Chapter 1

Name: Christy Mae S. Gambong

Score:

Schedule: 9:30-11:30

Date:June 25,2015

Introduction to Media and Information Literacy

1.Explain the meaning of Media and Information
Media and Information Literacy(MIL) enables people to interpret and make
informed judgements as users of Information and Media,as well as to become
skillful creators and producers of Information and Media messages in their own
right.

2.Enumerate and explain various basic concepts of Media

Media construct our culture. Our society and culture-even our perception of
reality-is shaped by the information and images we receive via the media.
Media messages affect our thoughts,attitudes and action. We dont like to admit
it,but all of us are affected by advertising,news,movies,pop music,video
games,and other forms of media.
Media usethe language of persuation.All media messages try to persuade us to
believe or do something.News,documentary films,and nonfiction books all claim
to be telling the truth.
Media messages contain texts and subtext. The text is the actual words,pictures
and sounds in a media messages.The subtext is the hidden and underlying
meaning..
3.How can you apply Media and Information to real life scenario?cite five (5)
examples.
We can apply Media and Information to real life scenario ,through
News,Entertainment, Information,Business like Buy and sale Online..
So that,we know whats happening in our place or whole world.