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Pop
The One Direction Music Advert uses conventions to distinguish genre in
various different ways. Overall, the pop genre is considered very mainstream
and is mainly revolved around happiness, light heartedness and fun. This is
clear in the One Direction Music Advert, for example the advert features very
vibrant text colour with urban text font which resembles graffiti; this
distinguishes the Pop genre as the genre is considered to be dominated by
young people and stereotypically young people are associated with graffiti.
Also, the artists wear very mainstream, trendy clothes thus representing young
Rock
The AC DC Music Advert also uses conventions to distinguish genre in multiple
ways. In general, the Rock music genre is very much revolved around
emotions, aggression and instrumentals. The genre is very much about
difference and appearing unique. This clear in the use of conventions in this AC
DC Music Advert, for example the advert features a male actor playing an
instrument and presumably performing with anger on his face, this
distinguishes the Rock genre as Rock is all about performance and expressing
emotions such as anger. The colour of this advert being almost entirely red
connotes the emotion of anger and aggression is present thus adhering to the
conventions of the Rock genre. This advert represents the band and the genre
Alternative
The Music Advert for Owl City uses conventions to distinguish genre in many
ways. The alternative genre, or in some cases indie is often labelled as being
the compromise between the Rock and Pop genres. The genre consists of
emotions (similarly with Rock) yet there is less aggression and more peaceful
Overall,
in the This
promotional
emotions.
is clear inpackage
this Owl City Music Advert, for example the use of the
for Imagine
Dragons
thewearing
album relatively basic clothing already distinguishes
lead singer
in the and
advert
Nightthe
Visions
involving
website,from the likes of Pop and Rock due to their not
Alternative
genre the
as different
being
or vibrantly
costume such as what the likes of Pop
digipak
andextravagant
music video,
synergycoloured
is
adverts
conventionally
feature.
Also,
the
inclusion of the subtle blurred colours
used in various ways to promote the
connote
brandonofthe
theadvert
band could
on the
whole.blurred emotions and need to express emotions yet
the emotions expressed in the genre are neither aggression nor anger, this
adheres
tomost
the genre
of Alternative/indie
overall. Overall, this particular advert
First of
all, the
evident
use of