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About
The Need
Problems
Solu9ons
Na9onwide
Coverage
Loca9on
Fragmented
Poor Quality &
reliability
Single Pla.orm
Image Manageme
nt
Systems
Integrated delivery
center
About
B2B
Photographers
Assignments
Visibility
Credibility
Standards
Turnkey
Total Back opera9ons
Quality
Metrics
B2C
Right
Photographer
Price / Availability
Reviews
Scheduling
What we do
Fotogurus encapsulates three dierent stages to get the right visual content rst 9me every 9me
High service levels of quality and detail are maintained at every stage to aVain 100% delivery at each stage
Fotogurus
Create
Shoot
Schedule
Data Capture
Curate
Quality Control
Image Edit
Image Tagging,
Geo Loca9on Tagging
Consume
Daily MIS
The Right Image
Image Library & Back-up*
* On demand service.
Fotogurus Photographers
Customers can choose photographers based on
ra9ngs and reviews of earlier customers
On Demand
Turnkey
The FotoGurus
Experience
Photographic Socie9es
and associa9ons.
Fotogurus Industry
Based selec9on criteria
Sample Shoots
Empanel
Videographers
PP Ar9sts
Photographic Socie9es
and associa9ons.
Fotogurus Industry
Based selec9on criteria
Sample edits
Empanel
Fotogurus Industry
Based selec9on criteria
Sample Shoots
Empanel
IMS
Na9ve
Visits
Fotogurus Industry
Based selec9on criteria
Sample Tags
IPTC edits
Empanel
90% of our Photographers are sourced through local associa9ons and groups (Aber selec9on process)
Referrals from exis9ng photographers helping us to spread the word among the community
There is a huge opportunity to exploit social media to source more photographers ( Campaigns, Campus Interviews etc.,)
Private and Confidential
$11.8 B
B2B ( e-commerce)
$2.0 B
$7.6 B
B2B (Media)
B2C
Ver9cals :
Ver9cals :
Ver9cals :
Hospitality
Lifestyle
Electronics
Food
PP & Edit
SME
Clothing & Fashion
Realty
PP & Edit
Wedding
Events
Realty
PP & Edit
$21.4B
Other Pla/orms
The compared pla.orms are just connec9ng Photographers to customers by passing on the
mobile numbers
Background verica9on, por.olios, ra9ngs and experience is added advantage with
FotoGurus
The customer does not know about past experience and has to rely on what service
provider says
Though the lead 9me to get a photpgrapher is very low, however, hiring right one takes
much longer
Ancillary products such as Post produc9on, Image Tagging, Data Enrichment comes only
with FotoGurus
Growth Strategy
Strategic
Hyperlocal reach to
increase quicker
turnaround of images
Increase penetra9on
with the e-commerce
ver9cal
Ownership of the complete
Visual content process
Tactical
Technical
Tracking of photographer,
service assurance and
feedback
Route Op9miza9on algorithms
Robust Workow from lead
genera9on to conversion to
feedback
Invoice and payments on the tap
of buVon
About Team
KP Krishnan is a Alumnus of IIM-A and holds a Masters in Photography from New York Institute of Photography, has an unusual
ability to identify opportunities, believes in making things happen and consistently achieves goals and objectives. Before FotoGurus,
Ajay co-founded klachak digital Private Limited & worked for 14 years in various Business development roles in India and Abroad.
His expertise spans over Business Development & Investor Relations
KP Krishnan
Ram is an Alumnus of IIM-A Before co-founding FotoGurus, Ram was VP & Country Manager with Sapient Nitro India.
There he worked with technology and creative people from diverse backgrounds and built award-winning teams around them.
He successfully led cross-geographical and cross-functional teams across virtual offices around the world to deliver
multi-year multi-million dollar engagements in verticals such as e-commerce, retail, insurance, healthcare & telecommunications.
Ram Heads the Operations for Fotogurus
Ramswaroop Gopalan
Rohit is a techie with skills in enterprise Software. With over 15 years of experience in building enterprise applications on the
Cloud and On-Premise. He is passionate about building and delivering solutions that drive business value for customers.
Rohit heads the Tech piece for fotogurus
Rohit Balu
Satish Vijayan is an engineer with an MBA from Emory University. He has worked in turnaround, restructuring & interim management.
His core skills include Financial Management, Strategic planning, budgeting and project management
Satish heads the finance and project management piece at fotogurus
Satish Vijayan
Customer Traction
6000
Customer Requests
150+
Appointments /
day
300+
Photographers
60+
Loca9ons
100+
17L+
99.2%
5.5L
Shoots everyday
Service Levels
Gross Revenue
@ll date
Monthly Gross
Revenue
100+
Shoots a day
Processes in place
Client Assignments
Selec9on &
Onboarding
Photographers apply for
the job through the
dashboard
Quality assurance team
iden9es the right
photographer / allied FG
to the job.
Scheduling &
Alloca9on
QC - PP &
Delivery
Daily MIS and SMS Alerts
for clients through
dashboard
Image upload through
picture manager
PP/ Op9mize
Delivery
Thank You!