsmartphoneand
tabletusers.Itsfeaturesevenallowuserstocreatetheirownmagazines,enabling
individualswithsimilarintereststounite.
Amobilestrategythatstailoredtoyourstartupsgoalsandconnectedtoyour
customersneedscanhelpyouconnectwithyourtargetaudienceonadeeper
level.Astrongmobilestrategycanalsoaccelerateyourcompanysgrowthona
promisingtrajectory.